Cuban Bar and Restaurant Concept CUBAN BAR AND RESTAURANT
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1 Cuban Bar and Restaurant Concept CUBAN BAR AND RESTAURANT at
2 After being named the best restaurant of 1995 by the Orange County Register shortly after it s opening, Habana has continued to grow and attract new customers over more than 18 years of business. With décor and atmosphere reflecting the rustic elements of pre-castro Havana Cuba, Habana serves authentic Cuban food along with modern Nuevo Latina dishes ranging from classic Cuban Ropa Vieja to Shrimp and Ahi Tuna Ceviche. Habana has been favorably reviewed in press & social media continuously for more than 18 years and attracts customers across a broad demographic. Patrons range from younger, style conscious customers who perceive Habana as a cool destination and older mainstream patrons simply seeking a unique casual dining experience. Habana succeeds at being exotic and unique while unpretentious and comfortable, and has achieved strong crossfunctionality by operating as a destination nighttime dining establishment, a late night bar/lounge, and a midday lunch, brunch and afternoon café.
3 habana in costa mesa operating highlights COOL, SOPHISTICATED ESTABLISHMENT WITH STYLE, SOUL, and CHARACTER OPERATED BY SEASONED and EXPERIENCED OWNERS as part of a successful seven unit southern California collection of bars and restaurants with aggregate annual revenues in excess of $18M 18 YEARS of continuous sales growth at more than 8% per YEAR $1,784 OF REVENUE per rentable square foot ANNUAL REVENUE $982K $3.92 MILLION
4 THE CUBAN AND LATIN MENU AT HABANA FULFILLS TRADITIONAL ITEM CATEGORIES, SUCH AS CHICKEN, STEAK, SEAFOOD AND SALADS, BUT IN EXOTIC AND UNFAMILIAR WAYS. THERE ARE FEW HIGHLY STYLIZED CUBAN RESTAURANTS IN SOUTHERN CALIFORNIA, AND HABANA MAINTAINS A COMPETITIVE ADVANTAGE FOR IT S UNIQUE DISHES AND BEVERAGES.
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6 Habana specializes in Cuban & Latin American beverages, and is one of the highest volume sellers of Mojitos in southern California.
7 The ambience of Habana is created by the use of rustic furnishings & patinated finish surfaces.
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9 CUBAN BAR AND RESTAURANT D.C. Berridge LLC Jeffrey Best and Kenneth Jones founded D. C. Berridge, LLC ( Berridge ) in 1994 to own and operate bars and restaurants, manage large scale events, and provide food and beverage industry consulting services. Berridge is the owner and operator of Habana bar and restaurant in Costa Mesa which was first on a year-end top ten list regarding the best restaurant happenings of 1995 according to the Orange County Register. Berridge also developed the diner National Café in Culver City, and nightclub restaurant Lucky Seven in Hollywood, later redeveloped as nightclub tavern Daddy s. In 2002, Berridge opened Firefly, an upscale restaurant on Ventura Boulevard in Studio City. In 2004, Berridge acquired the existing tavern business of Power House in Hollywood, nightclub restaurant Club Lingerie in Hollywood which was redeveloped as The Warwick in 2013, Thunderbird in North Hollywood which was redeveloped as Polynesian bar Tiki No in 2010, and Shooters in Costa Mesa which was redeveloped as Mesa in Berridge redeveloped a tavern on Melrose Avenue in Los Angeles in 2008 to be restaurant The Dark Room. Both Mesa and Firefly have been favorably reviewed by lead Los Angeles Times food critic Irene Virbila, and Mesa was named the best new restaurant of 2008 in Orange County by Riviera Magazine. Berridge also holds a minority equity interest in The Bungalow in Santa Monica, and Providence restaurant in Los Angeles. Berridge has acted as a consultant and advisor providing food and beverage related services in the areas of financial structuring, construction management, kitchen and space planning, governmental compliance, operational staffing, operational management controls and menu design, to clients including the Bungalow, Billy s at the Beach, Olive, Swingers, Chateau Marmont Hotel, Hollywood Athletic Club, and Viper Room while owned by Johnny Depp. Under it s operating division Best Events, Berridge is a prominent manager of large scale private and social events worldwide for clients including Madonna, Bono, Johnny Depp, Tesla, Ashton Kutcher, Space X, Hollister, The Art of Elysium, Samsung, Stella Artois, McDonalds, CNN, the Los Angeles Times, the Weinstein Company, Microsoft, General Motors, Sony, Toshiba, William Morris Agency, Ford Models, Time Warner Bros., Kaufman and Broad, Rolex, Creative Artists Agency, Virgin Records and most major motion picture production companies including Disney, Miramax, Paramount, Universal, DreamWorks and others.
10 CUBAN BAR AND RESTAURANT JEFFREY BEST PRINCIPAL Jeffrey Best has been involved in all operating aspects of the bar and restaurant business for the previous 35 years. Early in his career, he performed functions as a Waiter, Service Bar Manager, Head Waiter, Bar Manager, and Kitchen Manager at numerous Los Angeles restaurants. Prior to cofounding Berridge, he served as Manager of the The Grill in Beverly Hills, Trumps in West Hollywood, General Manager of Brentwood Bar and Grill in Brentwood, and the fine dining restaurant at the Warner Bros. studio lot in Burbank. Mr. Best attended Pepperdine University and majored in business administration. KENNETH JONES PRINCIPAL Kenneth Jones formerly served as executive vice president of Wallace Moir Properties in Beverly Hills where he oversaw the acquisition, debt and equity financing, and asset management of multifamily residential, retail, office & industrial real estate properties. Mr. Jones also served as vice president of development for Amir Development Company in Beverly Hills, and real estate acquisition analyst for Urban Pacific Development Corporation and Kaufman and Broad. During his career, he was involved in the acquisition, development, financing & asset management of properties collectively having a value of approximately $1.3 Billion. Mr. Jones graduated from UCLA with a B.A. degree in economics.
11 AT THE IRVINE SPECTRUM A new incarnation of Habana at Irvine Spectrum will incorporate the successful and time-tested elements of Habana in Costa Mesa with several enhancements. The design & décor will embrace similar design directions, but with more substantial and refined execution. Finished surfaces, decorations, & furnishings will include vintage artifacts, curated design elements, reclaimed materials, and authentic items from abroad. Habana at Irvine Spectrum will contain approximately 9,500 square feet of patio and interior area, allowing a greater emphasis on an expanded bar business and bakery program.
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15 IRVINE SPECTRUM AN ICONIC SOUTHERN CALIFORNIA DESTINATION LIFESTYLE CENTER 17 MILLION CUSTOMERS ANNUALLY with Ave. ANNUAL INCOME OF $123, ,000 cars per day Drive by and see Irvine Spectrum at the confluence of the 405, I-5, & 133 freeways. 15K RESIDENTS WITHIN WALKING DISTANCE 260K EMPLOYEES WITHIN 10 MINUTE DRIVE 66% of customers eat while shopping/visiting WITHIN 10 MILE RADIUS FROM irvine spectrum population=1.7 million households= 550,000
16 Cuban Bar and Restaurant Concept
17 IRVINE SPECTRUM
18 CUBAN BAR AND RESTAURANT Cuban Bar and Restaurant Concept
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