Wine Australia providing insights for Australian Barossa Valley Export Report: Bottled wine MAT March 2018 Wine
Important reading This report provides an overview of bottled wine exports where there is a GI claim on the label. It does not provide a full picture of all wine that has been produced and exported from a specific region. This report is for bottled wine only and wine exported in bulk containers is not included. This report is updated quarterly. All data, unless specifically stated, is for the moving annual total (MAT), in other words, for the 12 months to the month ending that stated on the front cover. All growth rates are for the annual change to the same period. All data presented is for wines where the report s region is the primary GI named on the label. For example, one bottle of Yarra Valley/King Valley blend will contribute 750ml towards the Yarra Valley report but will be excluded from the King Valley report. When the wine is not regionally identified, data is not included in this report. For example, if the same Yarra Valley/King Valley wine has no GI claim on the bottle it will be included in a report no label claim. Disclaimer: While Wine Australia makes every effort to ensure the accuracy and currency of information within this report, we accept no responsibility for information, which may later prove to be misrepresented or inaccurate, or reliance placed on that information by readers. Provisions of the Copyright Act 1968 apply to the contents of this publication, all other right reserved. For further copyright authorisation please see www.wineaustralia.com
Contents Bottled exports over time volume, value & avg. value Bottled exports by destination over time volume and value Bottled exports by price point and destination volume Bottled exports by colour/wine style volume Bottled exports by colour/wine style value Bottled exports by colour/wine style average value Bottled exports by top 15 destinations volume Bottled exports by top 15 destinations value Bottled exports by top 15 destinations average value Total bottled exports by price point volume Red bottled exports by price point volume White bottled exports by price point volume Bottled wine exports to no. 1 destination Bottled wine exports to no. 2 destination Bottled wine exports to no. 3 destination Bottled wine exports to no. 4 destination Bottled wine exports to no. 5 destination p4 p5 p6 p7 p8 p9 p10 p11 p12 p13 p14 p15 p16 p17 p18 p19 p20 MAT March 2018 3
GI claims over time Volume Value Average Value AUD per '000 litres Change '000 AUD Change litre Change MAT March 2010 3,738 6% $44,824 26% $11.99 21% MAT March 2011 3,773 1% $49,892 11% $13.22 10% MAT March 2012 4,268 13% $56,183 13% $13.16 0% MAT March 2013 3,839 10% $49,947 11% $13.01 1% MAT March 2014 2,966 23% $42,926 14% $14.47 11% MAT March 2015 3,261 10% $51,333 20% $15.74 9% MAT March 2016 3,974 22% $64,982 27% $16.35 4% MAT March 2017 4,104 3% $67,772 4% $16.52 1% MAT March 2018 4,912 20% $86,568 28% $17.62 7% MAT March 2018 4
GI claims by country MAT March 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Volume ('000 litres) Canada 434 560 470 521 481 259 231 266 247 170 China, Pr 230 275 518 977 1,185 959 888 1,427 1,547 2,549 Denmark 163 126 125 73 72 60 140 82 68 43 Finland 13 16 144 111 100 80 79 75 83 97 Germany, Federal Republic 107 63 70 75 68 47 40 55 64 68 Hong Kong 115 128 136 136 186 143 163 169 152 132 Ireland 73 151 64 51 22 33 23 36 23 8 Japan 59 64 44 37 34 38 30 45 43 54 Malaysia 44 33 46 35 23 23 31 48 71 82 New Zealand 142 180 188 175 219 113 235 252 179 157 Singapore 115 94 98 111 101 70 104 104 97 103 Switzerland 84 60 29 37 40 42 28 23 36 28 United Arab Emirates 31 24 18 149 19 14 16 23 39 18 United Kingdom 644 549 639 799 455 400 369 392 555 545 United States Of America 1,400 1,206 836 742 624 489 627 713 658 612 Value ('000 AUD) Canada 7,374 6,732 5,432 6,170 5,168 2,986 3,256 3,928 3,626 2,559 China, Pr 3,095 3,588 7,545 12,288 15,474 12,912 13,049 22,620 24,923 47,211 Denmark 2,339 1,472 1,334 926 766 751 1,795 974 953 605 Finland 183 188 1,457 1,121 960 794 792 890 1,005 1,039 Germany, Federal Republic 1,509 764 990 980 865 715 738 857 1,062 992 Hong Kong 2,823 2,670 2,768 3,885 4,381 4,852 5,796 6,531 6,138 5,332 Ireland 804 1,262 513 496 227 378 260 509 292 98 Japan 1,142 811 693 674 618 717 642 933 717 1,015 Malaysia 732 583 1,355 1,241 513 493 838 1,166 1,887 2,315 New Zealand 1,429 1,542 1,560 1,502 1,658 1,080 2,704 2,761 2,387 2,362 Singapore 4,113 2,269 3,213 4,548 2,433 1,393 2,796 2,536 2,965 2,967 Switzerland 1,277 1,002 557 852 756 787 624 515 638 604 United Arab Emirates 514 300 376 1,337 525 254 380 473 1,482 933 United Kingdom 7,871 6,414 7,147 6,495 4,469 4,428 4,654 4,887 6,483 5,656 United States Of America 19,494 11,292 9,435 8,594 7,177 6,917 8,039 9,742 8,284 7,982 MAT March 2018 5
Bottled exports by price point and destination $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10 to $19.99 Above $20 Total ('000 ('000 ('000 ('000 ('000 ('000 ('000 litres) (%) litres) (%) litres) (%) litres) (%) litres) (%) litres) (%) litres) (%) China, Pr 17 46% 169 52% 312 32% 379 90% 1,061 51% 612 130% 2,549 65% United States Of America 100% 11 88% 47 13% 232 8% 283 12% 39 6% 612 7% United Kingdom na 100% 193 21% 174 98% 156 40% 22 26% 545 2% Canada 0 92% na 5 74% 7 3% 135 32% 23 7% 170 31% New Zealand 100% 2 196% 28 15% 20 125% 93 33% 13 108% 157 12% Hong Kong 4 na 100% 4 1% 6 3% 49 7% 68 21% 132 13% Singapore 0 na 100% 1 168% 5 10% 40 55% 56 13% 103 7% Finland na na na 24 11% 72 32% 0 90% 97 16% Malaysia na na 1 22% 2 18% 29 38% 49 7% 82 15% Germany, Federal Republic na 0 na 2 43% 4 556% 54 14% 8 34% 68 7% Japan na 1 na 0 47% 10 3% 29 14% 14 87% 54 25% Denmark na 100% 15 693% 2 82% 19 42% 7 23% 43 36% Taiwan Province na 0 na 0 7% 6 177% 21 62% 11 46% 37 7% Korea, R na na 1 83% 1 43% 24 6% 8 5% 34 6% Thailand na na 0 68% 7 37% 16 51% 6 12% 30 35% Other 0 400% 1 193% 22 57% 22 28% 97 13% 57 1% 199 21% Total 21 33% 183 24% 631 16% 901 37% 2,181 7% 994 46% 4,912 20% MAT March 2018 6
Bottled exports by colour/wine style Volume ( 000 litres) Change in volume Volume change ('000s of litres) 1,000 800 Red, 4,764, 97% 600 400 White, 103, 2% Sparkling, 39, 1% Carbonated, 5, 0% Fortifieds, 2, 0% 200 200 Red White Sparkling Carbonated Fortifieds Volume change 875 70 7 3 0 %change 22% 41% 21% 37% 14% MAT March 2018 7
Bottled exports by colour/wine style Value ( 000 AUD) Change in value Value change ($'000s ) $25,000 $20,000 $15,000 Red, $84,761, 98% $10,000 White, $1,137, 1% $5,000 Sparkling, $582, 1% $0 Fortifieds, $45, 0% Carbonated, $43, 0% $5,000 Red White Sparkling Carbonated Fortifieds Value change $19,097 $536 $243 $16 $9 %change 29% 32% 72% 26% 24% MAT March 2018 8
Bottled exports by colour/wine style Average value (AUD per litre) Change in average value Fortifieds Average value change ($A per litre) $5.00 $4.50 Carbonated $4.00 $3.50 Sparkling $3.00 $2.50 White $2.00 $1.50 Red $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $1.00 $0.50 $0.00 Red White Sparkling Carbonated Fortifieds Avrg. Val. change $0.91 $1.38 $4.50 $1.33 $2.09 %change 5% 14% 43% 17% 9% MAT March 2018 9
Bottled exports by top 15 destinations Volume ( 000 litres) Other Denmark Korea, R Taiwan Province MAT March 2018 MAT March 2017 United Arab Emirates Germany, Federal Republic Japan Finland Malaysia New Zealand Canada Singapore Hong Kong United Kingdom United States Of America China, Pr China, Pr 500 1,000 1,500 2,000 2,500 3,000 United States United Of Kingdo Americ m a Hong Kong Singap ore Canada New Zealan d Malaysi a Finland Japan Germa ny, Federal Republi c United Arab Emirate s Taiwan Provinc e Korea, R Denmar k MAT March 2018 2,549 612 545 132 103 170 157 82 97 54 68 18 37 34 43 211 MAT March 2017 1,547 658 555 152 97 247 179 71 83 43 64 39 34 32 68 233 MAT March 2018 10 Other
Bottled exports by top 15 destinations Value ( 000 AUD) Other Denmark Korea, R Taiwan Province United Arab Emirates Germany, Federal Republic MAT March 2018 MAT March 2017 Japan Finland Malaysia New Zealand Canada Singapore Hong Kong United Kingdom United States Of America China, Pr China, Pr $ $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $35,000 $40,000 $45,000 $50,000 United States United Of Kingdo Americ m a Hong Kong Singap ore Canada New Zealan d Malaysi a Finland Japan Germa ny, Federal Republi c United Arab Emirate s Taiwan Provinc e Korea, R Denmar k MAT March 2018 $47,21 $7,982 $5,656 $5,332 $2,967 $2,559 $2,362 $2,315 $1,039 $1,015 $992 $933 $926 $663 $605 $4,011 MAT March 2017 $24,92 $8,284 $6,483 $6,138 $2,965 $3,626 $2,387 $1,887 $1,005 $717 $1,062 $1,482 $1,036 $752 $953 $4,071 MAT March 2018 11 Other
Bottled exports by top 15 destinations Average Value (AUD per litre) Other Denmark Korea, R MAT March 2018 MAT March 2017 Taiwan Province United Arab Emirates Germany, Federal Republic Japan Finland Malaysia New Zealand Canada Singapore Hong Kong United Kingdom United States Of America China, Pr China, Pr $ $10.00 $20.00 $30.00 $40.00 $50.00 $60.00 United States United Of Kingdo Americ m a Hong Kong Singap ore Canada New Zealan d Malaysi a Finland Japan Germa ny, Federal Republi c United Arab Emirate s Taiwan Provinc e Korea, R Denmar k MAT March 2018 $18.53 $13.05 $10.37 $40.39 $28.83 $15.03 $15.01 $28.39 $10.74 $18.65 $14.56 $53.02 $25.03 $19.57 $13.91 $18.99 MAT March 2017 $16.11 $12.58 $11.67 $40.47 $30.70 $14.69 $13.30 $26.58 $12.09 $16.49 $16.60 $37.63 $30.06 $23.44 $14.08 $17.45 MAT March 2018 12 Other
Bottled exports by price point Volume ( 000 litres) Change in volume Volume ('000s of litres) MAT March 2017 MAT March 2018 2,500 Volume change ('000s of litres) 350 300 2,000 250 1,500 200 150 1,000 100 500 50 $2.49 and $2.50 to $5.00 to $7.50 to under $4.99 $7.49 $9.99 $10 to $19.99 Above $20 MAT March 2017 32 148 544 659 2,043 679 MAT March 2018 21 183 631 901 2,181 994 50 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10 to $19.99 Above $20 Vol change 11 36 87 243 138 315 %change 33% 24% 16% 37% 7% 46% MAT March 2018 13
Bottled red wine exports by price point Volume ( 000 litres) Change in volume Volume ('000s of litres) MAT March 2017 MAT March 2018 2,500 Volume change ('000s of litres) 350 2,000 300 250 1,500 200 1,000 150 500 100 50 $2.49 and $2.50 to $5.00 to $7.50 to under $4.99 $7.49 $9.99 $10 to $19.99 Above $20 MAT March 2017 14 103 513 634 1,969 656.09 MAT March 2018 21 173 610 868 2,119 972.25 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10 to $19.99 Above $20 Vol change 8 70 96 234 150 316 %change 55% 68% 19% 37% 8% 48% MAT March 2018 14
Bottled white wine exports by price point Volume ( 000 litres) Change in volume Volume change ('000s of litres) 70 MAT March 2017 MAT March 2018 Volume change ('000s of litres) 60 5 50 40 10 30 15 20 10 20 $2.49 and $2.50 to $5.00 to $7.50 to $10 to under $4.99 $7.49 $9.99 $19.99 Above $20 MAT March 2017 18 28 21 24 66 15.96 MAT March 2018 10 17 22 44 9.85 25 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10 to $19.99 Above $20 Vol change 18 18 5 2 22 6 %change 100% 63% 21% 8% 33% 38% MAT March 2018 15
Bottled wine exports to China, Pr Overview Volume ('000 litres) 1,200 1,000 800 Total wine by price point MAT March 2017 MAT March 2018 MAT March 2017 MAT March 2018 Change Red wine Volume (litres) 1,457,892 2,484,520 70% Value (AUD) $24,054,667 $46,426,678 93% Average value $16.50 $18.69 13% White wine Volume (litres) 72,231 33,335 54% Value (AUD) $688,321 $328,095 52% Average value $9.53 $9.84 3% Total wine Volume (litres) 1,546,782 2,548,502 65% Value (AUD) 24,922,844 47,211,135 89% Average value $16.11 $18.53 15% Total volume and average value 600 Volume ('000 litres) 3,000 Volume Average Value Average value (AUD per litre) $20.00 $18.00 400 2,500 2,000 $16.00 $14.00 $12.00 200 1,500 $10.00 $8.00 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10 to $19.99 Above $20 1,000 500 $6.00 $4.00 $2.00 MAT March 2015 MAT March 2016 MAT March 2017 MAT March 2018 $ MAT March 2018 16
Bottled wine exports to United States Of America Overview Volume ('000 litres) 350 300 250 Total wine by price point MAT March 2017 MAT March 2018 MAT March 2017 MAT March 2018 Change Red wine Volume (litres) 630,220 593,237 6% Value (AUD) $7,947,044 $7,766,746 2% Average value $12.61 $13.09 4% White wine Volume (litres) 25,173 16,155 36% Value (AUD) $260,574 $171,632 34% Average value $10.35 $10.62 3% Total wine Volume (litres) 658,327 611,835 7% Value (AUD) $8,284,357 $7,982,159 4% Average value $12.58 $13.05 4% 200 150 Volume ('000 litres) 740 Total volume and average value Volume Average Value Average value (AUD per litre) $13.80 720 $13.60 100 700 $13.40 680 $13.20 50 660 $13.00 640 $12.80 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10 to $19.99 Above $20 620 600 $12.60 $12.40 580 $12.20 560 MAT March 2015 MAT March 2016 MAT March 2017 MAT March 2018 $12.00 MAT March 2018 17
Bottled wine exports to United Kingdom Overview Volume ('000 litres) 300 250 200 150 Total wine by price point MAT March 2017 MAT March 2018 White wine by price point 600 MAT March 2017 MAT March 2018 Change Red wine Volume (litres) 515,844 529,531 3% Value (AUD) $6,160,737 $5,476,420 11% Average value $11.94 $10.34 13% White wine Volume (litres) 23,084 13,682 41% Value (AUD) $221,180 $155,721 30% Average value $9.58 $11.38 19% Total wine Volume (litres) 555,330 545,192 2% Value (AUD) $6,482,866 $5,655,857 13% Average value $11.67 $10.37 11% Volume ('000 litres) Total volume and average value Volume Average Value Average value (AUD per litre) $14.00 100 500 $12.00 50 400 $10.00 $8.00 300 $6.00 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10 to $19.99 Above $20 200 $4.00 100 $2.00 $ MAT March 2015 MAT March 2016 MAT March 2017 MAT March 2018 MAT March 2018 18
Bottled wine exports to Canada Overview Volume ('000 litres) 250 200 Total wine by price point MAT March 2017 MAT March 2018 MAT March 2017 MAT March 2018 Change Red wine Volume (litres) 240,786 166,175 31% Value (AUD) $3,548,925 $2,513,889 29% Average value $14.74 $15.13 3% White wine Volume (litres) 6,014 3,249 46% Value (AUD) $76,990 $39,295 49% Average value $12.80 $12.09 6% Total wine Volume (litres) 246,806 170,277 31% Value (AUD) $3,626,257 $2,559,122 29% Average value $14.69 $15.03 2% Total volume and average value 150 Volume ('000 litres) Average value (AUD per litre) 300 Volume Average Value $16.00 $14.00 100 250 $12.00 200 $10.00 50 150 $8.00 $6.00 100 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10 to $19.99 Above $20 50 $4.00 $2.00 MAT March 2015 MAT March 2016 MAT March 2017 MAT March 2018 $ MAT March 2018 19
Bottled wine exports to Hong Kong Overview Volume ('000 litres) 100 90 80 Total wine by price point MAT March 2017 MAT March 2018 MAT March 2017 MAT March 2018 Change Red wine Volume (litres) 148,913 127,942 14% Value (AUD) $6,091,212 $5,270,791 13% Average value $40.90 $41.20 1% White wine Volume (litres) 2,606 3,843 47% Value (AUD) $42,082 $53,741 28% Average value $16.15 $13.98 13% Total wine Volume (litres) 151,673 132,021 13% Value (AUD) $6,137,798 $5,332,196 13% Average value $40.47 $40.39 0% 70 60 50 Volume ('000 litres) 180 160 Total volume and average value Volume Average Value Average value (AUD per litre) $41.00 $40.00 40 140 $39.00 30 120 $38.00 100 20 80 $37.00 10 60 $36.00 0 $2.49 and under $2.50 to $4.99 $5.00 to $7.49 $7.50 to $9.99 $10 to $19.99 Above $20 40 20 $35.00 $34.00 MAT March 2015 MAT March 2016 MAT March 2017 MAT March 2018 $33.00 MAT March 2018 20
Notes & Definitions Export approvals: Wine approved by Wine Australia for export on specified dates. Exports reported in this document refer to the date wine is shipped and not the date of approval. Note that the AUD FOB value of wine reported in this document may differ from export values reported by the Australian Bureau of Statistics (ABS). The divergence between the two values derives from differences between Wine Australia and the ABS in the method of converting the value of exports denominated in foreign currency to AUD. In the case of the Australia, the exporter makes the conversion when submitting wine for export approval while the ABS converts the value on the day of shipment, at the daily conversion rate. With the Wine Australia method, it is expected that some of the conversions will occur at hedged rates while this does not occur with the ABS method. When the Australian exchange rate is moving significantly the alternative methods will result in diverging valuations. Volumes reported by Wine Australia and the ABS differ only marginally due to the approval versus shipment basis of reporting as well as marginal differences in scope and definition. MAT: Moving annual total refers to the twelve months to the end of the nominated month. % Change : Is calculated as the percentage change in the MAT for the immediate past 12 months compared to the preceding 12 months. Formula: % Change = ((current MAT preceding MAT)/preceding MAT) x 100 AUD: Australian dollars FOB: Free on board' value of the wine, where the point of valuation is where goods are placed on board the international carrier, at the border of the exporting country. The FOB value includes production and other costs up until placement on the international carrier but excludes international insurance and transport costs. Country: In most instances, this indicates where the wine is consumed. In some instances, it may be the country at which the wine is offloaded for bottling and/or transshipment to the country of final consumption. GI: Geographical indications identify wines as originating in a region or locality.
Notes & Definitions (continued) Still wine: Still wine in bottles, casks, flagons or bulk containers. Bulk: Wine shipped for repackaging elsewhere. This may involve containers with a capacity of 20 litres or more but will most often mean large shipping containers ranging in size between 10 000 and 24 000 litres. Cask or soft packs: Plastic containers within cardboard outers usually carrying between 2 and 20 litres. Flagons: Glass containers holding 2 litres or more. Bottles: Glass containers holding less than 2 litres. Alternative packaging: Includes: Flagon, Tetrapak, PET and Aluminium Red wine: Amounts reported may or may not include both dry red wine and rose White wine: Amounts reported may or may not include both dry and sweet white wine Fermented sparkling: Sparkling wine in which the effervescence is produced naturally through secondary fermentation in the bottle.