Gabriel Meffre, in the Rhône Valley PARIS. Côte Rôtie. Saint-Joseph. Crozes-Hermitage VALENCE MONTÉLIMAR. Plan de Dieu ORANGE. Gigondas Vacqueyras

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Gabriel Meffre, in the Rhône Valley Côte Rôtie PARIS Saint-Joseph Crozes-Hermitage VALENCE MONTÉLIMAR Plan de Dieu ORANGE Gigondas Vacqueyras NÎMES Lirac Tavel Châteauneuf-du-Pape CARPENTRAS Ventoux AVIGNON CAVAILLON Costières de Nîmes Luberon

Gabriel Meffre, at a glance

An epic debut In 1930, our story begins A charismatic man and an undeniable visionary of his time, Gabriel Meffre acquires his first vineyards in Gigondas. In a few short years, he becomes one of the leading AOC (Appellation d Origine Contrôlée) owners in France. In 1936, Mr Meffre established Maison Gabriel Meffre and in the 1950s acquired a large portion of what is now the Plan de Dieu AOC. Over the years Maison Gabriel Meffre continued to pursue its development, its quest for quality and innovation, while uniting men and women who share a common passion for great wine. Our roots It s in the heart of the Southern Rhône Valley, in Gigondas, that our winery established its roots. At the foot of the majestic Dentelles de Montmirail mountains and not far from the Mont Ventoux, or Giant of Provence, lie the exceptional crus of our region. Our Philosophy... At Maison Gabriel Meffre we firmly believe that a sound environmental policy preserves true identity and guarantees a vineyard s sustainability. Over time, we have developed know-how and experience in winemaking which translates into a deep respect of the environment, from terroir to vineyard management according to the principles of Sustainable Agriculture. Our Know-how... To produce a fine wine, one requires vision as well as great skill in harnessing the elements involved in its production. For this reason our winemakers have a deep knowledge of the terroirs, the soils and the grape varieties and combine this experience to bring forth the purest expression in the wines. This dedication to quality has allowed us to obtain the following international quality certifications: BRC, AFAQ 26000, IFS, HACCP.

SIGNATURE Gabriel Meffre

Diversity of the terroirs Since the very beginning, Gabriel Meffre drew inspiration from the distinctive terroirs of the Rhône Valley to influence his wine styles. Today as a tribute to him, we created a range of 9 different Appellations from both the Northern and Southern Rhône regions called Signature from Gabriel Meffre. Delicious and savoury from day one: this is the commitment of our wines. For each appellation, and in keeping with the characteristics of the vintage, our know-how is recognisable through our experienced blending of «terroirs» and grape varieties and through our careful maturing, favouring purity of fruit and silkyness of texture. These wines are enjoyable in their first year after bottling, the crus also have good aging potential. All of the Gabriel Meffre s Signature wines are named after the Patron Saints of the village or historical leaders that have positively influenced these townships. the Plan de Dieu story Born in the neighbouring village of Séguret, Gabriel Meffre grew up near the Plan de Dieu area. He was convinced that due to its proximity and similarity to the Châteauneuf-du-Pape vineyards, the rocky Plan de Dieu plains would produce fabulous wines, as well. He set about buying up this land and painstakingly clearing the area to plant his vines. Success was not long in coming; from this alluvial soil, a vineyard flourished producing elegant, powerful, generous wines that are rich in colour and flavour. Vintage after vintage, the exceptional quality of this terroir was confirmed. The official recognition came in 2005 and Plan de Dieu was upgraded to AOC Côtes du Rhône Villages classification. Gigondas Vacqueyras Châteauneuf-du-Pape Côtes du Rhône Villages Plan de Dieu Côtes du Rhône (red & white - organic red) Tavel Ventoux Saint-Joseph Crozes-Hermitage

Gabriel Meffre Signature range Southern Rhône Valley Appellations Gigondas Vacqueyras Châteauneuf-du-Pape Côtes du Rhône Villages Plan de Dieu Tavel Northern Rhône Valley Appellations Regional Wines Saint-Joseph Crozes-Hermitage Côtes du Rhône (red & white - organic red) Ventoux

A bit of history All of the Gabriel Meffre s Signature wines are named after the Patron Saints of the village or historical leaders that have positively influenced these townships. Gigondas «Sainte Catherine» It was in homage to Catherine of Alexandria, a 4th century poet and philosopher, that the church of Gigondas took the name of Sainte Catherine. The mysterious and perhaps even legendary story of Catherine is above all that of a courageous woman who defied the authority of the Roman emperor to defend her beliefs. Vacqueyras «Saint Barthélémy» Standing guard at the top of the village, the church of Vacqueyras was altered and extended several times between the 13th and the 17th century. The apostle Bartholomew, better known by the name Nathaniel, went to India and the Far East to evangelize the people. Strength and character are the qualities represented by the name of this cuvée. Châteauneuf-du-Pape «Saint Théodoric» The Roman chapel in the village of Châteauneuf-du-Pape is named after Saint Theodoric, a priest from Antakya killed as a martyr by the Romans for refusing to renounce his faith. It is the oldest monument in the village, as proved by the frescos dating back to the 10th-11th century which decorate its walls. Saint Theodoric has always been an emblematic figure of the village and is celebrated by the villagers for whom he was the patron saint until 1892. Today, the Chapel hosts many art exhibitions throughout the year. Plan de Dieu «Saint-Mapalis» Saint Mappalicus is the patron saint of the town of Jonquières and is also the name of its church. Mappalicus lived in Carthage and was killed as a martyr in 250 under the orders of the Emperor Decius. The town of Jonquières, situated at the heart of the region where the Plan de Dieu appellation is cultivated, chose this protector on the basis of a document recounting the Bishop of Orange s visit to the town, during which he paid homage to the saint whose relics were venerated in the village. Ventoux «Saint Pétrarque» The young Francesco Petrarca (Petrarch in English) arrived in the capital of the Comtat Venaissin in 1312 at the age of 8. During his time in Carpentras, he devoted himself to learning. His great culture and quick mind made him a favourite in the Royal courts of France and Italy. He lived for a long time in Fontaine de Vaucluse and was a fan of wine since he wrote: «There I made two gardens that please me wonderfully... one of these gardens is made for study... The other lies nearer my house, of an aspect less severe, and is devoted to Bacchus.

Tavel «Saint Ferréol» Saint Ferreolus was the 5th bishop of Uzès in the Gard region of France. He was a gifted orator and accepted to use this talent for other religious communities, showing kindness and tolerance towards them. Such an attitude was rare at the time and aroused suspicion and he exiled to Paris by the Frankish King Childebert. It was only three years later that he would be able to return to his region, once Childebert had been convinced of his good faith. Today, in the heart of the village of Tavel, a little chapel bears his name. Our Tavel cuvée, full of harmony and finesse, pays tribute to him. Côtes-du-Rhône «Saint Vincent» Born during the 3rd century in Spain, Saint Vincent has been considered as the patron saint of winegrowers ever since the Frankish King Childebert brought back his tunic from Saragossa, the Spanish town of which he was Deacon. Several reasons can explain this choice, the simplest being the presence of the French word for wine ( vin ) in his name. And given that Vincent means triumphant in Latin, the choice of this name for our wine needs no further explanation! Côtes-du-Rhône «Saint François» - Organic red - Known as the patron saint of the environment, John Paul II said that St. Francis love and care for creation was a challenge and a reminder «not to behave like dissident predators where nature is concerned, but to assume responsibility for it, taking all care so that everything stays healthy and integrated, so as to offer a welcoming and friendly environment even to those who succeed us.» Saint-Joseph «Saint Etienne» Saint Etienne (Saint Stephen in English) was described as a «man of good reputation, saintly spirit and wisdom» and was the deacon charged with assisting the apostles. Falsely accused of blasphemy, he was stoned to death in front of Saul (who later became Saint Paul) and was declared the first martyr of Christianity. His name, which means crowned, is at the origin of the names of the French towns of Saint Etienne but also Saint Estève and Saint Estèphe. We have chosen this name for our vintage in reference to the village of Saint Etienne de Valoux, situated in the region where the Saint-Joseph appellation is cultivated. Crozes-Hermitage «Saint Pierre» Saint Peter, whose name was in fact Simon and who Jesus Christ called Kepha ( rock in Aramaic), is the most well known of all the apostles and is considered as the first Pope. At Serves-sur-Rhône, a village in the region where the Crozes-Hermitage appellation is cultivated, Saint Peter s Tower, also called Saint Peter s Chapel, proudly overlooks the village from its fortified vantage point. Dating back to the 4th century it is one of the region s oldest monuments. Like this chapel, our Crozes- Hermitage stands out in the range thanks to its full-bodied and spicy character.

Châteauneuf-de-Pape Saint Théodoric Wine Spectator Magazine 92 Gigondas Sainte Catherine Wine Spectator Magazine 90 Vacqueyras Saint Barthélemy Wine Spectator Magazine 91 PRESS and awards Gigondas Sainte Catherine Wine Advocate 92 Vacqueyras Saint Barthélemy Wine Advocate 90 Châteauneuf-du-Pape Saint Théodoric Wine Advocate 90 Côtes du Rhône Saint Vincent Wine Advocate 90 Gigondas Sainte Catherine JancisRobonson.com 17.5/20 Vacqueyras Saint Barthélemy JancisRobonson.com 16.5/20 Châteauneuf-du-Pape Saint Théodoric JancisRobonson.com 16.5/20 Châteauneuf-de-Pape Saint Théodoric Gigondas Sainte Catherine Crozes Hermitage Saint Pierre Decanter Magazine Gigondas Sainte Catherine Vinous - Josh Raynolds 93 Châteauneuf-de-Pape Saint Théodoric Vinous - Josh Raynolds 92 Vacqueyras Saint Barthélemy Vinous - Josh Raynolds 92 Côtes du Rhône Saint Vincent Wine Enthusiast Magazine 90 Plan de Dieu Saint Mapalis Wine Enthusiast Magazine 90 Châteauneuf-du-Pape Saint Théodoric Wine Enthusiast Magazine 90 IWSC INTERNATIONAL WINE AND SPIRIT COMPETITION St Barthélemy Vacqueyras - Silver «Best in Class» St Théodoric Châteauneuf-du-Pape - Silver Ste Catherine Gigondas - Silver St Mapalis Plan de Dieu - Bronze DECANTER Ste Catherine Gigondas - Gold St Mapalis Plan de Dieu - Bronze St Théodoric Châteauneuf-du-Pape - Bronze IWC WORLD WINE AWARDS INTERNATIONAL WINE CHALLENGE Ste Catherine Gigondas - Silver St Barthélémy Vacqueyras - Silver St Théodoric Châteauneuf-du-Pape - Silver St Mapalis Plan de Dieu - Silver

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