OUR VISION T cntinually enhance ur custmers prfits by being the distributr that prvides innvative, value-added slutins in respnse t ur custmers ever-changing needs. T achieve this visin, we treat ur staff, custmers and suppliers as partners, with integrity and respect, and recgnize that ur success and prfitability depend n the success f ur partners. Where s yurs?
Wh s the cmpetitin, what are they up t? Tday s Bride: where des she d all her research? Are yu checking ut the Knt? The Largest, Mst Lyal Audience Over 2.3 Millin Unique Visitrs Mnthly Over 100 Millin Mnthly Page Views Over 1 Millin New Brides-t-be Becme Members f The Knt Every Year
WHO S TODAYS CONSUMER? Custmers Tday: Sphisticated, Dual Incmes, Career Driven, Educated, 40+ hurs, Transient Sciety Fd and Beverage Savvy Fd Netwrk, and reality TV 30% f all bks published are ck bks Remember its Mercedes, SUV s, etc. pulling up at Cstc
MARKETING WHAT TO SPEND? As a caterer, what shuld yu spend n marketing Reprts are 6-8% f ttal sales
MARKETING Web-based marketing is a cst effective way t cnstantly keep yurself in frnt f yur custmers. Need help getting started with yur marketing plan? Digital Mtin can help Visit them n the web at www.digitalmtinweb.cm
MARKETING E-cmmerce Sites Custmers can rder yur services nline Business building sites, nt vanity sites
MARKETING Ggle Ad Campaigns In September, 9,939 peple saw ur ad, 647 peple visited the website The example belw shws hw J. Kings is number 1 fr the keywrd fd distributir
MARKETING Labr Challenges Create an emplyment website where perspective emplyees can view the psitins available, and make appintments fr interviews nline Create a sectin f yur website exclusively dedicated t yur staff filled with discunts, staff news, upcming staff utings, etc.
MARKETING Direct Respnse Emails Have direct respnse emails sent ut t custmers when they request infrmatin frm yur website
MARKETING E-Cards Sending e-cards t custmers every seasn is a unique way f keeping yu in yur custmer s minds
MARKETING E-mail Blasts Keep yur custmers infrmed abut yur cmpany and the industry
MARKETING YuTube Vides Create slide shws f yur prtfli using the mement prgram free dwnlad n the internet Uplad yur mvie nt YuTube and email blast yur custmers with a link t yur YuTube mvie
MARKETING Print GRAPHICS, GRAPHICS, GRAPHICS! Pstcards, Psters, Invites, Lgs, etc. Great Phtgraphy: Check ut Lcal Pht Schls t Phtgraph Yur Next Event fr Yur Prtfli $50 an event and dinner fr tw
MARKETING Human Interest Stries Free Press Releases
MARKETING Signature Recipe n a T-Shirt Create a t-shirt with yur signature recipe n it and use it as a give-away at client meetings r netwrking events! Lged Shirts fr Set Up Staff fr Off-site Catering Give a prfessinal, unifrm lk t yur set up staff Great free advertising pprtunity
MARKETING Update yur facility with the latest equipment and décr Cntact Designing Hspitality fr all yur design and equipment needs Visit them n the web at www.designinghspitality.cm
MARKETING Great idea fr ff-site caterers: Wrap all yur trucks and vans with yur lg and cntact infrmatin Free advertising while yu are n the jb
MARKETING Mnthly newsletters Have a custmer f the mnth feature Check ut Cnstant Cntact t send yur custmers e-newsletters Keep yur custmers infrmed abut the latest trends in the industry and hw yu re incrprating them int the services yu prvide ALWAYS refer back t yur website in all crrespndence t yur custmers.
MARKETING Small ck bks as giveaways GBC-Bund Bk can be printed and bund at Kinks r Staples A ck bk fr entertaining, family and friends 10-20 simple recipes Ck bks bring peple tgether. Sharing recipes is like sharing friends.
MARKETING Fd with yur r yur custmer s lg n it fr events
MARKETING End f party give aways Pizza t g Twinkies
MARKETING Shutterfly.cm Send electrnic picture bks f events t clients after their event Service is free Hire phtgraphy students t phtgraph the custmer s event
STATION TRENDS Buffets n Runds N Starting and Ending Overstaffing N One Wants t Wait in Lines 3 is The Magic Number Tri f Apps ORIGIN Knw the Origin f Yur Fd Individualism is Still Ht HEALTHFUL FARE N Trans Fat Herb-Infused Teas Antixidants Blueberries, Salmn, etc.
STATIONS: FOOD TRENDS SEAFOOD Squid Salad Very Ppular Lbster BLT - Lettuce Wraps Individual Ahi Tuna Squares Salmn & Maple Cmbinatins Very Ht Plenta with Seafd Shrimp Lllipp Sticks Twists n Sushi Lettuce-Wrapping Crab Cakes, Crab Martinis, Crab Crusted
STATIONS: FOOD TRENDS MARTINI BAR Pmegranate & Lychee Martinis Zen-tinis with Green Tea Pale Csms: Use White Cranberry Juice Individual Martinis - Serve in Stem-less Champagne Glasses n ice in Steeples Wine Glasses Martini Curtain Martini Glasses Tied t Ribbns
STATIONS: FOOD TRENDS GO GREEN Use LOCAL Ingredients Highlight Lcally Grwn Organic Very Big Re-vamped & Individual Crudités Entrée Salads are HUGE Whle-Grilled Baby Artichkes Oregan & Mint Bittergreens Like Rcket Infused Oils: Black Truffle Oil Big Big Big Other Ht Ingredients Rasted Tmates & Rasted Peppers Wasabi Peas fr Salad Bars Orange-scented Chicken Salad Tmatill Gazpach Chimichurri Grilled Chicken / Shrimp
STATIONS: FOOD TRENDS BRAT N BEER OLIVE BAR GOURMET WATER BAR FISH N CHIPS GOURMET BREAD With Flavred Oils
STATIONS: FOOD TRENDS BREAKFAST Breakfast Twists Parfaits, Salads Quiche is Back- Rectangular Crepes are Back Savry & Sweet
STATIONS: FOOD TRENDS COMFORT FOOD & SLIDERS Mini Cheeseburgers Mini Baby Bella Burgers Mac & Cheese Cupcakes Mini Grilled Cheeses with Tmat Sup Hliday n a Stick Turkey Dinner Braised Shrt Ribs Mini Milkshakes & Ckies
STATIONS: FOOD TRENDS PASTA STATION This time chse frm 10 ingredients (Rcket, etc.)
STATIONS: FOOD TRENDS FAR EAST Passprt t Flavr Mrrcan Style with Tangine Ethnic Seafd Dishes {Indian, Asian & Latin Infusins all ppular}**
STATIONS: FOOD TRENDS POMME DE TERRE Laded Little Ptates Mashed Ptat Bar Add Sweet Ptates
STATIONS: FOOD TRENDS DESSERTS Mini Specialty Ice Cream Sandwiches Liquid Candy All Different Shapes Deep-Fried Peanut M&M s Flavred Marshmallws Ginger is Ht Tiny Ice Cream Cnes
TRENDS Décr Flating Buffets Table-scapes Msses River Rcks, Slate and Stne, Vibrant clrs, precius stnes Balancing the Palette Acrylic Serpentine tables Mini Dispsables Lighted Centerpieces with LED Lighting Height at Buffet statins Shadw Bxes filled with flwers r bamb with Lucite cvering Bamb is HUGE Clr Trends: Black & White w/bld Accent Clrs Shades f Blue and Slates Crystals Silver Red Greens and Glds Leathers, Velvets, Crcdile w/ Gld Accents Sun Bleached Hammered Silvers Clear Glass Purple Brwn Inspiratinal wrds under Lucite fr weddings Square Glass Vases Spandex Trash Can Cvers Martini Curtain Martini Glasses tied t ribbns Oversized Glasses fr cndiments Limes, etc Flating candles Chaffer Caddies Square tables instead f Banquets 90 runds fr linens fr Tray cvers Table Pads and Runners One Vtive Per Persn wrked int the glassware set up Cpper is the new Gld Lemn wedges n sht glasses t pick up skewers frm guests High buffets Enhance event envirnment lighting creative layut, table décr, entertainment Single type f flwer in Centerpieces Décr Buffets and Entertainment pints Black and White Imaging
Trends Linens and Buffet Table Skirts are ut Linens t the flr are in Asian-Inspired Linens Pin Tuck Linens Tiffany Blue Arabian Night: Deep Pinks, Purples & Glds Paisley Prints
FOR ALL YOUR EQUIPMENT NEEDS Funtainware 24802 Whipper Therm Express 460364 3 Gal Ice Cream Server WW250 Waffle Maker Duble 369278 Glass Sundae Dish 5.25 z 369365 Super Tabletp Glass 17 z 369638 Sherbert Glass 4.5 z WSM7Q Cmmercial Stand Mixer Immersin Blenders Catering Trays 9812 12 Tray Platter 70107 12 Dme Lid 70037 16 Tray Platter 74437 16 Dme Lid 9818 18 Tray Platter 74492 18 Dme Lid Bwls 92007 80 z Clear Bwl 92008 80 z Black Bwl 510800 Lid fr 80 z Bwl 92016 160 z Black Bwl 92017 160 z Clear Bwl 52016 Lid fr 160 z Bwl 92302 320 z Black Bwl 92303 320 z Clear Bwl 52302 Lid fr 320 z Bwl
RESOURCES Cnstantcntact.cm Shutterfly.cm YuTube.cm Catersurce.cm Caterease.cm
CATERSOURCE RATE FOR J.KINGS CUSTOMERS J. Kings Custmers Receive Discunted Rate t Catersurce Seminar: A special J. King custmer rate f $685 instead f the $798 rate fr first time attendees in 2008. Use a special prmtin cde in the yellw prmtin cde bx when registering nline at Catersurce.cm. The cde is 08777. (This rate is fr first time cmpanies and is the lwest rate they can get if they have up t 3 attendees. If they have fur attendees r mre, then it is better fr them t just d the nrmal methd and gain the advantage f the 4 r mre multiple attendee rate.)
FOR ALL YOUR INFO Sign up n ur website fr a free USB drive laded with the pwer pint presentatin, all fliers and recipes.