Implementation Guide Start Sell Date: Target Start Sell: March 2013 Check with your Marketing Manager for your start sell date. Key Contacts: Operations Ramez Guirguis ramezrg@yahoo.com Operations Adel Fouda afoudackr@yahoo.com Operations Hany Fahmy hanysfahmy@yahoo.com Operations Joe Doumit jdoumit@ckr.com QA Riyad Shatat rshatatckr@yahoo.com Training Karen Reel kreel@ckr.com For International Use February 3, 2013 1
What s New IMPORTANT INFORMATION Beginning soon, your restaurant will introduce the Chicken Tenders Flavors Of The World Combo, served in a special meal box. The meal includes 5 Regular or Spicy Chicken Tenders served with choice of 2 special dipping sauces, 1 medium French Fry, 1 small bun, and a medium Pepsi. Participating Restaurants All restaurants will participate as directed by your marketing team. POP Posting POP Posting instructions are included in the POP kit. Please open your POP kit upon receipt to ensure all elements are included. Allow approximately 30 minutes to post your POP on the start sell date. Implementation Steps The information in this handbook will help you to implement the new Chicken Tenders meal successfully in your restaurant. Read the information carefully and review it with your crew. For International Use February 3, 2013 2
New Packaging: NEW: CHICKEN TENDERS BOX Take away only use the new Chicken Tenders Carton. Assemble the carton by folding the edges and placing the tabs in the appropriate slots. Dine In serve in basket. NEW: FLAVORS OF THE WORLD SAUCES New Sauces: Pre-portioned sauces are now available from AATCO. The guest has their choice of two of these sauces with each meal. Sauces are stored under refrigeration. Wasabi Teriyaki Sweet & Sour Chipotle Spicy Ranch Hot Sauce The current dipping sauces are still available for the guest to choose from. For International Use February 3, 2013 3
ITEMS PACKAGING PROCEDURES Chicken Tenders Flavors Of The World Meal Amount Chicken Tenders... 5 Dipping Sauce... 2 French Fries (Medium)... 1 Bun, Toasted (Small)... 1 Collar Wrap (box & basket liner)... 3 Below For Take-Away Napkins... 3 Hardee s Bag #4... 1 Tenders Box... 1 CHICKEN TENDERS Take-away shown without bun. Wrap toasted bun with liner wrap and place on top of fries. If regular sauce is ordered, place in center of circle as shown. The Chicken Tenders may be ordered as regular or spicy. PREPARATION For all existing ingredients, please refer to Ingredients Preparation section in the OPM. Wash and sanitize your hands prior to handling food products. PACKAGING: TAKE-AWAY 1. Take assembled Chicken Tenders Box and line with collar wrap. 2. Place all food items neatly in the Tenders Box. Serve Pepsi on the side. PACKAGING: DINE -IN 1. Serve Chicken Tenders and Fries in the basket. Wrap the toasted bun with liner wrap and place next to the two dipping sauces on the tray. For International Use February 3, 2013 4
ROLLOUT CHECKLIST Chicken Tenders Flavors of the World Meal RESTAURANT #: AREA: FRANCHISE: ABOUT 1 WEEK PRIOR TO START SELL DATE POP KIT RECEIVED refer to POP instructions inside the kit. 2-3 DAYS BEFORE START SELL DATE CREW TRAINING COMPLETED Use the Implementation Guide to properly train all employees. ( ) Crew is trained on the preparation procedures for the Chicken Tenders Meal. ( ) Frontline employees (cashiers) are trained on the Chicken Tenders Meal items and procedures. ( ) Verbally quiz all employees to test their knowledge. DAY BEFORE START SELL DATE Before the RM goes home, make sure all shift leaders, backline crew and cashiers are 100% trained. Verify all needed ingredients are available. POST POP BEFORE OPENING THE NEXT DAY. START SELL DATE VERIFY POS DOWNLOAD - check and verify on morning of start sell. Ensure all POP is posted correctly refer to the POP posting instructions you received with your POP kit, for proper placement of all POP. ( ) Check all POP to make sure it is posted correctly. ( ) Check all pricing. Remind all employees about the Chicken Tenders Meal and discuss the build with each one as they clock in. Observe employees preparing the Chicken Tenders Meal - ensure the proper procedures are being followed - MODEL, COACH & REQUIRE, as needed, to enforce all standards! ( ) 2 dipping sauce cups provided with each order. ( ) 3 napkins provided for take-away. Talk to your shift leaders and backline crew about the importance of product quality. Ensure all cashiers are suggestive selling the Chicken Tenders Meal at every opportunity: When a guest places an order for the Chicken Tenders Meal ask the following important questions: ( ) Would you like regular or spicy chicken tenders? ( ) What sauces would you like? ( ) How about a cookie for dessert? For International Use February 3, 2013 5
CREW TRAINING CERTIFICATION SHEET Chicken Tenders Meal Crew Trainers (names): Shift Leader s Name SL Initials CT s Initials Training Certification Date Crew Person s Name CP Initials CT s Initials Training Certification Date Crew training has been completed: (Print Name) AM/Supervisor follow-up completed: (Print Name) (Signature) (Signature) Date Date For International Use February 3, 2013 6
CREW TRAINING CERTIFICATION SHEET (cont.) Chicken Tenders Meal Crew Person s Name CP Initials CT s Initials Training Certification Date Crew training has been completed: (Print Name) AM/Supervisor follow-up completed: (Print Name) (Signature) (Signature) Date Date For International Use February 3, 2013 7
Chicken Tenders - Flavors of the World Scripting Card Make friendly eye contact and smile. Immediately greet the Guest... Hi, would you like to try one of our new Chicken Tenders Meal today? If yes... Would you like regular or spicy tenders? Then... What two dipping sauces would you like? We have new flavors, Wasabi, Teriyaki, Sweet & Sour, Chipotle, Spicy Ranch, or Hot Sauce. Ask... How about a cookie for dessert? If the Guest inquires about the meal say, The meal comes with 5 Chicken Tenders, 1 Medium French Fry, 1 Pepsi, a Small Bun and your choice of two new dipping sauces. Determine the destination and complete the transaction... Will you be eating here? To Go... (with a smile) Here is your cup, please help yourself at the beverage bar. If you would please wait (indicate area to wait) we will call your order number as soon as your order is ready. Smile and say... Thank -You! For Here... (with a smile hand the guest their cup) Please help yourself at the beverage bar and have a seat. Please place the number at the end of your table. We will bring your food out to your table as soon as it is ready. Smile and say... Thank-You! Chicken Tenders - Flavors of the World Scripting Card Make friendly eye contact and smile. Immediately greet the Guest... Hi, would you like to try one of our new Chicken Tenders Meal today? If yes... Would you like regular or spicy tenders? Then... What two dipping sauces would you like? We have new flavors, Wasabi, Teriyaki, Sweet & Sour, Chipotle, Spicy Ranch, or Hot Sauce. Ask... How about a cookie for dessert? If the Guest inquires about the meal say, The meal comes with 5 Chicken Tenders, 1 Medium French Fry, 1 Pepsi, a Small Bun and your choice of two new dipping sauces. Determine the destination and complete the transaction... Will you be eating here? To Go... (with a smile) Here is your cup, please help yourself at the beverage bar. If you would please wait (indicate area to wait) we will call your order number as soon as your order is ready. Smile and say... Thank -You! For Here... (with a smile hand the guest their cup) Please help yourself at the beverage bar and have a seat. Please place the number at the end of your table. We will bring your food out to your table as soon as it is ready. Smile and say... Thank-You! Chicken Tenders - Flavors of the World Scripting Card Make friendly eye contact and smile. Immediately greet the Guest... Hi, would you like to try one of our new Chicken Tenders Meal today? If yes... Would you like regular or spicy tenders? Then... What two dipping sauces would you like? We have new flavors, Wasabi, Teriyaki, Sweet & Sour, Chipotle, Spicy Ranch, or Hot Sauce. Ask... How about a cookie for dessert? If the Guest inquires about the meal say, The meal comes with 5 Chicken Tenders, 1 Medium French Fry, 1 Pepsi, a Small Bun and your choice of two new dipping sauces. Determine the destination and complete the transaction... Will you be eating here? To Go... (with a smile) Here is your cup, please help yourself at the beverage bar. If you would please wait (indicate area to wait) we will call your order number as soon as your order is ready. Smile and say... Thank -You! For Here... (with a smile hand the guest their cup) Please help yourself at the beverage bar and have a seat. Please place the number at the end of your table. We will bring your food out to your table as soon as it is ready. Smile and say... Thank-You!