CALIFORNIA MASTER FRANCHISOR DIGITAL PRESS KIT

CALIFORNIA MASTER FRANCHISOR DIGITAL PRESS KIT

TABLE OF CONTENTS i. LETTER FROM THE CEO ii. FACT SHEET iii. ABOUT GONG CHA iv. FRANCHISE SUPPORT PROVIDED v. WEBSITE AND SOCIAL MEDIA INFORMATION vi. MEDIA HIGHLIGHTS PAGE 1

LETTER FROM THE CEO Tea, originated in China, has been a common beverage for many centuries due to its rich tradition and many health benefits. Popularity of tea has spread to the U.S. and many well-recognized beverage corporations have embraced tea into their product offerings. As demand for tea continues to grow, many U.S. companies are engaged to capture consumer sales and business opportunities. Within the growing tea industry, there is an emerging specialty category called Bubble Tea also known as boba tea, invented in Taiwan in the 1980s, a tea base mixed/shaken with fruit or milk, to which chewy tapioca balls (known as pearls or boba) and fruit jelly are often added. The bubble tea phenomenon has spread to the U.S. from Asia and is capturing consumer interest and emerging as a popular beverage of choice. Gong Cha, founded in 2006 in Kaohsiung, Taiwan, is an international beverage franchise, specialized in Tea, Coffee, Juice, with more than 1,500 stores across 18 different countries worldwide, serving premium quality drinks and commanding stellar reputation. Gong Cha is focused on accelerating its growth to more countries and has a great business model and track record to sustain its success. Gong Cha USA, founded in 2012, is the California master franchisor who is driven to continue the successful business model and establish and expand operations throughout the state. With 16 stores operating currently, we are motivated by our vision of World brand aspires to connect and delight people to reach more cities and customers with our proven products and know-how. Our franchise offers many value such as international brand recognition, premium product quality, seamless business operation, and local franchise support, which not only make us stand out from other franchise opportunities but set us apart from our competition. We are excited to be at Franchise Expo West to offer this unique business opportunity and meet qualified franchisees to join our mission and embark on the journey of Tea revolution in California and beyond. Thank you! Larry Chen CEO/CFO of Gong Cha USA PAGE 2

FACT SHEET Founded: 2012 Key Executives: Larry Chen, CEO/CFO Michelle Chen, COO Well Jiing, Chairman Teresa Wu, Vice President of Finance and Business Development Lea Ke, Franchise Director Number of Stores: 16 Address: 1111 Triton Drive, Foster City, California, 94404 Phone: 650-670-6973 PAGE 3

About Gong Cha Gong Cha is an act of offering supreme quality teas to the Emperor in ancient China, known as Royal Tea. Originating in Taiwan in 2006, Gong Cha is now a successful international beverage brand and franchise specializing in Tea, Coffee and Juice, famous for its milk foam and bubble pearl toppings! Gong Cha has 1,500 stores (and counting) globally! When the first franchise store opened in Hong Kong in 2009, catering to customers outside of Taiwan, it proved the international recognition of the brand and its successful business model. In Korea, Gong Cha was named the best bubble tea store in 2014, with over 200 stores just 2 years after its launch. In the United States, Gong Cha opened its first store in California in 2013. Since then, we ve rapidly increased our customer following and have opened 16 stores in California plus 17 in New York, New Jersey and Texas to keep up with the demand for our quality drinks and stellar reputation. CANADA PHILIPPINES KOREA VIETNAM PAGE 4

About Gong Cha USA (California) Over the last decade, Gong Cha has expanded from Taiwan to more than 18 countries worldwide. The brand has continued its growth because of its reputation for serving the highest quality tea and ingredients, appealing to customers of all ages with its customizable beverage selection. We believe in integrity and quality in running our business and we welcome qualified candidates to join us in maximizing value for our customers and franchise system. Our current location in Northern California includes Fremont, Newark, Palo Alto, San Jose, Sunnyvale, Sacramento, Folsom and Davis. In Southern California, we have stores in Irvine, Buena Park, Little Tokyo, and Koreatown. As a Master Franchisor for California, we continue to expand throughout the state. Currently operating 16 stores, we are excited to reach new markets and serve more customers. We are looking to accelerate our growth in Southern California, and always looking for qualified franchisees to grow with us today! PAGE 5

Premium Product Quality Tea sourced from the finest Taiwan tea estates Strict quality control for all ingredients by Gong Cha Headquarters Fresh Tea brewed every 4 hours Pearl (boba/tapioca) cooked to perfection every 4 hours In-house Research & Development team that launches products throughout the year Seamless Business Operation Fast transaction and turnaround of drink products, yielding high volume of units sold Systematic and clean kitchen operation Cost effective raw materials since same ingredients can be used for multiple recipes PAGE 6

Local Franchise support Training and audit support ensures quality store operation Logistics department manages raw material supply from Taiwan HQ Local centralized warehouse enables timely and cost-effective inventory delivery Franchise department handles issues and concerns with quick responses Centralized marketing strategy and localized marketing effort maximizes brand value PAGE 7

WEBSITE AND SOCIAL MEDIA www.gong-cha-usa.com www.gong-cha-usa.com/franchising Instagram @gongchausaca Facebook @GongChaUSAca PAGE 8

PAGE 9 https://www.nytimes.com/2017/08/16/business/smallbusiness/bubble-tea.html

https://www.forbes.com/sites/rosatrieu/2014/01/01/three-taiwanese-bubbletea-chains-racing-for-california/#e7a5b6a27a83 PAGE 10

http://www.lamag.com/digestblog/boba-los-angeles/ PAGE 11