OPERATOR DATA INDEX THE ESSENTIAL MONITOR OF UK EATING & DRINKING OUT BRANDS

Transcription

1 OPERATOR DATA INDEX THE ESSENTIAL MONITOR OF UK EATING & DRINKING OUT BRANDS

2 Operator Data Index One-stop resource to monitor UK eating & drinking out brands The MCA Operator Data Index provides comprehensive data on 700+ leading UK operators, including market rankings, sales and outlet numbers, monthly analysis, as well as detailed profiles of the Top 100, all in one place. AN ANNUAL DIGITAL SUBSCRIPTION GIVES YOU ACCESS TO: 1 COMPREHENSIVE OPERATOR PROFILES 2 BRAND RANKINGS, BOTH BY 3 OUTLETS AND TURNOVER Get in-depth information on the UK s top 100+ leading and emerging eating out brands: Brand overview: including brand description, head office and CEO/MD Outlets: including UK (London and regional) and international numbers Financials: turnover, profit and EBITDA figures, downloadable accounts Brand & Marketing: loyalty programmes, marketing activity, customer feedback initiatives, sustainability and CSR schemes, as well as key partnerships SWOT reports by MCA s analysts Operator brand profiles are reviewed and updated twice a year. Top 50 fastest growing casual dining brands Top 100 leading casual dining brands Top 25 fastest growing branded restaurants Top 50 leading branded restaurants Top 15 fastest growing fast food restaurants Top 25 leading fast food restaurants Top 20 fastest growing pub and bar brands Top 50 leading pub and bar brands Top 25 fastest growing pub groups Top 50 leading pub groups Each ranking list is updated twice a year. 4 DETAILED OPERATOR ANALYSIS Each month, get in-depth analysis on topics such as: Outlet growth Contemporary fast food Fast growing cuisines Promotional offers Social media and more... HIGHLIGHTS ON CONCEPTS TO WATCH Each quarter, get key information on 10 new openings that MCA believes fulfil at least two of the following: Unique food & beverage proposition Operationally interesting, in terms of location, day-part coverage, merchandising, service, use of technology, packaging, etc. Potential for further expansion

3 extract only EXTRACT FROM: McDonald s brand profile Feb 2018 OVERVIEW FINANCIALS STRATEGIC SWOT ANALYSIS Cuisine Category Service style Parent company Head office Head office telephone Company background Ownership First UK store opening Burger Traditional Fast Food Counter Service McDonald s Corporation High Road East Finchley London, N2 8AW +44(0) Launched in the UK in 1973 as a joint venture between McDonald s Corporation and two private businessmen. The first UK restaurant opened in Woolwich, London in McDonald s Corporation became sole owners of McDonald s UK operations in The 100th UK restaurant opened in Manchester, in the same year. In 1986 the first franchise-operated restaurant opened in Hayes, Middlesex. In 1991, the 400th UK restaurant and the first in Northern Ireland, opened in Belfast. Chairman Paul Preston retired in 2001, and was succeeded by Andrew Taylor. In 2003, McDonald s introduced the Fruit Bag to the menu, becoming one of the UK s leading retailers of prepared fruit. The Salad Plus range was launched in 2004, representing the biggest change to the UK menu for 30 years. In 2012 McDonald s opened its largest restaurant in the world within the Olympic park in London, seating 1,500 customers. In 2016, McDonald s began trialling table service at a restaurant in Greater Manchester. In 2017, McDonald s announced it would begin trialling delivery across selected stores with UberEats. Company owned and Franchised 1974 UK Sales (excl. VAT)* Est. average weekly sales (excl. VAT): BRAND POSITIONING AND MARKETING Average diner spend: 6 Mailing list: Loyalty programme: App: App features: Delivery: media: Recent marketing and promotional activity: E 1,832.2m 1,957.0m 2,071.2m 2,134.5m 2,207.0m 31,900 (per outlet) *MCA annualised estimates for company owned and franchise stores. McDonald s does not report UK financials. Sign up to newsletter online McCafé Loyalty Card Yes Order ahead, favourites, menu, offers restaurant locator and nutritional/allergy information Yes, the brand parterned with UberEats to roll out delivery across selected UK stores Facebook, Twitter and Instagram New Great Taste of the World collection Students get a free Cheeseburger, McFlurry or Mayo Chicken with any Extra Value or Wrap Meal Strengths Weaknesses Opportunities Extremely high brand awareness, from global physical estate size and status as pop culture icon Strongest average sales per outlet in UK fast food sector Capacity to trade successfully across high streets, travel hubs and retail parks High franchise standards maintain consistent store quality across portfolio High quality, transparent supply chain, using only British beef Modernised store design and layout have updated brand image and attracted more aspirational customers Attractive and well-established coffee offer creates additional revenue stream and boosts trade during quieter day-parts Less appealing to health-conscious consumers, vegetarians and more discerning demographics Underdeveloped local tailoring and sensitivity of design Symbol for global capitalism, attracting protests and resistance from certain consumers Selective expansion and in-filling throughout the UK and further development of drive-thru sites Increase new product innovation and quality-led initiatives Negotiate better terms from suppliers in reflection of estate size and continuous growth Expand home delivery service to more sites in the UK Increase number of branches with 24 hour opening times Key people CEO, McDonald s Corporation, Paul Pomroy Other initiatives: McDonald s sat nav restaurant finder, McFlurry Van which tours festivals Threats Growth of newer fast food and fast casual concepts with more adventurous, better quality food offers OUTLETS Dec-14 Dec-15 Dec-16 Dec-17 Dec-18E Outlets UK 1,226 1,248 1,278 1,308 1,339 London (within the M25) Sustainability and corporate responsibility initiatives: McDonald s UK Football Training Programme sponsors local clubs, trains coaches, and teaches kids Ronald McDonald Housing Charities provides free accommodation for families with children in hospital London initiative to divert restaurant wastage from landfill sites and converting it into energy for local communities Commitment to only using ingredients and suppliers that meet animal welfare standards which has led to the brand winning three RSPCA Good Business Awards. Renewed competition from traditional fast food chains with new investment in branding and quality Increasing interest from traditional fast food operators in coffee and breakfast segments Increasing consumer interest in healthier eating Greater food focus from value-led pubs Brand fatigue with rising physical presence and advertising activity Regional ,021 1,045 Avg size 120 covers Supply chain is completely transparent and members of the public can volunteer to check it Key partnerships: Happy Meals are partnered with a variety of companies

4 ex t EXTRACTS FROM MONTHLY OPERATOR ANALYSIS Outlet growth Feb 2018 Branded restaurants promotional offers analysis Dec 2017 EXTRACT FROM BRAND RANKINGS ra c to Top 100 leading UK casual dining brands by outlets as Dec 2017 BRAND OUTLETS DEC-2017 EST. ANNUALISED TURNOVER 2017 (M) UK CEO/MD PARENT COMPANY 1 MCDONALD S 1,308 2,202.8 Paul Pomroy McDonald s Corporation 2 KFC 867 1,018.4 Paula MacKenzie Yum! Brands Inc. 3 WETHERSPOON 794 1,476.6 John Hutson J.D. Wetherspoon Plc 4 BURGER KING Daniel Schwartz Restaurant Brands International 5 PIZZAEXPRESS Jinlong Wang Hony Capital 6 NANDO S Rob Papps Nando's Chickenland Ltd 7 PRET A MANGER Clive Schlee Pret A Manger (Europe) Ltd 8 HUNGRY HORSE Rooney Anand Greene King Plc 9 PIZZA HUT RESTAURANTS 265 Jens Hofma Rutland Partners LLP 10 PREZZO 262 Jon Hendry-Pickup Prezzo Ltd EXTRACT FROM CONCEPTS TO WATCH Q nl y

5 OPERATOR DATA INDEX ENABLES YOU TO: Understand the operator landscape with comprehensive profiles of the UK s 100+ leading and emerging eating out brands Assess the leading players with ranking lists by outlet numbers and turnover, segmented by branded restaurants, casual dining, fast food restaurants, pub & bar brands, and pub groups Examine trends, such as fast growing cuisines, promotional offers and social media Identify opportunities through analysis of outlet growth and eating & drinking out segments FORMAT Annual digital subscription via mca-insight.com ACCESS Individual or corporate licence PRICING Single licence: 1,250 + VAT Pricing for corporate licences is available on request from laura.tudor@mca-insight.com or Get inspiration from the monthly concepts to watch of emerging and innovative brands METHODOLOGY Brand requirements: MCA s Operator Data Index defines a brand as having two or more outlets, with consistencies in menus and/or branding across the whole estate. Turnover estimates: MCA s turnover estimates are based on reported operator sales, competitor benchmarks, location strategy, average store size, day-part coverage and market positioning. Our estimates include sales from delivery and take-out and total system store sales at franchised businesses. Turnover figures exclude VAT. Estimated annualised turnover is assessed over the calendar year. Outlet numbers: Outlet numbers are for individual brand only, not the group, as at December. ABOUT MCA MCA is the leading UK provider of eating and drinking out market intelligence, renowned for unrivalled daily news coverage, market insight and events. Swapping speculation for fact, we keep all players in the market up to speed with the rapid evolution of the industry, reveal emergent opportunities and provide actionable intelligence to help you grow your business. MCA gives you access to the expertise of knowledgeable market analysts, journalists and consultants, as well as unique opportunities to meet an extensive network of the most on-trend operators, suppliers and solution providers in the sector.

6 For further information about MCA s Operator Data Index, please contact: Campbell Fegan - Sales Executive campbell.fegan@mca-insight.com Cover image: JackF/iStock/Thinkstock.co.uk