DESSERT INSPIRATION
DESSERT INSPIRATION FACTS AND FIGURES GLOBAL PRODUCT TRENDS VIOGERM WHEAT GERMS OUR PROPOSALS 2
FACTS & FIGURES Market value for the top 10 countries in 2012 in millions of euros Total: 105.736,2 million of euros North America 21.879,2 20,7% Germany 6.468,3 Europe 30.741,8 29,1% Russia 3.095,6 UK 3.897,3 Italy 3.062,9 Japan 10.795,7 US 19.409,5 France 2.552,2 Mexico 3.833,2 Latin America 12.084,0 11.4% Brazil 6.833,9 Africa & Middle East 1.718,5 1.6% China 20.157,3 Asia-Pacific 39.312,7 37,2% Source: Datamonitor Market Data Analytics - Cakes & pastries, Cookies (sweet biscuits), Morning goods 3
FACTS & FIGURES Market value for other countries in 2012 in millions of euros Canada 2469,7 India 2019,7 Spain 1687,4 Poland 1570,9 Indonesia 1332,9 Turkey 1294,5 Australia 1146,7 Netherlands 1139,8 Taiwan 810,0 Switzerland 791,6 Thailand 777,3 Belgium 758,6 South Africa 757,4 Argentina 681,3 Republic of Korea 655,1 Colombia 649,5 Greece 621,2 Austria 609,4 Saudi Arabia 596,5 Sweden 520,5 Philippines 429,7 Ireland 364,2 Finland 364,1 Portugal 347,3 Czech Republic 344,1 Singapore 341,4 Denmark 322,5 Norway 320,2 Hong Kong 261,2 Nigeria 258,9 Hungary 231,5 New Zealand 225,2 Romania 209,3 United Arab Emirates 105,7 Vietnam 100,9 Venezuela 86,1 Malaysia 79,6 TOTAL 105.736,2 Source: Datamonitor Market Data Analytics - Cakes & pastries, Cookies (sweet biscuits), Morning goods 4
GLOBAL PRODUCT TRENDS NUTRITION WIRELESS LIFE SENSORY & INDULGENCE AUTHENTICITY CONVENIENCE NOSTALGIA CUSTOMIZATION PRIVATE LABELS LOCAL SUSTAINABILITY 5
GLOBAL PRODUCT TRENDS Health Rising health- consciousness combined with the increasingly complex health needs of consumers makes the health trend one of the most relevant to the bakery category. While consumers are increasingly health- conscious, taste remains a primary driver of purchase. Naturalness Consumers associate "naturalness" with nutritiousness opportunity for bakery manufacturers to address these aspects via claims and marketing. Because of rising health-consciousness consumers are strongly influenced by natural options when shopping for food and drinks 6
VIOGERM WHEAT GERMS- THE TREASURE OF WHEAT Wheat germ is the most valuable part of wheat. The high content of unsaturated fatty acids in wheat germ limits its shelf life to a few days. HOCHDORF Nutrifood Ltd. has developed a gentle process to stabilize the wheat germ as VIOGERM, preserving the richness of protein, dietary fibre, minerals and vitamins, while extending the shelf life to 12 months. VIOGERM is the perfect combination of health and taste. The addition of VIOGERM enhances food products in a natural way and has a variety of applications in the food industry. 7
VIOGERM WHEAT GERMS- THE TREASURE OF WHEAT Natural package of 70 nutrients 38% carbohydrates 32% proteins 12% food fibres 7% fat 5% minerals 5% water 1% vitamins % RDA- cover with 30g VIOGERM ( 4 tea spoons ) Vitamins Minerals Vitamin E 25% Potassium 36% Vitamin B1 49% Magnesium 21% Vitamin B6 28% Iron 15% Folate 23% Zinc 36% Selenium 43% 8
VIOGERM WHEAT GERMS- THE TREASURE OF WHEAT VIOGERM Gold Flour Applications: Bakery products, breakfast cereals, convenience foods/snacks, pasta, sauces/soups, health supplements VIOGERM Gold Powder Applications: VIOGERM Gold Grain Applications: VIOGERM Gold Chips Applications: Bakery products, breakfast cereals, convenience foods/snacks, ready meals, pasta, sauces/soups, nut replacement Bakery products, breakfast cereals, convenience/snacks, dairy products, ready meals, chocolates, nut replacement, health supplements Bakery products, breakfast cereals, dairy products, chocolates, desserts and ice cream, nut replacement 9
OUR PROPOSALS Pleasure and indulgence are among today's most important global trends. Desserts are a great source of inspiration transferring pleasure and indulgence also in other categories. Whether creamy, crunchy, fruity, with or without chocolate- the variety is incredibly large and after a good meal the dessert is the icing on the cake. Inspired by traditional and fashionable desserts Symrise has translated this market understanding into an indulging and exciting flavor collection utilizing Symrise s outstanding flavor expertise. The entire collection is successfully tested in different applications and enables you to create new and inspiring products exceeding today s consumers expectations. Our proposals: Sandwich Cookie Dulce de Leche Sandwich Cookie Banoffee Pie Sandwich Cookie Mandarin Cheesecake Sandwich Cookie Greek Yoghurt Sandwich Cookie Hazelnut Dessert 10
TASTING SESSION 11