Simmons - Consumer Purchase Reporting

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Arleen Preston
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1 Simmons - Consumer Purchase Reporting te: Variables with an asterisk (*) are available from January 2017 forward. BANKING & INVESTMENTS CURRENTLY HAVE (POP) Cash Management Account(s) Check Guarantee Card Debit Card/Electronic Funds Transfer Interest Bearing Checking Account(s) n-interest Bearing Checking Acct(s) Savings Account(s) Savings Certificates CD/Long Term Savings Certificates CD/Short Term Senior Citizens Club CASINOS - VISITED IN LAST 12 MONTHS (POP) CASINOS - # VISITS IN LAST 12 MONTHS (POP) Heavy 6+ Light 1-2 Medium 3-5 CELLULAR / WIRELESS PHONE - CURRENT PLAN (POP) Annual or Multi-Year Contract Plan Contract Plan(t a Prepaid Plan) Prepaid Plan CELLULAR / WIRELESS PHONES - $ AMOUNT BILL LAST MONTH (POP) $100 - $149 $150 - $199 $200 - $249 $250 or More $25 - $49 $50 - $99 Less Than $25 CREDIT CARDS - DO YOU HAVE OR USE? (POP) CREDIT CARDS - TYPE HAVE OR USE? (POP) Any American Express Any Credit Card Any MasterCard Any Visa Clothing/Specialty Store Cards Discover Other Bank Credit Cards EDUCATION - HIGHEST LEVEL COMPLETED (POP) Attended College (1-3 Years) Attended Graduate School - Degree College - 4 Years (Graduated) Did t Graduate High School High School - 12 Years (Graduated) EMPLOYMENT STATUS (POP) Employed Full Time (30+ Hours) Employed Part Time (<30 Hours) Homemaker t Employed Retired COMSCORE.COM LEARNMORE@COMSCORE.COM February 7, :22 AM PAGE 1 OF COMSCORE, INC

2 EVENTS EXPERIENCED LAST 12 MONTHS (POP) Buy a Used Car or Light Truck Buy First Home Buy New Home (t First Home) Change Job-Lower Level/Pay Change Job-Same Level/Pay Change Job-To Better Job Change Job-To Something Different Child Enters College Collect from Pension/Savings/Stock Plan Death in The Family Enroll/ Return to College First Child Is Born First Time Financial Investment Get Married Graduation from School Grandchild Is Born Lease or Buy New Car or Light Truck Lose Job-Laid Off/Out of Business Make Last Home Mortgage Payment Make Major Home Improvement Oldest Child Enters School Refinancing Your Home Retire or Take Early Retirement Second Child Is Born Sell or Change Home Separated/Divorced Youngest Child Graduates College Youngest Child Leaves Home Youngest Daughter Gets Married Youngest Son Gets Married PAGE 2 OF 12

3 FAMILY RESTAURANTS - VISIT ANY (POP) Applebee s Big Boy Bob Evans Buffalo Wild Wings Bar & Grill California Pizza Kitchen Carrabba s Italian Grill Chevy s Chili s Grill & Bar Chuck E. Cheese s Cracker Barrel Denny s Friendly s Fuddrucker s Golden Corral Hometown Buffet Hooters IHOP (International House of Pancakes) Joe s Crab Shack Mimi s Café O Charley s Old Country Buffett Olive Garden On The Border Outback Steakhouse Papa Murphy s Perkins P.F. Chang s China Bistro Red Lobster Red Robin Romano s Macaroni Grill Ruby Tuesday Ruth s Chris Steak House Sizzler TGI Friday s The Cheesecake Factory PAGE 3 OF 12

4 FAMILY RESTAURANTS - # TIMES VISITED LAST 30 DAYS (POP) Applebee s: 5 or More Big Boy: 5 or More Bob Evans: 5 or More Buffalo Wild Wings Bar & Grill: 5 or More California Pizza Kitchen: 5 or More Carrabba s Italian Grill: 5 or More Chevy s: 5 or More Chili s Grill & Bar: 5 or More Chuck E. Cheese s: 5 or More Cracker Barrel: 5 or More Denny s: 5 or More Friendly s: 5 or More Fuddrucker s: 5 or More Golden Corral: 5 or More Hometown Buffet: 5 or More Hooters: 5 or More IHOP (International House of Pancakes): 5 or More Joe s Crab Shack: 5 or More Mimi s Café: 5 or More O Charley s: 5 or More Old Country Buffett: 5 or More Olive Garden: 5 or More On The Border: 5 or More Outback Steakhouse: 5 or More Papa Murphy s: 5 or More Perkins: 5 or More P.F. Chang s China Bistro: 5 or More Red Lobster: 5 or More Red Robin: 5 or More Romano s Macaroni Grill: 5 or More Ruby Tuesday: 5 or More Ruth s Chris Steak House: 5 or More Sizzler: 5 or More TGI Friday s: 5 or More The Cheesecake Factory: 5 or More PAGE 4 OF 12

5 FAST FOOD RESTAURANTS - VISIT ANY (POP) A & W Arby s Au Bon Pain Baskin-Robins Blimpie Bojangles Boston Market Burger King Captain D s Carl s Jr. Checkers Chick-Fil-A Chipotle Church s Fried Chicken Cici s Pizza Cold Stone Creamery Dairy Queen Del Taco Domino s Pizza Donatos Pizza Dunkin Donuts Einstein Bros. Bagels El Pollo Loco Five Guys Hardee s In-And-Out Jack-In-The-Box Jamba Juice KFC Krispy Kreme Krystal Little Caesar s Long John Silver s Mazzio s McDonald s Panda Express Panera Bread Papa John s Pizza Hut Popeyes Qdoba Quiznos Sub Rally s Sbarro Schlotzsky s Deli Sonic Starbucks Steak n Shake Subway Taco Bell Wendy s Whataburger White Castle Wing Stop Zaxby s PAGE 5 OF 12

6 FAST FOOD RESTAURANTS - # VISITS LAST 30 DAYS (POP) A & W: Heavy Arby s: Heavy Au Bon Pain: Heavy Baskin-Robins: Heavy Blimpie: Heavy Bojangles : Heavy Boston Market: Heavy Burger King: Heavy Captain D s: Heavy Carl s Jr.: Heavy Checkers: Heavy Chick-Fil-A: Heavy Chipotle: Heavy Church s Fried Chicken: Heavy Cici s Pizza: Heavy Cold Stone Creamery: Heavy Dairy Queen: Heavy Del Taco: Heavy Domino s Pizza: Heavy Donatos Pizza: Heavy Dunkin Donuts: Heavy Einstein Bros. Bagels: Heavy El Pollo Loco: Heavy Five Guys: Heavy Hardee s: Heavy In-And-Out: Heavy Jack-In-The-Box: Heavy Jamba Juice: Heavy KFC: Heavy Krispy Kreme: Heavy Krystal: Heavy Little Caesar s: Heavy Long John Silver s: Heavy Mazzio s: Heavy McDonald s: Heavy Panda Express: Heavy Panera Bread: Heavy Papa John s: Heavy Pizza Hut: Heavy Popeyes: Heavy Qdoba: Heavy Quiznos Sub: Heavy Rally s: Heavy Sbarro: Heavy Schlotzsky s Deli: Heavy Sonic: Heavy Starbucks: Heavy Steak n Shake: Heavy Subway: Heavy Taco Bell: Heavy Wendy s: Heavy Whataburger: Heavy White Castle: Heavy Wing Stop: Heavy Zaxby s: Heavy PAGE 6 OF 12

7 GAMES & TOYS - BOUGHT LAST 12 MONTHS (POP) GROCERY SHOPPING EXPENDITURES - $ SPENT AVERAGE WEEK (HHLD) $101 - $124 $125 - $149 $150 or More $50 or Less * $51 - $60 $61 - $70 $71 - $80 $81 - $100 HEALTH / HOSPITAL / LIFE INSURANCE - CURRENTLY HAVE (POP) HEALTH / HOSPITAL / LIFE INSURANCE - TYPES OWNED (POP) Dental Health/Hospital Life Loss of Income (Through Med/Disability) Vision Care HEALTH / LIFE INSURANCE - KIND OF LIFE INSURANCE (POP) Group Life Individual Annuity Other Term Life Whole/Universal/Variable(Cash Value)Life HH FURNISH (NOT LINEN / BED) - TOTAL EXPENDITURES (HHLD) $1000 or More $101 - $150 $151 - $474 $475 - $999 $50 or Less $51 - $100 HOME ELECTRONICS STORES - SHOPPED LAST 3 MONTHS (POP) Any Best Buy Fry s Electronics ne Radio Shack HOME FURNISHING STORES - SHOPPED LAST 3 MONTHS (POP) Any ne PAGE 7 OF 12

8 HOME IMPROVEMENTS - BOUGHT LAST 12 MONTHS (HHLD) Attic Fans/Vents Automatic Garage Door Opener Bathroom Faucets Bathroom Sink/Vanity/Cabinet Central Heating Gas/Oil Ceramic Tiles-Floor or Wall Door Knobs and Locks Doors Garage Door Hot Water Heater Indoor Lighting Fixtures Insulation for Ceiling, Floor or Wall Kitchen Cabinets Kitchen Counter Tops Kitchen Faucets Kitchen Sinks Lumber Other Bathroom Plumbing Outdoor Deck Outdoor Lighting Fixtures Outdoor Porch/Patio Outdoor/Exterior Siding Roofing Room Sized or Area Rugs Storage Shed Vinyl Flooring - Sheet Vinyl Flooring - Tile Wall Paneling Wall-to-Wall Carpeting Wallpaper/Wall Coverings Weatherstripping Windows - Insulated/Thermal Windows - n-insulated/n-thermal Wood Flooring PAGE 8 OF 12

9 HOME IMPROVEMENTS - TOTAL EXPENDITURES (HHLD) $ $1999 $ $4999 $251 - $999 $5000 or More Under $250 HOME IMPROVEMENT STORES - SHOPPED LAST 3 MONTHS (POP) Any ne INTERNET ORDER - IN LAST 12 MONTHS? (POP) KIND OF RESIDENCE (POP) Live Rent Free (Any) Own (Any) Rent (Any) LEISURE ACTIVITIES / HOBBIES - LAST 12 MONTHS (POP) Antique Shopping/Shows Baking for Fun Barbecuing Bird Watching Board Games Card Games Cooking for Fun Dining Out (t Fast Food) Education Courses Fantasy Sports Leagues Gardening Go Carting Going to a Beach/Lake Going to Bars/Nightclubs/Dancing Listening to Music Needlework/Quilting Painting, Drawing, Sculpting Photography Playing Bingo Playing Musical Instrument Reading Books Reading Comics Reading Gaming Magazines Scrapbooking Tailgating Visit State Fair(s) Visiting a Zoo Visiting an Aquarium Visiting Museums Woodwork/Furniture Refinishing PAGE 9 OF 12

10 MARITAL STATUS - RESPONDENT (POP) Divorced Never Married t Married Presently Married MUTUAL FUND / BROKERAGE ACCOUNTS - HAVE? (POP) OFFICE SUPPLY / COMPUTER STORES - SHOPPED LAST 3 MONTHS (POP) Any ne Online Store ONLINE - DEVICE OF ACCESS AT HOME (POP) Cellular/ Wireless Telephone Desktop Computer Digital Tablet (ipad, Archos, etc.) Gaming System/Console Gaming System/Handheld Laptop Computer MP3 Player (ipod, Sony) Other Device Television ONLINE / INTERNET COMPUTER SERVICE - USE? (POP) PHYSICAL FITNESS PROGRAM - WHERE (POP) At Home At Other Facility At Private Club PROFESSIONALS CONSULTED LAST 12 MONTHS (POP) Acupuncturist Allergist Alternative Health Practitioner Cardiologist Chiropractor Dentist Dermatologist Ear, se & Throat Eye Doctor Gastroenterologist General/Family Practitioner Internist Nurse Practitioner Ob/Gyn Osteopath Other Pediatrician Pharmacist Physical Therapist Podiatrist PROPERTY & VEHICLE INSURANCE - TYPES (POP) Automotive Homeowners Renters/Tenants PURCHASING DECISIONS - PRODUCTS BOUGHT LAST 12 MONTHS (POP) Automobile Automotive Accessories Clothing Financial Services Food Products Home Electronics Household Furnishings Household Products Major Household Appliances Sporting Goods PAGE 10 OF 12

11 RETIREMENT HOMES - ANY IN HH USED LAST 12 MONTHS (HHLD) SHOPPING MALLS - HAVE YOU GONE LAST 4 WEEKS (POP) SHOPPING MALLS - # TIMES VISITED LAST 4 WEEKS (POP) 10 or More SUPERMARKETS / FOOD STORES - SHOPPED LAST 4 WEEKS (POP) Any Supermarket/Food Store ne THEME PARKS - VISIT ANY LAST 12 MONTHS? (POP) TOTAL VALUE OF SECURITIES OWNED - ANY (POP) $100,000 or More $10,000 - $24,999 $25,000 - $49,999 $50,000 - $99,999 $5,000 - $9,999 Less Than $5,000 YOUR PETS -- HH CURRENTLY HAVE ANY? (HHLD) PAGE 11 OF 12

12 The following variables in the Simmons Historic 2016 category are no longer available. However, you can report on them for historical periods, through December GROCERY SHOPPING EXPENDITURES - $ SPENT AVERAGE WEEK (HHLD) $150 or More $30 or Less $31 - $40 $41 - $50 HOME ELECTRONICS STORES - SHOPPED LAST 3 MONTHS (POP) Other HOME IMPROVEMENTS - BOUGHT LAST 12 MONTHS (HHLD) Central Air Conditioning The following variables in the Simmons Historic 2014 category are no longer available. However, you can report on them for historical periods, through February INTERNET ORDER - IN LAST 12 MONTHS CREDIT CARDS - TYPES HAVE OR USE? (POP) Gasoline PAGE 12 OF 12

Brand Draw ABSOLUTE CHANGE MONTH-OVER-MONTH LIMITED SERVICE CHAIN OCTOBER BRAND DRAW. 1 McDonald's 20.3% +0.2% 2 In-N-Out Burger 19.3% +0.

Brand Draw ABSOLUTE CHANGE MONTH-OVER-MONTH LIMITED SERVICE CHAIN OCTOBER BRAND DRAW. 1 McDonald's 20.3% +0.2% 2 In-N-Out Burger 19.3% +0. Brand Draw OCTOBER BRAND DRAW 1 McDonald's 20.3% +0.2% 2 In-N-Out Burger 19.3% +0.2% 3 Chick-fil-A 18.9% -0.1% 4 Culver's 18.2% -0.7% 5 Sonic Drive-In 14.4% -0.6% 6 Whataburger 13.8% +0.2% 7 Zaxby's 12.9%