BROTTE Key data global
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1 BROTTE
2 BROTTE Key data global More than bottles in 2015 A large choice of 22 quality wines from the Rhône Valley, offering the best AOPs (crus & Villages) and Côtes du Rhône. More than 10 wines > 90 Robert Parker Turn over 60% France ; 40% Export MAT Volume June 2016 versus 2015 : +50% Key markets 2015 : - France: 63% - Europe : 16% (Belgium, Denmark, Ireland, Ukraine, Poland ) - USA : 9% - Canada : 3% - China : 4% - Rest of the world : 5% BROTTE Wine Museum in Châteauneuf-du-Pape welcomes visitors per year, including 40% from abroad. A presence in the touristic guides of reference (Guide Michelin, Guide du Routard, Hachette Tourisme, Lonely Planet, Guide Balado, Petit Futé ), Trip Advisor etc
3 BROTTE A Family s Expertise in Wine Growing and Wine Making, in Châteauneuf-du-Pape o Since 1931, 5 Brotte generations o A grand family of wine growers and wine makers of Châteauneuf-du-Pape o Owner of estates in Châteauneuf-du- Pape, Cairanne and Laudun o Committed to sustainable growth o Visionary: pioniers for bottling, exporting o Values of discretion, loyalty and respect Premium Quality Wines Choice TOP END AND MIDDLE RANGE Crus & Villages : For amateurs of fine wines and food Premium on trade and liquor stores, «Travel retail» o Among the quality leaders for the appellations of Châteauneuf-du-Pape and Southern Rhône Valley : 10 wines > 90/100 Robert Parker («outstanding») o The Grenache, favourite grape variety o Respect of «terroirs», family selection of grapes and wines, precise and tailor made know how in wine making, maturing o Estates labled Terra Vitis since 2014 (French label of reference) ENTRY RANGE Côtes du Rhône: For drinkers of quality & accessible wines On trade, liquor stores
4 Recognition from Expert Tasters: Robert Parker, Wine Spectator, Guide Hachette, Gault & Millau, Bettane+Desseauve, Jancis Robinson From International Awards Jurys: IWC, IWSC, Decanter
5 Positioning Family s Selection of the Grenache- grapes and wines : Maturity, concentration, freshness, fine tannins The Southern Rhône Valley, a climate revealing the best of Grenache : heat and high sun exposure The Authentic and Full Character of the Rhône Valley Grenache. - Pure Fruit, Richness, Grand Elegance- The Grenache : The Richness of Fruits (black and red berries, gourmet notes of jams, spices) Complementary varieties to sublimate the Grenache (Syrah & freshness, Mourvèdre & structure ) Maturation mainly in the House 100 year old large oak casks, to reveal unctuosity and elegance PREMIUM PRICE POSITIONING ON ALL PRICE SEGMENTS
6 New Key visual BROTTE October 2016 Roots and Family «The Best» of Grenache Benefit : Fruit Richness & Elegance Premium Quality
7 BROTTE Wines
8 NEW BROTTE PRESENTATION All Wines Objectives Increase premiumness and brand strength Communicate on wines Actions New neck label with vintage and brand December 2016 Glass engraved arms kept for Châteauneuf-du-Pape only New square neck for our Bourgogne type bottle (Exception : Lighter bottle for Esprit Barville Rosé and White) Since 2016 Back label with consumer and legal information Since 2016
9 NEW BROTTE BACK LABELS All wines Standard label example red white 1931 Family Wine style rosé
10 BROTTE Brand Côtes du Rhône NEW BROTTE PRESENTATION Essentials Date : December 2016 Branded neck label: Brand & Vintage Labels : - Cuvée name and AOP forefront, with a name and typography related to the refering estate - Highlight on Maison BROTTE
11 BROTTE LIMITED EDITIONS House Icons Brotte estates wines, in limited quantities: Domaine Barville Châteauneuf-du-Pape, Domaine Grosset Cairanne, Château de Bord Côtes du Rhône Villages Laudun & Châteauneuf-du-Pape «Single Vineyard» cuvées: Secret Barville, Domaine Barville Roussanne, Château de Bord. CHÂTEAUNEU F- DU-PAPE CRU CÔTES DU RHÔNE VILLAGES CAIRANNE (Cru en 2016) CÔTES DU RHÔNE VILLAGES LAUDUN Target Parker Target Parker Target 92 Parker Target 90/91 Parker Mill. 2015: Mill. 2015: 91 Mill : 93 Mill. 2014: 91 Mill. 2013: 89 Mill. 2015: Mill. 2014: Vint. 2014: Vint. 2014: RSP: 45 (Winery France) RSP: 39 (Winery France) RSP: 40 (Winery France) RSP: 28,70 (Winery France), 31,80 (USA) RSP: 11 (Winery France), 16,35 (USA) RSP: 9,50 (Winery France), 14,50 (USA)
12 BROTTE ESSENTIALS House references Wines reflecting the expertise of BROTTE family, with similar aromatic style to the estates wines New presentation & 2 new wines 1 er Quarter 2017 : CREATION GROSSET Cairanne, BORD ELEGANCE Village Laudun white CHÂTEAUNEU F- DU-PAPE CRU CÔTES DU RHÔNE VILLAGES CAIRANNE (Cru en 2016) CÔTES DU RHÔNE VILLAGES LAUDUN CÔTES DU RHÔNE NEW NEW Target Parker Target Parker NEW Mill : 90 Mill.2015: Mill : 92 Vint.2014: Richness and Unctuosity of Grenache RSP : 22,60 (Winery France), 27,25 red, 24,55 white (USA) Generosity and Full-body of Grenache RSP: 9,50 (Winery France), 14,53 (USA) Freshness and Elegance of Grenache RSP: 8,60 (Winery France), 13,60 (USA) Fruit and Smoothness of Grenache RSP: 6,90 (Wnery France), 11,80 (USA)
13 BROTTE SIGNATURES House Selections A complementary choice of reknown AOPs Neck label as of 1 er Quarter 2017 Vint. 2014: Vint. 2014: 88 Vint. 2014: 89 Vint. 2015: 90 Vint. 2012: Guide Hachette des Vins Sélection Vint. 2014:
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