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cask ale top tips A recent Cask Marque report conducted in 2016 showed that Cask ale within the on-trade is now worth a whopping 1.7 Billion. With this trend showing no signs of stopping have a look through our top tips for maximising your cask ale sales. VARIETY - Offer a good mixture of styles and ABV s to suit your customers tastes. TOO MUCH CHOICE CAN BE...TOO MUCH - Getting the right balance of choice whilst retaining quality is important. Don t compromise quality by trying to offer too much, your team still need to offer a quality experience and this means understanding what they are selling. Look out for beers available in smaller to reduce possible waste. TRAINING - Keep your staff informed of all the new cask ales and offer them tasters so they can sell their favourite. This also cuts down on wastage and increases profits SAMPLES - Customers are more likely to choose a new Cask ale if they are offered samples. Get your team to choose a favourite and offer that. THINK OUTSIDE THE BAR - Why not host a beer festival or even a tap takeover? Get in touch with your Inn Express representative to discuss possible opportunities for us to help increase your cask ale sales WANT MORE? - We know hand pulls can be expensive. Give us a call to see if you are eligible for a new fully funded cask ale engine. 65.95 Original Butcombe Brewery SESSION BITTER 4.0% A distinctive bitter, clean and refreshingly dry flavour. Made with only the best Maris Otter malt blended with a variety of English hops 74.95 Spitfire Shepard Neame 50L AMBER ALE Originally brewed to commemorate the 50th anniversary of the Battle of Britain, its characteristically Kentish, hoppy flavour and risque advertising campaign has made it a firm favourite with beer lovers. Harry s Heifer Church Farm Brewery Church Farm Brewery AMBER ALE Quaffable session ale with a hoppy aroma. brewed with a blend of marris otter, vienna and crystal malts, with centennial and cascade hops. INDIA Hoppy IPA brewed with citra and crystal hops. easy drinking yet full of flavour no matter what kind of day you might have had. Crisp and refreshing golden ale, with a hoppy finish. brewed with english marris otter malt and english admiral hops. IPA 74.95 Rare Breed Butcombe Brewery 74.95 Gold Butcombe Brewery Rare Breed is the result of Adam Henson s dedication to sustainable farming and a passion for characterful, artisanal beer. A bold, standout beer, one of a kind. 4.4% Made with a blend of Caramalt and Maris Otter malt and brewed using lashings of English Fuggles hops for fresh vitality and distinctly herbal, earthy notes 74.95 Master Brew 69.99 Pale Ale Shepard Neame Shepard Neame KENTISH ALE 3.7% Distinctive, mid-brown bitter ale, with all the hoppy aroma you would expect of a beer brewed in the heart of the hop country. 72.95 Church Farm Brewery 3.9% Sweet maltiness balances perfectly with the fresh pine notes provided by the hops added late in the process, to offer a light-coloured, thirst-quenching ale. Pale Ale symbol that tells you which beers also sold in Kegs. GED ALE - Look out for the 77.95 171
THE COLLEC T I ON Mellow Yellow Sadlers Otter Brewery Otter Brewery Clouded Minds Clouded Minds Golden Five Points 79.95 84.95 STOUT Dark Ale velvety and malty. Aroma of roasted malts, cocoa, dried fruits, figs. Mildly sweet & sour with amiable smoky and bitter finish. 76.95 Factory Manchester Brewing Co 4.0% Homage to the mills that made the city great and the record company that made the city dance. Straw in colour with a deep, dry bitterness and tangy, citrus-fruit aroma. Factory is a truly Mancunian Pale Ale 74.99 Railway Porter Cut Like a Buffalo INDIA 4.8% London Porter with chocolate, coffee, and caramel notes. AMERICAN An American style pale ale, brewed in Manchester! Golden in colour with citrusy, hoppy and refreshing. Five Points 4.4% Fresh, zesty, aromatic Pale Ale with Amarillo and Citra hops. Clouded Minds RYE ALE 5.5% A rich and bold beer with sweet caramel notes and a warming hint of spice. 72.95 Pale 86.95 Clout Stout Crate Brewery A delicious single hop session ale using the much celebrated Citra. Flavours include peach, grapefruit and mango in this hugely drinkable beer. 4.3% BLONDE ALE It is so pale that it can easily be mistaken for lager and it delivers a great bitter citrus flavour with lots of fizz. A cool cellar temperature will add to its refreshing qualities. Rye Crate Brewery Otter Brewery ENGLISH 4.0 % Very drinkable Pale Ale brewed with mild citrus and piney English hops. Refreshing and moreish. 79.95 75.95 Bright 79.95 99 Steps Light-medium bodied plenty of Cascade and Summit hops. Very drinkable and refreshing with a good bitter finish. 4.0% AMBER ALE Over the last 10 years the mid gravity beer has become popular with drinkers, delivering a reasonable strength with great flavour. 76.95 Luppol AMERICAN American pale ale brewed with amarillo and citra hops. A sweet mialt base is lifted by a powerful hop character. Amber SESSION BITTER 3.6% It is a beautifully light and fruity beer with good hoppy bitterness. It leaves a refreshing bitterness which prompts the next gulp. Brewed for drinking with no frills.. Sadlers Bitter 71.95 Hop Bomb PALE HONEY ALE This is an English ale with hoppy, citrus undertones balanced with bitterness and a light sweetness. It has an aroma that is packed with soft fruit notes and a clean, moreish finish. BLACK IPA 4.6% Brewed with Five different malts and five different hop varieties. Dark and delicious yet refreshing and hoppy Sadlers Peaky Blinder RUBY ALE Brewed with five types of malted barley for a full bodied, complex and bittersweet taste, combining malty caramel and fruity aroma with a soft hoppy, and spicy finish. The quintessential English mid strength ale a perfect balance of malt and subtle hops. Caledonian INDIA Radiant, Deliciously Refreshing, Deuchars IPA is a golden beer with a resh citrus taste and delicate floral finish. Edinburgh Castle Theakston Best Bitter Caledonian 79.95 Manchester Brewing Co Deuchars 79.99
OUR FLAGSHIP BEER: The fastest selling cask ale in the UK Greene King IPA is a pint people trust and recommend to friends. It s an easy drinking, session ale with a hoppy taste and aroma making it clean, crisp and moreish. That s why more cask ale drinkers prefer the taste of IPA to leading competitors, and it s the fastest selling cask ale. It s award-winning too recently picking up a prestigious 2015 Gold Monde Award! ABBOT ALE: More than a thousand years experience In Bury St. Edmunds brewing can be traced back 1,000 years. In fact, the Domesday Book records cerevisiari or ale brewers who served the Abbot in the town s Great Abbey. Inheriting their fascinating experience, our brewing process has hardly changed over hundreds of years. It takes seven days to craft the perfect pint of Abbot Ale. Brewed for longer, the ale has masses of fruit character, malty richness and a superb hop balance. An award-winning beer, Abbot Ale was recently recognised with a prestigious 2014 Monde Gold Award. OLD SPECKLED HEN: Great Britains number one premium ale Old Speckled Hen is popular with ale drinkers up and down the country and renowned for its unique character and consistent quality. The great British ale was first brewed to commemorate the 50th anniversary of the MG car factory in Abingdon, More than 35 years on, the great premium ale continues to be a finely balanced beer with a distinctive rich, malty taste and fruity aroma. OLD GOLDEN HEN: The other hen in the coup. Old Golden Hen is an award-winning light golden beer. It was recently awarded Silver at the 2014 International Beer Challenge. With a special hop from Tasmania, it has a tropical fruit note in the taste and is more refreshing than the standard Old Speckled Hen ale. 173 CRAFTING FINE ALES FROM TWO HISTORIC BREWERIES FOR OVER 200 YEARS
FINE ALES FROM ONE OF THE SOUTH WEST S LEADING BREWERIES All Otter beers have their individual flavours and aromas. We are lucky enough to be able to draw our own spring water and ferment with a unique yeast. These two ingredients, in particular, define many of the individual flavour tones of Otter beers. To this we add carefully selected ingredients and tweak different parts of the brewing process to ensure our beers are unique and individual. Finally our commitment to the environment is as strong as ever, and remains at the heart of everything we do. OTTER BITTER 3.6% ABV Otter Bitter is a golden brown ale with a well balanced malt flavour and subtle bitterness. Cyclops Guide: Bitter 4 / Sweet 4 OTTER BRIGHT 4.3% ABV Otter Bright is a golden beer with a citrus aroma. Its refreshing fruity taste is followed by a sweet and bitter aftertaste. Cyclops Guide: Bitter 2 / Sweet 3 OTTER AMBER 4.0% ABV Otter Amber has a balanced bitter flavour and hints of citrus blended with tropical fruits and spice. Cyclops Guide: Bitter 3 / Sweet 4 OTTER HEAD 5.8% ABV Otter Head is a red brown colour. It has a malt, fruit and slightly sweet flavour, with a long bittersweet aftertaste. Cyclops Guide: Bitter 3 / Sweet 4 OTTER ALE ABV Otter Ale is a mahoghany coloured ale with a malty flavour and hints of fruit. Cyclops Guide: Bitter 3 / Sweet 3 POINT OF SALE A huge range of point of sale material is available including: Pump clips Bar Runners and Towels Glasses and Drip Mats CONTACT: For more information about our range of cask ales and point of sale call us on 01404 891 285 or visit www.otterbrewery.com
THE COLLEC T I ON Best Bitter Citra Black Sheep Brewery The ultimate session beer - a light, clean drinking and moreish pint with plenty of peppery hop. Doombar Sharps Atlantic is a deep golden colour. The aroma of Pale Ale is a blend of stunning citrus notes, juicy tropical fruits The flavour has a delicate sweetness with fruity succulence. The finish is sweet and dry and lingering with hop zest. 87.45 4.0% AMBER ALE Aroma of resinous hop, sweet malt and delicate roasted notes. The mouth feel is a balanced, complex blend of succulent dried fruit, lightly roasted malt and a subtle yet assertive bitterness. The finish is dry and refreshing. AVAILABLE IN 18G KILDERKIN Trelawny 74.95 6X Sharps Sea Fury is exceptional, offering substance and depth of flavour without compromising balance and drinkability. An aroma of inviting roasted and dark berry notes gives way to sumptuous, fruity, malty flavour and a moreish hop finish. 83.95 St Austell CORNISH Pale Amber colour with aromas of Orange Zest, Tropical Fruit and a taste of Fresh Orange, Grapefruit 92.95 Bath Ales INDIA 3.6% We consider Henry s IPA to be one of the best; with an ABV of 3.6% it s a light bronze ale with delicate malt aromas. Our IPA is an easy drinking session ale with cereal notes and a lingering finish; just perfect. 62.95 84.95 Gem Wadworths AMBER ALE For many ale drinkers, 6X is the only option, so if you ve never tried it, don t wait any longer. Full bodied and distinctive, it s a strong premium ale 89.95 Tribute IPA Wadworths 84.95 Sea Fury INDIA Proper Job is an authentic IPA brewed with Cornish spring water and a single malt made from Cornish grown Maris Otter Pale barley St Austell The unique and harmonious blend of English and South Australian hops gives Trelawny a distinctive character of the old and new world Proper Job St Austell Chestnut coloured ale. Rich malt, toffee flavour with a balanced bitter finish. This traditional English Best Bitter goes great with Roast Pork. 84.95 Atlantic Sharps Byatts Brewery Golden Ale. Initial malt sweetness. Crisp, fresh and hoppy with a rounded bitterness. 91.95 99.95 Brewhouse Best Byatts Brewery BLONDE ALE A light, refreshing blonde ale with the depth of flavour you expect from Taylor s beers. 95.95 Pheonix Gold 5.2% Strong Golden Ale. Citrus, vanilla and lemongrass notes. Powerful and hoppy. Smooth and refreshing. Timothy Taylor Quintessentially English beer, brewed with skill and passion using floor-malted Maris Otter barley and Goldings hops from Kent. Gem contains wheat and barley malt. 106.57 76.95 Knowle Spring INDIA A well-balanced, genuine Yorkshire Bitter, with a full measure of maltiness and hoppy aroma Boltmaker is first choice for the discerning drinker on both sides of the Pennines. Timothy Taylor 4.3% A classic pale ale with a complex citrus and hoppy aroma. It has won more awards than any other beer, winning both CAMRA s Champion Beer of Britain and the Brewing Industry Challenge Cup four times. Byatts Brewery 84.95 Boltmaker Timothy Taylor Regal Blonde The aroma is dominated by characteristic citrus notes. Hops and fruit on the nose are balanced by malt and a bitter base leading to a dry hoppy finish with soft fruit flavours. AVAILABLE IN 18G KILDERKIN Landlord Oakham Ales A light gold, refreshing beer with grapefruit, lychee and gooseberry aromas leading to a dry bitter finish. 79.99 JHB Oakham Ales 74.95
THE COLLEC T I ON Hook Norton A very pale, crisp beer, with a hoppy character. A fruity aroma and a pleasant, light taste. 89.95 Hops n Honey Skinners HONEY ALE Floral beneath a delicate, spicy tangerine scent with a touch of toffee. And its bittersweet finish is great for game, sausages or a chocolate fudge sundae. 73.95 Pedigree Marstons AMBER ALE 87.95 Hooky Gold RUBY ALE 4.6% A beautifully balanced beer, fruity by nature, with a well-rounded body and the suggestive echo of Crystal Malt. 75.95 98.49 65.95 Hook Norton 3.5% A subtly balanced, golden bitter, hoppy to the nose, malty on the palate - the classic session beer, eminently drinkable. 3.4% Amber in colour with a good fruit, hop, and malt nose. The initial taste of malt and well-hopped bitterness dissolves into a bitter-sweet and fruity finish. RUBY ALE Brewed with naturally accredited mineral water, Bombardier has a rich, tempting aroma of peppery hops and raisins, while the palate is dominated by more dark fruit, juicy malt and tangy hops. Bang On! Old Hooky Hook Norton Brakespear Charles Wells 89.95 Lushingtons Skinners CORNISH Bursting with fruit, within its bittersweet scent you ll pick up lime and mangoes with a little lychee. And its creamy texture contains a slight strawberry finish. Enjoy with white meats, fish or a 99. Hooky 76.95 79.95 Bombardier 3.6% INDIA Copper coloured beer with a citrus, sweet and grassy nose. It s has a dryish bitterness on the palate and is light, crisp and sharp. A firm favourite with Bedfordians and surrounding counties! A light golden colour, subtle tropical fruit notes and a deliciously smooth finish. Bitter Charles Wells Morland 82.95 PREMIUM ALE Warming, malty and fruity. Pale and amber malts contribute to a mouth-filling and satisfying Horlicks and biscuity maltiness. Wells Eagle Old Golden Hen 4.0% Copper-coloured, with a light malty aroma, a floral, even cedar taste, and a sharp tang of bitter grapefruit, this is an ale that has the strength of character to take on tasty dishes like stews, hard cheeses and meat-packed pasties. Greene King Toffee and malt combine with bitterness on the back of the tongue to give a balanced sweetness. 73.95 Skinners Morland INDIA 3.6% Fresh dry hop and herbal character mix. The use of crystal malt in the grist gives a satisfying toffee/caramel note and the addition of a little black malt adds just enough astringency to give a clean dry finish. Betty Stogs Abbot Ale Old Speckled Hen Greene King 103.99 65.95 79.95 Hobgoblin A fascinating aroma, with a palate of biscuity malt, spicy hops and light fruitiness. It was renamed in a staff competition back in George Peard s day. 99.95 Wychwood RUBY ALE A full bodied ruby beer that delivers a delicious chocolate toffee malt flavour, balanced with a moderate bitterness and an overall fruity, mischievous character. 109.99 65.95 IPA PREMIUM ALE London Pride is unmistakably London s beer. With its well-rounded flavour and rich history, everything about this authentic, characterful beer binds it to our capital city and the people who love it. BLONDE ALE Platinum Blonde bitter. Citrus and pine nose, with a dry, crisp and hoppy taste. Golden bitter; Light floral hop nose; Refreshing, crisp dry flavour. Fullers Backyard Brewhouse Backyard Brewhouse London Pride Blonde Bitter
2. STORAGE 1. ORDERING Cask conditioned beer must be stored in a temperature controlled cellar at between 11 C and 13 C (52-55 F), ideally at 12 C (54 F). Why? Beer needs to be at the right temperature to condition correctly. Too warm and it becomes over-conditioned, too cold and it lacks condition which may even cause a chill haze. Ordering the correct size of cask and aim to sell it within 3 days. Why? If the cask is left for more than three days, the beer will start to taste dull and tired, so people will buy less of it and you ll make less from it. You ll also get a reputation for selling tired beer, which no one wants. Ask your Inn Express account manager for a list of what beers are available in both Kilderkin (16 or 18 Gallon) or Pins (4.5 Gallon) 7. SERVING 6. SAMPLING 3. STILLAGING All casks should be firmly scotched on delivery and stillaged level for at least 3 days before sale. If some casks have to be stillaged later, roll them before stillaging. Cask conditioned beers will normally drop bright within 48-72 hours. Why? Level stillaging creates a gas pocket directly beneath the shive, and encourages good venting when soft, porous pegs are inserted. As the sediment drops, it falls safely into the belly of the cask, away from the tapping point. If the cask is stillaged on a forward tilt, the gas pocket will be at the back of the cask, so beer and not carbon dioxide gas will be pushed through the soft porous tap. And the sediment will collect directly behind the tapping point, so there will be several pints of soft, cloudy liquid to be extracted before you get to the beer. 8. TILTING (STOOG) Gently tilt the cask when its between 1/2 and 2/3 full, either by raising the back or lowering the front, whichever is easiest. About 3 inches either way should be sufficient. Why? Tilting the cask too far or too quickly could disturb the sediment, risking hazy beer. 4. PEGGING & VENTING All casks should be vented with a soft porous peg 2-6 hours after delivery. Check the cask frequently and change the peg if it becomes blocked. When strong fermentation has finished, insert a hard, nonporous peg. Remove that peg before serving and replace it when you re closed. Why? Pegging and venting will bring the beer to its ideal condition for the customer. It also helps with the clarification process and, once the beer is on sale, it will help maintain the right amount of carbon dioxide in the beer. 9. CLEANING Clean beer lines and equipment every 5 days, using the equipment and methods recommended by your Inn express account Manager or contact the brand owner/brewery direct for their recommendations Why? One of the most important factors in consistently high quality cask beer is the cleanliness of the dispense equipment. As well as harming the taste and clarity of the beer, dirty systems can cause malfunctioning and uncontrollable fobbing. 5. TAPG Tap all casks 24-48 hours before they go on sale. Always use a clean tap. Why? This eliminates the opportunity for micro-organisms to spoil the beer. 10. DON T COMPROMISE Follow our tips and you ll get a perfect pint of cask ale. Why? Our tips are based on years of brewers and licensees experience on consistently serving the best pint. To keep on serving your customers great beer use our 10 step process. Inn Express top 10 tips for keeping cask ale Once on sale, the beer is exposed to air which causes rapid deterioration. So empty casks as soon as possible, ideally within 3 days. Why? Air drawn into the cask causes oxidation, which spoils the beer. If the cask is not emptied within 3 days, the customer will notice the beer is spoiled. Sample beers for clarity, aroma and taste after tapping and each day before serving. Always sample from the cask before connecting the beer lines. Why? Pulling through to the bar wastes beer and if the beer isn t ready, the customer notices. 177
Taylor s taste is achieved by only using the finest natural ingredients, taking pride in the brewing process and allowing plenty of time for the ales to ferment and mature. Buy 1 x 9g Knowle Spring Blonde The new easy-drinking yet complex beer that appeals to those who prefer a lighter, refreshing style but still want the depth of flavour that Taylor s beers deliver. and 1 x 9g of either... KNOWLE SPRING BLONDE ABV or Knowle Spring Blonde* and get 70cl Smirnoff Vodka Free! *Includes additional POS kit. Free permanent POS available. Contact Alex Pegler on alexp@timtaylors.co.uk or 07717 711997 All for that taste of Taylor s
PERMANENT SUMMER WINTER DOOM BAR EXCEPTIONAL AMBER ALE 4% One year after the Sharp s story started in 1994, Sharp s brewers took two of their existing beers, the light hoppy Cornish Coaster and the dark and malty Sharp s Own and blended them to create a perfectly balanced and moreish beer. Doom Bar was named after a notorious sandbank where the river Camel meets the Atlantic Ocean on Cornwall s rugged north coast. Aroma: Spicy resinous hop, sweet roasted malts. Taste: Balanced, succulent dried fruit, lightly roasted malts. Finish: Moreish, subtle bitterness. ATLANTIC EXCEPTIONAL Inspired by the Atlantic ocean off the north coast of Cornwall, Atlantic Pale Ale is brewed with new world hops for a fruity, citrus flavour and two types of malt for a delicate sweetness. Where some pale ales are overpowering, Atlantic is balanced, moreish and beautifully refreshing. Aroma: Citrus, tropical fruits, fresh hops, candy floss. Taste: Delicate sweetness, fruity, balanced. Finish: Clean, hoppy linger. SEA FURY EXCEPTIONAL SPECIAL ALE 5% Sea Fury is an exceptional example of the Special Bitter beer style offering substance and depth of flavour without compromising balance and drinkability. Sea Fury takes its inspiration from the stormy Atlantic seas that crash into the rugged Cornish coast during the long, dark winter. Brewed in Rock, North Cornwall using English malted barley and whole hop flowers for aroma. Aroma: Inviting roasted and dark berry notes. Taste: Sumptuous, full malt and berry fruit. Finish: Moreish and pleasing hop. Brussels Beer Challenge Bronze 2015 People s Choice Award Gold 2016 Brussels Beer Challenge Gold 2015 Gold at the World Beer Awards 2016 International Beer Challenge Siver 2016 179
62.99 75.04 69.70 85.99
OVER 100 YEARS OF BREWING. Founded in 1900 by Nathaniel Sadler, the award winning Windsor Castle Brewery is situated in the heart of England s famous and industrial Black Country. The popularity of Sadler s incomparable ales led to the brewery supplying numerous public houses throughout the Midlands. The Brewery was very much a family run business and this is still its strength today. It has earned a strong following with many loyal Sadler s drinkers throughout the Black Country. Hop Bomb Mellow Yellow Peaky Blinder Mud City Original Stout An American pale ale brewed with Amarillo and Citra hops. A sweet A pale honey ale, the powerful hop character is balanced with a sweet Brewed with five different malts and five different hop varieties. Dark and Brewed with raw cocoa, vanilla pods, flaked oats, wheat and a blend malt base is lifted by a powerful hop character. smooth honey finish. Perfect for parties. delicious, yet refreshing and hoppy. of beautifully dark malts. A roasty, nutty smell with a sweet, rich, smooth coffee taste. A classic brew. ABV Indian Pale Ale ABV Indian Pale Ale ABV 4.6% Black IPA ABV 4.3% Stout tr kegs also available Winter_Advert.indd 1 29/07/2016 13:41:35 GREAT OFFERS FROM HOOK NORTON BREWERY Buy two different Hooky beers and get a bottle of Smirnoff or Gordons FREE! Add any third Hooky beer and get two bottles FREE! BREWED IN THE SHIRE TO CELEBRATE OUR SHIRES A CRAFTY TRIO OF UK HOPS JESTER, CHINOOK & CASCADE FROM HEAD TO HOOF, TAIL TO MANE LONG MAY THEY REMAIN Brewery Lane, Hook Norton, Banbury, Oxon, OX15 5NY www.hooky.co.uk Terms and conditions are: Offer applies to 9 gallon firkins. Order must include two different beers. Smirnoff and Gordons are 70cl. Offer available in May and June only 181