UTZ Inspiration Communications examples for Out of Home

UTZ Inspiration Communications examples for Out of Home

UTZ is your brand endorser 95% of consumers buy your products because they like your brand Consumers expect their favorite brand to source responsibly Consumers generally are brand loyal rather than label loyal UTZ endorses your brand with credible and reliable sustainability stories UTZ is the objective assurance that your company sources responsibly Communicating on UTZ mission links your brand to good business. Together we work to create a world where sustainable farming is the norm

How we work UTZ offers you (customized) communication services & tools With UTZ you are have the flexibility to integrate UTZ stories in your own communications Get access to ads, visuals, movies, textual elements and more from the UTZ Media Center Free use of communication materials provided that your cooperation with UTZ is highlighted your concepts are shared with UTZ before publishing to safeguard credibility of both the UTZ program and your brand v Contact your UTZ Member Support Team: membersupport@utz.org

Which UTZ logo? There are two categories of logos available*: The UTZ corporate logo, which does not include the word Certified and which can be used for off-pack communication when talking about the collaboration with the UTZ organization. The UTZ labeling logo, which includes the word Certified. The labeling logo is applicable for onpack and off-pack communication regarding the certified product. *Most communication examples in this presentation were created prior to the logo update of January 2016 and therefore in some cases carry the UTZ labeling logo instead of corporate logo.

Communications examples for out-of-home There are many ways to tell the UTZ story. In this presentation we show examples for the out-of-home (foodservice) channel from our partners all over the world. You will find examples from brands communicating via different channels to reach their clients and their consumers. Take a look and be inspired! Other ideas? Just let us know. We are ready to brainstorm with you on the possibilities. Want to see more? Check the other presentations with communications examples in the resource library.

Corporate brochures & cup Coffee Club, Australia

Menu board Coffee Club, Australia

Menu board Burger King, Germany Coffee enjoyment

Menu board & cup Banjo s, Australia

On-pack and POS materials King Car s Mr. Brown Coffee, Taiwan Poster in Mr. Brown cafés

POS materials Lavazza, Australia Poster, small fold out folder to go with every UTZ certified cup of coffee, badges for employees and for coffee grinders.

Promotion card Caffe Terra Viva, Italy Promotion card distributed in cafés, invitation to trace your coffee at www.caffeterraviva.com.

POS materials Albert Heijn To Go, The Netherlands UTZ certified coffee and tea served in UTZ labeled paper cups on offer in 35 To-Go stores of Albert Heijn in The Netherlands.

Advertisement Chocomel, The Netherlands Ad in consumer magazine of restaurant chain La Place

Advertisement - trade magazines JDE, The Netherlands

Advertisement JDE, Australia

Communication campaign Selecta, Switzerland Customer Magazine Introduction of the UTZ certified Massimo Cerutti espresso interview with UTZ account manager

Flyer Ad in customer magazine

Sticker for beans container Internal communication: screen saver Flyer for product stand Sticker

Facebook post Sticker Sticker for beans container

Advertisement in trade magazine Balisto, Germany Eat naturally, trade sustainably

Gift to stakeholders Balisto, Germany

Displays in petrol stations Douwe Egberts, Netherlands, Belgium, Luxembourg 280 displays attached to coffee machines and other prominent places in petrol stations.

Double UTZ offer & cup Aral petrol stations, Germany On offer: UTZ Certified coffee with a UTZ labeled Balisto. 30 million paper cups with the QR code (leading to the UTZ coffee movie) were produced.

POS material Aral petrol stations, Germany Good taste, good conscience. Produced sustainably: Our hot drinks POS material and button for employees

POS material BP petrol stations, Switzerland Love from the first sip. We only buy 100% UTZ certified coffee beans

Outdoor ad ICA, Sweden Billboards around Stockholm

Sales flyer Ueshima Coffee Company, Japan

Hotel display De Ruijter, The Netherlands This is what makes each sprinkle of De Ruyter that tasty.

Tchibo & Hilton hotels Germany Hilton offers their guests a free package of UTZ certified Tchibo coffee

Present for press & trade De Ruijter, The Netherlands To celebrate De Ruijter sources 100% UTZ cocoa for their products, they offered this gift to press relations and clients.

POS materials JDE, The Netherlands Marketing materials on UTZ and CSR at DEMB, including beverage coasters, stickers, table talkers, leaflets, etc.

POS materials JDE, The Netherlands Festival poster & paper cup

Table talker JDE, Spain

Table talkers restaurants IKEA, global

Vending machine JDE, Australia QR code directing to the UTZ coffee movie

Vending machine IKEA, Abu Dhabi (UAE)

Paper cups McDonald s, Denmark KLM, worldwide Lavazza, Australia

Burger King, UK Merrild, Denmark Coffee Club, Australia Aral petrol stations, Germany HRS & JDE, Korea

Cups King Car s Mr. Brown Coffee, Taiwan

Out of Home event JDE, Germany JDE Germany informed its OOH clients about sustainable coffee and its partnership with UTZ during a convention organized for 400 employees from 30 different countries.

Internal event KLM, The Netherlands In the crew center KLM informed its 9,000 crew members about its switch to serving UTZ certified coffee on all flights worldwide through an info booth, videos, posters, table tops, specially designed sachets with coffee beans and internal print & electronic media.

Booth on trade fair Friele, Norway UTZ present at Friele booth SMAK fair, Oslo

UTZ declaration For your out of home clients Provide your customers with a signed declaration to promote your UTZ certified coffee and show their sustainability commitment to their consumers. This signed declaration will be customized for your brand and e.g. shown in-store, included in a menu or integrated into a table top.

UTZ inspiration Postcard and cup holder

UTZ inspiration Table tent & crockery, stirrer

UTZ inspiration: Narrow casting in store

For more communication examples: www.utz.org/resource-library