Frank B. Fuhrer Wholesale Company 3100 E Carson Street Pittsburgh, PA 15203 412-488-8845 www.fuhrerwholesale.com There are two new Sam Adams Single Batch flavors: Verloren and Norse Legend. Verloren is a Gose style of beer and comes from a base of unfiltered wheat ale, its light and refreshing yet also has softness to it. The flavor is brought to life by an unexpected touch of salt for a mineral quality, and coriander for a peppery spice. The result is an unusual and delicate brew that s full of flavors to discover. Norse Legend is Nordic ale that took root in Finland becoming one of the oldest continuously brewed styles. Deep amber in color, this rugged brew s distinctive aroma and flavor comes from aging on a bed of juniper berries. The herbal, woodsy, and ripe citrus character of the juniper enlivens a sturdy and smooth malt backbone for a fresh and flavorful brew. Sam Adams Porch Rocker Sam Adams Porch Rocker is a German style called radler. The name radler translates to cyclist, A 50/50 (ish) blend of beer and lemonade, similar to a shady style of beer. Perfect for any summer day, Samuel Adams Porch Rocker was inspired by traditional Bavarian Radlers that mix beer with German-style lemonade. For this bright and citrusy Radler, Sam Adams blended a Helles beer with lemon for a fresh-squeezed lemon taste, effervescent sweetness, and slightly tart, refreshing finish. A light malt character and hint of hops balance out this summer brew. Sam Adams Summer Ale Samuel Adams Summer Ale is an American wheat ale. This summer seasonal uses malted wheat, lemon peel and Grains of Paradise, a rare pepper from Africa first used as a brewing spice in the 13th century, to create a crisp taste, spicy flavor and medium body. The ale fermentation imparts a background tropical fruit note reminiscent of mangos and peaches. All of these flavors come together to create a thirst quenching, clean finishing beer perfect for those warm summer days. Sam Adams IPA Hop-ology Variety Pack The IPA Hop-ology variety pack will contain six different IPAs (two of each): Grumpy Monk Belgian IPA, Dark Depths Baltic IPA, Third Voyage Double IPA, Tasman Red IPA, Latitude 48 IPA and Whitewater IPA. Grumpy Monk, Dark Depths and Third Voyage are each beers branded under Samuel Adams Small Batch Series line. While Dark Depths and Third Voyage have previously been made available in 22 oz. bottles, this will be Grumpy Monk s debut in bottles. Grumpy Monk can be described as: The long held brewing traditions of Belgian monks aren t meant to be broken. Yet, to the monk s dismay, the distinctive character of Belgian yeast with its spicy clove and fruit notes can be re-imagined when combined with the brazen hop character of an IPA. These hops impart a citrusy, piney and earthy flavor that s balanced by roasted malt sweetness for a complex and playful brew.
Happy Cinco De Mayo Your Cinco de Mayo fiesta starts with ice-cold Corona and Corona Light. Cinco de Mayo is quickly approaching. So get ready to raise a cold Corona or Corona Light. Keep the party going all weekend long with Corona and Corona Light by featuring specialty Corona cocktails like the Coronarita. Please ask your sales representative for more information on the Coronarita s. Corona and Kenny Chesney 2012 Brothers of the Sun Tour. Kenny Chesney will return in 2012 and is committing to an aggressive schedule and performing exclusively in stadiums including Heinz Field on Saturday, June 30th. This has never been done in this genre to the extent of the 2012 tour and the artist lineup reflects the size and scope of such an undertaking: Kenny Chesney, Tim McGraw, Grace Potter and the Nocturnals, and Jake Owen. Moosehead s 24 pack Summer in Case is Back! Moosehead excites the consumer with their best in- case promotion yet! Drive purchase with the youthful and wearable t-shirt and tank top designs inside the summer themed 24 pack bottles. An instant bonus with the Moosehead refreshing and award winning lager! Collect all 5 new items. Three t-shirts and two tank tops to collect. Moosehead Can Rebate Moosehad $4.00 Mail in Rebate on 24 packs cans of Moosehead Lager, Moosehead Light Lager and Moosehead Light Lime. The rebate runs from April 1, 2012 to September 30, 2012. Winner of the Keystone Light Camaro Below is a picture of the winner of our Keystone Light Camaro promotion. This lucky winner is the new owner of this once in a lifetime custom built Keystone Light Camaro.
NEW PACKAGES COMING IN MAY AND JUNE New Sustaining Packaging for Molson Golden and Molson Ice 2012 fresh new look for Molson Golden and Molson Ice Coors Light Special Edition Packaging Coors Light is refreshing the 2012 Silver Bullet Summer with new Coors Light Special Edition Cans and Bottles. The goal is to engage young Key Beer Drinkers by delivering disruptive and consumer relevant package innovation focused on driving Rocky Mountain Cold Refreshment House of Shandy Beer Company The House of Shandy Beer Company proudly introduces their first offering, Curious Traveler Shandy an intriguing fellow and quite a refresher! The Curious Traveler is the House of Shandy s take on a classic European shandy that has been brewed for generations. They started with an American craft wheat ale, which delivers a crisp, light body. Then they added fresh lemon and just a touch of lime to bring out a bright, juicy citrus aroma and flavor. Simply, the Curious Traveler is Quite a Refresher! The House of Sandy Beer Company brews interesting beers that are exciting and refreshing. They expand what craft beers can be by adding new flavors and discovering old traditions. Shandies exemplify everything one looks for in a craft beer they are mainstream, Natural Light and Ice 16oz Cans Now available Natural Light and Ice 18/16oz. Cans. Stegmaier IPA 16oz Cans Stegmaier IPA has an assertive hop presence and a strong malt backbone to support the quarter ton of hops used in the brew. Now available Stegmaier IPA 16oz Cans.
NEW EVERYDAY PACKAGES Molson 67 Sublime Molson is introducing a new product, Molson 67 Sublime. Molson 67 Sublime will compete with other lime beers by providing drinkers with an ultra-light, flavored alternative for summer drinking occasions. This natural lemon-lime flavored light beer has only 67 calories and is 3% ABV per 11.5oz serving. Kona Brewing Company Kona Long board Lager is a crisp, pale gold lager made with a few choice malts and aromatic hops brewed in a traditional lager style. Available now in 12oz. NR 4/6 Bottles and ½ Barrels. Introducing Michelob Ultra Light Cider An all natural, gluten free cider from Michelob Ultra, made from crisp apples, with a refreshing lighter taste, slightly sweet and fewer calories. 4% ABV with 118 calories. Available May 7 in 12oz NR 4/6 Bottles. Avery Introduces Craft in a Can. The following are now available in 24/12oz Cans 4/6 Avery IPA Colorado s first packaged IPA and hoppiest pale ale. Avery IPA has a citrusy, floral bouquet and the rich, malty finish. White Rascal A truly authentic Belgian style wheat or "white" ale, this Rascal is unfiltered and cleverly spiced with coriander and Curacao orange peel producing a refreshingly fruity thirst quencher. Ellie s Brown Ale This beautiful, deep russet brew has the sweet and somewhat nutty character of Adam Avery's late Chocolate Lab, for which it is named. Crystal and chocolate malts give this beer a brown sugar maltiness with hints of vanilla and nuts, while subtle hopping gives it an overall drinkability that's second to none. Avery Variety Pack Avery Variety Pack includes IPA, White Rascal, Ellie s Brown Ale and Joe s premium American Pilsner. Joe s Premium American Pilsner is a contemporary rendition of a classic style, Joe's is hopped with purpose: beautifully bitter and dry with an abundance of floral, Noble German hops
NEW EVERYDAY PACKAGES Flying Dog Underdog Atlantic Lager What s an Atlantic Lager? A style created by the flying dog brewers. It s a light, crisp and refreshing beer with complex lager and hop character and pairs best with foods like simple salads, provolone and Monterey jack cheeses, seafood and light proteins. Harpoon Rich and Dan s Rye IPA This beer is brewed with our proprietary yeast the same yeast we ve used since first brewing Harpoon Ale and some interesting hop varieties. The combination of Pale, Rye, Caramel 60, Flaked Rye, and Vienna yield a complex malt body that stands up to the spiciness of the rye and the pronounced hop flavor. The rye also adds a reddish hue to the beer. The kettle additions of Centennial, Apollo, and Chinook, and the dry hop addition of Falconer s Flight add a multidimensional hop character. Rich & Dan s Rye IPA has a fruity, subtly spicy aroma, a full mouthfeel, and a crisp dry finish. This is a relatively new style in that it is a combination of IPA (dating back to England) and rye which is more of an American concept. Bear Republic Will Return to the Pittsburgh Market in June We are excited to announce that Bear Republic will be back in stock starting June 2012. The following products will be available: Bear Republic Racer 5 This hoppy American IPA is a full bodied beer brewed with American pale and crystalmalts, and heavily hopped with Chinook, Cascade, Columbus and Centennial. There's a trophy in every glass. Available in cases and barrels. Bear Republic Red Rocket Ale Red Rocket Ale is a bastardized Scottish style red ale that traces it's origins to our homebrew roots. This full bodied and hoppy brew finishes on the palate with sweet, caramel malt flavors. Available in cases. Bear Republic Hop Rod Rye High gravity IPA brewed with 18% rye malt. Hop Rod Rye has a floral hop aroma and subtle caramel notes with a slightly earthy and spicy rye character. Available in cases and barrels.
SEASONAL INFORMATION. PLEASE CONTACT YOUR SALES REPRESENTATIVE FOR AVAILABILITY Blue Moon Summer Honey Wheat Ale Blue Moon Summer Honey Wheat is a refreshing ale crafted with clover honey for a subtle hint of sweetness and balanced out with a touch of orange peel for subtle citrus notes. This gold-medal winning summer ale is the ideal accompaniment to those endless summer days outside with friends. Summer Honey Wheat can be garnished with an orange to complement its subtle hint of sweetness and enhance its citrus notes. It is available for a limited time every summer, April through August. Blue Moon Summer Sampler Blue Moon s Brewmaster s Summer Sampler contains Blue Moon Belgian White, Blue Moon Summer Honey Wheat Ale, Pale Moon and introducing their new Limited Summer release, Blue Moon Agave Blonde Ale. Agave Blonde Ale is inspired by the brewmaster s travels through Mexico, and is crafted with agave nectar for a subtle sweetness and a smooth, crisp finish. Blue Moon Vintage Blonde Ale Inspired by the Vine, perfected in the Brew Kettle, Blue Moon Vintage Blonde Ale the Brewmaster used white wheat as the only grain to create a clean, smooth finish that cannot be achieved with other malts. He then used the juice of Chardonnay grapes to give the beer a crisp, light quality, very much like a glass of Chardonnay. After cellar-aging the batch for a couple of months, the resulting beer is a golden color with excellent clarity that pours with a thin, delicate white head. Vintage Blonde Ale is available in 750mL bottles and has and ABV of 8.5%. Budweiser Patriot Package Celebrate summer, celebrate our Patriots. Back for summer 2012, the Budweiser Patriot packaging is back in all 12oz Bottle and Can packages. Budweiser teams up with Folds of Honor and donates up to $2.5 Million to support the families of fallen soldiers. Make it a red, white and blue summer.
SEASONAL INFORMATION. PLEASE CONTACT YOUR SALES REPRESENTATIVE FOR AVAILABILITY Bud Light Lime-A-Rita Best of Belgium Sampler Pack. Bud Light Lime-A Rita delivers authentic margarita flavor with a unique twist of Bud Light Lime refreshment. Just pour over ice. Available April through September in 8oz Cans 2/12 pack. 8% ABV. Shock Top Variety Pack For a limited time beginning June 4, 2012, you can get the Best of Belgium in one package. Each 2/12 pack case includes Hoegaarden, Stella Artois and Leffe Blonde 11.2oz. bottles. Point Nude Beach The Shock Top Variety Pack is back. Each 12oz NR 2/12 Bottle package includes Shock Top Belgian White, Raspberry Wheat, and the new Wheat I.P.A. Michelob Ultra Fruit Variety Pack The Michelob Ultra Fruit variety pack returns May 21, 2012. Each 12oz. NR loose bottle case includes Michelob Ultra, Lime Cactus, Pomegranate Raspberry and Dragon Fruit Peach. Perfect summer pleasure. Available only during the warm months of summer, this lively and unfiltered wheat ale is well balanced using au naturel raw and red wheat then delicately finished with Yakima hops. With a refreshing light flavor, Point Nude Beach is perfect while enjoying summer activities or just hanging out with friends. Now in 12oz NR 4/6, ¼ and ½ Barrels. Margaritaville Island Beach Box The Margaritaville Island Beach Box (available May 14,2012) is a unique seasonal sampler package available through Labor Day, which will include Landshark Lager, Margaritaville Island Lime Margarita, and Margaritaville Paradise Punch 12oz NR 2/12 Bottles. Mike s Pink Hard Lemonade- Great Taste- Great Cause You asked and Mike s listened. Mike s Hard Pink Lemonade is back by popular demand for a limited time only. And Mike s is once again making $250,000 donation to the Breast Cancer Research Foundation in memory of Jacqueline, a part of the Mike s family since the company was founded. The contribution from Mike s Hard Lemonade will fund research aimed at preventing and curing breast cancer and is Mike s way of helping fight a fight that is very personal to the Mike s Hard Lemonade Company. Here s to finding a cure!
SEASONAL INFORMATION. PLEASE CONTACT YOUR SALES REPRESENTATIVE FOR AVAILABILITY Rogue Dad s Little Helper After the death of his wife, Henry Jackson Smart was left to raise his 6 young children alone. His courage, love, selflessness and dedication inspired his daughter, Sonora Smart Dodd, to organize the first Father s Day on June 19th, 1910. Dad s Little Helper Black IPA is deep mahogany in color with roasted malt and hop aromas and dense creamy head. It enters the palate with intense hop flavor and coats the tongue with a rich maltiness. Available in cases and barrels. Rogue Mom s Hefeweizen Dedicated to the Mom in each of us. Mom Hefeweizen is a refreshing, Belgian style blonde ale, infused with Roses from Eugene, Oregon. Available in cases and barrels. Rogue American Amber American Amber, originally known as Ashland Amber (created at Rogue s original brewpub in Ashland, Oregon which was destroyed by flooding several years ago). Tawny in color, with a coffee aroma, tight head and a delicate roasted malt accent. Generous use of hops and a smooth finish. Available in cases and barrels. Penn Summer Berry As you pour Summer Berry into a glass you ll notice the subtle aroma of ripe red raspberries and black cherries in an effervescent eruption of hazy red foam. The first drink reveals a light sweet berry body with a crisp refreshing finish that leaves you wanting more. The perfect beer for a hot summer night. Great Lakes Lake Erie Monster A beer this distinctively hoppy inspires many a tall tale. And they don t come taller than South Bay Bessie, the legendary monster that roams the shallow depths of Lake Erie. Double India pale ales are a strong, very hoppy style of pale beer. Also known as Imperial IPAs, these beers are essentially India pale ales that are brewed with higher amounts of malt and hops. While still relatively new, it is one of the fastest growing styles in the craft beer industry and a favorite among hopheads. Available in cases and draft. Great Lakes Wright Pils Named after the brothers Wright who invented and built the world s first successful controlled airplane, this true pilsner like these local heroes has all the Wright (right!) stuff. Classic style with a flowery bouquet and elegantly dry finish. Works well as an aperitif and with salads, salmon, tuna and marbled meats. Available in cases and drafts.
SEASONAL INFORMATION. PLEASE CONTACT YOUR SALES REPRESENTATIVE FOR AVAILABILITY Ayinger Brau Weisse Fragrance and taste of the yeast-cloudy wheat beer are distinguished by a refined topfermented flowery-yeast character and an unmistakable, distinct banana aroma. First sensation on the taste buds is full-bodied, very soft and mild with a lively, champagne-like sparkle. A light, typical wheat beer taste is expressed, the bitter tone of which can scarcely be detected. Atwater Dirty Blonde Church Brew Works Hefeweizen Made with unmalted wheat, coriander and orange peel to help you live smart and enjoy everyday! This unique wheat beer also contains much more hop bitterness while containing much less yeast induced fruitiness and spicy-ness. Church Brew Works Hefeweizen is a top fermented (an ale) with a very special yeast. The hop levels are kept deliberately low in order to bring out the character of the yeast and it has a clove-like and fruity/banana aroma. It is served very carbonated and a touch cloudy. Available in barrels. Southern Tier Crème Brulee Stout Deep, very dark brown and lightly carbonated. Caramelized sugar, vanilla, custard, nicely sweet and balanced, rich and milky flavor. Particularly tasty as dessert, or try paired with vanilla custard, bananas foster, or over vanilla ice cream We are excited to announce all three of our divisions now have a Facebook page. The Facebook pages will help to communicate specials, plug accounts, feature brands and hold contests for consumers. A central blog, named Beernomics by Frank B. Fuhrer Wholesale will tie all three Facebook pages together and become a digital hub to feature products and ac counts as well as host contest information and connect with local and national beer bloggers. Like us on Facebook or read our Blog Pgh Beer Buzz: AB Brands http://www.facebook.com/pghbeerbuzz Pints Over Pittsburgh: Yuengling & Specialty Division http://www.facebook.com/pages/pints Over Pittsburgh Beer Central Pittsburgh: Coors Division http://www.facebook.com/beercentral Blog Beernomics by Frank B. Fuhrer Wholesale http://beernomics.tumblr.com