Thailand Packaging Machinery Market Jorge Izquierdo VP Market Development PMMI jizquierdo@pmmi.org www.pmmi.org/global www.pmmi.org/research
Today General Economic and Political Highlights Current Packaging Machinery Demand Regional Packaging Formats and End User Markets Drivers and Trends Supporting the Packaging Machinery Demand Sell Prospects per Machinery Type Conclusions
THAILAND Population RGDP Per Capita 67.7 Millions US$3,379.2
Millions 140 Packaging Machinery Imports into Thailand 120 100 80 60 40 20 0 2010 2011 2012 2013 2014 2015 Germany China Japan Italy Taiwan South Korea United States Other
Share of the Packaging Machinery Imports 2015
Drivers Supporting the Demand of Packaging Machinery in Thailand and ASEAN Demographics Disposable Income Development of Retail
Other Trends Supporting Demand for Packaging Machinery Government policies supporting development Largest food exporter in South East Asia Steady urbanization Strong interest in value-added products among middle- and upperincome groups Trends such as health consciousness, hygiene and a preference for local flavorings. Thailand's location makes it an attractive investment choice for companies seeking a regional hub
Potential benefit from TPP 30 %
GLOBAL PACKAGING TRENDS: ASIA PACIFIC Strong food and beverage growth drives packaging growth Consumers are increasingly looking towards packaging to differentiate premium products RISING DISPOSABLE INCOMES & PREMIUMIZATION TREND Consumers across the region are experiencing rising income levels and improving volume sales in products across the packaged food, beverage, home care, and beauty and personal care industries Asian consumers are trading up to high-end products that are perceived to be higher quality, such as metal beverage cans in beer or glass bottles and jars in skin care POSITIVE IMPACT OF INTERNET RETAILING Product manufacturers are able to offer internet-exclusive pack sizes to take advantage of home delivery services offered by online retailers, especially in the dog and cat food and beauty and personal care industries CONSUMER HEALTH CONCIOUSNESS A growing health consciousness among consumers throughout the region will see rising volume sales of packaging in healthy food and beverages such as milk and dairy products, RTD tea, and juice ENVIRONMENTALLY FRIENDLY PRODUCTS GAINING POPULARITY While the environmental trend is still a nascent and growing trend within China, other governments in the region have already introduced waste management regulations affecting packaging In countries such as India, Indonesia and Taiwan, packaging and product manufacturers are investing in social initiatives to educate consumers on environmentally friendly practices Euromonitor 2015
GLOBAL PACKAGING TRENDS: ASIA PACIFIC Flexible plastic remains dominant across multiple categories However, increasing consumer demand for premium packaging is driving growth in other pack types Volume share of pack types in Asia Pacific, 2014 Flexible plastic remains dominant in region Brick Liquid Cartons 4% Flexible Paper 5% Metal Beverage Cans 5% Glass Bottles 9% Other 14% Folding Cartons 9% Flexible Aluminum/ Paper 10% Flexible Plastic 34% PET Bottles 10% The flexible plastic pack type is present across a wide array of categories though driven by cigarettes, which represent a 34% volume share throughout the region. Other key categories driving packaging growth in flexible plastic in Asia Pacific include instant noodles, sugar confectionery, and biscuits. PET bottles show aggressive growth rates Total forecast volume growth for PET bottles throughout the region is 7.8%. This is driven mainly by the bottled water category, which represented a 45% volume share of PET bottles in 2014 and will see a forecast CAGR of 9.2% from 2014 2019. Volume in billions of units Total 2014 market size 2,091 Total 2019 market size 2,578 Forecast CAGR (2014-2019) 4.3% RTD tea, juice, and carbonates are other drivers of PET bottle growth in the forecast period. Euromonitor 2015
Absolute Vol. Growth (bn, 2014 2019) Forecast Volume CAGR (2014 2019) GLOBAL PACKAGING TRENDS: ASIA PACIFIC Bottled water will grow at CAGR of 8.4% from 2014 2019 Other categories will post strong growth as well, including RTD tea, yogurt, and Asian specialty drinks 60 Top 10 Product Categories by Absolute Volume Growth of Packaging (2014 2019) 16.0% 50 40 30 20 10 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0 Bottled Water Cigarettes Drinking Milk Products RTD Tea Yogurt and Sour Milk Products Sugar Confectionery Juice Beer Biscuits Asian Speciality Drinks 0.0% Volume in billions of units Absolute Growth (2014 2019) 55.6 48.1 40.2 32.8 30.7 30.5 29.0 27.8 19.6 13.0 Total 2014 Market Size 113.1 533.6 131.2 63.6 63.1 84.2 59.4 141.6 70.6 14.0 Total 2019 Market Size 168.6 581.7 171.5 96.4 93.8 114.6 88.4 169.3 90.2 27.0 Euromonitor 2015
Abs. Vol. Growth (billions, 2014 2019) Forecast Volume CAGR (2014 2019) GLOBAL PACKAGING TRENDS: ASIA PACIFIC RTD TEA While PET bottles are dominant, other pack types show large forecast growth 18 16 14 12 10 8 6 4 2 0 Volume in billions of units Total 2014 Market Size of Pack Type PET Bottles Metal Beverage Cans Brick Liquid Cartons RTD Tea by Pack Type Glass Bottles Thin Wall Plastic Containers Aluminium /Plastic Pouches Other Pack Types 34.1 14.2 9.2 4.7 0.5 0.04 0.8 20.0% 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% $43.8 billion Value sales of RTD tea in 2014* 7.4% Forecast value sales CAGR* of RTD tea (2014 2019) * In USD, RSP, constant 2014 value PET bottles will remain the dominant pack type in RTD tea in the Asia Pacific region, with an 8.7% forecast CAGR. Metal beverage can growth will be driven by China, where consumers perceive this pack type to be of higher quality, especially among the younger generations. Large beverage manufacturers in Indonesia have started to introduce thin wall plastic containers, which will result in large growth over the forecast period. Euromonitor 2015
Abs. Vol. Growth (billions, 2014 2019) Forecast Volume CAGR (2014 2019) GLOBAL PACKAGING TRENDS: ASIA PACIFIC YOGURT AND SOUR MILK PRODUCTS Thin wall plastic containers grow, but other pack types drive category growth 14 12 10 8 6 4 2 0 Volume in billions of units Total 2014 Market Size of Pack Type Thin Wall Plastic Containers Shaped Liquid Cartons Yogurt and Sour Milk Products by Pack Type Other Plastic Bottles HDPE Bottles PET Bottles Glass Bottles Aluminium /Plastic Pouches Other Pack Types 27.1 6.3 12.2 10.2 1.8 1.4 0.8 3.9 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% $27.4 billion Value sales of yogurt and sour milk products in 2014* 10.9% Forecast value sales CAGR of yogurt and sour milk products (2014 2019)* * In USD, RSP, constant 2014 value Throughout Asia Pacific, yogurt and sour milk product packaging will see a forecast volume CAGR of 8.2%. There are a wide range of pack types in this category, but growth will be driven by shaped liquid cartons. Key trends that are driving yogurt packaging consumption throughout the forecast period are consumer demand for premium products in the wake of several dairy product quality scandals and the push for healthier lifestyles. Euromonitor 2015
GLOBAL PACKAGING TRENDS: ASIA PACIFIC YOGURT AND SOUR MILK PRODUCTS China drives demand for shaped liquid cartons; packaging in Japan to remain strong despite stagnant economy DESPITE MACROECONOMIC CONDITIONS, YOGURT IN JAPAN WILL GROW SHAPED LIQUID CARTONS PERCIEVED AS PREMIUM Growth of shaped liquid cartons in yogurt and sour milk products, especially within China, will see strong growth in the forecast period with a CAGR of 17.1% due to its perception of premium in the wake of several dairy quality scandals. Japan, the second largest yogurt market in Asia Pacific, will see a packaging increase despite declining population and stagnant economic conditions. Another trend within the category is increasing consumer demand for functional yogurt, which contains added ingredients that provide health benefits. Aluminum/ plastic pouches were reintroduced in 2014 by Morinaga Milk Industry, and will see a massive forecast CAGR of 21.4%, albeit from a low base. Euromonitor 2015
Abs. Vol. Growth (billions, 2014 2019) Forecast Volume CAGR (2014 2019) GLOBAL PACKAGING TRENDS: ASIA PACIFIC ASIAN SPECIALTY DRINKS China dominates packaging in this category, with 83% volume share in 2014 10 8 6 4 2 0 Volume in billions of units Total 2014 Market Size of Pack Type Metal Beverage Cans Brick Liquid Cartons Asian Specialty Drinks by Pack Type PET Bottles Thin Wall Plastic Containers Other Pack Types 8.9 3.1 1.7 0.3 0.9 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% $2.8 billion Value sales of Asian specialty drinks in 2014* 7.3% Forecast value sales CAGR of Asian specialty drinks (2014 2019)* * In USD, RSP, constant 2014 value Regionally, Asian specialty drink packaging is consolidated in China, with an 83% volume share of total packaging in 2014; this figure is expected to increase to 90% volume share in 2019. While metal beverage cans and brick liquid cartons will see large growth rates over the forecast period, this growth will originate from strong product growth rather than increasing preferences for these packaging types. Euromonitor 2015
Export - Domestic Export - Domestic Export - Domestic
Wages and Automation Survey findings indicate that secondary packaging machines are perceived as being the next essential upgrade for most CPG companies in Thailand, after primary packaging machinery.
Key Factors Influencing Purchasing Decisions
Growth Rate of Packaging Machinery Sales
PERCEPTIONS FOREIGN AND LOCAL MANUFACTURERS North America Europe Japan China Thailand
Conclusions Opportunities for North American Manufacturers
Questions? Thank you Jorge Izquierdo Jizquierdo@pmmi.org