Wine Export Approval Report Moving Annual Total () To 2014
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Contents Summary Report Bottled Report Bulk Report Notes and definitions p4 p18 p33 p42 3
Summary Report Commentary Historic Overview Exports by container type Wine exports by country, container and colour (Vol) Wine exports by country, container and colour (Val) Exports by top 15 destinations Exports by colour/wine style p5 p12 p13 p14 p15 p16 p17 4
Commentary Total Exports In the year to 2014, total wine exports increased by 0.7 per cent to 688 million litres. The total value remained steady at A$1.78 1 billion. The average value slipped due to a slightly weaker bulk wine average value along with the continued shift to shipping wine in bulk shipping containers. The average value of bottled wine continued its six year-long ascent increasing by 6 per cent to A$4.83 per litre. The major factors and trends impacting Australian exports during the year were: Consumers in Australia s major markets seeking more premium wines which has propelled high valued Australian exports The declining Australian dollar which has inflated A$ prices The large 2013 vintages for the major producers has particularly affected bulk wine exports Austerity measures in China continue to impact the premium imported wine market Figure 1 illustrates the total volume of Australian wine exports has been increasing steadily throughout 2014. Bottled wine exports declined by 7 per cent to 283 million litres on an annual basis, a slower rate of decline than in recent years and a sign that it may be stabilising. An increase in bulk wine exports has offset the decline in bottled exports. 1 All references to value and average value per litre are in Free On Board (FOB) terms. An upward trend began at the start of the calendar year for bulk wine exports which have grown by 7 per cent to 399 million litres in the last 12 months. Meanwhile, the soft-pack and alternative packaging segment has declined by 5 per cent to 7 million litres. Figure 1: Total Australian exports by container type Bottled Exports Although the volume of bottled wine exports has declined, the average price has increased. During the year the average value increased by 6 per cent to A$4.83 per litre. The increase in average value almost offset the decline in volumes which resulted in the total value of bottled exports declining by 1.5 per cent to A$1.4 billion. The August 2014 moving annual total () recorded the slowest decline in six and a half years (see Figure 2). The chart illustrates that the rate of value change has 5
Commentary (continued) been on an upward trajectory and has almost moved into positive territory i.e. growth in the value of bottled exports. The growth in average value has been due to a combination of factors and varies depending on the destination. In 11 of the top 15 destinations for bottled wine, the average value has increased. In the UK, wine is now mostly shipped in bulk, and the remaining wine that is exported in bottles is at higher price points. In North America, the average value has increased due to growth in more expensive wines. Australia s cheaper currency also appears to be helping to push the price of individual wines up in Australian dollar terms. Also helping to increase the average value is a general shift towards Asia, which purchases more of Australia s finest wines. Figure 2: Value growth of bottled wine exports Figure 3 illustrates bottled value growth in Australia s top five markets for bottled wine. There have been vastly different outcomes for the growth of bottled value depending on destination. Hong Kong has recorded four years of solid double digit growth. China, which has come off lofty growth above 60 per cent in 2010, is now in decline. However the rate of decline has slowed over the last few months. The UK, which has been in structural transformation, has also started to decline at a less severe rate. Meanwhile, Canada and the US are in their best position in years. In fact, until December 2013, the value of bottled exports to the USA had not increased since December 2007. During the quarter, Canada also returned to growth for the first time since August 2011. Figure 3: Value growth of bottled wine exports by destination 6
Commentary (continued) Bulk Exports Bulk exports in this report refers to means of shipping only, typically in 24,000 litre shipping containers. These bulk shipments are made up of large volume, branded wine which is packaged in-market and also what is more traditionally known as bulk wine where wine is sold in bulk for third party brands. It is not possible to separate the two. Bulk wine exports increased by 7 per cent to 399 million litres. It is now the dominant mode of transporting wine accounting for 58 per cent of all exported wine. The average value of bulk wine exports declined slightly, down 1 per cent to A$1.00 per litre. Total bulk white wine exports increased by 10.5 per cent to 206 million litres while the average value declined by 1.3 per cent to A$0.87 per litre. Meanwhile, bulk red wine exports increased at a slower rate, up 3.5 per cent to 191 million litres and the average value was flat at A$1.15 per litre. The average value of bulk white wine is at a three year low, while the average value of bulk red wine, despite dipping slightly in recent months, remains higher than at the end of 2013. The large 2013 harvests by most of the world s major wine producers appear to be making it hard for Australian exporters to benefit fully from the lower Australian dollar. Total Exports by Wine Style The marginal growth in the total volume of exports was due to elevated white wine exports offsetting the decline in red wine. Total white exports increased by 5 per cent to 290 million litres. Pinot Gris was the primary driver of growth with exports up 32 per cent to 38 million litres. The most prominent white variety, Chardonnay, was flat at 170 million litres. Meanwhile, total red wine exports declined by 3 per cent to 383 million litres. The three major red varieties all recorded declines Shiraz (down 1 per cent to 182 million litres), Cabernet Sauvignon (down 7 per cent to 91 million litres) and Merlot (down 5 per cent to 53 million litres). Sparkling exports increased by 3 per cent to 12 million litres, which was the first growth since October 2010. Total Exports by Price Segment The trends through the price segments were definitive with growth in the premium segments above A$7.50 per litre and in the below A$2.50 segment and declines in the segments in between. Driven by bulk wine exports, the under A$2.50 per litre segment increased by 4 per cent to 411 million litres. Some of this wine would ve been exported as bottled wine in previous years and this was a major reason for weakness in the middle price segments. The A$2.50 to A$4.99 segment declined by 5 per cent to 209 million litres while the A$5.00 to A$7.49 segment declined by 6 per cent to 37 million litres. 7
Commentary (continued) With the help of a falling currency helping pricing, the US was the exception, with the combined A$2.50 to A$7.49 up by 4 per cent to 101 million litres. The premium wine segments showed some strong results. The A$7.50 to A$9.99 per litre segment increased by 8 per cent to 15.0 million litres, while the above A$10.00 segment grew by a slower 6 per cent to 16.7 million litres. The trends in this segment were somewhat reversed from previous years. China, which was previously driving the premium category (above A$7.50 for this analysis), recorded a decline of 13 per cent to 6.1 million litres. The US, which had been in decline even before the global recession, increased for the second consecutive year up 18 per cent to 4.5 million litres. Hong Kong (up 33 per cent to 3.3 million litres), Singapore (up 63 per cent to 2.7 million litres), United Kingdom (up 13 per cent to 2.4 million litres), Malaysia (up 23 per cent 1.5 million litres) and New Zealand (up 45 per cent to 1.0 million litres) all grew at double digit rates. Canada (down 4 per cent to 4.0 million litres) was the only destination, besides China, above 1 million litres to record a decline in exports above A$7.50 per litre. Total Exports by Destination The top five destinations by volume for Australian wine remained unchanged during the year. Australia s two biggest markets recorded contrasting outcomes, with exports to the United Kingdom increasing by 1 per cent to 245 million litres. Meanwhile record wine production in the United States was a major contributor behind Australian exports declining by 8 per cent to 164 million litres. A surge in bulk shipments to Canada contributed to exports increasing by 20 per cent to 60 million litres. Austerity measures in China continued to impact the imported wine market and Australian exports declined by 5 per cent to 37 million litres. Exports to Germany increased by 2 per cent to 33 million litres. United Kingdom The UK remained the number one destination for Australian wine. The destination also doubles as a hub for wine shipments, with a relatively small share (but significant) amount of wine distributed from the UK around Europe. Total wine exports increased by 1 per cent to 245 million litres. Although the excise elevator has now run its course, the market continues to absorb the higher costs and margins are still tight. As a result, more wine is shipped in bulk containers. Just 15 per cent of wine exported to the UK is in bottles, down from 19 per cent the previous year. The average value of bottled wine increased significantly, up 13 per cent to A$4.19 per litre. A reduction in lower-priced bottled wine which is now likely to be shipped in bulk containers and solid growth in price segments above A$5.00 per litre are both contributing factors in this growth. The strongest growth was in the above A$10.00 segment, which increased by 29 per cent to 1.1 million litres. The A$7.50 to A$9.99 segment was also strong, up 15 per cent to 1.3 million litres, while the A$5.00 to A$7.49 segment grew at a slightly lower rate, up 12 per cent to 3.4 million litres. Although still a long way from their peak, these higher valued exports are tracking at two year highs. 8
Commentary (continued) United States Three major wine market trends in the US are having a strong influence on the Australian export figures. These are 1) record domestic production; 2) consumers demanding finer wines; and 3) the decline of the Australian currency. Two consecutive record-high US production years have been the primary driver behind the volume decline of Australian exports. Total exports declined by 8 per cent to 164 million litres. Although both bottled and bulk wine exports declined, the biggest decline was in the bulk wine segment down 10 per cent to 57 million litres. Bottled wine exports declined at a slower 6 per cent to 107 million litres. The weaker Australian currency is likely to have helped the average value increase. The variance of the currency has a stronger effect as the price of wine decreases and there is less scope to use margin to absorb higher costs while buyers become more price sensitive. Therefore bulk wine is more susceptible to the effects of a volatile currency. The lower Australian currency helped the average value of bulk exports increase by 4 per cent to A$0.96 per litre despite the headwinds of two large vintages in the US and elevated stock levels in Australia. The bottled average value also increased, up 6 per cent to A$3.49 per litre but the drivers are more complex. The increase in the average value of bottled exports was driven by an increase in higher priced wine exports. The weakened dollar is likely to be the reason that exports under A$2.49 per litre declined by 83 per cent to 2.4 million litres. Some of these wines are now being sold in the A$2.50 to A$4.99 segment which increased by 5 per cent to 96 million litres. In what may be in response to the premiumisation of the US market, the upper price segments grew strongly. The A$7.50 to A$9.99 segment increased by 19 per cent to 2.8 million litres while the above A$10.00 segment increased by 14 per cent to 1.7 million litres. In contrast, the A$5.00 to A$7.49 segment, which has been declining for seven years, recorded another year of decline. The segment declined by 17 per cent to 4.2 million. In volume terms, exports above A$5.00 per litre declined however in value terms it increased by 4 per cent to A$80 million. Canada The export figures to Canada are marked by a significant increase in bulk wine exports. Total wine exports increased by 20 per cent to 60 million litres. Bottled wine exports were flat at 30 million litres while bulk wine exports increased by 53 per cent to 29 million litres. According to Global Trade Atlas, Canada imported 101 million litres of bulk wine in the year to July 2014. Some of this wine is labelled as Cellared in Canada and in some provinces also commonly used for wine sold in the grocery channel that has restrictions around labelling of vintage and variety. During the year, Australia increased its share of Canadian bulk wine imports from 19 per cent to 27 per cent. Australia took share off competitors through a lowering of prices from the previous year. The Australian average value declined from US$1.01 to US$0.78 per litre. Chile and the US also recorded an increase in bulk imports which was accompanied by a decline in the average value. 9
Commentary (continued) There was movement among the price segments for bottled wine despite the average value increasing by a marginal 0.3 per cent to A$5.13 per litre. The two lowest priced segments declined. The under A$2.49 per litre was down 11 per cent to 0.2 million litres and the A$2.50 to A$4.99 segment was down marginally to 18 million litres. The strongest growth was recorded in the A$5.00 to A$7.49 segment, up by 4 per cent to 8.1 million although this was somewhat offset by a decline in the A$7.50 to A$9.99 segment of 7 per cent to 2.5 million litres. There was growth in the above A$10.00 segment, up 3 per cent to 1.5 million litres. This segment looks to have stabilised over the past two years after declining by more than a third in the years after the global recession. Figure 4: Bottled exports to China by price segment China The effect of the much publicised austerity measures by the Chinese government are evident in the export figures and particularly so at the premium end of the market. Total wine exports to China declined by 5 per cent to 37 million litres. The decline was shared by both bottled wine (down 4 per cent to 34 million litres) and bulk wine exports (down 12 per cent to 3.2 million litres). The average value of bottled wine declined by 8 per cent to A$6.13 per litre. Figure 4 illustrates the two lowest priced segments, under A$2.49 and the A$2.50 to A$4.99, have resumed growth. The higher priced segments remain subdued but appear to have stabilised after the initial impact of the austerity measures. Looking at the annual bottled export figures, the two lowest priced segments increased. The under A$2.49 per litre was up 55 per cent to 1.5 million litres and the A$2.50 to A$4.99 segment increased by 2 per cent to 18 million litres. The A$5.00 to A$7.49 segment declined by 15 per cent to 7.5 million and the A$7.50 to A$9.99 segment declined by 7 per cent to 2.1 million litres. The strongest decline was recorded in the above A$10.00 segment which declined by 16 per cent to 4.0 million litres. According to Chinese customs data, most countries experienced declines in bottled wine exports in the last year except for Spain, the US and Chile. In the above US$10.00 per litre segment the only exceptions are New Zealand and Spain. Australia s performance in this premium category, although down, was relatively better than that 10
Commentary (continued) of France, our major competitor in the Chinese market (French wine is down 18 per cent to 6.9 million litres). Among the top sources of premium wine, the decline in percentage terms was at the lower end (see Figure 5). This result may be more notable considering that Australia is relatively more weighted towards more expensive wines, Australia accounts for a 23 per cent share of imports above US$10.00 segment compared to a 13 per cent share of all bottled wine imports into China. Figure 5: Bottled wine imports into China above US$10.00 per litre by source Hong Kong Despite the down-turn in China, exports to Hong Kong remained strong. Total exports increased by 9 per cent to 7.5 million litres. In a sign the island may be immune from the austerity of the mainland, the average value of bottled shipments increased by 19 per cent to A$13.02 per litre. This propelled the total value of exports to a record A$94 million. A strong auction market is likely to be helping deliver these strong results. The average value increased due to a combination of declines in the lower priced segments and an increase in the upper segments. Bottled exports under A$5.00 per litre declined by 14 per cent to 2.3 million litres. In contrast the A$5.00 to A$7.49 increased by 6 per cent to 1.5 million litres, the A$7.50 to A$9.99 segment increased by 67 per cent to 1.2 million litres and the above A$10.00 segment increased by 20 per cent to 2.2 million litres. Best Performing Destinations The best performing destinations were Hong Kong (up A$21 million to A$94 million), Singapore (up A$14 million to A$55.4 million), Italy (up A$8.8 million to A$11.5 million), Canada (up A$7.8 million to A$181 million), Malaysia (up A$6.3 million to A$34.7 million), Finland (up A$3.9 million to A$13.0 million), United Arab Emirates (up A$2.1 million to A$15.5 million) and Taiwan (up A$1.4 million to A$10.6 million). 11
Historic Overview Volume by container type Value by container type Volume (Million litres) 900 800 700 600 500 400 300 200 Alternative Packaging Soft Pack Bulk Glass Bottle Value (Million AUD) 3500 3000 2500 2000 1500 1000 Alternative Packaging Soft Pack Bulk Glass Bottle 100 500 0 Bottled average value (AUD per litre) 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 $5.00 $4.90 $4.80 $4.70 $4.60 $4.50 $4.40 $4.30 $4.20 $4.10 $4.00 Average value by container type Bottled - LHS Bulk - RHS January February March April May June July August October November December January February March April May June July August October November December January February March April May June July August October November December January February March April May June July August October November December January February March April May June July August October November December January February March April May June July August October November December January February March April May June July August October November December January February March April May June July August 2007 2008 2009 2010 2011 2012 2013 2014 $1.30 $1.25 $1.20 $1.15 $1.10 $1.05 $1.00 $0.95 $0.90 $0.85 $0.80 Bulk average value (AUD per litre) Bulk wine share of export volumes 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 70 Bulk wine volume 60 Bulk wine share of export volumes 50 40 30 20 10 0 Bulk wine Jan 1992 Jan 1993 Jan 1994 Jan 1995 Jan 1996 Jan 1997 Jan 1998 Jan 1999 Jan 2000 Jan 2001 Jan 2002 Jan 2003 Jan 2004 Jan 2005 Jan 2006 Jan 2007 Jan 2008 Jan 2009 Jan 2010 Jan 2011 Jan 2012 Jan 2013 Jan 2014 450 400 350 300 250 200 150 100 50 0 Bulk wine export volume (million litres) 12
Exports by container type 2014 Volume (million litres) Glass Bottle, 283, 41 Bottled Bulk Other Total Volume (ML) Value (A$M FOB) Average Value (A$/L FOB) Sep 2014 283 1,366 4.83-7 -2 6 Share 41 77 Sep 2014 399 401 1.00 7 6-1 Share 58 22 Sep 2014 7 17 2.52-5 -5 0 Share 1 1 Sep 2014 688 1,783 2.59 0.7 0.1-1 Share 100 100 Other includes wine in soft-packs and alternative packaging Volume change (million litres) 30 20 10 0-10 -20 Bulk, 399, 58 Volume Other, 7, 1-30 Total Bulk Glass Bottle Other 13
Wine exports by country, container and colour Volume for 2014 Glass Bottle Red 2014 ('000 Litres) Wine Bulk Red Wine Other Red Wine 2014 2014 ('000 ('000 Litres) Litres) Glass Bottle White 2014 ('000 Litres) Wine Bulk White Wine Other White Wine Sparkling Wine Other Wine 2014 2014 ('000 2014 ('000 2014 ('000 ('000 Litres) Litres) Litres) Litres) Total Wine 2014 ('000 Litres) United Kingdom 18,395-26 116,094 3 0 na 14,947-15 91,393 10 0-100 3,614 12 402-129 244,844 1.2 United States Of America 68,571-6 12,353-34 0-100 36,579-7 44,083-1 0-100 1,596 5 371-122 163,553-7.8 Canada 19,790-4 12,583 49 253-25 9,667 11 16,246 56 146 16 713 5 310 13 59,708 20.2 China, Pr 30,289-5 2,323-23 380-32 2,241 1 862 47 51 0 830 5 250 63 37,226-5.1 Germany, Federal Republic 3,909-20 10,801-11 0 na 1,042 96 17,686 16 0 na 9-60 1-75 33,448 1.8 New Zealand 8,223-5 7,888 4 332-5 1,521-24 10,250-13 263 27 981-8 450-2 29,910-6.9 Netherlands 4,110-15 2,980 5 0 na 2,908-1 3,619-27 0 na 278-23 4 56 13,900-12.9 Denmark 1,778-10 6,718-16 0 na 680 7 3,453-21 0 na 142 16 11-9 12,782-15.4 Italy 104-12 6,691 462 0 na 32-47 2,777 148 0 na 10 5400 0-13 9,613 286.5 Japan 3,298 5 456 6 1,380-3 1,863 5 336 56 530-12 1,062-19 274 6 9,200 0.3 Russia 461-43 0 na 0 na 373-25 6,946 30 0 na 14-82 0-92 7,794 15.7 Hong Kong 6,062 8 0 na 282 33 898 4 0 na 60 9 184-3 45 84 7,531 8.7 Belgium 369-18 3,003 18 0 na 269-30 3,568 17 0 na 169-33 2-73 7,380 10.5 Sweden 2,800-8 1,321 25 0 na 1,264-11 48-60 0 na 248-25 3 231 5,683-4.9 Finland 1,005-17 1,848 1825 0 na 453 5 2,019 na 0 na 226-16 53 234 5,603 177.5 Singapore 3,639 6 0 na 208-13 962-8 0 na 63 16 624 282 71 63 5,568 12.0 Ireland 1,531-26 357 179 0 na 1,178-33 387 203 0 na 83-41 12-43 3,548-16.1 United Arab Emirates 1,442 24 0 na 288 39 1,121 34 0 na 221-34 285 3 51 46 3,409 19.4 France 184-28 1,898 3 0 na 85-13 1,080 6 0 na 52 944 0 na 3,299 2.4 Thailand 1,398-1 455 280 125-25 686 23 216 200 137 42 135-13 20-46 3,171 21.4 Rest of the world 10,939-6 2,907-14 1,095 3 3,502 0 960 111 503-114 790 1 307-93 21,002-2.2 World 188,296-8 190,675 4 4,343-5 82,272-6 205,927 10 1,976-5 12,047 3 2,636 1 688,171 0.7 14
Wine exports by country, container and colour Value for 2014 Glass Bottle Red Bulk Red Wine Other Red Wine Glass Bottle White Bulk White Wine Other White Wine Sparkling Wine Other Wine 2014 2014 2014 2014 2014 2014 2014 2014 ('000s AUD) ('000s AUD) ('000s AUD) ('000s AUD) ('000s AUD) ('000s AUD) ('000s AUD) ('000s AUD) Total Wine 2014 ('000s AUD) United States Of America 250,566 0 16,263-28 0-100 114,748-1 38,012 6 0-100 5,485 6 2,084-11 427,157-1.2 United Kingdom 85,122-13 135,538 6 0 na 54,971-7 88,056 10 0 na 10,313-12 1,575-30 375,575-1.1 China, Pr 187,137-13 3,300-41 917-31 12,870-2 626 4 142 19 4,663 18 1,373 36 211,026-12.1 Canada 111,016-3 11,706 48 875-21 40,198 12 11,943 34 481 22 3,282-7 1,435 25 180,937 4.5 Hong Kong 85,366 30 0 na 755 26 6,370 7 0 na 145 1 1,443 0 324 65 94,404 27.8 New Zealand 42,169 4 8,339 2 719-3 5,401-17 7,012-14 549 25 4,733 1 1,937 3 70,857-0.4 Singapore 40,660 29 0 na 605 41 7,454 0 0 na 282 116 5,731 307 640 110 55,373 33.8 Germany, Federal Republic 16,944-15 11,520-17 0 na 3,047 65 14,458 2 0 na 83-46 12-49 46,065-7.8 Japan 18,377 8 620 6 3,226-4 8,765-1 428 50 1,322-8 5,664-29 1,792 10 40,195-2.2 Malaysia 31,371 19 0 na 309 132 2,575 65 0 na 24 41 309 80 71 93 34,659 22.3 Netherlands 14,196-14 3,140 2 0 na 8,924-5 2,802-37 0 na 1,117-19 55 33 30,233-13.3 Denmark 10,648 2 7,160-29 0 na 2,769 11 2,274-45 0 na 569 36 141-23 23,560-15.3 Sweden 12,923-7 1,498 26 0 na 4,924-8 46-71 0 na 1,088-22 30 55 20,509-6.7 United Arab Emirates 7,586 13 0 na 483 38 5,709 41 0 na 350-68 1,182 9 168 65 15,479 15.7 Thailand 8,656-13 558 319 212 16 2,775 14 225 213 235 83 982 12 82-36 13,724-1.1 Ireland 6,672-13 638 285 0 na 4,673-21 667 307 0 na 357-44 42-38 13,049-10.5 Finland 5,424-8 2,221 1680 0 na 2,263 21 1,783 na 0 na 1,086-4 236 267 13,013 42.9 Italy 509-10 7,722 698 0 na 114-41 3,107 205 0 na 90 4524 0 na 11,541 320.4 Belgium 2,473-17 3,066 18 0 na 1,463-24 2,894 9 0 na 1,066-25 24-62 10,987-5.7 Taiwan Province 9,500 22 0 na 157-16 680-6 0 na 73 23 122-72 92 333 10,623 15.8 Rest of the world 49,094-10 5,857-8 2,035-8 15,827-9 4,568 31 1,062-11 4,359-9 1,541 78 84,343-7.3 World 996,409-2 219,145 4 10,293-3 306,520 0 178,900 9 4,664-10 53,723 0 13,656 10 1,783,310 0.1 15
UK USA Canada China Germany New Zealand Netherlands Denmark Exports by top 15 destinations Volume (million litres) for 2014-7.8 20.2-5.1 1.8-6.9-12.9-15.4 1.2 Italy Japan Russia Hong Kong Belgium Sweden Finland 286.5 0.3 15.7 8.7 10.5-4.9 177.5 = Percentage growth during the latest year 0 25 50 75 100 125 150 175 200 225 250 275 Finland Sweden Belgium Hong Kong Russia Japan Italy Denmark Netherlan ds New Zealand Germany China Canada USA UK Sep 2014 5.6 5.7 7.4 7.5 7.8 9.2 9.6 12.8 13.9 29.9 33.4 37.2 59.7 163.6 244.8 Sep 2013 2.0 6.0 6.7 6.9 6.7 9.2 2.5 15.1 16.0 32.1 32.9 39.2 49.7 177.3 242.0 16
Exports by colour/wine style 2014 - Volume (million litres) in volume 20 White table wine, 290, 42 Sparkling, 12, 2 Other, 3, 0 in Volume (million litres) 15 10 5 0-5 Red table wine, 383, 56-10 -15 Total exports Red table wine Sparkling Other White table wine change 1-2.6 3 2 5 Vol change 4.5-10.3 0.3 0.0 14.4 17
Bottled wine exports report Contents Bottled exports by price point and destination volume Bottled exports by colour/wine style volume Bottled exports by colour/wine style value Bottled exports by colour/wine style average value Bottled exports by top 15 destinations volume Bottled exports by top 15 destinations value Bottled exports by top 15 destinations average value Bottled exports by top 15 varietals volume Bottled exports by top 15 varietals value Bottled exports by top 15 varietals average value Bottled exports by top 15 GI regions volume Bottled exports by top 15 GI regions value Bottled exports by top 15 GI regions average value Bottled exports by price point volume p19 p20 p21 p22 p23 p24 p25 p26 p27 p28 p29 p30 p31 p32 18
Bottled exports by price point and destination Volume ( 000 litres) for 2014 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10.00 and over Total 2014 ('000 Litres) 2014 ('000 Litres) 2014 ('000 Litres) 2014 ('000 Litres) 2014 ('000 Litres) 2014 ('000 Litres) USA 2,401-83 95,631 5 4,241-17 2,842 19 1,653 14 106,768-6 UK 1,914 44 28,237-29 3,364 12 1,278 15 1,105 29 35,898-22 China 1,516 55 18,376 2 7,572-15 2,103-7 4,009-16 33,575-4 Canada 209-11 18,010 0 8,110 4 2,542-7 1,492 3 30,362 0 New Zealand 67-91 7,057-15 2,984 27 694 53 320 31 11,121-8 Netherlands 794 74 5,893-16 486-12 68-36 58 20 7,299-10 Hong Kong 109-76 2,201-2 1,526 6 1,153 67 2,190 20 7,180 8 Japan 67-15 4,455 12 957-16 499-30 313-17 6,292 0 Singapore 12-87 1,662-12 913-10 988 69 1,720 58 5,295 13 Germany 1,638 30 2,364-15 534-46 310 45 115-39 4,961-9 Sweden 45-6 3,164-11 705-13 329-6 72 39 4,314-10 United Arab Emirates 313-30 1,603 41 613 60 126 68 206-10 2,862 26 Ireland 114-76 2,196-28 319-10 113 40 63 58 2,804-29 Malaysia 69 120 901 6 271-55 206-22 1,294 35 2,742 1 Denmark 20-31 1,720-3 333-36 270 14 267 66 2,610-4 Thailand 286 678 1,208-16 297-15 184 98 263 17 2,239 5 Finland 14-87 1,149-8 325-16 159 9 89 146 1,736-10 Taiwan Province 11 87 845 14 172-25 60-36 206 31 1,295 5 Norway 22 #DIV/0! 748-9 387 30 44 53 47 48 1,249 6 Korea, R 57 969 549 8 254 20 69-35 157-7 1,086 9 Other 387-42 7,140-9 1,661-18 955-9 1,002-24 11,145-14 Total 10,064-54 205,111-5 36,024-6 14,992 9 16,641 6 282,832-7 19
Bottled exports by colour/wine style 2014 - Volume (million litres) volume in 10 5 Bottled red, 188, 66 Bottled other, 2, 1 Bottled sparkling, 10, 4 in Volume (million litres) 0-5 -10-15 Bottled white, 82, 29-20 -25 Total bottled Bottled red Bottled white Bottled sparkling Bottled other change -7.4-8.1-5.7-10.3 6.1 Vol change -22.6-16.6-5.0-1.2 0.1 20
Bottled exports by colour/wine style 2014 - Value (million AUD) in value $20 $15 Bottled red, 996, 73 Bottled other, 11, 1 Bottled sparkling, 52, 4 in Value (million AUD) $10 $5 $0 -$5 -$10 -$15 Bottled white, 307, 22 -$20 -$25 Total bottled Bottled red Bottled white Bottled sparkling Bottled other change -1.5-1.9-0.4-3.1 12.4 Val change -21.4-19.7-1.3-1.6 1.3 21
Bottled exports by colour/wine style 2014 Average value (AUD per litre) value in average $0.50 Bottled red Bottled white Bottled sparkling Bottled other in Average Value (AUD/litre) $0.40 $0.30 $0.20 $0.10 $0.00 -$0.10 $0.00 $1.00 $2.00 $3.00 $4.00 $5.00 $6.00 Bottled other Bottled sparkling Bottled white Bottled red Sep 2014 $5.45 $5.09 $3.73 $5.29 -$0.20 Total bottled Bottled red Bottled white Bottled sparkling Bottled other change 6.3 6.7 5.6 8.1 6.0 Av. Val change $0.29 $0.33 $0.20 $0.38 $0.31 22
Bottled exports by top 15 destinations Volume (million litres) for 2014 USA UK China Canada New Zealand Netherlands Hong Kong Japan Singapore Germany Sweden United Arab Emirates Ireland Malaysia Denmark -8.3-10.5 7.8 0.1 13.3-8.9-10.2 25.7-29.4 1.1-4.4-22.0-4.0 0.3 = Percentage growth during the latest year -6.3 0 25 50 75 100 125 Denmark Malaysia Ireland United Arab Emirates Sweden Germany Singapore Japan Hong Kong Netherlan ds New Zealand Canada China UK USA Sep 2014 2.6 2.7 2.8 2.9 4.3 5.0 5.3 6.3 7.2 7.3 11.1 30.4 33.6 35.9 106.8 Sep 2013 2.7 2.7 4.0 2.3 4.8 5.4 4.7 6.3 6.7 8.2 12.1 30.3 35.0 46.0 113.9 23
Bottled exports by top 15 destinations Value (million AUD) for 2014 USA UK China -12.2-11.4-0.3 Canada 0.6 New Zealand 1.1 Netherlands -11.1 Hong Kong 27.8 Japan -2.6 Singapore 33.6 Germany Sweden United Arab Emirates Ireland Malaysia -8.8-8.0 22.8-17.6 21.8 = Percentage growth during the latest year Note: Destinations ranked by volume Denmark 4.6 $0 $100 $200 $300 $400 Denmark Malaysia Ireland United Arab Emirates Sweden Germany Singapore Japan Hong Kong Netherlan ds New Zealand Canada China UK USA Sep 2014 14.1 34.3 11.7 14.5 19.0 20.1 54.5 33.2 93.5 24.3 54.1 155.8 206.0 150.4 372.6 Sep 2013 13.5 28.2 14.3 11.8 20.6 22.0 40.8 34.1 73.1 27.3 53.5 154.9 232.3 171.2 373.8 24
Bottled exports by top 15 destinations Average Value (AUD per litre) for 2014 USA UK China 6.3 12.6-7.6 = Percentage growth during the latest year Note: Destinations ranked by volume Canada 0.3 New Zealand 10.3 Netherlands -0.8 Hong Kong 18.6 Japan Singapore -2.7 17.9 Germany 0.1 Sweden 2.4 United Arab Emirates -2.3 Ireland 16.8 Malaysia 20.5 Denmark 9.4 $0.00 $3.00 $6.00 $9.00 $12.00 Denmark Malaysia Ireland United Arab Emirates Sweden Germany Singapore Japan Hong Kong Netherlan ds New Zealand Canada China UK USA Sep 2014 $5.41 $12.52 $4.19 $5.08 $4.40 $4.05 $10.29 $5.28 $13.02 $3.33 $4.87 $5.13 $6.13 $4.19 $3.49 Sep 2013 $4.95 $10.39 $3.59 $5.20 $4.29 $4.04 $8.72 $5.42 $10.98 $3.35 $4.41 $5.12 $6.64 $3.72 $3.28 25
Bottled exports by top 15 varietals Volume (million litres) for 2014 Shiraz Chardonnay Cabernet Sauvignon Merlot Shiraz/Cabernet Sauvignon Cabernet Sauvignon/Merlot Pinot Grigio Sauvignon Blanc 7.1-4.1-12.9-8.2-23.7-7.8-4.5-9.7 Pinot Noir Chardonnay/Pinot Noir Cabernet Sauvignon/Shiraz Riesling Pinot Gris Semillon/Chardonnay Shiraz/Mourvedre -0.8-19.9-11.2-10.7-35.9-18.0 16.7 = Percentage growth during the latest year Note: The data is based on varietal label claim 0 25 50 75 Cabernet Shiraz/MourSemillon/Ch vedre ardonnay Pinot Gris Riesling Chardonnay/ Sauvignon/S Pinot Noir Sauvignon Cabernet Shiraz/Caber Cabernet Pinot Grigio Sauvignon/ net Merlot Pinot Noir Blanc Sauvignon Chardonnay Shiraz hiraz Merlot Sauvignon Sep 2014 1.5 1.6 2.8 3.6 3.8 3.8 6.2 8.1 8.8 9.0 22.8 24.4 36.0 47.1 61.1 Sep 2013 1.3 1.9 4.3 4.0 4.3 4.7 6.2 8.5 8.2 10.4 29.8 26.6 39.1 49.4 67.6 26
Bottled exports by top 15 varietals Value (million AUD) for 2014 Shiraz Chardonnay Cabernet Sauvignon Merlot Shiraz/Cabernet Sauvignon Cabernet Sauvignon/Merlot Pinot Grigio Sauvignon Blanc Pinot Noir Chardonnay/Pinot Noir Cabernet Sauvignon/Shiraz Riesling Pinot Gris Semillon/Chardonnay Shiraz/Mourvedre -11.0 19.9 0.7 3.4-8.4 5.9-4.1-35.9-14.1 24.8-4.7-20.0 0.5-0.1-3.4 = Percentage growth during the latest year Note: Varietals ranked by volume. The data is based on varietal label claim $0 $50 $100 $150 $200 $250 $300 $350 $400 $450 Cabernet Cabernet Shiraz/Cabe Shiraz/Mour Semillon/Ch vedre ardonnay Pinot Gris Riesling Chardonnay Sauvignon Cabernet Sauvignon/S Pinot Noir Pinot GrigioSauvignon/ rnet Merlot /Pinot Noir Blanc Sauvignon Chardonnay Shiraz hiraz Merlot Sauvignon Sep 2014 19.0 5.6 9.0 16.2 46.7 20.5 26.5 29.1 28.1 39.2 92.0 84.3 189.0 171.3 376.9 Sep 2013 15.2 6.5 14.0 16.9 44.1 22.4 25.6 28.9 23.4 44.1 115.0 88.4 189.2 170.5 390.1 27
Bottled exports by top 15 varietals Average Value (AUD per litre) for 2014 Shiraz Chardonnay Cabernet Sauvignon Merlot Shiraz/Cabernet Sauvignon Cabernet Sauvignon/Merlot Pinot Grigio Sauvignon Blanc Pinot Noir Chardonnay/Pinot Noir 5.2 3.9 4.9 2.2 12.0 5.0 4.2 8.4 14.3 7.0 = Percentage growth during the latest year Note: Varietals ranked by volume. The data is based on varietal label claim Cabernet Sauvignon/Shiraz Riesling Pinot Gris Semillon/Chardonnay Shiraz/Mourvedre 0.0 4.7 7.3 $0.00 $2.50 $5.00 $7.50 $10.00 Cabernet Cabernet Shiraz/Caber Shiraz/MourSemillon/Ch vedre ardonnay Pinot Gris Riesling Chardonnay/ Sauvignon Cabernet Sauvignon/S Pinot Noir Pinot GrigioSauvignon/ net Merlot Pinot Noir Blanc Sauvignon Chardonnay Shiraz hiraz Merlot Sauvignon Sep 2014 $12.75 $3.57 $3.26 $4.56 $12.28 $5.39 $4.29 $3.59 $3.21 $4.35 $4.04 $3.46 $5.25 $3.63 $6.17 Sep 2013 $11.92 $3.41 $3.25 $4.25 $10.29 $4.72 $4.11 $3.42 $2.86 $4.26 $3.85 $3.33 $4.84 $3.45 $5.77 28
Bottled exports by top 15 GI regions Volume (million litres) for 2014 South Eastern Australia South Australia Barossa Mclaren Vale Barossa Valley Victoria Margaret River Coonawarra Clare Valley Limestone Coast Adelaide Hills Riverina Langhorne Creek Western Australia Yarra Valley -13.3-9.1-11.3-16.4-11.5 7.2-1.1 18.2-4.3-28.4 14.6-30.3-4.9 11.1 = Percentage growth during the latest year Note: The data is based on regional label claim -11.5 0 25 50 75 100 125 150 175 200 225 Yarra Valley Western Langhorn Australia e Creek Riverina Adelaide Hills Limestone Coast Clare Valley Coonawar Margaret ra River Victoria Barossa Valley Mclaren Vale Barossa South South Eastern Australia Australia Sep 2014 0.8 1.0 1.1 1.3 1.5 1.9 2.0 2.1 2.1 2.1 2.9 5.5 6.0 34.9 170.8 Sep 2013 0.9 1.5 0.9 1.8 1.6 1.6 2.0 2.0 2.4 2.6 3.3 6.1 6.9 31.4 193.0 29
Bottled exports by top 15 GI regions Value (million AUD) for 2014 South Eastern Australia South Australia Barossa Mclaren Vale Barossa Valley Victoria Margaret River Coonawarra Clare Valley Limestone Coast Adelaide Hills Riverina Langhorne Creek Western Australia Yarra Valley -6.6-6.0-1.0-14.8-11.0 18.8 1.0 16.7 4.1-19.7 9.1-24.7 9.6 19.2-8.6 = Percentage growth during the latest year Note: Regions ranked by volume. The data is based on regional label claim $0 $200 $400 $600 $800 Yarra Valley Western Langhorn Australia e Creek Riverina Adelaide Hills Limestone Coast Clare Valley Coonawar Margaret ra River Victoria Barossa Valley Mclaren Vale Barossa South South Eastern Australia Australia Sep 2014 9.9 6.0 8.8 5.3 12.5 12.0 17.1 22.6 21.6 13.3 45.2 58.4 54.0 257.8 570.7 Sep 2013 9.1 7.9 8.1 6.6 12.0 10.3 17.0 19.0 24.2 15.7 45.6 62.1 57.8 216.4 624.5 30
Bottled exports by top 15 GI regions Average Value (AUD per litre) for 2014 South Eastern Australia 3.3 South Australia 7.3 Barossa Mclaren Vale Barossa Valley Victoria Margaret River 1.9 7.7 3.4 0.6 11.6 Coonawarra 10.9 Clare Valley Limestone Coast Adelaide Hills Riverina Langhorne Creek 12.1-1.3 2.1 8.8-4.8 = Percentage growth during the latest year Note: Regions ranked by volume. The data is based on regional label claim Western Australia Yarra Valley 8.1 15.3 $0.00 $2.00 $4.00 $6.00 $8.00 $10.00 $12.00 $14.00 Yarra Valley Western Langhorn Australia e Creek Riverina Adelaide Hills Limestone Coast Clare Valley Coonawar Margaret ra River Victoria Barossa Valley Mclaren Vale Barossa South South Eastern Australia Australia Sep 2014 $12.04 $5.68 $8.12 $4.16 $8.18 $6.42 $8.61 $10.83 $10.29 $6.23 $15.50 $10.56 $9.05 $7.39 $3.34 Sep 2013 $10.44 $5.26 $8.52 $3.71 $7.52 $6.50 $8.43 $9.77 $10.23 $6.11 $13.88 $10.21 $8.41 $6.89 $3.24 31
Bottled exports by price point 2014 - Volume (million litres) in volume 250 2 0 Volume (million litres) 200 150 100 50 in Volume (million litres) -2-4 -6-8 -10-12 0 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10.00 and over -14 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10.00 and over Sep 2014 10 205 36 15 17 change -53.6-5.0-6.3 8.9 6.0 Sep 2013 22 216 38 14 16 Vol change -11.6-10.7-2.4 1.2 0.9 32
Bulk Wine Export Report Contents Bulk exports by price point and destination volume Bulk exports by colour/wine style volume Bulk exports by colour/wine style value Bulk exports by colour/wine style average value Bulk exports by top 15 destinations volume Bulk exports by top 15 destinations value Bulk exports by top 15 destinations average value Bulk exports by price point volume p34 p35 p36 p37 p38 p39 p40 p41 33
Bulk wine exports by price point and destination Volume ( 000 litres) for 2014 $0.50 and under $0.50 to $1.00 $1.00 to $1.50 $1.50 to $2.00 $2.00 to $2.50 $2.50 and above Total 2014 ('000 Litres) 2014 ('000 Litres) 2014 ('000 Litres) 2014 ('000 Litres) 2014 ('000 Litres) 2014 ('000 Litres) 2014 ('000 Litres) UK 264 na 107,813 2 72,244 7 20,286 10 7,584 81 754 1 208,946 7 USA - na 38,912-15 16,386 5 144-73 72 50 1,281-2 56,795-10 Canada 1,807 na 21,839 38 5,250 78 26-73 2-96 26 8 28,949 53 Germany - -100 19,483 26 7,770-28 1,087 10 73 203 74 3 28,487 4 New Zealand - na 13,297-4 3,253-29 1,368 104 24-86 244 43 18,186-6 Denmark - na 8,474 53 528-90 835-26 48-75 287-25 10,172-18 Italy 143 na 1,307-5 7,803 763 215 796 - na - na 9,468 310 Russia 6,946 30 - na - na - na - na - na 6,946 30 Netherlands - na 4,077-15 2,523-12 - -100 - na - na 6,599-15 Belgium 277 na 4,096 3 1,970 30 228 204 - na - na 6,571 18 Finland - na 1,944 na 1,776 3599 75 56 72 na - na 3,867 3928 China 168 na 1,111 23 1,087-11 216-51 456 104 170-80 3,209-12 France - -100 1,608 1 1,254 14 24-50 24 na 120 19 3,030 6 Sweden - na 575 34 698 4 - -100 96 na - -100 1,369 17 Norway - na - na 1,293 13 - na - -100 - -100 1,293 6 Switzerland - na 456 111 479-22 120 152 - na 48-71 1,103 5 Japan - na 264 na - -100 528 100 - na - na 792 22 Ireland - na - na 26-83 616 493 - na 102 na 744 191 Other - na 961 122 911-17 245 70 - na 99 16 2,216 26 Total 9,604 77 226,216 5 125,251 6 26,012 12 8,451 71 3,206-19 398,740 7 34
Bulk exports by colour/wine style 2014 - Volume (million litres) in volume 30 Bulk white, 205.9, 52 in Volume (million litres) 25 20 15 10 5 Bulk red, 190.7, 48 Bulk other, 2.1, 0 0 Total Bulk Bulk red Bulk white Bulk other change 7.4 3.5 10.5 202.2 Vol change 27.4 6.5 19.5 1.4 35
Bulk exports by colour/wine style 2014 - Value (million AUD) in value Bulk red, 219.1, 55 Bulk white, 178.9, 45 $30 Other bulk, 2.5, 0 in Value (million AUD) $25 $20 $15 $10 $5 $0 Total Bulk Bulk red Bulk white Other bulk change 6.4 3.7 9.0 171.1 Val change 24.3 7.8 14.8 1.6 36
Bulk exports by colour/wine style 2014 Average value (AUD per litre) value in average Other bulk Bulk white Bulk red $0.00 $0.20 $0.40 $0.60 $0.80 $1.00 $1.20 $1.40 Bulk red Bulk white Other bulk Sep 2014 $1.15 $0.87 $1.19 in Average Value (AUD/litre) $0.01 $0.00 $0.00 -$0.01 -$0.01 -$0.02 -$0.02 -$0.03 -$0.03 -$0.04 -$0.04 Total Bulk Bulk red Bulk white Other bulk change -0.9 0.2-1.3-10.3 Av. Val change -$0.01 $0.00 -$0.01 -$0.14 37
Bulk exports by top 15 destinations Volume (million litres) for 2014 UK 6.6 USA -10.5 Canada Germany 53.1 3.9 New Zealand Denmark Italy Russia Netherlands Belgium Finland China France Sweden Norway -6.5-17.8 310.0 29.8-15.4 17.7 3927.7-11.5 5.7 16.6 6.0 = Percentage growth during the latest year 0 25 50 75 100 125 150 175 200 225 Norway Sweden France China Finland Belgium Netherlan ds Russia Italy Denmark New Zealand Germany Canada USA UK Sep 2014 1.3 1.4 3.0 3.2 3.9 6.6 6.6 6.9 9.5 10.2 18.2 28.5 28.9 56.8 208.9 Sep 2013 1.2 1.2 2.9 3.6 0.1 5.6 7.8 5.4 2.3 12.4 19.4 27.4 18.9 63.4 196.0 38
Bulk exports by top 15 destinations Value (million AUD) for 2014 UK 8.1 USA -6.9 Canada Germany 41.5-7.1 New Zealand Denmark Italy Russia Netherlands Belgium Finland China France Sweden Norway -5.8-34.0 445.6 33.0-21.2 13.2 3108.5-36.4 13.5 14.1-2.9 = Percentage growth during the latest year Note: Countries ranked by volume $0 $25 $50 $75 $100 $125 $150 $175 $200 $225 $250 Norway Sweden France China Finland Belgium Netherlan ds Russia Italy Denmark New Zealand Germany Canada USA UK Sep 2014 1.5 1.5 3.3 3.9 4.0 6.0 5.9 2.9 10.8 9.4 15.4 26.0 23.7 54.6 225.2 Sep 2013 1.5 1.4 2.9 6.2 0.1 5.3 7.5 2.2 2.0 14.3 16.4 28.0 16.8 58.7 208.4 39
Bulk exports by top 15 destinations Average Value (AUD per litre) for 2014 UK USA 4.0 1.4 = Percentage growth during the latest year Note: Destinations ranked by volume Canada -7.6 Germany -10.5 New Zealand 0.7 Denmark -19.7 Italy 33.1 Russia 2.5 Netherlands -6.8 Belgium -3.8 Finland -20.3 China -28.1 France Sweden Norway 7.3-2.1-8.4 $0.00 $0.50 $1.00 $1.50 $2.00 Norway Sweden France China Finland Belgium Netherlan ds Russia Italy Denmark New Zealand Germany Canada USA UK Sep 2014 $1.12 $1.13 $1.09 $1.23 $1.04 $0.91 $0.90 $0.41 $1.14 $0.93 $0.85 $0.91 $0.82 $0.96 $1.08 Sep 2013 $1.23 $1.15 $1.02 $1.71 $1.30 $0.94 $0.97 $0.40 $0.86 $1.16 $0.84 $1.02 $0.89 $0.93 $1.06 40
Bulk exports by price point 2014 - Volume (million litres) in volume 250 12 Volume (million litres) 200 150 100 50 in Volume (million litres) 10 8 6 4 2 0 0 $0.00 to $0.49 $0.50 to $0.99 $1.00 to $1.49 $1.50 to $1.99 $2.00 to $2.49 $2.50 and above -2 $0.00 to $0.49 $0.50 to $0.99 $1.00 to $1.49 $1.50 to $1.99 $2.00 to $2.49 $2.50 and above Sep 2014 10 226 125 26 8 3 change 77.1 4.9 6.0 12.0 71.2-18.9 Sep 2013 5 216 118 23 5 4 Vol change 4.2 10.6 7.0 2.8 3.5-0.7 41
Notes & Definitions Export Approvals: Wine approved by the AGWA for export on specified dates. Exports reported in this document refer to the date wine is shipped and not the date of approval. Note that the A$ FOB value of wine reported in this document may differ from export values reported by the Australian Bureau of Statistics (ABS). The divergence between the two values derives from differences between the AGWA and ABS in the method of converting the value of exports denominated in foreign currency to A$. In the case of Australia, the exporter makes the conversion when submitting wine for export approval while the ABS converts the value on the day of shipment, at the daily conversion rate. With the AGWA method, it is expected that some of the conversions will occur at hedged rates while this does not occur with the ABS method. When the Australian exchange rate is moving significantly the alternative methods will result in diverging valuations. Volumes reported by the AGWA and ABS differ only marginally due to the approval versus shipment basis of reporting as well as marginal differences in scope and definition. : Moving Annual Total - refers to the twelve months ending with the nominated month. : Is calculated as the percentage change in the for the immediate past 13 months compared to the preceding 13 months. Formula: = ((current - preceding )/preceding ) x 100 AUD: Australian dollars FOB: Free on board' value of the wine, where the point of valuation is where goods are placed on board the international carrier, at the border of the exporting country. The FOB value includes production and other costs up until placement on the international carrier but excludes international insurance and transport costs. Country: In most instances, this indicates where the wine is consumed. In some instances, it may be the country at which the wine is off-loaded for bottling and/or trans-shipment to the country of final consumption. 42
Notes & Definitions (continued) Still wine: Still wine in bottles, casks, flagons or bulk containers. Bulk: Wine shipped for repackaging elsewhere. This may involve containers with a capacity of 20 litres or more but will most often mean large shipping containers of size ranging between 10 000 and 24 000 litres. Cask or Soft packs: Plastic containers within cardboard outers usually carrying between 2 and 20 litres. Flagons: Glass containers holding 2 litres or more. Bottles: Glass containers holding less than 2 litres. Alternative Packaging: Includes: Flagon, Tetra-pak, PET and Aluminium Red Wine: Amounts reported may or may not include both dry red wine and rose White wine: Amounts reported may or may not include both dry and sweet white wine Fermented sparkling: Sparkling wine in which the effervescence is produced naturally through secondary fermentation in the bottle. 43