Kurt Huang Shanghai Longwu Market Email: khuang@fruitease.com
1380 60.00% 1360 1340 1320 1300 30.89% 36.22% Population(million) 40.53% 39.09% 37.66% 1292.27 Urbanlization 43.90% 42.99% 41.76% 1314.48 1307.56 1299.88 44.94% 1321.29 45.68% 1328.02 46.59% 47% 1334.74 1336.58 51.30% 1347.35 53% 1354.04 50.00% 40.00% 30.00% 1280 1284.53 1276.27 1260 1257.86 1267.43 20.00% 1240 10.00% 1220 1200 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 0.00%
5000 4500 4000 4266 4370 3500 3399 3000 2500 2452 2807 3055 2000 1500 1000 1041 1117 1220 1370 1507 1676 1867 2092 500 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
8000 7000 6000 7109 6451 6112 DPI (AU$) Average 5347 5241 4963 5000 4000 4556 4108 4063 3771 3728 3687 3673 3668 3634 3616 3611 3592 3513 3508 3000 3108 2000 1000 0
Jing-Jing-Ji Yangtze Delta Pearl River Delta
Major Cities Population Wholesale Market Major Ports Jing Jing Ji Beijing Tianjing 76 Millions Beijing Tianjing Yangtze Delta Shanghai Hangzhou 160 Millions Shanghai Shanghai Pearl River Delta Guangzhou Shenzhen 64 Millions Guangzhou HK Guangzhou Shenzhen
Type Channel Rank in Volume Major Ports BEIJING SHENYANG Guangzhou National + Regional Grey + Legal 1 Hong Kong Shenzhen Shanghai Regional Legal 2 Shanghai SHANGHAI Beijing Regional Legal 3 Tianjing Shenyang Regional Legal 4 Dalian GUANGZHOU
7000 6249 6000 4875 4835 5000 4000 3431 3000 2000 1000 0 2010 2011 2012 2013(1~6)
Chile 22% U.S. 25% Vietnam 16% Thailand 11% South Africa 6% Others 5% Peru 4% Philippines 9% New Zealand 2% 2011 Chile 25% U.S. 21% Vietnam 19% Thailand 11% South Africa 9% Others 6% Peru 5% Philippines 3% New Zealand 1% 2012 Grape, Cherry, Apple, Plum, Kiwi, Blueberry Tropical fruits: Longan, Dragon fruit, Durian, Mangosteen
Thailand Malaysia Indonesia Vietnam Burma Tamarind, citrus(except lemon), apple, sugar apple, papaya, star fruit, guava, rambutan, rose apple, jack fruit, longkong, pineapple, sapodilla, banana, passion fruit, coconut, longan, durian, mango, lychee, mangosteen Longan, mangosteen, lychee, coconut, watermelon, papaya, rambutan Banana, longan, mangosteen, sala Mango, longan, banana, lychee, watermelon, rambutan, jack fruit, dragon fruit Longan, mangosteen, rambutan, lychee, mango, watermelon, musk melon, jujube (last 4 items only through Ruili and Daluo) ASIA Philippines Pineapple, banana, mango, papaya Taiwan, China Pineapple, banana, coconut, sugar apple, papaya, star fruit, mango, guava, rose apple, betel nut, citrus, plum, prune, loquat, persimmon, peach, jujube, dragon fruit, hami melon, pear Japan Tajikistan Pakistan India Israel Apple, pear Cherry Mango, citrus Mango, grapes Citrus
AMERICA U.S.A. Canada Mexico Panama Ecuador Columbia Plum (California), Cherry (Washington, Oregon, California, Idaho), Grapes (California), Citrus (California, Florida, Arizona, Texas), Apple (Red Delicious & Golden Delicious from Washington) Cherry Avocado, grapes Banana Banana Banana Costa Rica Banana Uruguay Argentina Chile Peru Citrus Citrus (except lemon), apple, pear Kiwi, apple, grapes, plum, cherry, blueberry, Avocado Grapes, mango, citrus
EUROPE France Spain Italy Belgium Apple, kiwi Citrus Kiwi Pear Greece Kiwi ( Pieria ) Cyprus Citrus ( Necosia, Lemesos, Paphos ) OCEANIA AFRICA Australia New Zealand South Africa Egypt Morocco Citrus, mango, Apple (Tasmania), Grapes Cherry(Tasmania) Citrus ( except grapefruit and pomelo ), apple, cherry, grapes, kiwi, plum, prune, pear Citrus, grapes Citrus Citrus (except lemon)
Ports in Shanghai
Tariff VAT Normal Total Rate FTA Total Rate IMPORT COST SAVE CHERRY APPLE PLUM 10% 13% 24.3% 13% 11.3% ORANGE 11% 13% 25.43% 13% 12.43% Other Citrus 12% 13% 26.56% 13% 13.56% Grape 13% 13% 26.69% 13% 13.69% Mango 15% 13% 29.95% 13% 16.95% Kiwi 20% 13% 33.026% 13% 20.026% Avocado 25% 13% 41.25% 13% 28.25% Blueberry 30% 13% 46.9% 13% 33.90%
0.1700 RMB-USD 0.1629 0.1600 0.1550 0.1585 0.1500 0.1400 0.1441 0.1464 0.1479 0.1300 0.1255 0.1316 0.1200 0.1100 0.1209 0.1221 0.1000 2004 2005 2006 2007 2008 2009 2010 2011 2012 This Week
Import Permit Customs Clearances Container Logistics Delivery Shipment Concentrate in Sales and Marketing Import Agent (Shanghai Oheng) Importers/Wholesalers (Guys in the market) Sign Service contract Business Negotiation Exporters Shipment & Documents
LEGAL ACCESS GREY CHANNEL Legal identity for marketing Transparent operation, stable access Lower cost with tax sheet and invoice Ship to all major ports Fake for other origin in supermarkets Unstable access, government strengthen the boarder control High cost for the risk of smuggling Must through Hong Kong Suffer for quarantine treatments No quarantine control
Country Items Pre -inspection Cold Treatment Hot Water treatment Free Trade Agreement Australia Citrus,grape, Cherry,Mango Grape, cherry Citrus, grape Mango New Zealand Citrus,apple, cherry, grapes, kiwi, plum, prune, pear YES South Africa Citrus, Grape Citrus, Grape Peru Citrus, Grape, Mango Citrus, Grape YES Chile Grape, Apple, Kiwi,Plum, Cherry,Blueberry, Avocado Only from Region V & VIII YES Argentina Citrus( no lemon) Citrus Uruguay Citrus
COLD TREATMENT ORIGIN ITEM TEMPERATURE DAYS SOUTH AFRICA CITRUS -0.6 24 1.1 14 CYPRUS CITRUS 1.7 16 2.1 18 MOROCCO CITRUS 1 16 SPAIN PAKISTAN ISRAEL EGYPT ARGENTINA CITRUS 1.1 15 1.7 17 2.1 21 MANDARIN 1.67 17 ORANGE 2.2 21 1.1 15 CITRUS 1.7 17 2.1 21 CITRUS 0 10 0.55 11 1.11 12 1.66 14 2.22 16 ORANGE 2.2 21 1.1 15 MANDARIN 1.67 17 GRAPEFRUIT 2.3 21 PERU CITRUS 1.11 15 1.67 17 AUSTRALIA CITRUS 1 16 2.1 21 AUSTRALIA GRAPES 2.1 21 ITALY 1.1 14 GREECE KIWI 1.7 16 FRANCE 2.1 18 SOUTH AFRICA GRAPES -0.5 22 PLUM 0.5 15 CHILE GRAPES 0.5 15 (Region V & XIII) CHERRY 0.5 15 BLUEBERRY 0.5 15 PERU GRAPES 1.5 19