World wine tendencies

World wine tendencies

VITICULTURALE SURFACE

World wine trends Until the end of the 70th years world's vineyards has increased steadily over 10 million hectares Early 80s: crisis of overproduction 25% decrease (34% in the EU) Table wine vineyards cut in the EU 1976: All new planting forbidden in the EU 1984 Dublin Convention: Compulsory distillation of the EU countries

The world's vineyards The difference between Europe and other continents, will increase with 1 million hectares in the next ten years! World: + 40 thousand ha / year 1 million of difference Europe - 60 thousand ha / year

Western Europe Spain's largest wine-growing area, 1.6 to 1.7 million ha in 1985 (EU). Currently, approx. 1.1 million hectares Italy:descending vineyards from the 60-ies France: a strong decline in the base of table wine Portugal: decrease after the EU accession Germany: the wine regions are suitable only to the highquality grape production Greece: after the connection to the EU,a numerous cut of vineyard were realised

Thousand hectar Western Europe's vineyards Spain Italy Portugal France Germany Greece

Eastern Eurpoe Bulgaria, Hungary: from the late 70's, slowly descending vineyards: approx. 100,000 ha Romania: Following the political transition and the severe economic crisis significant decrease in the vineyard surface (Approx. 250,000 ha) Additional producers: Moldova, Croatia, Slovakia, Czech Republic, Ukraine, Russia

WINE PRODUCTION

Wine production in Eastern Europe 1000 hl Romania Hungary Bulgaria

New world wine growing countries USA: the vine surface was increased with small fluctuations (phyilloxera in California) Argentina: increasing grape growing area to the 80 years, and decline due to the political-economival crisis. New plantations cu Chile, Australia: sharp increase from the 80-ies export policy South Africa: Constant vineyard surface from the 80-ies

Thousand ha New World wine-growing countries USA Argentína Chile South- Africa Australia

Quantities of wine produced in the world To the end of the 80-ies, an increase of 4 millió hl/year (maximum level: approx. 350 million hl) From the end of the 80-ies a decrease around 6,8 million hl was occured The quantities of wine produced in Europe is almost 75% of the total wine production in the World This ratio is now strongly reduced

The world's wine production

The most important wine-producing contries Franciaország Australia. 2% Other 18% France 21% Olaszország Spanyolország USA Argentína Port. 3% Germ. 3% Rom 3 % Argent. 5% USA 7% Spain 12% Italy 22% Dél-Afrika Portugália Németország Románia Ausztrália Egyebek

Countries producing from 1 to 5 million hl/year Bulgaria 9% Austria 7 % Mexico 3 Georgia % 2 % Switzerl. 3% Croatia 6% Brazil 7% Russia 5 % Serbia 10% Moldova 6% Macedonia 5 % Azerbaijan 2 % Chile 14% Hungary 11% Greece 10 % Moldávia Macedónia Azerbajdzsán Magyarország Görögország Chile Szerbia-Mont. Oroszország Brazília Ausztria Bulgária Horvátország Svájc

EXPORT-IMPORT

The World and European exports World Europe

Proportion of the exported wines in the world wine consumption

The main exporting countries USA 4% Portu. 4% Austr 3% Chile Germany4% Bulg 3 4% % Spain 17% Argent 2 % S- Africa 2% HUN 2 % France 28% Italy 26% Fr Ol Sp Port Usa Chile Német Bulg Ausztráli Argentína dél-afrika Magyar

Europe wine exportations Italy France Spain Germany Portugal

The "new world" wine exports USA Chile Australia South- Africa Argentina

The Eastern European countries' exports Hungary Bulgária Romania

The main importing countries Denm. 3 % Canada 4 % Italy 2 % Sweden 2 % Japán 6% Germany 24% Switz. 4 % Netherl 6% Belgium 5% Russia 6% USA 9% France 11 % England 18%

Distribution of the German wine consumption South-Amer.1 % Tunisia 2 % USA 2 % Spain 4 % Other: 15% Germany 34 % East- Europe 7 % Italy 15 % France 20%

Distribution of the English wine consumption USA 6% Chile 4 % Portugal 2 % Other 9 % France 30% S- Afr 5% Australia 11 % Germany 10% Spain 11% Italy 12 %

U.S.A. wine consumption Australia 6 % Spain 3 % Argentina 1 % Germany 4% Portugal 2 % Italy 37 % Chile 18 % France 28 %

EU-27 Wine imports by trading partner 2010 2011 2012 Australia 3526 3508 3306 Chile 3031 2793 3014 South Africa 2879 2708 2698 USA 2283 2530 2296 NZ 584 659 657 Argentina 602 558 562 Macedonia 348 455 591 Moldova 110 131 157 Serbia 12 55 111 Morocco 37 48 29 Georgia 19 23 26

EU-27 Wine imports by category 2010 2011 2012 Sparkling 163 129 115 Bottled 6393 5595 5055 Bulk 7019 7901 8450

EU-27 Wine exports by trading partner 2010 2011 2012 USA 4652 5144 5386 Russia 3895 3978 2732 China 1596 2263 2567 Canada 1674 1615 1887 Switzerland 1695 1687 1706 Japon 1205 1307 1630 Angola 847 894 969 Norway 552 610 620 Brazil 289 320 292 Hong Kong 236 304 284

EU-27 Wine exports by category 2010 2011 2012 Sparkling 1899 2074 2159 Bottled 13466 14936 15761 Bulk 4858 5464 4380

WINE CONSUMPTION

World wine consumption

l/capita/year The changes in wine consumption

l/ fő/ év Northern European countries, wine consumption Germany Denmark Netherlands Belgium England

Hungarian tendencies

~ 68.000 ha, 22 wine districts

Viticulture More than 100.000 producers Average farm size: below 1.0 ha Slow size increase in the last decade Big number of grape varieties Only 5 % of table grape ~ 65 % white grape varieties local and international grape varieties

Grape production in Hungary (1000 t/year)

Olasz rizling

Furmint

Hárslevelű

Cserszegi fűszeres

Bianca

Kékfrankos

Portugieser

Kadarka

Wine production ~ 3-3,5 million hl/year Mostly underground cellars Traditional barrel aging and new technologies Special brands: Tokaji Aszú, Egri bikavér etc.

Wine production in Hungary (million hl/year)

Wine production in Hungary (million l/year)

Export-import Decrasing exportation 300-500.000 hl/year Main partners: Slovakia, Checz Republic, Poland, Germany Increasing importation 600.000-1 million hl Main partner: Italy Italian wine exportation to Hungary In 1000 hl 2010 2011 2012 349 1000 696

Wine turism Hungarian wine has a history dating back to at least Roman times. Outside of Hungary, the best-known wines are the white dessert wine Tokaji and the red wine Bull's Blood of Eger (Egri Bikavér). Tokaj, Villány & Szekszárd, Eger and the wine regions around Lake Balaton (Badacsony) are the most suitable for wine tourism in Hungary.