Media Kit 2012 4 x a year for gourmets Wine, Food, Culture and Travel Blind tastings of fine foods and drink
Your Contacts Publishing House Advertising Manager Petra Binz-Lockenvitz phone +49 6131 5841-123 fax +49 711 7594-1-9423 petra.binz-lockenvitz@konradin.de Editor-in-Chief Petra Münster phone +49 6131 5841-136 petra.muenster@konradin.de Konradin Selection GmbH Erich-Dombrowski-Straße 2 55127 Mainz Business Location Konradin Selection GmbH Ernst-Mey-Straße 8 70771 Leinfelden-Echterdingen Germany For each of the four issues that appear every year, selection organizes at least one international tasting competition. In addition, a Premium Select Wine Challenge that complies with German and EU labelling law is held once a year. This means that the editorial team has an outstanding overview of wine trends and the constantly fluctuating level of quality. Selection s tasting competitions are gaining greater and greater recognition both within Germany and internationally. Your ADDED BONUS take advantage of the services of Konradin Publishing Group the media and target group specialist Market research Whether an advertising test or a target group survey, we will design your surveys and handle all aspects of their implementation professionally. Corporate Publishing In those markets where Konradin media operate, we will produce your target group specific print and online corporate communications for you. For more information, see www.konradin-relations.de. Printing As a catalogue specialist, we are particularly efficient at producing complex jobs involving language changes or different versions as well as standard catalogues. For more information, see www.konradinheckel.de. You want more information or a concrete proposal? Feel free to contact us! 2
The Media brand Content Editorial Staff, Publishing House, Circulation Analysis 4 Rate Card No. 21 of January 1, 2012 5 Editorial schedule 8 Digital Advertising Copies 10 selection is one of Germany s leading wine and food titles and covers wine, food, culture and travel for consumers interested in the finer things in life Reader profile The results of a current reader survey undertaken as part of a joint academic initiative with Heilbronn College Reading patterns selection is heavily used and each copy is read by an average of 2.8 readers Age breakdown 89% of the readers are aged between 40 and 65. Breakdown by sex 75% men, 25% women Professional status 48% senior employees 33% employees, officials, skilled workers or pensioners; 19% self-employed Reader target groups 90% final consumers, 10% resellers and decision makers in the wine and drinks trade, hotels and restaurants. 82% regard themselves as serious, quality conscious and appreciative wine connoisseurs, 18% as experts. Reader interests The readers of selection are interested in a range of subjects and, besides wine, are particularly interested in travel, high quality foods and drinks, regional specialities, fine and useful tools for the kitchen and garden, as well as background information. Consumer behaviour The readers of selection are major consumers and have above average buying power: 41% of the readers spend between 500 and 1,000 on wine and 34% spend between 1,000 and 2,000 per annum. 86% order their wine directly from the producer or through the wine trade; 81% frequently or regularly buy products mentioned in the magazine. 3
Editorial Staff Publishing House Circulation Analysis Title: Characteristics: Frequency: Size of publication: selection das Genussmagazin selection is published quarterly and is one of Germany s leading gastronomy magazines, covering a whole array of interesting wine, food, culture and travel themes. Selection regularly holds blind tastings of foods and drinks by an independent jury and recommends new products to its readers. The magazine s well-balanced editorial concept combined with a high quality layout is an experience in its own right for all the senses. 4 x per annum 235 mm wide x 300 mm high Subscription rates: Circulation Audit: Annual subscription: Germany 16.80 Abroad 22.40 Copy price 4.90 The IVW is an independent, non-commercial and neutral inspection body. It audits and controls the circulation of newspapers, magazines and other periodical press products. Volume and year: Volume 22, 2012 Quarter: II/2011 Internet: Publisher: Publishing House: Editorial: Advertising: www.selection-online.de Katja Kohlhammer Konradin Selection GmbH Petra Münster, Editor-in-Chief Petra Binz-Lockenvitz, Advertising Manger Print run: 39,000 Distributed circulation: 37,886 Copies Paid: 33,903 4
Rate Card No. 22 of January 1, 2012 Circulation: see Circulation Analysis page 4 Special add: on request Publication: Technical specification see page 10 Dates: see Editorial schedule page 8 to 9 Publishing House: Contact: Konradin Selection GmbH Petra Binz-Lockenvitz phone +49 6131 5841-123 petra.binz-lockenvitz@konradin.de Terms of paymant: 30 days net Bank account: Deutsche Bank, 164 024 200 (BLZ 600 700 70) UST-Ident-Nr. DE 811 201 453 BIC: DEUTDESS, IBAN: DE27 6007 0070 0164 0242 00 Advertising sizes and rates: see page 6 to 7 Special postions: Inside front cover, inside back cover Bleed page, only 5c 4,670. Dicounts: Insertion within 12 months Frequency discount 2 ads 5 % 4 ads 10 % Affixed inserts: Rate from 3,530. only total circulation weight and formats on request Delivery address for affixed inserts: Postage paid Konradin Druck GmbH Kohlhammerstr. 15, 70771 Leinfelden-Echterdingen Railway station: Stuttgart-Vaihingen Remark: For selection, issue (No.) Delivery: Monday-Friday 7.00 a.m. to 6.00 p.m. Euro-Paletts: 80 x 120 cm (max. height 110 cm) Loose inserts: Rate per 1,000 copies (postage incl.) 93.00 circulation: min. 5.000 copies weight max. 25g other size and weight on request Surcharges: no discount on additional charges Colours: CMYK process colours in according with ISO 2846-1, other colours charged as special colours. Delivery address for loose inserts: Online: Postage paid Wennberg GmbH, Abteilung KONSEND Tafinger Straße 13-15, 71665 Vaihingen/Enz Remark: For selection, issue (No.) Delivery: Monday-Friday 7.00 a.m. to 6.00 p.m. Euro-Paletts: 80 x 120 cm (max. height 110 cm) Forms of online advertising on selection-online.de on request 5
Rate Card No. 22 of January 1, 2012 Advertising rates and sizes (Rates in, discounting, CMYK process colours in according with ISO 2846-1): Formats Rate 4c Formats: Type area Bleedpage incl. 4 mm trim Wide x High in mm on all bleed sides 2/1 page 8,025. 433 x 260 470 x 300 478 x 308 1/1 page 4,390. 204 x 260 235 x 300 243 x 308 1/2 page 2,590. 204 x 128 235 x 149 243 x 149 100 x 260 117 x 300 121 x 308 6
Rate Card No. 22 of January 1, 2012 Formats Rate 4c Formats: Type area Bleed page incl. 4 mm trim Wide x High in mm on all bleed sides 1/3 page 1,860. 204 x 78 235 x 98 243 x 102 64 x 260 77,5 x 300 81,5 x 308 1/4 page 1,420. 100 x 126 57 x 300 61 x 308 1/8 page 720. 52 x 142 Other formats on request 7
Editorial schedule 2012 We reserve the right to make changes to the editorial content at short notice. To receive the updated contents list for each issue, register with petra.binz@konradin.de selection Issue 1 Spring 2012 Publication date: Advertising deadline: Copy deadline: March 01, 2012 Jan 18, 2012 Jan 30, 2012 Wine regions: Tastes of the world: Culture & travel: Rheinhessen Asparagus, salt & pepper Culinary cruises Table & kitchen: Pots & pans Wine tastings: Premium Select Wine Challenge at ProWein, Rheinhessen, Eastern Europe Special tastings: Beer, liqueurs selection Issue 2 Summer 2012 Publication date: Advertising deadline: Copy deadline: June 11, 2012 April 20, 2012 May 04, 2012 Wine regions: Tastes of the world: Culture & travel: Pfalz, Bordeaux Olive oil, summer cocktails Württemberg Table & kitchen: Trends in porcelain, wine and bar accessories Wine tastings: Summer wines; Pfalz, regional red wine specialities Special tastings: Cider, beer, olive oil 8
Editorial schedule 2012 selection Issue 3 Autumn 2012 Publication date: Advertising deadline: Copy deadline: Sep 10, 2012 July 30, 2012 Aug 10, 2012 Wine regions: Tastes of the world: Culture & travel: Baden, Rheingau Tea, chocolate, beer cocktails Culinary Austria Table & kitchen: Kitchen knives, tea accessories Wine tastings: Premium Select Wine Challenge International, Baden, Rheingau, organic wines Special tastings: Spirits, beer selection Issue 4 Winter 2012 Publication date: Advertising deadline: Copy deadline: Nov 19, 2012 Oct 08, 2012 Oct 17, 2012 Wine regions: Tastes of the world: Culture & travel: Moselle Coffee Switzerland Table & kitchen: Coffee machines, unusual present ideas + decorating tips Wine tastings: Moselle, Württemberg Special tastings: Beer, mulled wine, alcoholic and non-alcoholic fizzy drinks 9
Digital Advertising Copies 1 Contact: Petra Binz-Lockenvitz phone +49 6131 5841-123 2 Size of publication: Bleed page: Type are: 235 mm x 300 mm (wide x high) 241 mm x 306 mm (wide x high) 204 mm x 260 mm (wide x high); 4 columns à 44 mm wide 3 Printing process: Offset printing, back-stitching, digital produced 4 Advertisement sizes and rates: See page 8 5 Providing- Provide your data at: advertisement: petra.binz-lockenvitz@konradin.de If you have any questions please call: Petra Binz-Lockenvitz phone +49 6131 5841-123 6 Requirements: Prior to the digital delivery of an advertisement the advertising department must receive an appropriate official Advertisement Order. The general advertising copy deadlines apply. In order to check advertisements received, a full size printout or for colour advertisements a contact proof or press proof are required. 7 Data formats: We recommend the delivery of artwork in PDF/X-3 standard. Otherwise please supply unseparated files in EPS or TIFF format. Open data (e.g. InDesign, Quark XPress etc) should be avoided. The file must be ready for printing, i.e. all the fonts that are used must be embedded. The resolution of continuous tone images must be at least 300 dpi and line art 600 dpi. 8 Colour space: CMYK process colours in accordance with ISO 2846-1. Spot colours possible by prior arrangement. Please refer to the standard ECI offset profiles (order the free ECI_Offset_2009 package from www.eci.org) when converting and checking the colour space (ICC Color Management). Use the ecirgb_v2.icc (RGB colour space) and ISOcoated_v2_eci.icc (CMYK colour space) profiles. 9 Proof: Contact proof in accordance with the Media Standard Print (bvdm) Digitally produced proofs must contain the FOGRA media wedge (available to order from www.fogra.org) to allow the colour to be checked. Proofs must display an officially recognised print control strip. 10 Data archiving: All data are archived. Therefore repeats with no changes are usually possible. However, no guarantee is offered with respect to the data. 11 Guarantee/ In the case of delivery of incomplete or incorrect data Additional costs: (text, colours, illustrations), we accept no liability for the printed result. Faulty output due to incomplete or faulty files, incorrect settings or incomplete instructions will be charged for, as will additional setting or repro and the production of missing proofs. You can find our General Terms and Conditions on our web site: www.konradin.de We would also be happy to send you our General Terms and Conditions. Please contact the person named under point 1 on this page. 10
Trade media of the Konradin Publishing Group The Konradin Publishing Group is one of the largest suppliers of trade information in the German speaking world, with a portfolio that spans some 50 specialist magazines, online portals and series of events. This array of media is complemented by services that range from corporate publishing to printing. For more information on our portfolio in the fields of architecture, building, industry, the world of work, eye care, consumption and science go to www.konradin.de