封面
Content 1 Chinese market consumption trends 2 China's imports of fruit trends 3 CR Vanguard imported fruit 4 Value chain nine key strategies 5 Vision
1 Chinese market consumption trends Household income increased steadily, rapidly emerging middle class China's urban and rural residents' disposable income 19109 21810 24565 26955 28844 31195 33616 5919 6977 7917 8896 10489 11422 12363 2010 2011 2012 2013 2014 2015 2016 Urban residents Rural residents In 2016, the national per capita disposal income of 23821, deducting the price factor, increase of 6.3% in real terms continues to grow steadily. Source: national bureau of statistics unit (RMB yuan)
1 Chinese market consumption trends Consumption ability gradually improve, the national more willing to pay for food 15161 China's urban residents percapita consumption expenditure 21392 19968 18487 16674 23079 5221 5908 7485 8382 9223 10130 2011 2012 2013 2014 2015 2016 Urban residents Rural residents In 2016, the per capita consumption expenditure of 17111, deducting the price factor, increase of 6.8% in real terms to further improve residents' consumption. In 2016, the residents used in food consumption growth of 7.1%, further improvement in living standards Source: national bureau of statistics unit (RMB yuan)
1 Chinese market consumption trends The upper middle class and older significantly higher permeability of imported food The younger generation the high permeability of imported food also Import penetration (%) Import penetration (%) 15 Family income levels age
1 Chinese market consumption trends In the future, 42% of private consumption growth will come from the network consumption China's online a deal amount ( Trillions of US dollars ) 2.0 占总私人消费的 42% 其他零售为 6% 1.5 占总私人消费的 30% +20% 1.0 其他零售 为 9% +54% 1.6 0.5 0.6 0.0 0.1 2010 2015 2020 Online shopping accounts for privatethe proportion of consumption (%) 3 15 24 Mobile terminal shopping network.the proportion of 1 51 74 shopping (%) Source:: BCG
Source: China Customs, HK Customs 2 China's imports of fruit trends Growth trend will continue in the future 3.4 Volume (million tons) 2014 2015 2016 3.8 3.5 4.3 Value (billion USD) 2014 2015 2016 5 4.9 1.6 1.6 1.7 2.2 2.2 2.6 China Hong Kong China Hong Kong
Source: China Customs 2 China's imports of fruit trends Chile, New Zealand, Australia, growth is obvious Thailand, Vietnam, Philippines is falling Mainland China Chile Thailand Vietnam Philippines USA New Zealand Australia Peru South Africa Ecuador 0 200 400 600 800 1000 1200 2016 2015 2014 (million USD)
Source: China Customs 2 China's imports of fruit trends Imported Fruit Market Share,Chile became the first in Thailand 2.6% South Africa Peru 3.2% 3.6% Australia 3.9% Ecuador Taiwan 2.1% Other 4.1% Chile 24.3% New Zealand 6.8% United States6.8% Philippines9.9% Vietnam 12.2% Thailand 20.7%
Source: China Customs 2 China's imports of fruit trends Cherry Kiwi Orange,Sustained growth Mainland China Cherries Durians Grapes Bananas Kiwi Oranges Guavas, 2016 2015 2014 Apples Plums, Prune Pineapples 0 200 400 600 800 (million USD)
Source: China Customs 2 China's imports of fruit trends Cherry beyond Durian became the first Pineapples 2.2% Plums, Prune Plums, Sloes 2.5% Apples 2.5% Guavas, Mangoes, Mangosteens Oranges 3.5% 5.0% Kiwi 7.0% Other 22.1% Bananas 11.9% Cherries 16.2% Grapes 12.9% Durians 14.2%
Source: China Customs 2 China's imports of fruit trends Growth rate of lead: Avocado,Orange, Mandarin (million USD)
Source: China Customs 2 China's imports of fruit trends Citrus growing rapidly from Europe Kiwifruit from New Zealand/Chile/Europe are growing
2 China's imports of fruit trends China will be more and more open 17 new products granted access 52 varieties from 43 countries now allowed import New comers 2016 Turkey: Cherries* Poland: Apples Laos: Watermelon*Bananas* Nepal :Oranges*Lemons Expanded Access 2016 United States: Strawberries(California) Ecuador: Mangoes Pakistan: Oranges Uruguay: Blueberries Spain: Peaches/Plums Italy: Oranges*Lemons* Australia: Nectarines New Zealand: Persimmons 4 new entries expected in 2017 Argentina: Grapes* Mexico: Blueberries* Costa Rica: Pineapples* Egypt: Grapes* Source: Produce Report
Source: forecast 2 China's imports of fruit trends Channel share of consumers buy fruit, E-commerce & Fruit chain store is growing rapidly
Source: CCFA 中国连锁协会 3 CR Vanguard imported fruit Ranking of supermarket total sales in china (RMB ten thousand)
3 CR Vanguard imported fruit CR Vanguard is directly under the central government's state-owned holding enterprise group, the world top 500 enterprises, China Resources group's outstanding retail chain enterprise. Boasts a vanguard, Suguo, Ole ', BLT, V +, Tesco express, V > NGO, and many other famous brands. Every day, there are more than 300,000 working staff providing good services to 40 million customers. Exquisite supermarket Supermarket Convenience store 1000 SQM high end Beijing/Shanghai/Shenzhe n/guangzhou 70 stores net sales year: 5 8000-15000 SQM Middle class National not include Xizang/Heilongjiang 400 stores net sales year: 27 Below 500 SQM Occupy home Guangdong/Zhejiang/Jiang su/tianjin 3657 stores net sales year: 5 Hundred million RMB
FORECAST AND ORDER 3 CR Vanguard imported fruit Supply chain : direct purchase from grower, service provider mode to store Grower Grower Grower Grower Grower Grower Grower Tesco owns the relationship with the Growers directly, agreeing seasonal programmes,weekly orders and prices GFS: Demand Planning Preferred Agency Service Provider/Strategic partner Price GFS: Sourcing FORECAST AND ORDER Product and Financial Movement CBT: Trade Plan CBT: Promotions CBT: Ranging CBT: Forecast CBT: Formats Grower Grower Grower Packinghouse Brand Order delivery QC Customs clearance Payment in advance Service Provider/Strategic partner Repackage storage DC Store Fix price Order confirmation Quality control in packinghouse New item Information transfer Transparent cost The Shared value chain Wholesale market to adjust Know-how Sop Fresh Food Sourcing Volume forecast competition
3 CR Vanguard imported fruit Because of high quality and suitable price, Europe's share is expected to grow to 8% 2016 net sales (USD/K)
3 CR Vanguard imported fruit Import fruit Share is rising, drive growth 2016 South Vanguard Imported fruit sales 2016 South Vanguard TOP20 Item Growth
3 CR Vanguard imported fruit The variety of imports will be more rich The supermarket of growth is slowing Domestic plant of high quality fruit will increase
4 Value chain nine key strategies 1 New varieties Tango :sweet-seedless-easy peeler, concept let s play Pristine: crisp-long shelf life-seedless Opal: golden-juices
4 Value chain nine key strategies 2 Year-round supply Grapes become the most competitive category YunNan+XinJiang+ShanDong(June-Sep) USA+Peru+Chili+South Africa+Australia (Oct-May)
4 Value chain nine key strategies 3 Household consumption/festival packaging 3-4 people convenient consumption and for gift: 1kg Chilean cherry packing of origin Mix of Honeymelon Pomelo- Grape
4 Value chain nine key strategies 4 The best taste, consistent quality Belgian Pear: Soft - smooth Australia Mango : Big size-golden yellow-sweet-flavor
4 Value chain nine key strategies 5 More scarce specifications to meet consumer demand Higher: Big size of kiwi avocado Smaller: watermelon-honeydew melon
4 Value chain nine key strategies 6 Major Branding Campaigns Wins the trust of consumers :Chilean cherries ZESPRI kiwi
4 Value chain nine key strategies 7 Convenient - Ready to eat Snack: cherry tomato- Flesh of Pomelo -Jackfruit -Durian Pineapple,fruit tray Ripening: Avocado-Banana-Mango-Pawpaw
4 Value chain nine key strategies 8 Consumer education Tell consumers more product knowledge : Honey melon-persimmon
4 Value chain nine key strategies 9 Own brand of domestic fruit Consistent quality win the trust of consumers :Pomelo Apple-Pear-Orange
5 Mission of China Resources Lead the Business Progress and Build a Better Life Together Rank 91 of the world top 500 companies in 2016 2017 challenge,online & offline