Q1 Please select the TOP 5 reasons you choose to visit downtown Answered: 1,640 Skipped: 0 Restaurants Hickory Farmers Market Events (Oktoberfest... Craft Beer Movie Theater I want to shop Local Overall cool vibe of... Coffeehouse Clothing Boutiques Specialty Shopping (S... Live Music Outdoor dining Post Office Community Theater Children s Park Nightlife activities... Hair Salon / Nail Salon Banking Other (please specify) 1 / 9
specify) 2018 Visitor Survey Fitness destination... Art Galleries Professional Offices... Exercise facility (Yo... City Municipal Services 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES Restaurants Hickory Farmers Market Events (Oktoberfest, Art Crawl, Holiday Parade, etc.) Craft Beer Movie Theater I want to shop Local Overall cool vibe of downtown- easy to walk and shop Coffeehouse Clothing Boutiques Specialty Shopping (Such as Jewelry, Toys, Music, Soap, Olive Oil, Crafts, etc.) Live Music Outdoor dining Post Office Community Theater Children s Park Nightlife activities (Bars, Nightclubs) Hair Salon / Nail Salon Banking Other (please specify) RESPONSES 69.39% 1,138 57.74% 947 35.12% 576 29.88% 490 27.38% 449 27.20% 446 25.37% 416 25.24% 414 24.02% 394 22.87% 375 22.80% 374 18.35% 301 17.80% 292 17.20% 282 16.04% 263 14.09% 231 12.56% 206 8.66% 142 6.65% 109 Fitness destination (I like to walk / run downtown) Art Galleries Professional Offices (attorneys, CPAs, banking, etc.) Exercise facility (Yoga, Gym) 6.34% 104 6.22% 102 6.16% 101 5.12% 84 2 / 9
City Municipal Services 3.17% 52 Total Respondents: 1,640 3 / 9
Q2 Please select the TOP 5 reasons you may choose NOT to shop downtown? Answered: 1,640 Skipped: 0 I can t find parking at a... to see... the outside... Downtown destinations... Parking isn t in front of... Not enough outdoor dining Downtown destinations... The variety of restaurants... The variety of specialty... Not enough live music to see /... The variety of specialty... I order most of what I ne... Other (please specify) Dog are not allowed at... I don t like having to pa... the nighttim... I do not feel safe 4 / 9
the nighttim... the Sails The signs for parking are... the events... the location... the event sp... Don t like downtown as... the seating... I am not interested i... 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES I can t find parking at all (not enough spaces) to see /encounter panhandling the outside bathroom options Downtown destinations are not open on Sundays Parking isn t in front of my destination Not enough outdoor dining Downtown destinations are not open late enough The variety of restaurants is not what I like / need The variety of specialty clothing boutiques is not what I like / need Not enough live music to see / encounter homeless people The variety of specialty shopping is not what I like / need I order most of what I need online RESPONSES 39.02% 640 29.27% 480 29.21% 479 24.88% 408 23.54% 386 21.95% 360 21.65% 355 21.34% 350 21.34% 350 20.61% 338 19.02% 312 17.93% 294 17.38% 285 Other (please specify) Dog are not allowed at events I don t like having to park and walk to my destination the nighttime lighting in areas other than Union Square 15.43% 253 14.76% 242 13.48% 221 10.91% 179 5 / 9
I do not feel safe the nighttime lighting on Union Square the Sails The signs for parking are not clear the events offered downtown. the location of the Children s park the event space on Union Square Don t like downtown as an event space the seating options on Union Square I am not interested in shopping local 9.57% 157 7.13% 117 5.85% 96 5.85% 96 3.48% 57 3.17% 52 2.26% 37 1.16% 19 0.98% 16 0.55% 9 Total Respondents: 1,640 6 / 9
Q3 Please select the TOP 5 things you would like to see improved about our Downtown: Answered: 1,640 Skipped: 0 Parking dining options destinations... advertising... destinations... Add brighter lighting advertising... Decorative updating t... Create parking closer to... trees on Union Square... boutiques Add decorative lighting Other (please specify) residential... specific signage abou... specific signage to... 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% ANSWER CHOICES RESPONSES 7 / 9
Parking dining options destinations open on Sundays advertising of events happening in downtown destinations open later hours Add brighter lighting advertising of what is available downtown Decorative updating to include planters, trash cans, benches, painting, etc. Create parking closer to destinations trees on Union Square for shade during events boutiques Add decorative lighting Other (please specify) residential options specific signage about where I should park and how long I can park specific signage to direct me to various locations (retail, movies, dining, etc.) 58.84% 965 54.02% 886 36.04% 591 35.61% 584 29.82% 489 28.54% 468 26.16% 429 24.09% 395 23.66% 388 22.99% 377 18.35% 301 15.73% 258 15.73% 258 13.90% 228 13.35% 219 9.02% 148 Total Respondents: 1,640 8 / 9
Q4 If you would like more information or for us to follow up with you regarding your responses, please provide your name and email address. (Optional) Answered: 508 Skipped: 1,132 ANSWER CHOICES Name Email Address RESPONSES 96.46% 490 75.00% 381 9 / 9