Family-owned since 1921 It all started in 1921. A five-cent hamburger. A Castle-shaped restaurant. And nothing like it before or since. We are the world s first fast-food hamburger chain, and we know a thing or two about making people happy. After 95 years and billions of Sliders sold, White Castle is still just as committed to delivering the highest quality food at a reasonable price. HISTORY What s in a name? We called ourselves White Castle for a very specific reason (not just because it sounds great). The word white is used to invoke a feeling of cleanliness, and the word castle to convey strength, stability, and permanence.
HISTORY Visual Timeline Founder Born 1st Hamburger Chain 5 Holes Added 1 Billion Sold Hollywood Cameo Original craver, E.W. Billy Ingram born December 27th 1880. Multiple locations make White Castle the first fast food chain in the world. Cincinnatti Castle operator Earl Howell, adds holes to help speed up cook times First fast food hamburger chain to sell over a billion burgers. White Castle becomes a cultural brand, appearing in the movie Saturday Night Fever. 1880 1921 1947 1961 1977 1980 1987 2001 2012 2013 Drive-Thrus Frozen Sliders Hall of Fame Online Ordering Mobile Food Truck Cravers can now get their sliders faster with the convenience of the drive-thru. Sliders now available in the freezer section across the country. Inaugural Cravers Hall of Fame celebrates our legendary fans. Save time, order online. White Castle introduces online ordering. Crave Mobile introduced and takes our iconic Sliders on the road.
The Slider: The burger that started it all MENU A 2x2 100% beef patty, steam-grilled on a bed of onions with a slice of pickle and served on our signature bun. Since it s inception, we ve greatly expanded the types of Sliders we offered, including Cheese Sliders, Chicken Sliders, Veggie Sliders, Fish Sliders, Vegan Sliders, and Breakfast Sliders. (just to name a few). And Anything Anytime means that all of our delicious sliders are available around the clock. SLIDER VARIETIES Original Slider Cheese Slider Jalapeño Cheeseburger Double Cheeseburger Chicken Breast Slider Chicken Rings Slider Savory Grilled Chicken Slider Veggie Slider Vegan Slider Fish Slider Sausage, Egg and Cheese ANYTHING ANYTIME
Sides and Beverages Our sides are so good, they re almost as famous as our Sliders. Our guests can enjoy a variety of delicious sides including our original Chicken Rings or Fish Nibblers, french fries, onion rings, and even mozzarella sticks. MENU SIDES Chicken Rings Crinkle Cut Fries Fish Nibblers Hash Brown Nibblers Mozzarella Sticks Onion Chips DESSERTS ON A STICK Gooey Butter Cake Fudge dipped Cheesecake Fudge dipped Brownie OTHER Crave Case (30 Sliders) Crave Crate (100 Sliders) 95 YEAR RELATIONSHIP For the better part of a century, White Castle has been happy to call Coca-Cola a partner and are proud to serve Coca-Cola products in all of our restaurants. 2016 The Coca-Cola Company.
Our distinct castle-shaped buildings and logo make White Castle one of the most recognizable brands in the world. In addition to our physical locations, White Castle branded products are sold in grocery stores, movie theatres even vending machines around the globe. Create memorable moments every day. WHY WHITE CASTLE?
Environmental Sustainability White Castle is focused on being environmentally responsible continuously looking for opportunities to reduce, reuse and recycle wherever we can. Waste Reduction WHY WHITE CASTLE? As a producer of food, one of our core values is to not waste this precious commodity. So whenever possible, our food manufacturing facilities and bakeries either donate to local farmers, divert inedible food scraps for composting, or donate to local food banks. Energy Reduction Since 1992, the company has used Duro-Last white roofing for new construction, which reflects over 86% of the sun s energy and helps reduce energy costs. Currently, all new restaurants receive LED lighting. This technology is expected to use 33 percent less kwh per store then with our traditional lighting and, due to the longer usable life, will save money on installation costs. We ve also recently unveiled our new 80,000-square-feet, LEED Gold-certified frozen food plant in Vandalia, Ohio.
The Slider Craze In 1921, White Castle introduced the world to The Original Slider and forever changed the way people look at hamburgers. In 2014 our burger was recognized in Time magazine as the most influential burger of all time. Today, White Castle is as much a popular culture icon as it is an original and innovative restaurant. Our brand has been recognized in movies, television, music lyrics, music videos, and books, including Hollywood movies like Saturday Night Fever and Harold and Kumar Go to White Castle. OUR BRAND Most Influential Burger White Castle burger named most influential of all time.* *Time News Feed, Time Inc., January 14, 2014
Customer Engagement There s no better place to get in touch with our fans than on social media. To date, White Castle has over 1 million fans on Facebook and over 65 thousand followers on Twitter. Combine that with our 600 thousand weekly impressions on Instagram and it s clear that PEOPLE LOVE WHITE CASTLE! OUR BRAND Craver Nation We call our fans Cravers, because they can t get enough White Castle. For over 16 years, we have recognized and celebrated our Cravers memorable moments, extraordinary life events, and stories involving their love of White Castle by inducting them into our CRAVERS HALL OF FAME.
CONTRACT TYPE Development Partner Support Development & Operations Agreement ADVERTISING FEES Advertising materials available for additional purchase. FRANCHISE FEES/ROYALTIES Percentage of Gross Sales plus franchise fee. FRANCHISE INVESTMENT Once selected as a Development Partner, White Castle has an in depth training program that will immerse you and your team into the White Castle brand and train you how to deliver The Crave to your market. We will also enable Property, build-out costs, architectural and engineering fees, proprietary equipment required. you to utilize our network of UTILITY REQUIREMENTS quality and inventory levels. Once service providers and logistics organizations to ensure product Exhaust Hood(s) open and operating, we will visit HVAC each location to ensure that White Electric Needs: 120/208V Service Plumbing, Water and Sanitary drainage hook ups. Additional requirements may be necessary Castle s standards are met thereby ensuring the delivery of memorable moments to our customers. DEVELOPMENT CRITERIA Basic Qualifications
Case Study: White Castle Goes to Vegas Customers turned out in masses for the grand opening, proving the power of White Castle brand. Consumers were willing to wait in lines for over 4 hours to satisfy their craving and to bring back memorable moments from an earlier time in their life. CASE STUDY White Castle entered a partnership to launch a White Castle in Las Vegas with Herbst-Richardson. The firm owns and operates a number of restaurants on the West Coast as well as Convenience stores in Nevada. I can t say enough about the team at White Castle, the partnership has been great. We chose to work with White Castle because of the longevity of the brand. (95 years) We were really looking for something different, not just another burger joint. Robb Richardson from Herbst-Richardson Being from Chicago and growing up on going there, it s about time to have it here on the strip so people can realize that White Castle is the best slider in town. Las Vegas Customer For the last four years I ve had them shipped from Minnesota so it s great to have them here in Vegas now. Las Vegas Customer
General Qualifications What qualifications does White Castle seek in its potential partner? A proven track record of developing multi-unit restaurant systems QUALIFICATIONS Very well capitalized A minimum of 10 years experience in casual or fast casual dining as an owner/operator Have local knowledge and expertise in the areas of consumer preferences, real estate, government regulations, labor, and distribution. What is the next step? Please submit a Request for Consideration via email and our Real Estate and Business Development Team will contact you about the opportunity. (realestate@whitecastle.com)
555 West Goodale St. Columbus, OH 43215 1-800-843-2728 realestate@whitecastle.com www.whitecastle.com