ISM 2016 Preview The key trends in sweets and snacks NPD Lu Ann Williams, Director of Innovation
Topics for today Top 10 Trends for 2016 Sweets: Chocolate & Confectionery Snacks 2
Top 10 Trends 2016 3 www.innovadatabase.com
Top 10 Trends 1. Organic Growth for Clear Label 2. Free From For All 3. The Flexitarian Effect 4. Processing the Natural Way 5. Green Light for Vegetables 6. Creating a Real Link 7. Small Players Big Ideas 8. Beyond the Athlete 9. The Indulgence Alibi 10. Tastes for New Experiences 4
In % of product launches Organic growth for clear label Across the food and beverage launches tracked, clean label claims are seen more often each year. Especially organic and GMO-free claims witnessed growth in 2015-H1. Percentage of global food & beverage launches tracked per clean label claim 2011 - H1 2012 - H1 2013 - H1 2014 - H1 2015 - H1 16% 14% +2.0pp 12% 10% +3.5pp 8% +1.0pp 6% +3.1pp 4% 2% 0% GMO Free Natural No Additives No Preservatives Organic 5
Free from for all Free from claims, including gluten free and dairy free, are increasingly observed: more and more brands add such claims and retailers have introduced their own free from brand lines. The trend provides an opportunity for alternative ingredients. 6 Plamil Organic Dairy Free Alternative To Milk Chocolate Bears (United Kingdom, Dec 2015) Asda Have A Magical Christmas Free From Gluten, Wheat And Dairy Advent Calendar Chocolate (United Kingdom, Oct 2015) Lovingearth Organic Raw Chocolate Mandarin And Gubinge Creamy Mylk Chocolate (Australia, Aug 2015)
Sweets: chocolate & confectionery 7 www.innovadatabase.com
Key for sweets Organic growth for clear label 23% of confectionery launches featured fruit or vegetable concentrate/extracts on ingredient list (2015Q3, Europe) Free from for all +124% increase in chocolate launches with dairy free claim (2014-2015, Europe) Indulgence alibi 79% of gum launches featured a sugar free claim (Europe, 2015) 8
Clean label: colorful sweets, without artificial colors Candy Kittens Natural Gourmet Candy With Wild Strawberry Flavor Claims/Features: Gluten free. Natural ingredients. Real fruit juice. Green dot certified. Fruit Tella Gusto Shakes: Soft Candies With Shake Style Flavor Claims/Features: With fruit juices. No coloring. With natural flavorings. Back To The Fruits Soft Eating Liquorice Claims/Features: Natural flavor. No gelatin. No artificial colors. Suitable for vegetarians. With fruit juices. 9
% of product launches More use of concentrates & extracts in confectionery The share of product launches made with concentrates and extracts has nearly doubled in comparison with 2010. 25% Confectionery launches tracked with concentrates & extracts (Europe) 20% 15% 10% 5% 0% 2010 - Q1 2010 - Q2 2010 - Q3 2010 - Q4 2011 - Q1 2011 - Q2 2011 - Q3 2011 - Q4 2012 - Q1 2012 - Q2 2012 - Q3 2012 - Q4 2013 - Q1 2013 - Q2 2013 - Q3 2013 - Q4 2014 - Q1 2014 - Q2 2014 - Q3 2014 - Q4 2015 - Q1 2015-2015 - Q2 Q3 10
Indulgence remains key factor for purchasing sweets 31% of TOFFEE/FUDGE launches tracked in Europe in 2015 featured a texture claim A Table Chewy Fudge Cubes (Netherlands, Apr 2015) Marks And Spencer Peaches And Cream Fudge (United Kingdom, Nov 2015) 11
Indulgence alibi: sweet, without sugar Sugar free was the claim most observed on gum product launches tracked in 2015. 79% of GUM launches tracked in Europe in 2015 featured a sugar free claim Mentos Ice Cup Tropical Chewing Gum (Netherlands, Nov 2015) Sportlife Xplode Cherry Taste Big Gum (Belgium, Nov 2015) Wrigleys Extra Sugarfree Gum: Menthol Honey Lemon Flavour (Sweden, Sep 2015) 12
Creating a real link We have lost touch with our routes and it is time to reestablish links with real food. Real is about telling a story about where the product comes from and goes beyond certification alone. Front of pack Back of pack 13
Tastes for new experiences: coconut trend in chocolate +21% Increase in chocolate launches with coconut flavor tracked 2015 (YoY) 14
Small players, big ideas: combine trend platforms Seed And Bean Fine Dark Chocolate With Just Ginger Flavor (Denmark, May 2015) Description: Enjoy our Sri Lankan ginger oil carefully selected to give bite and that warm winter feel, which we trust you will enjoy combined with the dark Dominican chocolate. 15
Snacks 16 www.innovadatabase.com
Key for snacks Green light for vegetables +55% increase in global savory snacks with kale Free from for all +23% increase in global snacks launches with a gluten free claim 17
18 More and more variety in vegetable based snacks
Vegetables delivering innovation in bakery In the United Kingdom, Saf Express has launched a new line of dehydrated vegetable crackers. The product is available in a wide range of flavor combinations: nori & green vegetables, tomatoes & olives, sweet potato & cauliflower, beetroot & rosemary and carrot & seaweed. 19
Vegetarian alternatives to trendy meat snacks Eat vegetarian food at least once per week: -Europe* 33% Vantastic Foods Soy Jerky (Germany, Dec 2015) 20 *France, Germany,Italy,Spain and United Kingdom.
Connecting farmer to end consumer In the UK, several potato farmers started producing chips. Fiddler s Farm is such a potato producer. Aside from the brands personal approach, including a photo of the family on the website, every product features Lancashire flavors. Lancashire black pudding Lancashire sauce Lancashire cheese Here on Fiddler s Farm we pride ourselves on making original Lancashire Crisps using potatoes grown on our family farm, hand cooked in our own kitchens and enhanced with the traditional flavors of Lancashire, a region renowned for its food heritage. Genuine Lancashire cheese is made by only a handful of producers today, although the tradition is said to date back to the 13th century. 21
ISM 2016 22 www.innovadatabase.com
Visit our live presentations! Daily Live Presentations Passage between Hall 4 and Hall 5 11: 00 a.m. Snacking: New Occasions, New Opportunities 2:00 p.m. Top 10 Trends for 2016: The Impact on Sweets & Snacks 4:00 p.m. Sweet Trends: The Next Chocolate & Confectionery Winners