Growing Dairy and Fruit Beverage Categories Agribusiness Supply Chain Conference, Bangladesh 2012 Sayef Nasir/2012-06- 16
Contents Tetra Pak Introduction Opportunities in Dairy & Fruit Beverage Liquid Food preservation Challenges & Solutions Growing Dairy & Fruit Beverage Categories Sayef Nasir/2012-06-16 / 2
Tetra Pak is global and works locally Present in more than 170 countries across all continents 43 packaging material plants 11 R&D units 11 machine assembly plants Sayef Nasir/2012-06-16 / 3
Innovation is our heritage Sayef Nasir/2012-06-16 / 4
Well-proven processing systems Total number of delivered processing units 2010: 2,364 Other, 1.9% Prepared Food, 11.8% Cheese, 15.5% Dairy, 47% Ice Cream, 8.1% Beverage, 15.7% Source: TPPS Sayef Nasir/2012-06-16 / 5
Products delivered in Tetra Pak packages in 2010 Other products, 3.1% Dairy alternatives, 3.9% Wine & spirits, 2.7% Still drinks, 8.1% Juices & nectars, 18.8% Liquid dairy products (LDP), 63.4% Per cent of total volume: 74,000 mio litres Source: CBDP 2008 Sayef Nasir/2012-06-16 / 6
Our Vision We commit to making food safe and available, everywhere Sayef Nasir/2012-06-16 / 7
Processing solutions and know-how Beverage Cheese Dairy Ice cream Prepared food Sayef Nasir/2012-06-16 / 8
Tetra Pak a single source supplier Processing Packaging Service Sayef Nasir/2012-06-16 / 9
Opportunities in Dairy & Fruit Beverage
Dairy Opportunity We foresee a similar or bigger growth in the liquid dairy segment 5 times increase in production to bring sufficiency Only 4.5% of total volume is sold as liquid processed milk Nutrition is the key for building Young nation like Bangladesh (0-14 Years: 34%) Liquid Processed Dairy Milk is the best source of nutrition after breast milk Poverty eradication by creating jobs in rural Bangladesh Sayef Nasir/2012-06-16 / 11
Beverage Opportunity Juice & Nectar (JN) segment is likely to evolve Current Status 90% of the products sold is Mango and consumed on the Go.. impulse Consumers are looking for healthier alternatives Opportunity Window Occupy the Health & Wellness platform with JN India Experience Juice & Nectar (JN) has grown 2.6 times since 2005 and still growing Sayef Nasir/2012-06-16 / 12
Liquid Food preservation Challenges & Solutions Processing & Packaging
Food? Good, but micro-organisms deteriorate it quickly! All Pictures Copyright of their Respective Owners Sayef Nasir/2012-06- 16
Preserving Food Chemical decompositon that cant be prevented Degradation from growth of micro organisms (bacterial) can be prevented Solutions: Fermentation Drying Smoking Salting Curing Sugaring Pickling Cooking Refrigeration Sayef Nasir/2012-06- 16
Boiled Milk Milk heated more than 121 C for 15 minutes Milk & Fruit Beverage Preservation 1963 UHT processing 1864 Pasteurization 1980s Aseptic Packaging conquered Europe 1998- Bangladesh Long time & Reheating diminishes Nutritional Value Preserved by Boiling Preserved as Curd/cheese/ Sweetmeat Pasteurized Milk & Fruit Beverage (FB) Milk heated up to 72C for 15 sec. FB heated up To 95C for 15 sec Milk: Does not eliminates all pathogenic bacteria from Needs refrigeration Requires boiling before consumption UHT Milk Milk heated upto 140 C for 4 seconds. eliminates all pathogenic bacteria Minimal Heat treatment retains vitamin and minerals UHT Milk & Fruit Beverages in Tetra Pak Aluminum foil of six layer packaging protects milk from light, bacteria without Refrigeration Storage @ ambient Temp. Ready for immediate consumption without boiling Sayef Nasir/2012-06-16 / 16
Benefits of aseptic technology Temp C 150 100 Direct UHT Pasteurisation Indirect UHT The most important food science advancement of the 20th Century. Institute of Food Technologists 1989 50 0 Time Sayef Nasir/2012-06-16 / 17
Why Aseptic processing technology? Effective heat treatment Pure product no preservatives Long shelf-life Nutritional value retained Minimal impact on flavour, colour and texture Sayef Nasir/2012-06-16 / 18
Benefits of aseptic technology Product remains fresh for months without refrigeration and preservatives Cost-effective transport and storage with minimal environmental impact Sayef Nasir/2012-06-16 / 19
Aseptic Food Packaging In the food industry, Aseptic Packaging is only meaningful to package food that has been rendered commercially sterile, i.e. microbiologically stable, thus suitable for ambient distribution, $$$,,... Sayef Nasir/2012-06-16 / 20
Growing Dairy & Fruit Beverage Categories Sayef Nasir/2012-06- 16
Bangladesh Context: Dairy Aseptic Packaging gaining consumer acceptance Pasteurized Milk Cold chain like many developing markets are not developed in Bangladesh Pasteurized Milk (80%) that requires chilled distribution has very limited reach (approx 36,000 outlets in Dhaka) Pasteurized Milk has shelf life of max 7 days from Production subject to storage is ensure below 8ºC is maintained (which is not the reality) UHT Milk Doesn t require cold chain Remains fresh minimum 3 months without refrigeration Grown 5 times since 2005 Sayef Nasir/2012-06-16 / 22
Bangladesh Context: Beverage Hot Fill & Aseptic packaging coexist Hot Fill Packaging for Refreshing beverages Product requires addition of colors, preservatives PET bottles doesn t provide adequate protection aginst light & oxygen Nutritional value compromised extended heat exposure @ 95ºC until filled in the bottle Aseptic Packaging is suitable for all fruit beverages Aluminium Foil of Aseptic Carton works as barrier to Oxygen, Light & Bacteria Minimal Heat load (30 seconds) protects Nutritional value Sayef Nasir/2012-06-16 / 23
Our mission in Bangladesh Adopt our Global Knowledge to drive sustainable profitable growth of Dairy & Beverage Category thru long term mutually beneficial partnership with our customers Processing Packaging Service Solutions Tetra Pak Bangladesh Customers Retailers Consumers Sayef Nasir/2012-06-16
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