Wine Export Approval Report Moving Annual Total () To 2015
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Contents Summary Report Bottled Report Bulk Report Notes and definitions p4 p19 p34 p43 3
Summary Report Commentary Historic Overview Exports by container type Wine exports by country, container and colour (Vol) Wine exports by country, container and colour (Val) Exports by top 15 destinations Exports by colour/wine style p5 p11 p12 p13 p14 p15 p16 4
Commentary Total shipments, volume and value increasing In the 12 months ended 2015, the volume of Australian wine exports increased by 3.6 per cent to 711 million litres, the highest it s been since 2011. The value of Australian wine exports increased by 3.9 per cent to A$1.85 billion¹ while the average value of total exports increased by 0.3 per cent to A$2.60 per litre. Australian wine was exported to 123 countries by 1,385 exporters, 35 more than the prior year. More exporters recorded volume growth compared to those in decline (890 in growth v 802² in decline). The number of products exported also grew, from 16,308 to a record 17,387, with the increase spread across a broad crosssection of companies and markets. Volumes increased in most price points, with exports at: below A$2.49 per litre up 4 per cent to 423 million litres; A$2.50-4.99 up 4 per cent to 218 million litres; A$7.50-9.99 up 5 per cent to 15 million litres; and above A$10.00 up 12 per cent to 18 million litres. The exception was at A$5.00-7.49 per litre, where volumes fell by 4 per cent to 37 million litres. The strong growth at the higher price points contributed to the average value of bottled exports increasing by 4.7 per cent to A$4.87 per litre, the highest since 2005 (see figure 1). In contrast, the average value of bulk exports fell by the same rate to A$0.97 per litre. This was driven by a 19 per cent increase in bulk exports below A$1.00 per litre combined with an 11 per cent decline above A$1.00 per litre. Figure 1: Average Value of bottled and bulk wine exports 1 All references to value and average value per litre are in Free On Board (FOB) terms. 2 This includes exporters that exported in 12 month period in 2014 but not in 2015 hence they are not included in the 1385 that exported in 2015 5
Commentary (continued) Exports to most regions increased, with volumes to: Europe up 3 per cent (up 12 million litres); Figure 2: Exports from the ten biggest exporters North East Asia up 17 per cent (10 million litres); North America up 2 per cent (4 million litres); and South East Asia up 14 per cent (2 million litres). The top five countries for Australian wine exports remained the UK, US, Canada, China and Germany with a combined volume share of 78 per cent. Exports increased to 71 countries, with the biggest volume increases to China (7 million litres), Italy (6 million litres), Canada (6 million litres), the UK (6 million litres), Germany (4 million litres), Japan (2 million litres) and Thailand (1 million litres). The key wine styles each recorded solid growth. Red table wine exports grew by 4 per cent to 396 million litres, white table wine increased by 2 per cent to 297 million litres and sparkling wine grew by 22 per cent to 14 million litres. Competitor analysis Australia is the fifth largest exporter of wine in the world behind Spain, Italy, France and Chile (see figure 2). Spain, after coming off a large 2013 crop, recorded significant volume growth in the last 12 months but the growth was mainly in low-priced bulk shipments at an average value of US$0.53 per litre. Australia and Italy were the only other countries among the top ten to record an increase in volume. Source: Global Trade Atlas Growth in higher price points Growth was achieved at above A$7.50 per litre for the third consecutive year. Volumes grew by 9 per cent to 33 million litres, value by 18 per cent to A$505 million and the average value by 9 per cent to a record A$15.37 per litre. While the segment accounts for 5 per cent of total export volume, the value share is much higher at 27 per cent. More than half the exports above A$7.50 per litre were destined for Asia, a quarter to North America and 16 per cent to Europe. Growth was strongest to Asia, up 13 per cent, compared to 3 per cent to North America and 1 per cent to Europe. The average value per litre for this price segment was also much higher in Asia at A$18.77 compared to A$12.51 in Europe and A$11.20 in North America. 6
Commentary (continued) UK and Germany driving growth in Europe Europe accounts for more than half the volume of Australian wine exports. Exports to the region are on the rise, up 3 per cent to 369 million litres valued at A$580 million. The UK and Germany accounted for most of this increase. United Kingdom Exports to the UK grew by 2 per cent to 251 million litres valued at A$371 million. Australia is ranked second behind Italy in total volume of wine exported to the UK. It should be noted that the UK is increasingly being used as a trading hub, with some Australian wine sent in bulk and bottled in the UK then shipped to other destinations in Europe, such as Ireland and Scandinavia. There was growth at the low, middle and high price points for Australian exports to the UK. Exports below A$2.49 per litre grew by 4 per cent to 216 million litres, at A$5.00-7.49 by 8 per cent to 3.3 million litres and at above A$10.00 by a healthy 46 per cent to 1.2 million litres. An increase in the number of independent retailers (which generally stock a higher proportion of premium wines) and an increase in the listings of Australian regional wines in the ontrade are key contributors to the growth in exports above A$10. The growth at the higher end in the UK saw the average value of bottled exports to the UK increase by 5 per cent to A$4.13 per litre, the highest since 2008 for the. Germany Exports to Germany increased by 11 per cent to 37 million litres valued at A$48 million. Australia is the seventh biggest exporter of wine to Germany and both bulk and bottled wine saw growth. Bulk exports to Germany grew by 9 per cent to 31 million litres and bottled exports by 20 per cent to 6.1 million litres. The growth in bulk exports came at the expense of price, with the average value falling by 10 per cent to A$0.86 per litre. The growth above A$10 halted a six-year decline in this segment. While the volumes are relatively small, there were 246 Australian companies exporting wines at this price point and total value is A$22 million. 7
Commentary (continued) Growth to Canada pushes up volumes to North America North America accounts for a third of total Australian wine exports and the region is home to the second and third ranked markets for Australian wine. Total wine exports to North America increased by 2 per cent to 225 million litres valued at A$608 million but this was driven mostly by growth in the Canadian market. United States Total Australian exports to the US declined by 1 per cent to 164 million litres valued at A$421 million. While the total volume of Australian exports to the US declined, the number of exporters recording volume growth (169) exceeded those in decline (127) in a positive sign for the market. Furthermore, a handful of companies accounted for the majority of the volume decline. Excluding those exporters from the analysis, Australian wine exports increased by 17 per cent. Total wine imports to the US have also fallen, down 4 per cent to 1 billion litres in the year ended February 2015. With the exception of Italy, most major suppliers to the US recorded declines, including Chile (down 1.4 per cent), France (0.5 per cent), Argentina (down 25 per cent) and Spain (down 7 per cent). Australia is the second-ranked exporter to the US behind Italy. While Australian bulk wine exports increased by 4 per cent to 54 million litres, bottled exports declined by 4 per cent to 110 million litres. Within the bottled category, there were mixed results by price point. Bottled exports declined at below A$5 per litre by 3 per cent to 103 million litres, at A$5.00-7.49 by 25 per cent to 3.7 million litres and above A$10 by 7 per cent to 1.5 million litres. The only segment in growth was A$7.50-9.99, up 1 per cent at to 2.5 million litres. More than 90 per cent of Australian exports to the US are below A$5 per litre. Canada Australian exports to Canada increased by 11 per cent to a record 61 million litres valued at A$186 million. The growth in volume was strongest below A$2.50 per litre, up 25 per cent to 30 million litres. Most of this is bulk wine and likely to bottled and labelled as cellared in Canada. According to Canadian Vintners Association, sales of these wines, which are generally imported wines, increased by 6 per cent to 88 million litres in the 12 months to December 2014. Australia was the major source of imported bulk wine in Canada. Bottled Australian exports increased by 1 per cent to 30 million litres with the growth coming at higher price points. Exports at A$5.00-7.49 per grew by 5 per cent to 8.5 million litres, at A$7.50-9.99 by 6 per cent to 2.7 million litres and at above A$10 by 7 per cent to 1.6 million litres. Consequently, the average value of bottled exports to Canada increased by 2 per cent to A$5.26 per litre, the highest in five years. 8
Commentary (continued) China and Japan boost Asia growth The strongest growth for Australian exports was to Asian markets. Exports to Asia grew by 16 per cent to 82 million litres valued at A$553 million. While China was the main contributor to the growth, there were also strong performances in Japan, Thailand, Malaysia, Taiwan, and the Philippines. China China continues to rebound after the austerity measures impeded growth in the previous 18 months. Exports to China increased by 20 per cent to 44 million litres valued at A$242 million. Bulk exports increased 77 per cent to 5 million litres (but still well below the peak of 29 million litres shipped in 2011) while bottled exports grew by 15 per cent to a record 39 million litres. Growth came at both the low and high ends of the price spectrum. Bottled exports below A$5 per litre grew by 25 per cent to 24 million litres while above A$7.50 per litre increased by 12 per cent to 7 million litres. China remains the number one destination for Australian exports priced at more than A$7.50 per litre. Japan Exports to Japan grew by 20 per cent to a record 11 million litres, an indication that Australian wine companies are starting to reap the benefits of the Japan Australia Economic Partnership Agreement (JAEPA). Under JAEPA, the 15 per cent import tariff on Australian bottled wine will be eliminated within seven years. The first reduction of 1.875 per cent on bottled wine occurred on 15 January 2015, and the second round of cuts came into effect on 1 April 2015, reducing the tariff on bottled Australian wine to 11.3 per cent. The tariff on bulk wine was immediately reduced to from 45 per litre to zero under JAEPA. Reflecting the zero per cent tariff, the strongest growth has come in bulk wine exports, up 414 per cent in the first three months of 2015 compared to the same period in 2014. However, there was also solid growth in bottled exports over the same period, with volumes up 11 per cent and growth in all price points. For example, exports at above A$10 per litre grew by 19 per cent. Other Asian markets Exports to Thailand increased by 47 per cent to a record 3.6 million litres valued at A$14 million. With bottled exports stable at 2.1 million litres, the growth was due to increased exports of wine in soft-packs and bulk containers. Soft-pack exports increased seven-fold to 770,000 litres while bulk wine exports tripled to 720,000 litres. This growth may have been assisted by the import duty on Australian wine finally reaching zero in 2015, after reducing by 4 per cent per annum since 2005 (a result of the free trade agreement between Australia and Thailand ratified a decade ago). The bulk wine may have been bottled as Australian wine or blended and labelled as fruit wine, which attracts a lower excise tax rate. Australia is the second-ranked exporter to Thailand behind South Africa. 9
Commentary (continued) Record volume and value was also achieved to Malaysia, with volume up 10 per cent to 3.2 million litres and value up 25 per cent to A$38 million on the back of a 14 per cent increase in average value to A$11.84 per litre. Virtually all wine was shipped in bottles. With such a high average value, it s unsurprising that 40 per cent of bottled exports to Malaysia were priced at above A$10 per litre. Australia is the number one exporter to Malaysia. Taiwan is another growing destination for Australian wine in Asia. The volume of exports increased by 33 per cent to 1.7 million litres, value grew by 66 per cent to A$15 million and the average value climbed by 25 per cent to A$8.55 per litre. More than 90 per cent of the growth was in red table wine. Australia is ranked fifth in Taiwan, behind France, Spain, Chile and Italy. Record exports to the Philippines were seen in the 12 months ended 2015. Volume increased by 22 per cent to 1.2 million litres and value grew by 19 per cent to A$5.6 million. The growth came equally from red and white table wine. 10
Historic Overview Volume by container type Value by container type Volume (Million litres) 900 800 700 600 500 400 300 200 Alternative Packaging Soft Pack Bulk Glass Bottle Value (Million AUD) 3500 3000 2500 2000 1500 1000 Alternative Packaging Soft Pack Bulk Glass Bottle 100 500 0 Bottled average value (AUD per litre) 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 $5.00 $4.90 $4.80 $4.70 $4.60 $4.50 $4.40 $4.30 $4.20 $4.10 $4.00 Average value by container type Bottled - LHS Bulk - RHS February January April June May August July September November October December February January April June May August July September November October December February January April June May August July September November October December February January April June May August July September November October December February January April June May August July September November October December February January April June May August July September November October December February January April June May August July September November October December February January April June May August July September November October December February January 2007 2008 2009 2010 2011 2012 2013 2014 2015 $1.30 $1.25 $1.20 $1.15 $1.10 $1.05 $1.00 $0.95 $0.90 $0.85 $0.80 Bulk average value (AUD per litre) Bulk wine share of export volumes 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 70 Bulk wine volume 60 Bulk wine share of export volumes 50 40 30 20 10 0 Bulk wine Jan 1992 Jan 1993 Jan 1994 Jan 1995 Jan 1996 Jan 1997 Jan 1998 Jan 1999 Jan 2000 Jan 2001 Jan 2002 Jan 2003 Jan 2004 Jan 2005 Jan 2006 Jan 2007 Jan 2008 Jan 2009 Jan 2010 Jan 2011 Jan 2012 Jan 2013 Jan 2014 450 400 350 300 250 200 150 100 50 0 Bulk wine export volume (million litres) 11
Exports by container type MARCH 2015 Volume (million litres) Glass Bottle, 295, 42 Bottled Bulk Other Total Volume (ML) Value (A$M FOB) Average Value (A$/L FOB) 2015 295 1,437 4.87 0 4 5 Share 42 78 2015 409 397 0.97 6 1-5 Share 57 21 2015 7 19 2.52 17 17 0 Share 1 1 2015 711 1,852 2.60 3.6 3.9 0 Share 100 100 Other includes wine in soft-packs and alternative packaging Volume change (million litres) 30 25 20 15 10 5 0 Bulk, 409, 57 Volume Other, 7, 1-5 Total Bulk Glass Bottle Other 12
Wine exports by country, container and colour Volume for MARCH 2015 Glass Bottle Red 2015 ('000 Litres) Wine Bulk Red Wine Other Red Wine 2015 2015 ('000 ('000 Litres) Litres) Glass Bottle White 2015 ('000 Litres) Wine Bulk White Wine Other White Wine Sparkling Wine Other Wine Total Wine 2015 2015 ('000 2015 ('000 2015 ('000 ('000 2015 ('000 Litres) Litres) Litres) Litres) Litres) United Kingdom 18,768-8 119,050 2 0 na 15,792 4 93,716 5 22 na 3,548 48 366-12 251,262 2.5 United States Of America 66,700-4 12,405 20 0-100 41,995-3 38,029-7 0 na 4,562 215 530 99 164,220-1.2 Canada 19,830 0 13,425 29 224-25 9,610 3 16,692 23 156 7 563-24 315 12 60,815 11.5 China, Pr 34,983 17 3,626 40 428-5 2,393-1 1,360 305 30-58 999 18 373 73 44,192 20.0 Germany, Federal Republic 4,773 9 12,657 15 0 na 1,287 107 18,548 5 0 na 4-84 1-72 37,270 10.7 New Zealand 8,737 9 7,141-8 397 18 1,820-15 7,704-30 340 57 1,036 0 432 6 27,607-10.5 Netherlands 3,589-22 2,830 3 0 na 2,974 0 3,429-12 0 na 237-20 3-14 13,062-9.9 Italy 168 25 8,869 110 0 na 41-14 3,749 77 0 na 10 5400 0 90 12,836 96.7 Denmark 2,012 10 5,663-30 0 na 844 13 2,995-25 0 na 142 2 7-53 11,664-21.4 Japan 3,428 12 1,368 185 1,340 4 2,119 11 840 250 556-3 891-32 422 82 10,964 20.3 Russia 409-51 0 na 0 na 242-59 9,465 9 0 na 38-52 0-100 10,154-0.4 Hong Kong 5,933 0 0 na 361 40 904-6 0 na 82 45 150-31 41-4 7,472 0.1 Belgium 373-11 2,633-8 0 na 272-21 3,247-12 0 na 151-32 14 260 6,690-11.1 Finland 951-19 2,306 153 0 na 415-11 2,741 226 0 na 168-42 65 74 6,645 78.8 Singapore 3,501-4 24 na 192 29 1,042-5 0 na 55-6 554 24 85 44 5,454 0.0 Sweden 2,309-27 1,104-4 0 na 1,134-14 48 0 0 na 197-34 3 475 4,795-19.7 Thailand 1,366 1 479 150 533 906 638 4 240 899 241 346 97-34 33 13 3,626 46.7 France 208-12 2,104 0 0 na 135 65 1,110 8 0 na 1-99 0-83 3,557 1.5 Ireland 1,598 3 182-45 0 na 1,267-13 233-24 0 na 40-65 12-27 3,332-11.8 Malaysia 2,543 8 10 na 143 13 476 19 0 na 13 57 26-14 15 36 3,226 10.3 Rest of the world 11,087 9 2,477-11 1,253 7 4,666 2 1,056 76 730 2 918-17 430 54 22,617 5.5 World 193,267 0 198,350 7 4,870 17 90,067-1 205,202 3 2,225 17 14,333 27 3,146 35 711,460 3.6 13
Wine exports by country, container and colour Value for MARCH 2015 Glass Bottle Red Bulk Red Wine Other Red Wine Glass Bottle White Bulk White Wine Other White Wine Sparkling Wine Other Wine Total Wine 2015 2015 2015 2015 2015 2015 2015 2015 2015 ('000s AUD) ('000s AUD) ('000s AUD) ('000s AUD) ('000s AUD) ('000s AUD) ('000s AUD) ('000s AUD) ('000s AUD) United States Of America 235,661-7 15,416 2 0-100 126,108-5 33,527-5 0 na 7,717 62 2,728 68 421,158-4.7 United Kingdom 84,836-3 132,637-2 0 na 58,008 10 83,889-5 75 na 10,127 9 1,590 13 371,162-0.8 China, Pr 214,995 12 4,760-3 985-14 13,323-5 1,114 387 82-52 4,611-2 1,980 56 241,849 10.6 Canada 113,515 2 12,115 25 773-25 41,276 7 12,997 23 507 4 3,078-9 1,510 21 185,770 5.5 Hong Kong 101,484 43 0 na 947 32 6,306-3 0 na 365 152 1,160-32 299-14 110,560 37.4 New Zealand 45,786 17 7,276-14 815 11 6,694-9 5,514-28 678 44 5,101 6 1,850-2 73,713 4.5 Singapore 44,144 23 26 na 589 123 8,129 2 0 na 278 142 5,240 29 691 29 59,097 20.9 Germany, Federal Republic 17,797-7 12,575 4 0 na 3,362 51 14,168-7 0 na 47-71 12-56 47,960-1.8 Japan 19,200 19 1,519 114 3,368 11 9,871 9 859 144 1,371 0 4,146-45 2,327 61 42,662 7.8 Malaysia 35,066 27 17 na 234 21 2,549 12 0 na 22 65 224-15 74 37 38,185 25.4 Netherlands 12,766-18 2,830-3 0 na 9,056-1 2,594-21 0 na 945-17 34-36 28,224-11.9 Denmark 11,895 21 6,131-35 0 na 3,316 11 2,063-38 0 na 547 8 108-53 24,060-8.4 Sweden 10,655-27 1,377 14 0 na 4,466-12 46 0 0 na 927-29 32 125 17,502-21.5 Italy 821 46 10,258 130 0 na 159-4 4,219 96 0 na 90 4524 0 55 15,545 111.5 United Arab Emirates 8,419 17 0 na 446 1 4,314-20 0 na 311-11 1,082-14 197 34 14,769-0.4 Taiwan Province 13,001 76 0 na 197 2 1,162 32 37 na 56-26 105-61 163 132 14,722 65.8 Thailand 8,433-13 578 138 848 807 2,663 3 245 984 457 352 699-35 161 63 14,083 0.9 Finland 5,261-14 2,810 149 0 na 2,112 0 2,517 234 0 na 803-37 317 111 13,819 20.1 Ireland 6,366-4 280-49 0 na 4,771-5 364-27 0 na 156-69 36-13 11,974-9.8 Belgium 2,479-9 2,706-9 0 na 1,550-16 2,577-18 0 na 925-33 107 113 10,344-14.5 Rest of the world 56,148 8 5,580-3 2,212 8 18,297 1 5,874 18 1,188 7 4,104-19 1,649 29 95,052 5.2 World 1,048,724 7 218,891 2 11,414 12 327,491 0 172,603-2 5,390 22 51,833-5 15,865 32 1,852,211 3.9 14
Exports by top 15 destinations Volume (million litres) for MARCH 2015 UK 2.5 USA -1.2 Canada China 20.0 11.5 Germany New Zealand -10.5 10.7 Netherlands Italy Denmark Japan Russia Hong Kong Belgium Finland Singapore -9.9 96.7-21.4 20.3-0.4 0.1-11.1 78.8 0.0 = Percentage growth during the latest year 0 25 50 75 100 125 150 175 200 225 250 275 Singapore Finland Belgium Hong Kong Russia Japan Denmark Italy Netherlan ds New Zealand Germany China Canada USA UK 2015 5.5 6.6 6.7 7.5 10.2 11.0 11.7 12.8 13.1 27.6 37.3 44.2 60.8 164.2 251.3 2014 5.5 3.7 7.5 7.5 10.2 9.1 14.8 6.5 14.5 30.8 33.7 36.8 54.6 166.2 245.2 15
Exports by colour/wine style MARCH 2015 - Volume (million litres) in volume 30 White table wine, 297, 42 25 Sparkling, 14, 2 Other, 3, 0 Red table wine, 396, 56 in Volume (million litres) 20 15 10 5 0 Total exports Red table wine Sparkling Other White table wine change 4 3.8 28 35 2 Vol change 24.8 14.5 3.1 0.8 6.4 16
Bottled wine exports report Contents Bottled exports by price point and destination volume Bottled exports by colour/wine style volume Bottled exports by colour/wine style value Bottled exports by colour/wine style average value Bottled exports by top 15 destinations volume Bottled exports by top 15 destinations value Bottled exports by top 15 destinations average value Bottled exports by top 15 varietals volume Bottled exports by top 15 varietals value Bottled exports by top 15 varietals average value Bottled exports by top 15 GI regions volume Bottled exports by top 15 GI regions value Bottled exports by top 15 GI regions average value Bottled exports by price point volume p18 p19 p20 p21 p22 p23 p24 p25 p26 p27 p28 p29 p30 p31 17
Bottled exports by price point and destination Volume ( 000 litres) for MARCH 2015 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10.00 and over Total 2015 ('000 Litres) 2015 ('000 Litres) 2015 ('000 Litres) 2015 ('000 Litres) 2015 ('000 Litres) 2015 ('000 Litres) USA 2,776-82 99,964 11 3,704-25 2,520 1 1,506-7 110,470-4 China 1,848 38 21,923 24 7,718-4 2,616 28 4,418 4 38,523 15 UK 2,462 97 28,868-9 3,274 7 1,167-7 1,244 46 37,014-3 Canada 173 0 17,312-2 8,469 5 2,742 6 1,624 7 30,320 1 New Zealand 81-73 7,347-7 3,402 29 743 40 396 65 11,969 3 Hong Kong 51-78 2,013-17 1,609 2 1,026 4 2,325 21 7,024-2 Netherlands 417-59 5,801-4 462-27 73-23 49-2 6,802-13 Japan 77-34 4,729 11 974-8 419-30 344 8 6,542 3 Germany 3,263 312 1,952-35 535-30 207-31 109-34 6,065 20 Singapore 11-85 1,685-11 781-26 955 16 1,741 25 5,172-1 Sweden 94 269 2,642-24 549-34 297-26 61-8 3,643-24 Malaysia 51 63 959 10 502 6 327 14 1,220 8 3,059 10 Denmark 48 384 2,016 11 396-4 253-8 293 59 3,006 11 Ireland 297 73 2,260-9 209-42 105 19 45-12 2,917-7 United Arab Emirates 199-31 1,514-6 557-1 101-2 200-5 2,571-8 Thailand 264 226 1,271-3 235-31 156 6 209-19 2,134 0 Norway 30 DNE 1,205 45 383-13 31-19 89 126 1,738 29 Finland 2-97 990-25 361 2 166 5 80 2 1,599-19 Taiwan Province 19 209 1,003 26 215 19 70 12 273 75 1,580 32 Philippines - -100 1,004 28 121-6 40 37 39 20 1,204 22 Other 525-13 7,094-8 1,843-14 1,122-2 1,350 16 11,934-6 Total 12,689-42 213,551 4 36,297-4 15,137 5 17,614 12 295,288 0 18
Bottled exports by colour/wine style MARCH 2015 - Volume (million litres) in volume 2 Bottled red, 193, 65 Bottled other, 3, 1 Bottled sparkling, 9, 3 in Volume (million litres) 1 1 0-1 Bottled white, 90, 31-1 -2 Total bottled Bottled red Bottled white Bottled sparkling Bottled other change -0.2 0.3-0.8-11.8 40.1 Vol change -0.6 0.6-0.7-1.3 0.7 19
Bottled exports by colour/wine style MARCH 2015 - Value (million AUD) in value $20 Bottled red, 1,049, 73 Bottled other, 13, 1 Bottled sparkling, 47, 3 in Value (million AUD) $15 $10 $5 $0 -$5 Bottled white, 327, 23 -$10 Total bottled Bottled red Bottled white Bottled sparkling Bottled other change 4.5 6.5 0.1-12.0 32.2 Val change 61.6 64.4 0.4-6.4 3.3 20
Bottled exports by colour/wine style MARCH 2015 Average value (AUD per litre) value in average $0.50 Bottled red Bottled white Bottled sparkling Bottled other in Average Value (AUD/litre) $0.40 $0.30 $0.20 $0.10 $0.00 -$0.10 $0.00 $1.00 $2.00 $3.00 $4.00 $5.00 $6.00 Bottled other Bottled sparkling Bottled white Bottled red 2015 $5.22 $5.04 $3.64 $5.43 -$0.20 Total bottled Bottled red Bottled white Bottled sparkling Bottled other change 4.7 6.2 0.9-0.3-5.7 Av. Val change $0.22 $0.32 $0.03 -$0.01 -$0.31 21
Bottled exports by top 15 destinations Volume (million litres) for MARCH 2015 USA -3.5 China UK 15.5-3.2 Canada New Zealand Hong Kong Netherlands Japan Germany Singapore Sweden Malaysia Denmark Ireland United Arab 3.2-1.6-13.4 3.0 20.3-1.3-23.7 9.7 11.2-7.2-7.6 1.1 = Percentage growth during the latest year 0 25 50 75 100 125 United Netherlan New Arab Ireland Denmark Malaysia Sweden Singapore Germany Japan Hong Kong Canada UK China USA ds Zealand Emirates 2015 2.6 2.9 3.0 3.1 3.6 5.2 6.1 6.5 6.8 7.0 12.0 30.3 37.0 38.5 110.5 2014 2.8 3.1 2.7 2.8 4.8 5.2 5.0 6.4 7.9 7.1 11.6 30.0 38.2 33.4 114.5 22
Bottled exports by top 15 destinations Value (million AUD) for MARCH 2015 USA China UK Canada New Zealand Hong Kong Netherlands Japan Germany Singapore Sweden Malaysia Denmark Ireland United Arab 11.6-11.7 2.9-1.3 20.0-23.6 25.4 17.2-7.3 0.0 37.3 1.6 3.3 10.5-5.5 = Percentage growth during the latest year Note: Destinations ranked by volume $0 $100 $200 $300 $400 $500 United Arab Ireland Denmark Malaysia Sweden Singapore Germany Japan Netherlan New Hong Kong Canada UK China USA ds Zealand Emirates 2015 13.9 11.3 15.9 37.9 16.1 58.2 21.2 33.9 22.8 109.2 59.3 159.4 152.9 234.4 369.6 2014 13.9 12.2 13.5 30.2 21.0 48.5 21.5 33.0 25.8 79.6 53.2 154.2 150.5 212.1 391.3 23
Bottled exports by top 15 destinations Average Value (AUD per litre) for MARCH 2015 USA China -2.1-4.3 = Percentage growth during the latest year Note: Destinations ranked by volume UK 5.0 Canada 2.2 New Zealand 8.2 Hong Kong 39.5 Netherlands 1.9 Japan -0.1 Germany -18.0 Singapore 21.5 Sweden 0.2 Malaysia 14.3 Denmark 5.4 Ireland -0.1 United Arab 8.2 $0.00 $3.00 $6.00 $9.00 $12.00 United Arab Ireland Denmark Malaysia Sweden Singapore Germany Japan Netherlan New Hong Kong Canada UK China USA ds Zealand Emirates 2015 $5.41 $3.88 $5.28 $12.39 $4.41 $11.24 $3.50 $5.19 $3.35 $15.55 $4.96 $5.26 $4.13 $6.09 $3.35 2014 $5.00 $3.89 $5.01 $10.84 $4.41 $9.25 $4.27 $5.19 $3.29 $11.15 $4.58 $5.14 $3.94 $6.36 $3.42 24
Bottled exports by top 15 varietals Volume (million litres) for MARCH 2015 Shiraz Chardonnay Cabernet Sauvignon Shiraz/Cabernet Sauvignon Merlot Cabernet Sauvignon/Merlot Sauvignon Blanc Pinot Grigio Pinot Noir Chardonnay/Pinot Noir Cabernet Sauvignon/Shiraz Pinot Gris Riesling Chardonnay/Semillon Shiraz/Cabernet Sauvignon/Merlot/Ruby Cabernet -7.6 5.4-10.3 2.1-12.3-19.7 1.4-14.2-11.4 #DIV/0! 0.3-4.1-0.1-3.2 = Percentage growth during the latest year Note: The data is based on varietal label claim -1.7 Shiraz/Caber net Sauvignon/M erlot/ruby Cabernet Chardonnay/ Semillon Riesling Pinot Gris 0 25 50 75 Cabernet Chardonnay/ Sauvignon/S Pinot Noir hiraz Pinot Noir Pinot Grigio Sauvignon Blanc Cabernet Sauvignon/M erlot Merlot Shiraz/Caber net Sauvignon Cabernet Sauvignon Chardonnay 2015 1.5 1.6 3.2 3.5 3.6 3.7 6.1 7.8 8.5 8.8 24.3 25.4 37.1 45.7 61.6 2014 0.0 1.8 3.7 3.5 4.5 4.2 6.0 8.7 8.1 9.5 25.4 25.4 37.2 47.3 62.6 Shiraz 25
Bottled exports by top 15 varietals Value (million AUD) for MARCH 2015 Shiraz 0.2 Chardonnay -4.3 Cabernet Sauvignon Shiraz/Cabernet Sauvignon Merlot 0.0-1.0 15.9 Cabernet Sauvignon/Merlot -6.2 Sauvignon Blanc 8.5 Pinot Grigio -8.3 Pinot Noir Chardonnay/Pinot Noir Cabernet Sauvignon/Shiraz 8.4-12.2 43.0 = Percentage growth during the latest year Note: Varietals ranked by volume. The data is based on varietal label claim Pinot Gris 0.8 Riesling -9.9 Chardonnay/Semillon -16.0 Shiraz/Cabernet Sauvignon/Merlot/Ruby Cabernet #DIV/0! $0 $50 $100 $150 $200 $250 $300 $350 $400 Shiraz/Caber net Cabernet Cabernet Shiraz/Caber Chardonnay/ Sauvignon/ Semillon Riesling Pinot Gris Chardonnay/ Cabernet Sauvignon/S Pinot Noir Pinot GrigioSauvignon Sauvignon/ Merlot net Pinot Noir Blanc Sauvignon ChardonnayShiraz Merlot/Ruby hiraz Merlot Sauvignon Cabernet 2015 4.8 4.4 14.8 11.4 59.0 19.3 26.8 24.4 30.5 38.7 84.9 100.9 213.5 163.0 378.8 2014 0.0 5.2 16.4 11.3 41.3 22.0 24.7 26.7 28.1 41.3 85.7 100.9 184.2 170.4 378.0 26
Bottled exports by top 15 varietals Average Value (AUD per litre) for MARCH 2015 Shiraz Chardonnay Cabernet Sauvignon Shiraz/Cabernet Sauvignon Merlot Cabernet Sauvignon/Merlot Sauvignon Blanc Pinot Grigio Pinot Noir Chardonnay/Pinot Noir Cabernet Sauvignon/Shiraz -1.2-0.3 3.3 1.4 3.0 2.3 6.2 16.1 0.1 1.9 = Percentage growth during the latest year Note: Varietals ranked by volume. The data is based on varietal label claim 78.0 Pinot Gris Riesling Chardonnay/Semillon Shiraz/Cabernet Sauvignon/Merlot/Ruby Cabernet -0.7-5.2 #DIV/0! 5.0 Shiraz/Caber net Sauvignon/M erlot/ruby Cabernet Chardonnay/ Semillon Riesling Pinot Gris $0.00 $2.50 $5.00 $7.50 $10.00 Cabernet Chardonnay/ Sauvignon/Sh Pinot Noir iraz Pinot Noir Pinot Grigio Sauvignon Blanc Cabernet Sauvignon/M erlot Merlot Shiraz/Caber net Sauvignon Cabernet Sauvignon Chardonnay 2015 $3.14 $2.74 $4.60 $3.22 $16.44 $5.28 $4.41 $3.14 $3.59 $4.40 $3.49 $3.97 $5.75 $3.56 $6.15 2014 $0.00 $2.89 $4.38 $3.24 $9.24 $5.28 $4.15 $3.07 $3.48 $4.33 $3.38 $3.98 $4.95 $3.61 $6.04 Shiraz 27
Bottled exports by top 15 GI regions Volume (million litres) for MARCH 2015 South Eastern Australia South Australia Mclaren Vale Barossa Barossa Valley Victoria Coonawarra Margaret River Clare Valley Adelaide Hills Limestone Coast Riverina Western Australia Langhorne Creek Yarra Valley -12.9-18.9 10.6-13.9 8.9-7.4 0.3 10.7 6.8-28.5 8.8 17.3 9.4 7.5 = Percentage growth during the latest year Note: The data is based on regional label claim -5.9 0 25 50 75 100 125 150 175 200 Yarra Valley Langhorne Western Creek Australia Limestone Adelaide Riverina Coast Hills Clare Valley MargaretCoonawarr River a Victoria Barossa Valley Barossa Mclaren Vale South South Eastern Australia Australia 2015 0.9 1.2 1.2 1.3 1.7 1.7 1.9 1.9 2.1 2.3 3.1 5.2 5.3 35.3 168.7 2014 0.8 1.0 1.1 1.8 1.6 1.5 1.9 2.0 1.9 2.7 2.8 6.4 6.1 32.9 179.3 28
Bottled exports by top 15 GI regions Value (million AUD) for MARCH 2015 South Eastern Australia South Australia Mclaren Vale Barossa Barossa Valley Victoria Coonawarra Margaret River Clare Valley Adelaide Hills Limestone Coast Riverina Western Australia Langhorne Creek Yarra Valley -14.5-10.0 19.9-10.5 17.4 0.1 7.2 13.3 13.8-25.4-0.2 18.6 17.6 26.3-7.2 = Percentage growth during the latest year Note: Regions ranked by volume. The data is based on regional label claim $0 $200 $400 $600 $800 Yarra Valley LanghorneWestern Creek Australia Limestone Adelaide Riverina Coast Hills Clare Valley MargaretCoonawarr Victoria River a Barossa Valley Barossa Mclaren Vale South South Eastern Australia Australia 2015 10.5 9.8 6.5 5.1 11.3 13.7 16.7 21.3 22.7 15.3 49.1 49.3 55.4 287.8 552.8 2014 9.0 8.3 6.5 6.8 9.9 12.1 15.6 21.3 19.3 17.1 40.9 54.7 64.7 227.9 596.0 29
Bottled exports by top 15 GI regions Average Value (AUD per litre) for MARCH 2015 South Eastern Australia South Australia Mclaren Vale -1.4 17.5-1.8 Barossa 11.0 Barossa Valley Victoria Coonawarra 4.0 7.8 Margaret River 8.1 Clare Valley Adelaide Hills Limestone Coast Riverina Western Australia 4.4-8.3 6.5 2.3 6.9 = Percentage growth during the latest year Note: Regions ranked by volume. The data is based on regional label claim Langhorne Creek Yarra Valley 1.1 7.5 $0.00 $2.00 $4.00 $6.00 $8.00 $10.00 $12.00 $14.00 Yarra Valley LanghorneWestern Creek Australia Limestone Adelaide Riverina Coast Hills Clare Valley MargaretCoonawarr Victoria River a Barossa Valley Barossa Mclaren Vale South South Eastern Australia Australia 2015 $12.10 $8.20 $5.20 $4.03 $6.78 $8.02 $8.96 $11.26 $10.97 $6.56 $15.67 $9.44 $10.38 $8.14 $3.28 2014 $11.26 $8.11 $5.67 $3.86 $6.37 $7.84 $8.38 $10.41 $10.18 $6.31 $14.46 $8.51 $10.57 $6.93 $3.32 30
Bottled exports by price point MARCH 2015 - Volume (million litres) in volume 250 10 8 Volume (million litres) 200 150 100 50 in Volume (million litres) 6 4 2 0-2 -4-6 -8 0 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10.00 and over -10-12 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10.00 and over 2015 13 214 36 15 18 change -42.0 3.7-4.4 4.9 12.3 2014 22 206 38 14 16 Vol change -9.2 7.6-1.7 0.7 1.9 31
Bulk Wine Export Report Contents Bulk exports by price point and destination volume Bulk exports by colour/wine style volume Bulk exports by colour/wine style value Bulk exports by colour/wine style average value Bulk exports by top 15 destinations volume Bulk exports by top 15 destinations value Bulk exports by top 15 destinations average value Bulk exports by price point volume p33 p34 p35 p36 p37 p38 p39 p40 32
Bulk wine exports by price point and destination Volume ( 000 litres) for MARCH 2015 $0.50 and under $0.50 to $1.00 $1.00 to $1.50 $1.50 to $2.00 $2.00 to $2.50 $2.50 and above Total 2015 ('000 Litres) 2015 ('000 Litres) 2015 ('000 Litres) 2015 ('000 Litres) 2015 ('000 Litres) 2015 ('000 Litres) 2015 ('000 Litres) UK 600 na 132,262 23 56,538-19 16,110-28 7,655 12 1,062 98 214,226 4 USA - na 35,488 3 16,928 11 72-79 236 228 1,042-23 53,766 4 Germany - -100 24,010 34 6,256-34 744-35 121 404 74 208 31,205 9 Canada 409-71 26,835 48 2,850-36 16-33 2-96 4-92 30,117 25 New Zealand - na 10,584-21 3,037-22 1,008 8 - -100 265-1 14,894-20 Italy 143 na 1,282-37 11,002 160 191 99 - na - na 12,618 99 Russia 9,465 9 - na - na - na - na - na 9,465 9 Denmark - na 7,179-10 48-98 952-17 120 67 360 25 8,658-29 Netherlands - na 4,479 8 1,780-25 - -100 - na - na 6,259-6 Belgium 253 955 3,607-19 1,847 0 172-16 - na - na 5,880-10 China 336 na 2,113 256 1,935 113 168-36 120-78 506-19 5,178 77 Finland - na 2,545 231 2,305 160 74 1 72 200 51 na 5,046 188 France - -100 2,294 62 748-53 52 8 48 na 72-25 3,214 1 Japan - na 1,584 2098 240 na 480-26 - na - na 2,304 220 Switzerland - na 624 100 336-38 191 303 48 na 72 na 1,271 41 Sweden - na 360-28 576-17 - na 216 na - na 1,152-4 Norway - na 48 na 884-20 - na - -100 - -100 932-19 Thailand - na 192 700 479 186 48 99 - na - na 718 233 Other - na 649 23 534-35 542 2 - na 121 3 1,846-8 Total 11,206 10 256,132 19 108,322-10 20,821-25 8,637 11 3,628 7 408,747 6 33
Bulk exports by colour/wine style MARCH 2015 - Volume (million litres) in volume 30 Bulk white, 205.2, 50 in Volume (million litres) 25 20 15 10 5 Bulk red, 198.4, 49 Bulk other, 5.2, 1 0 Total Bulk Bulk red Bulk white Bulk other change 6.3 7.1 3.4 545.2 Vol change 24.4 13.2 6.8 4.4 34
Bulk exports by colour/wine style MARCH 2015 - Value (million AUD) in value Bulk red, 218.9, 55 Bulk white, 172.6, 44 $10 $8 in Value (million AUD) $6 $4 $2 $0 Other bulk, 5.1, 1 -$2 -$4 Total Bulk Bulk red Bulk white Other bulk change 1.3 1.7-1.6 429.2 Val change 5.1 3.7-2.7 4.2 35
Bulk exports by colour/wine style MARCH 2015 Average value (AUD per litre) value in average Other bulk Bulk white Bulk red $0.00 $0.20 $0.40 $0.60 $0.80 $1.00 $1.20 Bulk red Bulk white Other bulk 2015 $1.10 $0.84 $0.99 in Average Value (AUD/litre) $0.00 -$0.05 -$0.10 -$0.15 -$0.20 -$0.25 -$0.30 -$0.35 -$0.40 -$0.45 Total Bulk Bulk red Bulk white Other bulk change -4.7-5.0-4.8-18.0 Av. Val change -$0.05 -$0.06 -$0.04 -$0.22 36
Bulk exports by top 15 destinations Volume (million litres) for MARCH 2015 UK USA 4.1 3.5 Germany Canada New Zealand Italy Russia Denmark Netherlands -20.3 98.9 8.9-28.7-5.7 9.1 24.8 Belgium China Finland France Japan Switzerland -10.0 76.8 187.9 1.1 220.0 40.9 = Percentage growth during the latest year 0 25 50 75 100 125 150 175 200 225 Switzerlan Japan France Finland China Belgium Netherlan New Denmark Russia Italy Canada Germany USA UK d ds Zealand 2015 1.3 2.3 3.2 5.0 5.2 5.9 6.3 8.7 9.5 12.6 14.9 30.1 31.2 53.8 214.2 2014 0.9 0.7 3.2 1.8 2.9 6.5 6.6 12.1 8.7 6.3 18.7 24.1 28.6 51.6 206.9 37
Bulk exports by top 15 destinations Value (million AUD) for MARCH 2015 UK USA Germany Canada New Zealand Italy Russia Denmark Netherlands Belgium China Finland -2.3 23.0-20.2 118.7 17.3-35.6-12.5-13.3 20.8 183.0 2.0-2.5 France Japan Switzerland -6.8 132.9 60.0 = Percentage growth during the latest year Note: Countries ranked by volume $0 $25 $50 $75 $100 $125 $150 $175 $200 $225 $250 Switzerlan Japan France Finland China Belgium Netherlan New Denmark Russia Italy Canada Germany USA UK d ds Zealand 2015 1.5 2.5 3.2 5.3 6.2 5.3 5.4 8.2 4.2 14.5 12.9 25.1 26.7 51.6 218.2 2014 1.0 1.1 3.4 1.9 5.2 6.1 6.2 12.7 3.5 6.6 16.1 20.4 27.4 50.6 223.8 38
Bulk exports by top 15 destinations Average Value (AUD per litre) for MARCH 2015 UK USA Germany Canada New Zealand Italy Russia Denmark Netherlands Belgium China Finland France Japan Switzerland 7.7-1.5-10.4 0.0-7.2-3.7-9.8-2.1-5.8-1.7-27.2 9.9-7.8 = Percentage growth during the latest year Note: Destinations ranked by volume -31.7 13.6 $0.00 $0.50 $1.00 $1.50 $2.00 Switzerlan Japan France Finland China Belgium Netherlan New Denmark Russia Italy Canada Germany USA UK d ds Zealand 2015 $1.20 $1.07 $0.99 $1.06 $1.20 $0.90 $0.87 $0.95 $0.44 $1.15 $0.86 $0.83 $0.86 $0.96 $1.02 2014 $1.06 $1.47 $1.07 $1.07 $1.76 $0.93 $0.93 $1.05 $0.41 $1.04 $0.86 $0.85 $0.96 $0.98 $1.08 39
Bulk exports by price point MARCH 2015 - Volume (million litres) in volume 300 50 250 40 Volume (million litres) 200 150 100 50 in Volume (million litres) 30 20 10 0-10 0 $0.00 to $0.49 $0.50 to $0.99 $1.00 to $1.49 $1.50 to $1.99 $2.00 to $2.49 $2.50 and above -20 $0.00 to $0.49 $0.50 to $0.99 $1.00 to $1.49 $1.50 to $1.99 $2.00 to $2.49 $2.50 and above 2015 11 256 108 21 9 4 change 10.1 19.5-10.2-25.4 11.1 7.3 2014 10 214 121 28 8 3 Vol change 1.0 41.7-12.4-7.1 0.9 0.2 40
Notes & Definitions Export Approvals: Wine approved by the AGWA for export on specified dates. Exports reported in this document refer to the date wine is shipped and not the date of approval. Note that the A$ FOB value of wine reported in this document may differ from export values reported by the Australian Bureau of Statistics (ABS). The divergence between the two values derives from differences between the AGWA and ABS in the method of converting the value of exports denominated in foreign currency to A$. In the case of Australia, the exporter makes the conversion when submitting wine for export approval while the ABS converts the value on the day of shipment, at the daily conversion rate. With the AGWA method, it is expected that some of the conversions will occur at hedged rates while this does not occur with the ABS method. When the Australian exchange rate is moving significantly the alternative methods will result in diverging valuations. Volumes reported by the AGWA and ABS differ only marginally due to the approval versus shipment basis of reporting as well as marginal differences in scope and definition. : Moving Annual Total - refers to the twelve months ending with the nominated month. : Is calculated as the percentage change in the for the immediate past 13 months compared to the preceding 13 months. Formula: = ((current - preceding )/preceding ) x 100 AUD: Australian dollars FOB: Free on board' value of the wine, where the point of valuation is where goods are placed on board the international carrier, at the border of the exporting country. The FOB value includes production and other costs up until placement on the international carrier but excludes international insurance and transport costs. Country: In most instances, this indicates where the wine is consumed. In some instances, it may be the country at which the wine is off-loaded for bottling and/or trans-shipment to the country of final consumption. 41
Notes & Definitions (continued) Still wine: Still wine in bottles, casks, flagons or bulk containers. Bulk: Wine shipped for repackaging elsewhere. This may involve containers with a capacity of 20 litres or more but will most often mean large shipping containers of size ranging between 10 000 and 24 000 litres. Cask or Soft packs: Plastic containers within cardboard outers usually carrying between 2 and 20 litres. Flagons: Glass containers holding 2 litres or more. Bottles: Glass containers holding less than 2 litres. Alternative Packaging: Includes: Flagon, Tetra-pak, PET and Aluminium Red Wine: Amounts reported may or may not include both dry red wine and rose White wine: Amounts reported may or may not include both dry and sweet white wine Fermented sparkling: Sparkling wine in which the effervescence is produced naturally through secondary fermentation in the bottle. 42