A JUICY OPPORTUNITY!
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- Bertram Matthews
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1 A JUICY OPPORTUNITY! Tasty Healthy - Easy
2 TABLE OF CONTENTS 1. Why smoothies? 3 2. Why frozen fruit? 4 3. Why Crop s? 5 4. What s our offer? Even more than smoothies Contact Annex 1/ Recipes: nutritiens Annex 2/ POS material: Tru smoothies 19-21
3 1. Why smoothies? TRENDY increasing health conscience offering a lifestyle throughout health clubs, => help attract customers HEALTHY 5 a day philosophy gives your chain a healthy image blend as you go: extra impression of healthy => increase your brand recognition PROVEN CUSTOMER BASE demand still increases market forecasted to grow => demand waiting for you generates margin/ fast growing market segment
4 2. Why frozen fruit? TASTY frozen fruit picked at perfect maturity availability of a wide range of ingredients, all year round no use of ice cubes => perfect, non deluted texture HEALTHY use of natural ingredients (no added sugar, preservatives or flavourings) nutritions: frozen fruits preserve all their nutritional values (never pasteurised) (see annex I) EASY portion control => consistent taste & margins no waste => better margins no staff training (easy to make/ no difficult recipes) minimal investment => higher margins ready to use product => more customers can be served longer shelf life => easy stock management
5 3. Why Crop s? 1. We know fruit * Producer in the best growing regions * Leader in cultivating and freezing fruit * More than 25 years of experience * Highest quality certifications (BRC, EFSIS, HACCP) * Full traceability * Philosophy: products that are tasty - healthy - easy * Innovative and qualitative food concepts * State-of-the-art production facilities * EurepGAP standards: pesticides limited to the strict minimum QUALITY PROFESSIONALISM * Family owned company: since 1977 * Turnover (not consolidated) : 138 mio PERFECTION SERVICE * We deliver worldwide * JIT deliveries * Turnover (consolidated) : 180 mio * Yearly growth: 10% 2. Your one-stop-shop for smoothie ingredients, offering you: - large range - market knowledge - developing partnerships - service
6 4. What s our offer? 4.1. Crop s smoothie-to-mix concept Crop s provides individual portion-controlled bags of IQF frozen fruit mixtures (150g) 4 easy steps to the perfect smoothie: 1. Open the sachet of fruit (150g) 2. Pour 150 ml of fruit juice into the blender 3. Empty the sachet into the blender 4. Mix and serve +
7 4.2. Product range 4. What s our offer? Tru Range 150 gr => Tru Smoothies Crop s Range 100 gr Crop s Solo Fruit Range
8 Tru range 150 gr Your customer base includes: * Health institutions * Fitness clubs * Beauty salons * Golf clubs * Tennis clubs * Hotels * Farm shops
9 Tru range 150 gr Our answer : TRU SMOOTHIES Our 150 gr range packed in easy opening bags Jungle Juice (açai/blueberry/mango/strawberry) Mango Dream (pear/mango) Pineapple Sunset (pineapple/papaya/mango) Power Granate (pomegranate/black currant/apple/strawberry) Raspberry Heaven (apple/raspberry/blueberry/mango) Strawberry Delight (strawberry/peach/papaya) Strawberry Fantasy (strawberry/banana) Packaging: 30 sachets in 1 box = 30 x 150g
10 Tru range 150 gr Our support: 1. Premium brand supported accross Europe: * POS delivered (annex II) * Conferences * website * exhibitions * press releases * occasional promotions 2. Customer referral 3. Continuous sharing of market information Your profit
11 Crop s range 100 gr Your customer base includes: * Sandwich shops * Cafes * Exhibition centers * 2* or 3* hotels * Caterers * Restaurants * Universities/colleges * Business restaurants * Convenient stores * Cinemas * Bakery shops
12 Crop s range 100 gr Our answer : CROP S RANGE 100 gr Mango & melon & pineapple & kiwi Mango & strawberry Peach & strawberry Pineapple & strawberry Raspberry & blueberry Raspberry & mango Strawberry & banana Strawberry & raspberry Strawberry & raspberry & blackberry Packaging: 30 sachets in 1 box = 30 x 100g
13 Your profit Crop s range 100 gr
14 Crop s mono fruit range Your customer base includes: * Juice bars or large outlets, preparing own recipes
15 Crop s solo fruit range Our answer: SOLO FRUIT RANGE Apple Grapes Pineapple Apricot Kiwi Pomegranate Banana Mandarin Raspberry Black currant Mango Red currant Blackberry Melon Sourcherry Blueberry Papaya Strawberry Cranberry Peach Sweetcherry Gooseberry Pear
16 5. Even more than smoohties! Multi purpose: BAKERY (pastry, crumble, ) BREAKFAST (muesli, cereals, yoghurt, ) DESSERT (ice, fruit salad, sabayon, )
17 6. Contact CROP S NV Oostrozebeeksestraat Ooigem Belgium Phone: Fax: ilse.delie@crops.be
18 ANNEX 1/ Recipes: nutritients For a 300 ml smoothie Energetic value Nutritional value Recipes Kcal Kjoules % AJR Proteins Carbohydrates Fat Pineapple Sunset ,4 0,8 11,1 0,0 Strawberry Fantasy ,4 0,7 11,6 0,0 Mango Dream ,2 0,8 10,4 0,0 Raspberry Heaven ,1 0,8 9,9 0,0 Strawberry Delight ,8 0,7 8,3 0,0 Guideline daily amount for an adult: Calories: kcal Proteins: 90 g Vitamin C : 60 mg Lipids: 70 g Beneficial nutritional qualities inherent to most fruit: naturally low in fat provide many essential nutrients excellent source of folic acid and antioxidants including vitamin A, C, E, B6, beta carotene, selenium low in sodium + good source of potassium great source of fiber Conservation of nutrients thanks to the production process: We wait until the fruit reaches full maturity and then freeze it instantly, capturing all the goodness. This process ensures that the fruit actually contains more vitamins than most fresh fruit bought from stores.
19 Menu Board ANNEX 2/ POS material: Tru smoothies Cash Register Mobile / Topper Decal (Sound Shield, Freezer, Entrance)
20 ANNEX 2/ POS material: Tru smoothies Instore Leaflets Table Top tentcard
21 ANNEX 2/ POS material: Tru smoothies Instore Posters
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Innovative solutions for professional bakers KENFOOD MIXTURES AND BAKING INGREDIENTS FOR PROFESSIONAL BAKERS AND PASTRY CHEFS.
Innovative solutions for professional bakers KENFOOD MIXTURES AND BAKING INGREDIENTS FOR PROFESSIONAL BAKERS AND PASTRY CHEFS www.kenfood.com 1 For information contact: Exports representative - Panos Kotzias
real Greek yogurt produced in Greece unique selling advantage
Kayak SA is one of the few companies that produces Greek Frozen yogurt with approximately 40% of real Greek yogurt and not yogurt powder or yogurt cultures as most competition usually does. Kayak Greek