Norwegian market Report 2018 1
This marked report is based on the numbers given by stately organizations in Norway with facts available at the time written. 2 German white wines sales have been stabile with only a short decrease during this last five years. Germany is still number one in market shares for white wine. Dry wines are increasing in volume and price. Rosé wines from Germany has dropped rapidly sins 2015, but Sparkling wines from Germany has gained market again this last two years. Worth noticing German red wine sales experienced a significant increase in 2017. Due to the strong Euro against Norwegian kroner many importers have earned a lot less then before due to that the monopoly do not allow change of pricing more than 3 times a year. This has degreased the marked activities a lot these last years. 2
3 (9,13 NOK = 1 EUR) March 15 th 2017 (9,57 NOK = 1 EUR March 14 th 2018 At the highest in December 2017 9,97 NOK = 1 EUR 1. POPULATION (B) 2017: 5 295 619 (Jan 1 st 2018) 2. PER CAPITA INCOME (B) 2017: 531 720 = 55 560 EUR 3. INFLATION RATE (B) 2017: + 1,9% Source: (B) SSB Government statistical office of Norway 3
4. BEVERAGE SALES PER TYPE OF BEVERAGE 1000 L (A) 4 4 2016 2017 Change liters Change percent Wine 66 407 65 746-661 - 1,0% Spirits 11 300 11 205-95 - 0,8% Beer 2 641 2 738 98 3,7% Fortified wine 519 500-18 - 3,6% Non-alcohol 436 489 53 12,2% Total sales 81 303 80 680-623 - 0,8% 4
5. DEVELOPMENT OF WHITE AND RED WINE IN THE MARKET (A) 5 Total sale, 1000 liters Year Redwine Whitewine 2011 43 006 16 462 2012 43 382 16 969 2013 42 857 17 642 2014 41 746 18 300 2015 41 108 17 501 2016 40 573 17 966 2017 39 780 17 880 6. IMPORTED WINES MARKET SHARE WHITE WINES ONLY (A) Land 2013 2014 2015 2016 2017 Germany 31 % 30 % 29 % 28 % 28 % France 28 % 28 % 26 % 26 % 26 % Italy 12 % 12 % 12 % 11 % 11 % Australia 6 % 6 % 7 % 7 % 7 % Chile 5 % 5 % 6 % 8 % 8 % Hungary 4 % 4 % 4 % 4 % 3 % New 2 % 3 % 3 % 3 % 3 % Zealand Spain 3 % 2 % 2 % 2 % 2 % 5
7. VOLUME GROWTH IN IMPORTED WINES (WHITE WINES) (A) 6 Volumegrowth,white wine Country 2016-2017 Germany - 0,9% France -3,6% Italy 0,3% Chile 4,0% Australia 3,9% Hungary -3,3% New Zealand 7,3% Austria 12% South Africa 9% Spain 15,5% Total market -0,4% 8. BEVERAGE MARKET SHARES IN NORWAY (A) Beverage marketshares, 2017 Wine 81,5% Spirits 13,9% Beer 3,4% Fortified wine (+22%) 0,6% Non-alcoholic 0,6% 6
9. TOP TEN WHITE WINE SALES IN NORWAY DURING 2016-17 (A) 7 Product/ wine Country Volume in liters Volume in liters 2016 2015 1 Dr. L Riesling Germany 690 726 663 882 2 Laroche Chardonnay L France 627 705 636 369 3 Viña Maipo Sauvignon Blanc Chili 472 485 502 575 4 Tariquet Classic France 416 640 404 355 5 Chill Out Chardonnay Australia 413 040 472 077 6 Lindemans Chardonnay Australia 400 383 338 231 7 Chapel Hill Rhine Riesling Sauvignon B Hungary 391 851 397 610 8 Schmetterling Riesling Germany 221 625 268 412 9 Pardon my French Cotes du Gascogne France 265 479 235 743 10 Les Fumées Blanches Sauvignon Blan France 252 765 242 037 7
10. OTHER GERMAN WINES AMONG TOP 100 WINES 2017 (A) Product/ wine Type Country Volume in liters 50 Wongraven Morgenstern Riesling White Germany 225 010 8 60 Müstique Riesling Kabinett White Germany 197 130 68 Leitz Riesling Trocken White Germany 178 746 79 J. Bäumer Rheingau Riesling White Germany 165 566 82 Moselland Riesling Kabinett White Germany 161 064 90 Geil Riesling Trocken White Germany 149 023 92 Thr3 Monkeys Fresh & Fruity White Wine White Germany 146 790 94 Moselland Ars Vitis Riesling White Germany 144 642 11. SALES OF DRY AND SWEETER WINES (A) German white wine, bottles 2016 2017 White wine 0-15 g sugar/litre 2 120 134 2 335 891 White wine over 15g sugar/litre 2 944 055 2 682 256 Unknown sugarlevel 11 600 13 158 8
9 Norwegian market report 2018 12. WHITE WINE SALES IN NORWAY PER REGION 2016-2017 (A) Change 2016 2017 liters White total 17 958 17 881-77 Germany 5 075 789 5 031 305-44 468 Mosel 1 800 038 1 653 541-146 497 M-S-R 2 573 8 834 6 261 Rheinhessen 1 347 110 1 414 192 67 082 Rheingau 559 979 457 098-102 881 Nahe 576 223 538 563-37 660 Pfalz 590 638 704 867 114 229 Franken 10 945 18 064 7 119 Baden 554 7 712 7 158 Mittelrhein 1 395 1 283-112 Württemberg 584 1 603 1 019 Rhin 97 193 56 038-41 156 Saale - Unstrut 20 35 15 Sachsen 80 53-26 Others 88 460 169 424 80 964 9
13. GERMAN ROSÈ AND SPARKLING SALES 2016 2017 (A) 10 Germany Liters Year Change 2016 2017 Liters Percent Sparkling 38 933 43 209 4 277 11 % Roséwine 55 455 47 294-8 161-14,7 % 14. BEST SELLING SPARKLING WINES Liters (A) Wine Type 2017 Blue Nun Gold Edition Sparkling 28 565 Von Buhl Riesling Brut Sparkling 3 901 Black Tower Sparkling Ice Sparkling 3 785 Henkell Trocken Sparkling 1 437 Henkell Trocken Sparkling 1 268 Winter Riesling Brut Sparkling 887 M. Molitor Haus Klosterb Rsl Sekt Brut Sparkling 536 Fürst von Metternich Riesling Sekt Tr. Sparkling 458 Henkell Trocken Sparkling 418 Kloster Eberbach Riesling Sekt Brut Sparkling 390 10
15. BEST SELLING ROSÉ WINES, Liters (A) 11 Wine Type 2017 Leitz Pinot Noir Rose Rosé 24 726 Georg Breuer Spätburgunder Rosé Rosé 6 473 Calle Fegth En liter Råsa Rosé 4 347 Von Winning Pinot Noir Rosé Rosé 3 148 Künstler Pinot Noir Rosé Trocken Rosé 2 674 Bree Pinot Noir Rosé Rosé 1 954 Georg Mosbacher Rosé trocken Rosé 1 709 Villa Wolf Pinot Noir Rosé Rosé 830 Molitor Haus Klosterberg Rosé Rosé 432 Weinh. der Stadt Mainz Rosé Rosé 335 Leitz Pinot Noir Rose Rosé 24 726 Georg Breuer Spätburgunder Rosé Rosé 6 473 Calle Fegth En liter Råsa Rosé 4 347 Von Winning Pinot Noir Rosé Rosé 3 148 11
16. GERMAN RED WINE SALES 2016 2017 (A) 12 Germany Year Change Liters 2016 2017 Liters Percent German red wine 7 349 9 503 2 155 29,3 % 17. BEST SELLING GERMAN RED WINES (2015 2017) (A) Product / Wine 2015 2016 2017 Villa Wolf Pinot Noir 2 394 2 150 3 869 Heitlinger Pinot Noir - - 791 Geil Bechtheimer S- Pinot Noir - - 683 Kesseler Pinot Noir N 839 535 332 Peter & Peter Pinot Noir - 206 246 Pflüger Friedelsheimer St. Laurent - - 227 Karl May Spätburgunder - - 197 Gleichenstein Hofgarten Pinot Noir 2 255 583 184 Von Winning Pinot Noir II - - 178 Künstler Tradition Pinot Noir 329 254 167 Becker B Spätburgunder 2 447 594 - Finkenauer Festivalvin - 585 - Becker Spätburgunder 162 359 - Georg Breuer Spätburgunder Rouge - 215 - Balthasar Ress Von Unserm Pinot Noir 428 173-12
18. DUTY FREE SALES, AIRPORT 2010-2016 1000 Liters (C) 13 2010 2011 2012 2013 2014 2015 2016 Beer 2067 2 480 2 777 3 155 3 332 3 330 3 387 Wine 4 455 5 253 5 746 6 305 6 821 7 100 6 991 Fortified wine 256 242 229 228 213 198 197 Spirits 3 529 3 784 3 805 3 940 3 653 3 333 3 136 Source: (C) FHI FOLKHELSEINSTITUTT DEPARTMENT OF PUBLIC HEALTH 19. TAXES AND CUSTOM DUTY ON WINES INCL. SPARKLING (A) (figures for 2017) VAT 25% ALCOHOL TAX: Alcohol percentage (volume) Tax NOK per vol. % per litre 4,75% - 22% 4,76 >22% 7,31 13