# Chobani Meze Dips In-Store Sampling
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1 What to Purchase: Product Chobani Meze Dips In-Store Sampling UPC # Units to Buy Distribution Goals Chobani Meze Dip - Roasted Red Pepper, 10oz Chobani Meze Dip - Smoked Onion & Parmesan, 10oz Chobani Meze Dip - Three-Pepper Salsa, 10oz Chobani Meze Dip - Chili Lime, 10oz Natural Chips (refer to pg.2 for chip preference hierarchy) N/A 3 - Small Bag of Ice N/A 1 - Substitute Item: If your store does not have one of the featured flavors available, you may purchase additional packages of one of the featured flavors that is available. Do not exceed $38.99 (including tax) What To Wear: Black pants/skirt White collared shirt/blouse Black, close-toed non-slip shoes (no open-toed shoes or gym shoes) Retailer approved uniform Gloves Apron Agency approved hair restraint The following Pre-Demo Checklist must be completed prior to your event: Read and understand all of the information in this training manual. Call in to your PromoLearningCenter (if applicable). Review your kit contents for accuracy. Conduct your pre-call to the store 3 days before your demo and ask the receiving clerk if the product is in stock. Activate your debit card the day before your demo (if applicable). Kit Contents: 6 Gloves 200 2oz. Souffle Cups 200 Napkins 1 Easel Card 1 Table Runner 1 Product Display Bowl What to Bring: Demo Table White Tablecloth Apron Entire Kit Contents Paperwork Pen (to complete paperwork) Tape Allergy & Ingredient Sheet (s) Cooler Paper Towels Small Trash Can or Trash Bag 4 Measuring Spoons (1 for each flavor) Page - 1
2 **HOT SHEET** Chips, Simply Sunny Multi- Grain (UPC: ) Chips, Simply Unbeatable Blues (UPC: ) Chips, No Salt Naked Blues (UPC: ) Chips, Simply Beyond Black Bean (UPC: ) 5 6 Original Pretzel Crisps (UPC: ) **no flavored versions Stacy s Pita Chips Simply Naked (UPC: ) **no flavored versions Please Note: Way Better Snacks items are in the natural snacks / natural chips section of the store. Please be sure to check both the natural snacks/ chips aisle AND the mainstream snacks/chips aisle. Page - 2
3 Executing the Event On-Site Checklist Arrive on time to your store on the day of the event. Introduce yourself to the store manager to briefly describe the demonstration. Check to see if there is a secondary display of all products being sampled. Set up your demo table next to the display in the deli aisle, where the Chobani Meze Dips product is stocked. Note the beginning inventory of Chobani Meze Dips (all varieties) and record it on your PromoReports form. *DO NOT INCLUDE THE PRODUCT PURCHASED FOR SAMPLING. **This is how you will place your samples on top of the table runner. To Sample Chobani Meze Dips Please purchase containers of Chobani Meze Dip flavors that are being sampled, and place into a cooler filled with ice so that the product remains as cold as possible. Pull additional units off the shelf and put them on display in the bowl. Please DO NOT put the Chobani Meze Dips that you purchased in this bowl. The units in the bowl should be units that have not been purchased yet and are available for customer purchase. Using a separate measuring spoon for each flavor, fill the soufflé cups no more than half full to yield about a 1 oz. sample, and place on the.and Go For A Dip section of the table runner. Make sure to keep each flavor separate, and to use the same spoon for the same flavor each time. Then, put one natural pita chip on a napkin and place on the Grab A Chip section of the table runner Repeat the above procedure with each remaining Chobani Meze Dip flavor, making sure to keep each flavor separate. All samples are to be served COLD, so only place a few samples on your table at a time. Place any opened and unopened containers of Chobani Meze Dips, used for sampling, in your cooler when not in use. Refer to the features and benefits as talking points when speaking with consumers. Only place a FEW samples on your demo table. Discard and replenish samples after 15 minutes. Keep demo table clean and neat. Make sure you are set up in a high traffic area near the product so you can direct customers to purchase the product after sampling. Page - 3
4 CHOBANI MEZE Dips are bold rich and creamy dip made with Chobani s deliciously creamy Greek Yogurt, real vegetables and only natural ingredients. CHOBANI MEZE Dips come in 4 globally inspired flavors, all in 10oz containers: Roasted Red Pepper, Three Pepper Salsa, Smoked Onion & Parmesan, and Chili Lime. CHOBANI MEZE Dips have 80% less fat and 65% fewer calories than the leading hummus. (footnote: CHOBANI MEZE Greek Yogurt Dip: 1g fat, 25 calories per 2 Tbsp serving; leading hummus: 5g fat; 72 calories per 2 Tbsp serving.) CHOBANI MEZE Dips are crafted in the tradition of Mediterranean mezé but are full of globally inspired flavor. The Turkish word meze means taste, flavor, snack. It is a small plate of savory food served as an appetizer or as part of a great social gathering. CHOBANI MEZE Dips are perfect for your summer party, having on hand in case guests stop by, or for you to enjoy. CHOBANI MEZE Dips pair well with pita chips, pretzels, tortilla chips, or vegetables like carrots, celery or peppers. Page - 4
5 Post Event: Return product from table display to the shelf. DO NOT take the sampled product out of the store. Please dispose of any leftover samples once your demo is complete. Clean up, breakdown your table and leave your area as you found it. Complete your PromoReports Form and obtain a store stamp and a manager s signature. It is mandatory that you enter your results online or call into PromoReports to report your results upon demo completion. For online entry, please follow the instructions on your PromoReports form. If you are purchasing product, do NOT include the product you are purchasing in your inventory count. Retain your PromoReports Form for 1 year after calling in your results. If you are a third party agent (not working directly for PromoWorks) please follow your agency s instructions on receipts and PromoReports Form. NOTE: Please follow standard safety/health procedures when conducting your demo. Do not distribute samples to children. Hand the sample to the parent or guardian to give to the child. ALLERGY WARNING: We encourage consumers to check the ingredient statement on each package of the product they sample for the most up-to-date information on the ingredients contained in that product. You must have your Allergen signs (from this Training Manual and/or in your kit) displayed on the front of the table during your demo. Please recycle your consumer engagement materials when possible. Page -5
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7 Allergen Information Chobani Meze Dip - Roasted Red Pepper Chobani Meze Dip - Smoked Onion & Parmesan Chobani Meze Dip - Chili Lime Chobani Meze Dip - Three-Pepper Salsa We encourage consumers to check the ingredient statement on each package of the product they sample for the most up-to-date information on the ingredients contained in the product. Page - 7
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