CALIFORNIA and WORLD OLIVE OIL STATISTICS. Production Short Course April 1 and 2, 2004

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CALIFORNIA and WORLD OLIVE OIL STATISTICS Production Short Course April 1 and 2, 2004

How important is Olive Oil?

World Olive Oil Production Olive oil represents about 3% of all fats and oils consumed in the world

WORLD OLIVE OIL PRODUCTION Morocco 2.5% Syria 3.7% Turkey 4% Portugal 1.6% Other 4% Libya, Egypt, Israel, Jordan, Lebanon, Yugoslavia, Croatia, France, USA, Mexico, Argentina, Chile, Brazil, Peru, South Africa, China, New Zealand, Australia Tunisia 7.2% Greece 17% 400,000 t/yr Italy 24% 520,000 t/yr Spain 36% 800,000 t/yr 36 50% 01-02 Total World Production: ~ 2.2 million metric t/yr IOOC Data 1997-2000

WORLD OLIVE ACREAGE Spain ~ 6 million 25% Tunisia ~ 3.8 million 16% Italy ~ 3.5 million 15% Greece 2.5 million 11% Argentina 245,000 1% Australia ~ 100,000 0.4% USA ~ 35,000 table 0.15% ~ 5,000 oil 0.02% Portugal 1.3 million 6% Turkey 1.2 million 5% World ~ 23.3 million Morocco 1.1 million 5% Syria 1.0 million 5%

WORLD OLIVE OIL CONSUMPTION 30 25 30 23 1997-2000 20 % 15 11 10 6.5 6.1 5 3.7 3.4 3.3 3 2.3 2.3 1.3 1.2 1.1 1 0.8 0 Italia Espana Ellas U S A S iria France T urk P ort T un M aroc Japan U K B razil A ust C anada O ther COUNTRY

PER CAPITA CONSUMPTION OF OLIVE OIL 30 25 23.7 20 KILOS 15 10 5 0 13.62 12.35 0.56 6.0 1.34 1.2 7.1 9.1 1.8 0.24 0.7 0.15 1.2 0.61 0.05 Italia Espana Ellas U S A S iria France T urk P ort T un M aroc Japan U K B razil A ust C anada O ther COUNTRY

Olive Oil Per Capita Consumption Greece 26.1 liters (½ liter/wk) Spain 15.0 liters Italy 13.5 liters EU 5.4 liters Australia 1.2 liters USA 0.6 liters Source: IOOC data 2002

SPANISH OLIVE OIL TRENDS 6 million acres of olives 80 % non irrigated 1 ton/acre 1 million new acres in last 10 years Irrigated 4 tons/acre annually Super-high-density System EU subsidy ~ $0.70/liter (not for new plantings) Subsidy $100-200/acre for organic Most excess sold to Italy 700-1500 new brands in last 3 years

Award Winning Extra Virgin $8.50 per 750ml

Spanish Production by Andalucia ~ 80% Region Castilla La Mancha ~ 7% Extremadura ~ 5% Catalonia ~ 4% Comunidad Valenciana ~ 3%

Cordoba

Olive Trees as far as you can see 6,000,000 acres

~ 2,000 total Spanish Mills Many large mills are cooperatives Numerous small artisan mills 90% + 2 phase decanters 700 to 1,500 brands in last 3 years

Carcabuey Mill 8 lines 600 tons per day

Italy Trends 20-24% of production with 15% trees 6,300 Mills mostly artisan (5 tons/day) Some large in the South 85% of oil Tuscany = 3.2% Small properties and high labor costs No excess production Buys bulk refines blends - resells

Italian Production by Region Liguria 1% Toscana 3.2% Umbria 1.9% Lazio 4.5% Abruzzo 3.7% Puglia 42% Calabria 23% Sardinia 7% Scicily 10% Other 5%

South and North

Spain & Italy Orchards Italy Spain All ag in Olives 5% 15% New plantings ~ 0 acres ~ 1 million acres Growers with < 1 hectare 42% ~ 0 1 3 hectares 31% 11% 3 30 hectares 27% 47% 30 200 hectares Few 32% 200 1,000 hectares ~ 0 10%

Spanish & Italian Mills 1999 Italy Spain Number of mills Mill types 6,200 1,850 11% press 50% 3-phase 39% 2-phase 3% press 10% 3-phase 87% 2-phase Size Small Large

Greek Trends Modernized out of 3 rd World Presses Decanters 2 & 3 phase 10 % of trees = 17% production Many small farms Crete 30% - Peloponisos 30% Bulk sales to Italy Internal consumption low cost

New Artisan Products Low Cost Bulk Products

North Africa & Mid-East Tunisia, Turkey, Syria, Morocco, Algeria, Libya, Egypt, Israel, Palestinian National Authority, Jordan, and Lebanon Very dry low production ~ 50% acreage ~ 20% production Old equipment Poor sanitation Low wages and prices Heat New investment from US and Europe

New World Australia - soon 4-5% of world s EV New Zealand - Small artisan Argentina 100,000 250,000 acres Chile 5,000 acres China -?????? Mexico - South Africa Brazil - Peru

FATS & OILS CONSUMED IN THE US MARKET (2001) Olive Oil 8% Cooking Spray 4% Shortening 2% Lard 1% Vegetable Oil 16% Margarine 28% Peanut Butter 17% Butter 24% Packaged Foods, New York Olive oil represents ONLY about 3% of all fats and oils consumed in the world

Olive Oil Sales in US Markets 1994 to 1995 1995 to 1996 1996 to 1997 1997 to 1998 1999 to 2000 2000 to 2001 1991 to 2003 + 12% + 27% + 31% + 18% +10 % + 1% + 100%

OLIVE OIL IN CALIFORNIA California Production & Potential

CA ESTIMATES & TRENDS ~ 35,000 acres - table olives ~ 3,000 new acres - oil olives ~ 4,000 acres of - old oil olives ~ 350,000 gallons of CA oil in 2003 US consumption up ~ 100% in 8 years US imports ~ 60 million gallons California produces ~ 0.6% of US consumption (at 4 tons/acre & 40 gal/ton = 375,000 acres)

CAL OIL OLIVE ACREAGE (est.) Calaveras- El Dorado Placer Nevada 200 Ventura SLOB Sta. Barbara 600 Solano Yolo 180 Marin Sonoma (old 500) 520 Napa (old 500) 400 Butte Glen - Tehama (old 1,200) 650 LA San Diego 150 Other 300 TOTAL 3,000 35,000 acres of table olives 80% Manzanillo 5% Mission

California Olive Oil Production in Gallons 1996 1997 123,000 1997 1998 1998 1999 1999 2000 2000 2001 2001 2002 2002 2003 200,000 236,000 250,000 135,000 350,000 400,000

PRICES FOR OILS (Euros) January 2002 BULK Virgin Spain 2.64/kg Extra Virgin Italy 2.79/kg Refined Spain 1.89/kg Refined Italy 1.96/kg Lamp oil Spain 0.54/kg Pomace oil 0.28/kg Olive Sunflower 0.29/kg Sunflower Italy 0.82/kg RETAIL IN MADRID Carbonell refined 2.55/L Cazorliva EV 2.20/L Parqueoliva 4.69/0.75L Oleastrum EV 5.91/0.75L Nuñez de Prado EV 4.87/0.5L Lerida EV 11.48/L Fuenroble EV 17.06/L (California bulk = $22/gallon) (California retail = $15-$20/bottle)

LOWERING COSTS Mechanize Harvest Reduce cultural costs Lower land costs Come into production early (3 rd yr.) Consistent High annual yields Lower Marketing costs Direct Sales from Tasting Room

SUPER-HIGH DENSITY PRODUCTION SYSTEM 55 x 13 = 670 trees/ acre 4 x 12 = 907 trees/acre Arbequina Arbosana Koroneiki

Production Cost Comparisons Coastal High Density Oil Establishment $11,128/acre Production $4,600/acre 2.5 tons/acre $1,840/ton Full production 10 yrs Valley Super-High- Density Oil Establishment $9,000/acre Production $2,349/acre 5 tons/acre $470/ton Full production 5 yrs Red Wine Coastal Establishment $23,709/acre Production $7,000/acre 5 tons/acre $1,400/ton Full production 5 yrs

What Costs? PER ACRE Land (Capitol Recovery) 13% to 25% Marketing 17% to 18% Overhead 4.7% to 5.5% Coastal 47.5% reduction Central Valley 35.7% reduction coststudies.ucdavis.edu