Norwegian market Report 2018 1 Market Data Xxx, Date, Wines of, Xxx
2 This marked report is based on the numbers given by stately organizations in Norway with facts available at the time written. German white wines sales have been stabile with only a short decrease during this last five years. is still number one in market shares for white wine. Dry wines are increasing in volume and price. wines from has dropped rapidly sins 2015, but wines from has gained market again this last two years. Worth noticing German red wine sales experienced a significant increase in. 2 Due to the strong Euro against Norwegian kroner many importers have earned a lot less then before due to that the monopoly do not allow change of pricing more than 3 times a year. This has degreased the marked activities a lot these last years. Market Data Xxx, Date, Wines of, Xxx
3 (9,13 NOK = 1 EUR) March 15th (9,57 NOK = 1 EUR March 14th 2018 At the highest in December 9,97 NOK = 1 EUR 1. POPULATION (B) : 5 295 619 (Jan 1st 2018) 2. PER CAPITA INCOME (B) : 531 720 = 55 560 EUR 3. INFLATION RATE (B) : + 1,9% Source: (B) SSB Government statistical office of Norway 3 Market Data Xxx, Date, Wines of, Xxx
4. BEVERAGE SALES PER TYPE OF BEVERAGE 1000 L (A) 4 4 Wine Spirits Beer Fortified wine Non-alkocol Total sales Change liters Change percent 66 407 11 300 2 641 65 746 11 205 2 738-661 - 95 98-1,0% - 0,8% 3,7% 519 436 81 303 500 489 80 680-18 53-623 - 3,6% 12,2% - 0,8% 4 Market Data Xxx, Date, Wines of, Xxx
5. DEVELOPMENT OF WHITE AND RED WINE IN THE MARKET (A) 5 Year 2011 2012 2013 2014 2015 Total sale, 1000 liters Redwine wine 43 006 16 462 43 382 16 969 42 857 17 642 41 746 18 300 41 108 17 501 40 573 17 966 39 780 17 880 6. IMPORTED WINES MARKET SHARE WHITE WINES ONLY (A) Land France Italy Australia Chile Hungary New Zealand Spain 2013 31 % 28 % 12 % 6% 5% 4% 2% 2014 30 % 28 % 12 % 6% 5% 4% 3% 2015 29 % 26 % 12 % 7% 6% 4% 3% 28 % 26 % 11 % 7% 8% 4% 3% 28 % 26 % 11 % 7% 8% 3% 3% 3% 2% 2% 2% 2% 5 Market Data Xxx, Date, Wines of, Xxx
7. VOLUME GROWTH IN IMPORTED WINES (WHITE WINES) (A) 6 Volumegrowth,white wine Country - - 0,9% France -3,6% Italy 0,3% Chile 4,0% Australia 3,9% Hungary -3,3% New Zealand 7,3% Austria 12% South Africa 9% Spain 15,5% Total market -0,4% 8. BEVERAGE MARKET SHARES IN NORWAY (A) Beverage marketshares, Wine Spirits Beer Fortified wine (+22%) Non-alcoholic 6 Market Data Xxx, Date, Wines of, Xxx 81,5% 13,9% 3,4% 0,6% 0,6%
9. TOP TEN WHITE WINE SALES IN NORWAY DURING - 17 (A) Product/ wine 7 Country Volume in liters 2015 1 Dr. L Riesling 690 726 663 882 2 Laroche Chardonnay L France 627 705 636 369 3 Viña Maipo Sauvignon Blanc Chili 472 485 502 575 4 Tariquet Classic France 416 640 404 355 5 Chill Out Chardonnay Australia 413 040 472 077 6 Lindemans Chardonnay Australia 400 383 338 231 7 Chapel Hill Rhine Riesling Sauvignon B Hungary 391 851 397 610 8 Schmetterling Riesling 221 625 268 412 9 Pardon my French Cotes du Gascogne France 265 479 235 743 10 Les Fumées Blanches Sauvignon Blan France 252 765 242 037 7 Volume in liters Market Data Xxx, Date, Wines of, Xxx
10. OTHER GERMAN WINES AMONG TOP 100 WINES (A) Product/ wine 8 Type Country Volume in liters 50 Wongraven Morgenstern Riesling 225 010 60 Müstique Riesling Kabinett 197 130 68 Leitz Riesling Trocken 178 746 79 J. Bäumer Rheingau Riesling 165 566 82 Moselland Riesling Kabinett 161 064 90 Geil Riesling Trocken 149 023 92 Thr3 Monkeys Fresh & Fruity Wine 146 790 94 Moselland Ars Vitis Riesling 144 642 11. SALES OF DRY AND SWEETER WINES (A) German white wine, bottles wine 0-15 g sugar/litre 2 120 134 2 335 891 wine over 15g sugar/litre 2 944 055 2 682 256 11 600 13 158 Unknown sugarlevel 8 Market Data Xxx, Date, Wines of, Xxx
12. WHITE WINE SALES IN NORWAY PER REGION - (A) 17 881 Change liters -77 5 031 305 1 653 541-44 468-146 497 8 834 6 261 1 347 110 1 414 192 67 082 Rheingau 559 979 457 098-102 881 Nahe 576 223 538 563-37 660 Pfalz 590 638 10 945 704 867 114 229 18 064 7 712 7 119 7 158 1 283 1 603-112 1 019 56 038 35-41 156 15 53-26 169 424 80 964 total (1000 liters) 9 Mosel Mosel-SaarRuwer Rheinhessen Franken Baden Mittelrhein Württemberg Rhin Saale Unstrut Sachsen Others 17 958 5 075 789 1 800 038 2 573 554 1 395 584 97 193 20 80 88 460 9 Market Data Xxx, Date, Wines of, Xxx
13. GERMAN ROSÈ AND SPARKLING SALES (A) Liters 10 wine Year 38 933 55 455 43 209 47 294 Change Liters Percent 4 277 11 % - 14,7 % - 8 161 14. BEST SELLING SPARKLING WINES Liters (A) Wine Blue Nun Gold Edition Von Buhl Riesling Brut Black Tower Ice Henkell Trocken Henkell Trocken Winter Riesling Brut M. Molitor Haus Klosterb Rsl Sekt Brut Fürst von Metternich Riesling Sekt Tr. Henkell Trocken Kloster Eberbach Riesling Sekt Brut Type 10 Market Data Xxx, Date, Wines of, Xxx 28 565 3 901 3 785 1 437 1 268 887 536 458 418 390
15. BEST SELLING ROSÉ WINES, Liters (A) Wine 11 Type Leitz Pinot Noir Rose 24 726 Georg Breuer Spätburgunder 6 473 Calle Fegth En liter Råsa 4 347 Von Winning Pinot Noir 3 148 Künstler Pinot Noir Trocken 2 674 Bree Pinot Noir 1 954 Georg Mosbacher trocken 1 709 Villa Wolf Pinot Noir 830 Molitor Haus Klosterberg 432 Weinh. der Stadt Mainz 335 Leitz Pinot Noir Rose 24 726 Georg Breuer Spätburgunder 6 473 Calle Fegth En liter Råsa 4 347 Von Winning Pinot Noir 3 148 11 Market Data Xxx, Date, Wines of, Xxx
16. GERMAN RED WINE SALES (A) Liters German red wine 12 7 349 9 503 Liters 2 155 Change Percent 29,3 % 17. BEST SELLING GERMAN RED WINES (2015 ) (A) Product / Wine Villa Wolf Pinot Noir Heitlinger Pinot Noir Geil Bechtheimer S- Pinot Noir Kesseler Pinot Noir N Peter & Peter Pinot Noir Pflüger Friedelsheimer St. Laurent Karl May Spätburgunder Gleichenstein Hofgarten Pinot Noir Von Winning Pinot Noir II Künstler Tradition Pinot Noir Becker B Spätburgunder Finkenauer Festivalvin Becker Spätburgunder Georg Breuer Spätburgunder Rouge Balthasar Ress Von Unserm Pinot Noir 12 Year 2015 2 394 839 2 255 329 2 447 162 428 2 150 535 206 583 254 594 585 359 215 173 Market Data Xxx, Date, Wines of, Xxx 3 869 791 683 332 246 227 197 184 178 167 -
18. DUTY FREE SALES, AIRPORT 2010-1000 Liters (C) Beer Wine Fortified wine Spirits 13 2010 2067 4 455 2011 2 480 5 253 2012 2 777 5 746 2013 3 155 6 305 2014 3 332 6 821 2015 3 330 7 100 3 387 6 991 256 3 529 242 3 784 229 3 805 228 3 940 213 3 653 198 3 333 197 3 136 Source: (C) FHI FOLKHELSEINSTITUTT DEPARTMENT OF PUBLIC HEALTH 19. TAXES AND CUSTOM DUTY ON WINES INCL. SPARKLING (A) (figures for ) VAT 25% ALCOHOL TAX: Alcohol percentage (volume) Tax NOK per vol. % per litre 4,75% - 22% >22% 4,76 7,31 13 Market Data Xxx, Date, Wines of, Xxx