SuperJam Brand Presentation Established for 0 years, SuperJam is a 00% fruit brand of luxury jams with sales in the UK, Denmark, South Korea and Australia. 204/5 www.superjam.co.uk www.superjam.kr www.superjam.dk www.superjam.com.au
2 A note from our Founder About Our Brand Our Product Range Our Brand Position Our Community 3 WE MAKE 00% FRUIT JAMS. I had no idea that an afternoon spent making jam with my grandmother would grow into what it has but my dreams are as big as ever for what it can still become. ALL FRUIT AND ALL NATURAL. MADE IN BRITAIN WITH LOVE. Consumers love the fresh, fruity taste of our jams. Because they re made only from fruit, they don t taste sickly sweet like jams usually do. The adventure that I have been on with SuperJam over the past ten years has changed my life. Not only has my dream of supplying my jams nationally to Waitrose come true, but I have built a business that is true to my personal values and has allowed me to give back to the community through our charity The SuperJam Tea Parties. Now, to mark our 0th Anniversary, we are investing in a new gift range and are focussed on taking our well-loved British luxury jam brand global. Our brand has had great success supplying Waitrose for over 7 years and we have very proudly won more than 20 awards for design and innovation. I d love for you to join me on the next leg of my adventures in jam. Fraser Doherty MBE Founder & CEO FROM MY GRAN S KITCHEN TO THE SUPERMARKET SHELVES AND BEYOND With award-winning beautiful packaging, SuperJam is a self-seller: our products jump off the shelf and into consumers baskets. We invest heavily in promoting our brand in stores. By handing out samples, we are able to introduce your shoppers to the benefits of 00% fruit jam. In 204/5, we have exciting plans for new products; fun new flavours and desirable luxury gift items. This pipeline of NPD helps to keep our brand fresh and at the front of consumers minds. U K S N O. Our products are the highest-rated within their category by customers of Waitrose, Ocado, Amazon and QVC. We currently sell three flavours: Strawberry, Blueberry & Blackcurrant and Raspberry & Cranberry. We have recently launched SuperHoney in Set and Clear varieties. All of our products are 00% natural. SuperJams are made 00% from fruit, with no added sugar or additives. They taste fruitier than regular jams and don t taste sickly sweet like jams usually do. U K S N O. Our aim is to create the No. luxury brand of jam in the world; the highest quality, most beautiful packaging and most impressive retail experience. We offer a simple brand in a complicated world; the promise of an all fruit, all natural jam made with love in Britain. We are keen to work with retailers who we can build a long-term relationship with, by investing in in-store activity and impressive point of sale merchandising. U K S N O. The community around our brand is stronger than any other in the category. We have a large online following thanks to our pioneering spirit and inspiring brand story. Our company also invests in giving back to the community via our registered charity, The SuperJam Tea Parties. We have now hosted hundreds of free tea parties for elderly people who live on their own or in care, in every market that our products are sold in.
4 5 204 /5 SuperJam is a multi-award winning brand of luxury 00% fruit jams on sale in premium stores. Our Website Our Company linkedin.com/fraserdoherty twitter.com/superjam Current Stockists Check out www.superjam.co.uk to get a flavour of what our brand is all about. facebook.com/superjamuk We manufacture and pack our products in a number of sites in the UK, with dedicated sales agents in our key export markets:. SuperJam Korea 2. SuperJam Australia 3. SuperJam Denmark Jamong International 828-0, Yeoksam-dong Gangnam-gu Seoul 35-080 97 Olympia Center Honest To Goodness Unit D, 46-62 Maddox Street Alexandria, Sydney NSW 205 Specialiteternes Hus Hospitalshgade 2 8700 Horsens Denmark
6 What Some of our retail partners Below are some of the key luxury outets that SuperJam currently supplies. 7 The Press Says Proof that simple ideas, pursued with passion, can result in sweetly successful businesses. An exciting young entrepreneur with an amazing story. A worldwide phenomenon. Waitrose SSG Food Market Tim Brown // CEO of IDEO Duncan Bannatyne // Dragon s Den The Scotsman Sharing his grandmother s recipe with the masses. No comparison between this and those jars of sticky sweet gel that pose as jam. The youngest ever supplier to secure a listing in Waitrose. The Korea Herald Packaging News JKR Global I love the taste and as it s natural it s not full of nasties either. Perfect :) Marscomama // Ocado Customer Charlene // Amazon.co.uk customer The Korea Herald SuperJam shows you can still take a product as old as jam and create a successful brand. The success story of Jam Boy has almost become legend. Waitrose have stocked SuperJam nationally for over 7 years and have agreed to represent our brand in 50 foreign markets. After launching SuperJam in 2007, sales immediately exceeded all expectations, selling almost,500 jars in one store in the first week. Through in store sampling, special offers and promotion in Waitrose Kitchen magazine, sales have remained strong. From late 204 Waitrose International, the supermarket s trading arm, will be promoting the SuperJam brand to their retail partners in more than 50 countires around the world. Our largest international customer, SSG operate the most high end supermarkets and department store food halls in South Korea. SuperJam s launch in South Korea has been supported with investment in hiring a local PR agency, attending various trade shows and sponsoring a number of public Tea Parties. The SuperJam Brand has been written about positively by Power Bloggers, The SuperJam Story book has been published in Korean and Fraser s two visits to the country have attracted a huge amount of media coverage and speaking invitations. Koreans love SuperJam!
8 Some of our successes Fraser s book, Super- Business, has been published in English, Korean and Japanese, selling tens of thousands of copies. 2 2 3 SuperJam has been commended by Prime Minister Gordon Brown, HRH Prince Charles and Her Majesty The Queen. 9 3 4 SuperJam has received media coverage in The Guardian, BBC Breakfast News, This Morning and hundreds of other outlets. The SuperJam Cookbook, which shares recipes for using SuperJam s products, has sold tens of thousands of copies. 5 6 4 5 SuperJam is particularly well-known in Scotland, where it was included in an exibition of Iconic Scottish Brands in the National Museum of Scotland. Fraser s story has become entrepreneurial legend - he has spoken at more than 500 events in 25 countries around the world. The SuperJam brand has an almost legendary history. Now celebrating its 0th anniversary, we have a lot of highlights to reflect on. 7 SuperJam has won more than 20 awards for innovation, design and social responsibility. 8 SuperJam has exhibited at trade shows in Denmark, Korea, Dubai and Sydney. 9 6 7 8 9 SuperJam s registered charity, The SuperJam Tea Parties has hosted several hundred tea parties for elderly people who live on their own or in care, in several countries and with up to 600 guests at each event.
0 New Product Development New Product Development 2 3 4 5 6 2 3 4 5 6 Nobody has ever launched a range of jams for children before. Sometimes, the best ideas are the simplest. SuperJam Jr. is a range of 00% fruit jams for children. With cute packaging and projects for kids to do with the empty jars, kids love them. And, they don t have any seeds, since kids don t like seeds. Our brand of honey, SuperHoney, is currently available in Set and Clear varieties but we have plans to launch a range of luxury blended honeys - lemon, ginger and cinnamon. SuperHoney invests in setting up community beehives in urban spaces in the UK and Seoul. We allow community groups to set up a hive and then sell the honey that the bees produce. Marmalade is a declining category, but by bringing our fun, modern and 00% fruit brand to the market, we will attract new consumers to this traditional preserve. The flavours of SuperMarmalade that we have developed are Orange, Lemon & Lime and Grapefruit. Lemon curd sales have been growing in double digits, helped by the nation s obsession with home baking. Our new brand, Joyberry, will market a range of all natural fruit curds - Strawberry, Raspberry and Blackcurrant. Peanut butter is one of the fastest-growing sectors of the sweet spreads category, thanks to the high protein health benefits of nuts. SuperNuts will bring new fun to peanut butter with Honey Roast Peanut Butter, Salted Caramel and Raisin & Cinnamon. To compliment our gift range, we have created a brand of natural fruity teas. These have been produced by a British Master Tea Blender. Our tea will not be sold on the main tea fixture in supermarkets, but as an add-on to our gift sets. For example, a tea and jam gift tube. 2 2 3 4 3 4 5 6 5 6
2 Future brand concepts 4 3 We plan to use the expertise we have gained from successfully launching SuperJam to develop and promote a number of other natural food concepts. These pages give you a flavour of the aspirations we have for the next five years. We will never rush the development of a new brand and will always focus on creating products that benefit from our existing sales distribution and expertise in sweet spreads. 2 6 4 5 6 Joyberry is our brand concept for a range of 00% fruit, all natural luxury fruit candies. Cinnamel is an indulgent brand of caramelised cinnamon speculoos biscuit spreads that we have created. 6 7 BakeLab is our brand of all natural baking mixes, hand-filled in beautiful Weck reusable jars. The ingredients are layered in the jars, giving a beautiful on-shelf appearance and creating the ideal gift. Our baking mixes are the perfect accompaniment to SuperJam. We will cross promote all of our spread brands by including them in gift sets. SuperJam + SuperHoney or SuperJam + Sap + BakeLab Pancake Day box, for example. Biscuits for Tea is a fun brand of luxury Scottish Shortbread that we have created, to be sold in our gift sets. 2 3 7 Sap is our brand of maple syrup. Sales of maple syrup are growing, fuelled by the proven health benefits that this miracle liquid provides. An item that costs 7 a bottle should be beautifully packaged. However, most maple syrups are packaged in maple leaf shaped bottles that do nothing to tell the romantic story behind this amazing product. 3 Chocoloca is a luxury brand of Mexican Style chocolate spreads that we have created in partnership with a Belgian company. Sales of chocolate spread are growing and there is no luxury brand on the market.
4 FUTURE 5 Luxury Brand Strategy SuperJam s new gift tubes will launch for Christmas 204. With the help of outside investment, it is our plan to become the world s leading luxury jam brand. With a unique range of flavours, beautiful packaging and a range of Afternoon Tea themed gifts, our brand truly stands out on shelf. With beautiful packaging, carefully selected sales outlets and investment in high quality marketing activity in stores, we have an opportunity to create an incredibly valuable brand.
6 7 Online Store: SuperJam.co.uk is an important revenue stream and also home to our blog and social media. iphone App Our popular app contains recipes for using our products in home baking.
8 9 SuperJam Korea: Our South Korean website contains a Korean blog, social media and online store. SuperJam Tea Parties: We allow volunteers to apply online for a grant to set up a tea party in their area. www.yourbrand.com www.yourbrand.com
20 Core Range: 22g Glass Jars SuperJam Please get a feel for our brand at: www.superjam.co.uk Gift Range: SuperJam s new gift range opens up an entire new market. VISION TO BUILD THE WORLD S BEST LOVED LUXURY SWEET SPREADS COMPANY 2 Strawberry Raspberry & Cranberry We want you to join us on this adventure. Blueberry & Blackcurrant SuperJam Jr. Strawberry Seedless We have a social media reach of 0,000+ fans. We are keen to invest in growing our brand with key premium retailers. SuperJam invests in POS material and thousands of in store demonstrations. Raspberry Seedless Blackcurrant Seedless SuperMarmalade Blood Orange Grapefruit Lemon & Lime M 204/5 SALES 2.25M 205/6 SALES 4.5M 206/7 SALES Forecasts
Email fraser@superjam.co.uk Web www.superjam.co.uk