Healthy Ageing in Asia Megatrends and Opportunities in Packaged Foods Seow Chin Juen Research Analyst (Food and Nutrition) Euromonitor Singapore
ABOUT EUROMONITOR INTERNATIONAL 2 Network and Coverage
ABOUT EUROMONITOR INTERNATIONAL 3 Research Expertise Consumer Products Alcoholic Drinks Apparel Automotive Beauty and Personal Care Consumer Appliances Consumer Electronics Consumer Health Eyewear Fresh Food Health and Wellness Home and Garden Home Care Hot Drinks Luxury Goods Ethical Labels Nutrition Packaged Food Personal Accessories Pet Care Soft Drinks Tissue and Hygiene Tobacco Toys and Games Services Consumer Finance Consumer Foodservice Institutional Channels Retailing Travel Supply Ingredients Packaging Economies Business Dynamics Cities Economy, Finance and Trade Industrial Consumers Digital Consumer Households Income and Expenditure Lifestyles Population
HEALTHY AGEING IN ASIA 4 Coverage 12 Countries China Hong Kong Indonesia India Japan Malaysia Philippines Singapore South Korea Taiwan Thailand Vietnam
5 OVERVIEW Megatrends Population demographics Impact of Healthy Living on Food Future Opportunities Cardiovascular Health Bone and Joint Health
HEALTHY AGEING IN ASIA 6 8 Global Megatrends are Shaping our World Today
HEALTHY AGEING IN ASIA 7 Healthy Living impacts all categories and geographies in food Healthy Living Premiumisation Ethical Living Experience More Shopping Reinvented Shifting Market Frontiers Middle Class Retreat Connected Consumers
HEALTHY AGEING IN ASIA 8 Healthy Living is driven by social and cultural factors
Population Demographics
POPULATION CHANGE 10 7 Countries in Asia are Aged Economies Median Age 55 Ageing Economies 50 45 40 35 Young Economies 30 25 20 Japan Singapore South Korea Taiwan Hong Kong, China Thailand China Vietnam Malaysia Indonesia India Philippines 2018 2030
POPULATION CHANGE 11 At least 1 in 4 will be Elderly in the Aged Economies 60% 50% 40% 30% 20% 10% Percentage of Population aged above 65 0% Japan Hong Kong, China South Korea Singapore Taiwan Thailand China Vietnam Malaysia India Indonesia Philippines % of Total Population > 65 in 2018 % of Total Population > 65 in 2030
POPULATION CHANGE 12 China and India to be the largest silver markets in Asia in 2030 450 400 350 300 250 200 150 100 50 0 Population Aged above 65 China India Japan Indonesia Thailand Vietnam Singapore Philippines Taiwan Malaysia Hong Kong, China Population > 65 in 2018 (Millions) Population > 65 in 2030 (Millions) South Korea
Impact of Healthy Living on Food
IMPACT OF HEALTHY LIVING ON FOOD 14 Healthy Living Influences Consumer Behaviour Functional Fuel Mindful Indulgence Self Education Free From and Clean Label
FUNCTIONAL FUEL HEALTHY AGEING IN ASIA Functional Fuel Is Critical for the Elderly 15 Functional Fuel Bone and Joint Health Cardiovascular Health Calcium Vitamin D Omega 3 Omega 3 Monounsaturated Fats Beta Glucans
$215billion USD Packaged food sales with health positioning (2017) $307billion USD Forecasted packaged food sales with health positioning (2022) 9% CAGR of packaged food sales in Asia (2017-2022)
FUNCTIONAL FUEL 17 Cardiovascular Health has Better Growth Opportunities 2,500 2,000 Packaged Food Sales by Prime Positioning (Asia, 2022, USD Millions) 4% 1,500 1,000 500 0 8% Bone and Joint Health 17% 5% Cardiovascular Health Young Economies Ageing Economies
Future Opportunities Bone and Joint Health
BONE AND JOINT HEALTH 19 Bone and Joint Nutrients Continue to be Supplied Via Milk 1800 1600 1400 1200 1000 800 600 400 200 Sales by Food Categories (Asia, USD Millions) 0 Drinking Milk Powder Milk Functional Fortified Bread Functional Fortified Chocolate Confectionery 2017 2022 Yoghurt and Sour Milk Products
BONE AND JOINT HEALTH 20 18 16 14 12 10 8 6 4 2 Bone and Joint Health Targeted Products Sell Best in Taiwan Retail Value Sales by Country (Per Capita, USD) 0 Taiwan Hong Kong, China Singapore South Korea Malaysia Japan Thailand Vietnam Indonesia Philippines 2017 2022
BONE AND JOINT HEALTH 21 Animal Origin Milk has the Highest Growth Potential in Asia Future Potential by Category in Asia Asia Pacific Milk Asia Pacific Powder Milk Asia Pacific Milk Alternative Historic 2017 Market Potential Unmet Potential
BONE AND JOINT HEALTH 23 Innovation in Bone and Joint Health Young Economies High in Calcium Malaysia, 2018 Rich in Omega 3 Vietnam, 2018 High in Calcium Vietnam, 2018 Ageing Economies Targeted at Seniors Thailand, 2017 Lower in Calories Singapore, 2017 Lower in Calories South Korea, 2017 Source: CP Meiji, Tesco Malaysia, Individual companies
Future Opportunities Cardiovascular Health
CARDIOVASCULAR HEALTH 25 Reduced Salt Positioning to Continue Dominating Heart Health 1,200 1,000 800 600 400 200 Sales by Food Categories (Asia, USD Millions) 0 Reduced Salt Sauces, Dressings and Condiments Reduced Salt Shelf Stable Meat, Seafood, Fruit and Vegetables Reduced Salt Savoury Snacks Functional Fortified Margarine and Spreads Functional Fortified Milk 2017 2022
CARDIOVASCULAR HEALTH 26 Packaged Foods Targeted at Heart Health Sell Best in Japan 9 8 7 6 5 4 3 2 1 0 Retail Value Sales by Country (Per Capita, USD) Japan South Korea Taiwan Singapore Malaysia Philippines 2017 2022
CARDIOVASCULAR HEALTH 27 Rising Preference for Convenience Drives Reduced Salt Positioning Future Potential by Category in Asia Asia Pacific Processed Meat and Seafood Asia Pacific Sauces, Dressings, Condiments Asia Pacific Asia Pacific Savoury Snacks Processed Fruit and Vegetables Historic 2017 Market Potential Unmet Potential
CARDIOVASCULAR HEALTH 28 Innovation efforts are strong for salty snacks Production methods Healthier ingredients Baked with 50% less fat Thailand Rich in Omega 3 Thailand Contains healthier sea salt Singapore Whole grains infused Taiwan Image Sources: Tesco Lotus, Pressreader, Fairprice Online, Frito Lay
CARDIOVASCULAR HEALTH 29 Oats are entering diverse food categories Drinks Snacks Image Sources: Redmart, JG Summit Holdings, Tesco Malaysia Online
HEALTHY AGEING IN ASIA 30 Key Takeaways Healthy Living is the main innovation driver Healthy Ageing involves nutrition and more More growth prospects in ageing economies Food is preventive medicine Speed of ageing to increase Dairy and Savoury Snacks see the most innovation
Thank you for listening Seow Chin Juen Research Analyst (Food and Nutrition) Chinjuen.seow@Euromonitor.com www.facebook.com/euromonitorinternational @Euromonitor Euromonitor International Market Research Group