Company Profile
1 C O M PA N Y P R O F I L E 2
OVERVIEW OF THE COMPANY
OVERVIEW OF THE COMPANY To become a top food and beverage company by being a taste specialist To produce high quality products that meet the demands of consumers To develop a range of products that satisfy the needs of the market To develop a top domestic and international distribution network To realize business synergies by exploring opportunities for collaboration with other investors
COMPANY MILESTONE Formally established as PT Siantar Top Listed on Jakarta Stock Exchange (now Indonesia Stock Exchange) with ticker symbol STTP Merged with PT Saritama Tunggal 1, a company specializing in noodles production Started as a home industry business Set up a new 70,000m 2 factory in Sidoarjo Set up a new factory in Medan Ventured into the coffee industry and expanded its biscuit business Ventured into the biscuits industry Expand capacity of biscuits and cookies Established partnership program to expand business network Set up new factory in Bekasi (1): PT Saritama Tunggal is an affiliated entity of PT Siantar Top
BUSINESS STRATEGY & COMPETITIVE ADVANTAGE Established Operations supported by Strong Fundamentals Taste Specialist Strategically located production facilities for speedy distribution to ensure product quality Enhance Distribution Network Diversify Product Range Competitive Product Pricing Strong emphasis on product quality and taste through extensive market research, R&D and trials prior to commercial production Well-established supplier relationship to ensure steady supply of key raw materials Vertically integrated flour milling and printing/packaging businesses Competitive product pricing strategy ISO and Halal certified Favourable industry outlook continues to support company s growth Improve Human Resource Quality Strengthen Product Image and Consumer Loyalty Enhance Production Technology Wide Variety of Products catering to Different Market Segments 3 main product lines with over 140 products Product segmentation targeting all market segments
Wide range of brand and product offerings Product Line Product Types Segmentation Brands Sub-Brands Crackers Extruded Puff Twist Crackers Premium Regular 2000 TWISTKO LEANET French Fries 2000, Twistko Jagung Bakar, Leanet Tic- Tic, Leanet V- Tos, Ketagi Noodles Crushed Noodles Square Noodles Instant Noodles Premium Regular SPIX GEMEZ GEMEZ ENAAK Spix Mie Goreng, Gemez Enaak, Soba Mie, Mie Gemez, Boyki Biscuits & Wafers Biscuits Semi Cookies Biscuit Crackers Premium Regular GORIORIO GO! POTATO Deo Goriorio, Deo Go! Potato, Brio Go! Potato, Go! Malkist Coklat, Jumbo Chocolate Key Products: French Fries 2000 Gemez Enaak Tasty Snack Noodle Biscuit Go! Potato 7
STRATEGICALLY LOCATED PRODUCTION FACILITIES Medan Plant Location: Medan, North Sumatera Plant Size: 54,499m 2 Products: Noodles, Crackers, Biscuits and Wafer Distribution: Sumatera except Lampung and Batam Makassar Plant Location: Makassar, South Sulawesi Plant Size: 6,336m 2 Products: Noodles, Crackers and Biscuits Distribution: Sulawesi Medan Sumatra Kalimantan Maluku Jakarta Bekasi Makassar Sulawesi Irian Jaya Flour Mill Location: Sidoarjo, East Java Plant Size: 22,030m 2 Products: Wheat Flour Sidoarjo Sidoarjo Plant Location: Sidoarjo, East Java (across 4 locations) Plant Size: 175,027m 2 Products: Noodles, Crackers, Biscuits and Wafer Distribution: East Java, Central Java, Bali and East Indonesia
EXTENSIVE DISTRIBUTION NETWORK ACROSS INDONESIA Key distribution hubs based in Sidoarjo, Medan, Bekasi, and Makassar 3 main distributors with access to 138 sale depots across the Indonesian archipelago; including privately held PT Semestanustra Distrindo, which accounts for >70% of sales (1) in 2015 PT Semestanustra Distrindo PT Unirama Duta Niaga PT Wicaksana Overseas Indonesia Others Local Distribution (1): Excludes sales from Others (non-product) segment
Building export business Canada United States of America AFRICA: Jordan, Palestine, Saudi Arabia and others Africa Europe Asia ASIA: Korea, Vietnam, Thailand, Malaysia, Philippine, Taiwan, China, Sri Lanka, Brunei & others AMERICA: Trinidad South America Australia & Oceania AFRICA: Ghana AUSTRALIA: Australia and New Zealand 11
Siantar Top is widely recognized as a top food and beverage company delivering high quality products The Best Exporter Performance of East Java 2007, Global Brand Developer Category Government of East Java The Best Quality Product of the Year 2013 9 Media Top Brand for Kids 2015 2016 Category Noodle Snack Best of the best Top 50 Companies 2015 Forbes Indonesia ISO 22000:2005 ISO 9001:2008 Halal Assurance
2 GROUP STRUCTURE AND MANAGEMENT 13
Strong management team with more than 40 years of experience in the food processing industry