A LONG HISTORY OF INNOVATION 1
Agricola San Felice: aerial view 2
San Felice: the Borgo (hamlet) 3
San Felice: the Borgo (hamlet) 4
San Felice: the aging cellar 5
San Felice: today San Felice is today making wine in the following areas SAN FELICE Total vineyards: 210 Ha Tenuta San Felice Territory: Chianti Classico Total vineyards: 140 Ha Tenuta Campogiovanni Territory: Montalcino Total vineyards: 20 Ha Tenuta Perolla Territory: Maremma Total vineyards: 50 Ha 6
San Felice: the modern history 1978 1984 1990 1993 AGRICOLA SAN FELICE San Felice is acquired by the present ownership which started the restructuring of the vineyards and the building of a new cellar, allowing the winery to develop ultra-premium viticulture. CAMPOGIOVANNI San Felice acquires Tenuta Campogiovanni in Montalcino, extending its line to include a prestigious Brunello. BORGO SAN FELICE A section of the hamlet of San Felice is re-structured as a hotel. Its sober, elegant style wins it quick inclusion in the prestigious Relais & Chateaux guide. PEROLLA San Felice starts a new wine project at Tenuta Perolla in Maremma. 7 page 7
TUSCANY 8
San Felice: the landscape 9
Chianti Classico communes Firenze San Casciano Val di Pesa 40 miles to San Felice Greve in Chianti Tavarnelle Val di Pesa Poggibonsi Radda in Chianti Barberino Val d Elsa Gaiole in Chianti Castellina in Chianti Siena 12 Miles to San Felice Castelnuovo Berardenga 10
Florence San Felice Perolla Poggibano Campogiovanni 11
Agricola San Felice: vineyards, wines and olive groves Type of Denomination DOCG Vineyards (total hectares) 120 Products Chianti Classico Il Grigio Chianti Classico Riserva Poggio Rosso Chianti Classico Riserva DOC IGT Toscana 2 18 + Vin Santo Chianti Classico Vigorello Toscana Rosso Pugnitello Toscana Rosso Ancherona Toscana Bianco DOP (nª OLIVE TREES 16.000 Chianti Classico Olio Extra Vergine d Oliva 12
San Felice new packaging 13
Campogiovanni: the landscape 14
Campogiovanni: vineyards, wines and olive groves Type of Denomination Vineyards (total hectares) Products DOCG 14 Brunello di Montalcino Il Quercione Brunello di Montalcino Riserva DOC 6 Rosso di Montalcino + Nº OLIVE TREES 2.000 Extra Virgin Olive Oil 15
Campogiovanni 16
Perolla: the landscape 17
Perolla: the Chianina breeding 18
PEROLLA: breeding Chianina beef cattle Possente, this is his name, weighs 2,100 lbs and is 8 tall 19
Perolla: vineyards and wines Type of Denomination Igt Maremma Toscana Vineyards (total hectares) 50 Products Rosso Maremma Toscana Vermentino Maremma Toscana Poggibano Maremma Toscana 20
Perolla new packaging 21
Background This status is proved by our history: San Felice s original strong focus on the study and the improvement of Sangiovese for the production of very typical Chianti Classicos (nowadays only pure Sangiovese). 1968 San Felice releases Vigorello; the first Supertuscan, 3 years earlier than Antinori (Tignanello) and 10 years earlier than the beginning of Supertuscans mode. 1978 San Felice produces the first vintage of Poggio Rosso, at that time a rare example of crû of Chianti Classico, confirming its strong engagement in this appellation. 1981 San Felice starts the research activity on the native grape varieties in collaboration with the University of Florence and Pisa, totally in contrast with the other producers focussing more on international varieties. 2006 San Felice releases Pugnitello, the first wine made with one of the native varieties rediscovered and studied together with the University; the first concrete result of 20 years of research. 22
Research and experimentation in cooperation with the Universities of Pisa & Florence In 1987 San Felice offered to plant 278 varieties (161 red) grown in Tuscany in an experimental vineyard on its property. This Preservation Vineyard became known as V I T I A R I U M 23
Pugnitello vine The owner of the vineyard where it was growing had no information regarding its provenance. Its name is derived from the shape of the cluster. (fist shaped; fist=pugno, pugnitello) There were no written references found in recent or past ampelographical works. 24
San Felice: a producer of excellence WINE PRODUCTION AND RESEARCH THE BORGO (HAMLET) SAN FELICE THE HOSPITALITY RELAIS & CHATEAUX EXTRA VIRGIN OLIVE OIL & THE CHIANINA BEEF BREEDING 25
Why buy San Felice THREE GOOD REASONS A UNIQUE STYLE BEST VALUE FOR MONEY IN EACH CATEGORY A LARGE AND COMPLETE RANGE OF WINES 26 page 26
Conclusions Everyone who works at San Felice needs to be conscious of participating in a significant project. Our sales team and our importers have a crucial role to transfer these values to customers and explain them all that a bottle of San Felice actually contains: tradition, research, high quality, innovation. IN A WORD, A STYLE. 27 page 27