PROGRAM OVERVIEW Can a custmer purchase Basili s frm anther distributr/whlesaler? Basili s is a prprietary prgram wned by Cre-Mark. N ther distributr has access t this prduct line. Can a cmpetitr substitute a similar prduct? Basili s is a unique recipe using high quality ingredients nt typically used in ven-ready pizza prducts specifically, the self-rising crust, prprietary sauce and cheese blend. Wh are ur target custmers? Cnvenience Stres, Mm & Pp stres, Bwling Alleys, Seasnal lcatins, Clleges & Universities, Theme Parks, Mvie Theaters and Sprts Venues. Is there a licensing r franchise fee? N, hwever yur custmer will be asked t sign a cmmitment t using Basili s branded pizza prducts in cnjunctin with Basili s branded packaging and POS. Hw much des it cst t enrll in the prgram? There is n investment required. If the retailer has equipment he will just need t rder POS, fd and packaging. If the retailer needs equipment that wuld be the cst f entry t the pizza prgram. We d nt supply equipment free f charge. D I have t participate in the whle prgram? N, rder nly the items yu and the peratr feel wuld be successful. This may depend n space, stre traffic and prximity f a cmpeting prgram. BEST PRACTICES What is the best ptin fr a slice prgram? 14 inch cut int 8 slices, suggested PTC $1.99 Sme Operatrs ffer 2 fr $4.00 deals. What is the best ptin fr a persnalized pizza? 7-inch suggested PTC $3.99 - $4.99 with a funtain drink cmb meal. BAKING & SHELF LIFE Hw lng des it take t bake a pizza in the Wisc ven? 11 minutes thawed, add 2 minutes fr frzen Hw lng des it take t bake a pizza in a Lincln cnveyr ven? 6 minutes thawed, 8 minutes frzen Hw lng is the pizza gd fr in the warmer? 90 minutes What is the shelf life f frzen Basili s pizza? 9 mnths frzen / 72 hurs thawed
EQUIPMENT What kind f ven d we need? We recmmend a cnvectin r impingement ven. This prduct is nt suitable fr micrwave. The type and size f ven will be dependent n vlume estimates. Equipment Services can help make this decisin. D we have equipment ptins? Yes please refer t the Basili s Equipment Page and/r the Equipment Order Frm fr all equipment ptins and yur IPad fr pricing. Hw d we rder equipment? Cntact Equipment Services at EquipmentServiceGrup@Cre-Mark.cm. What is the warranty number fr equipment? Wisc warranty, 1-800-999-4726 r at wiscind.cm/warranty/ Lincln warranty, 1-844-724-2273 r barry.rbersn@welbilt.cm. MARKETING D we have marketing materials fr Basili s? Yes please refer t yur Basili s POS page and/r POS Order Frm fr all marketing POS ptins. Can we custmize POS r marketing materials? Yes, please wrk with Equipment Services at EquipmentServiceGrup@Cre-Mark.cm. Can we cnvert a Hunt Brs, Nble Rmans, Piccadilly etc. int a Basili s branded lcatin? Yes, please wrk with yur Equipment Services at EquipmentServiceGrup@Cre-Mark.cm in cnjunctin with a Basili's Rep. GETTING STARTED Hw much space d we need t get started? Space fr a warmer and ven. Warmer typically ges n a cunter with a rller grill r cffee, while the ven generally ges in the Fd Preparatin rm f the stre. Hw many square feet d I need fr a Kisk? 96-inch Large Kisk between 70 and 80 sq. ft. 72-inch Medium Kisk- 60 sq. ft. with a Lincln and 36 sq. ft. 48-inch Small Kisk 24 sq. ft. D we have training available? Yes fr very large accunts, chain accunts and/r with the purchase f the Lincln ven. Hw d I get the pizza and packaging? Thrugh Cre-Mark Distributin facilities. What is the timeline frm my initial rder f equipment and fd until I am fully peratinal? 2-3 weeks depending n equipment r e q u i r e m e n t s. Yu can have the custmer peratinal in ne week if fd is the nly requirement. CONTACT INFORMATION Wh is my main cntact fr Basili s? Equipment Services at EquipmentServiceGrup@Cre-Mark.cm. Hw d I rder equipment and marketing materials? Cntact Equipment Services at EquipmentServiceGrup@Cre-Mark.cm. Wh d I cntact fr assistance with chain accunts r large pprtunities? Jhn Rgers jhn.rgers@rinfds.cm
The Prgram Flexible and Easy-t-Execute Premium, ven-ready pizza in cnsumer preferred sizes 14-inch 8 slice / 7 persnal Merchandised as Grab & G, Take n Bake and Frzen Fd ptin Cnsistent cst and taste Lw labr fdservice ptin
Basili s Pizza Crust Every Basili's pizza starts with a live dugh ball vs. ur cmpetitrs sheeted dugh Kneaded fr 8 10 minutes Allws us t mix the ingredients and add strength t the final prduct Kneading blends all ingredients fr a full bdied muth feel and flavr Whle butter flakes are mixed in with ur dugh We use a duble prfing prcess t prmte the best pssible flavr and allw the full fermentatin f the yeast Fast baked t slidify and hld dugh integrity/ flavr Cled quickly t minimize any drying r degradatin
Basili s Pizza Sauce Made with 100% Califrnia Vine-Ripened Tmates Blended with whlesme herbs and spices Simple, real ingredients Such as a real carse grund tmat, salt, pepper, water, and a few light spices gives the perfect fresh accent t this fresh authentic sauce Natural clr and flavr N artificial clrs r preservatives are added cntinuing a real and authentic experience Meeting custmer demands Specifically designed t achieve custmers wants and needs Flavr and feel has been created t capture the essence f hmemade sauce fr all Cre-Mark custmers
Basili s Pizza Cheese 100% Real Mzzarella Cheese Starts with high quality whle blck cheese We shred and blend the blck cheese t Cre-Mark specificatin, which allws versatility Our mzzarella is blended with whle milk part skim Gives it a full flavr and high misture cntent t set us apart frm the cmpetitin Allws fr a lnger hld time in the warmer While shredding the cheese we mix a whlesme Italian blend f spices giving yet anther level f flavr and thus setting ur quality apart
Basili s Pizza Optins Opprtunity #1 14 inch Large Pizza Breakfast Optin Breakfast Pizza / Sausage & Gravy Pizza Lunch Optins Pepperni / Sausage & Gravy/ Pepp & Sausage / Supreme / Cheese WHY factr? Offers a very gd 8 way slice prgram fr apprximately $1.99 a slice Heavily tpped pizza Optin fr a 2/$3.00 r 2/$4.00 special Cmb meal 2 slices & funtain drink $4.99 Can nt be cmpared t ur cmpetitrs, quarter slice prgram.
Basili s Pizza Optins 7-inch Persnal Sized Pan Pizza Pepperni / Cheese / Breakfast WHY factr? Appeals t Millennials - MTO #2 Opprtunity Cmb Meals / Upscale C-Stres & Mm Pps 7-inch Cheese can be used fr a Made in Huse ptin by tpping pizza n premise and calling it MTO
Pizza Label s Sales will increase with a prduct cnsumers can purchase with fd stamps. Study: In the six states where Ht N Fresh is ffered nearly 1.5 millin peple are receiving fd stamps.
Italian Inspired Prducts FULLY ASSEMBLED FROZEN PIZZA Pizzeria style pizza made easy using 100% real cheese and flavrful tppings. Arriving t yu frzen and fully packaged, they can be merchandised in many ways freezer, deli cler, retail slices r baked t rder. Start yur mrning right with this upscale blend f sausage, bacn, egg, mzzarella & cheddar cheese n tp f a jalapeñ cheese sauce. LARGE 14 Nrth: #916486 Suth: #447419 33.4 z 6 PACK PERSONAL 7 Nrth: #916528 Suth: #447412 6.9 z 12 PACK Fr a unique breakfast ffering try this pizza smthered with rich & flavrful cuntry-style gravy and tpped with breakfast sausage & mzzarella cheese. LARGE 14 Nrth: #916494 Suth: #447416 31.3 z 6 PACK Fur cheese varieties mzzarella, prvlne, asiag & rman n tp f a glden brwn artisan crust. LARGE 14 Nrth: #916445 Suth: #447413 30.9 z 6 PACK PERSONAL 7 Nrth: #916502 Suth: #447410 7.6 z 12 PACK America s mst ppular pizza variety including 100% real cheese and tpped with high quality pepperni. LARGE 14 Nrth: #916452 Suth: #447414 33 z 6 PACK PERSONAL 7 Nrth: #916510 Suth: #447411 7.9 z 12 PACK
A tasty cmbinatin f sausage & pepperni n tp f ur custm blended pizza sauce. LARGE 14" Nrth: #916460 / 14" Suth: #447415 35 z 6 PACK Fully tpped with pepperni, Italian sausage, beef & prk pizza tpping alng with black lives, green peppers & nins. SIDE OPTIONS Fresh, ht cmplements t yur pizza prgram. LARGE 14 Nrth: #916478 / Suth: #447418 37.1 z 6 PACK Herb & garlic infused crust, creamy garlic spread tpped with a mzzarella & cheddar blend. Nrth: #916437 / Suth: #447420 4.5 OZ 48/C 100% CALIFORNIA Vine-Ripened Tmates MADE FROM SCRATCH 100% REAL MOZZARELLA CHEESE With NO Preservatives
Packaging Attract On-the-G Cnsumers with BRANDED PACKAGING 7 PIZZA BOX - Nrth: #916544 / Suth: #447423 250/cs CHEESY GARLIC BREAD BOX - Nrth: #916551 / Suth: #447424 250/cs 14 PIZZA BOX - Nrth: #916536 / Suth: #447422 100/cs
Shwcase Take & Bake Pizzas with a Branded RETAIL RACK Preparatin & Training We have the expertise t train custmers t ensure a successful pizza prgram. We prvide easy t use training materials, including phtgraphed step-by-step prcedures and safety handling practices. FLQI.I>\Q)=UXXQS) `LO.I=)FOXLB).IV=>.V)>^XV)_)FLWX)KO>Y)OXKOI`XOLTXB) A4[)FLQI.I>\Q)!OXYINY)!I]]L.IV=>.V)>^XV)_)FLWX)KO>Y)OXKOI`XOLTXB!1&0#)J&G/,C)1/,#")*,)&)A_?)!1&0#);D)'*)dae)TULRXB) </H#)J&G#)D&,-)F";<%)1/,#") =%##<2)`&"1/0)F"#&(<)*,) M/'%) F;''#")K1&+*"#()>/1- '%#)1/,#() A_?)</H#)J&G#)D&,-!"#$%#&'#()*+#,-./,0*1,) T%#)*+#,)M/11) FN]])M%#,) 0*,+#2*")*+#,)3 4567 8*")9) '%#)=%##<2)`&"1/0)F"#&()/<) :/,;'#<-))=*,+#0'/*,)>+#,) J&G#(-)O#:*+#)J"#&()8"*:) 4?@7 8*")A?):/,;'#<-))>+#,) *+#,-)I,'#",&1)'#:D#"&';"#) <#''/,C):&2)+&"2-)) :;<')"#&0%)Aa@h-) FLQI.I>\Q)b[)!I]]L).IV=>.V)>^XV)_)FLWXB)KO>Y)OXKOI`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`&"1/0)) F"#&()8"*:)J&G#)D&,)&,() D1&0#)*,)0;''/,C) J*&"(- O#:*+#)D1&<'/0)*+#"M"&D)!1&0#)D/HH&<)*,)&)1/,#() A_?) 8"*:)"#8"/C#"&'#()D/HH&<-) </H#)J&G#)D&,-))!"#$0*&') L(P;<')'*DD/,C<) *,)D/HH&)'*) 1/,#")M/'%)F;''#")K1&+*"#() =;')'%#)=%##<2)`&"1/0)F"#&()!1&0#)'%#)0;')J"#&()/,)&) =1*<#)'%#)1/(-) R"/'#)'%#) #+#,12)(/<'"/J;'#)/,C"#(/#,'<) >/1) d>d'/*,&1e- /,)%&18)1#,C'%$M/<#)M/'%) &) 1/,#() `&"1/0)F"#&()J*E-)))) +&"/#'2c)D"/0#)g)#ED/"&'/*,) d/8),##(#(e- "*0G#")G,/8#- >+#"$1&D)J"#&()'*)8/')/,)J*E-) '/:#)*,)'%#)J*E)-)!1&0#)/,)!1&0#)&)0;D)*8)Y&"/,&"&) '%#)%#&'#():#"0%&,(/<#"- <&;0#)/,)J*E-d>D'/*,&1e!"#$ %#&')*+#,)D"/*")'*) J&G/,C-)!1&0#);D)'*)d5e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c)"#:*+#)D/HH&<) O#<')d<'&C#e)D/HH&)/,)'%#)J*E)) =;')'%#)b[)d/hh&)/,)'%#)j*e-) R"/'#)'%#)+&"/#'2c)D"/0#)&,() 8"*:)*+#,-)O#:*+#)D/HH&<) 8*")A):/,;'#-) ))))))))))))))))))))))))))))))))) N</,C)&)"*0G#")G,/8#)&,() #ED/"&'/*,)'/:#)*,)'%#)D/HH&) 8"*:)D&,)&,()D1&0#)/,)&) F";<%)D/HH&)0";<')#(C#)M/'%) f;&"'#")0;')d/hh&)/,'*)4) J*E-)!1&0#)J*E#()D/HH&)/,)&) J*E-)LDD12)J;''#")81&+*"#() J;''#")81&+*"#()*/1-) d>d'/*,&1e) ) <1/0#<)&,()01*<#)J*E-) ) D"#$%#&'#():#"0%&,(/<#"- */1) '*)#(C#)d*D'/*,&1e-!"#$%& '()*+&,**-&./012304& 556& &$7$87$%
BEST PRACTICE Greet custmer Explain why yu are ffering a custmer a sample Example: We are starting a new pizza prgram, wuld yu like t try a slice f pizza? If yu just say wuld yu like a sample, the custmer may think it is ld r it did nt sell Have a full-size slice available t shw the custmer what will be ffered Sample slices are usually much smaller than a slice that will be ffered fr sale When yu shw the custmer, a full-size slice explain t the cnsumer the price and the ther flavrs being ffered Make sure yu are serving a quality slice, yu will nt get secnd chance t make a first impressin We want the cnsumer t cme back t the stre creating the retailer as a pizza destinatin Dn t serve a sample that has been sitting in the warmer t lng Make sure the pizza is cked prperly and is presented in the crrect packaging If they say n it is still a win fr yu Dn t get upset Yu are still spreading awareness that there is a new pizza prgram This may lead the custmer t cme back at a different time when they are hungry r in the md fr pizza Hand them a napkin This is a subtle way f shwing yu have great custmer service Smile and say Thank yu. Have a great day.