UTZ Coffee Statistics Report 2017
UTZ is the largest certification program in the world for sustainable coffee More than 480,000 coffee farmers and workers benefit from the UTZ program UTZ certified coffee is produced in 23 countries In 2017, more than 43.8 billion cups of UTZ certified coffee were enjoyed in 84 countries
Introduction The main goal of this report is to present the scope and scale of the UTZ coffee program in 2017 calendar year. The statistics report is written in order to inform our stakeholders and is part of our commitment to transparency. The statistics report focuses on the key indicators related to: Market uptake: sales of UTZ certified coffee Program reach: UTZ certified coffee production, premiums being paid and multi-certification of this production This report is part of the UTZ monitoring and evaluation system. Most of the data in this report is collected via our online traceability system, the Good Inside Portal. We recognize that there may be shortcomings with the reliability of the data. We look forward to receiving your feedback. For more information, please contact the Monitoring & Evaluation Department at ME@utz.org 2018 UTZ Information presented here is for informative purposes only. UTZ grants permission to use information for personal, non-commercial use, without any right to resell or redistribute information or to compile or create derivative works therefrom.
Summary A stable supply base An increasing market demand for UTZ certified coffee UTZ supply remains stable with Arabica volume growing and compensating slight Robusta decline More than 225 thousand farmers and over 250 thousand workers reached 43% of UTZ coffee certificate holders are also certified for one or more other schemes, being UTZ-Rainforest Alliance the most common combination. Multi-certification is most common in Africa Increased demand for UTZ was reflected in 14% increase in first buyer sales; with higher sales of both Arabica and Robusta Coffee Increasing commitments for certified coffee of European retailers Significant growth of demand for UTZ soluble coffee In 2017, farmers were able to sell 43% of certified coffee as UTZ
Content 1. Reach 2. First buyer sales 3. Premium 4. Estimated production 5. Supply-demand trend 6. Multi-certification
1.1 Geographical reach The UTZ Coffee program reached 23 producing countries Compared to 2016 El Salvador (1 group and 1 estate) and Panama (1 estate) weren t anymore in the program
1.2 Program reach 5% more land was reached by the UTZ coffee program in 2017, but there were 14% less workers. The number of farmers reached remained fairly stable Area (Ha) 592,977 # of farmers 226,015 # of workers (seasonal and permanent) 255,647 2013 2014 2015 2016 2017 2013 2014 2015 2016 2017 2013 2014 2015 2016 2017 Relative growth 16 17 5% -0.2% -14% The growth in area was mostly driven by Latin America, particularly Brazil and Colombia The number of farmers remained fairly stable. The decrease of 0.2% was mostly driven by Africa The largest absolute decrease in the number of workers was seen in Vietnam and Honduras
MT Green Coffee Equivalent 2.1 Global first buyer sales The UTZ coffee 1 st buyer sales increased with 14% from 2016 to 2017 321,419 365,091 224,028 258,867 238,392 14% 35% -8% 2013 2014 2015* 2016 2017 Increased demand coming mainly from: - Western Europe - driven by private labels - Northern Europe - driven by A- brands Substantial volumes were sold to the coffee soluble industry First Buyer Sales are all confirmed sales from the producer to the first buyer. Private labels are products under own company name manufactured by a third party. A-brands are own branded products. * From 2015 onwards volumes are reported in Green coffee equivalent
MT Green Coffee Equivalent 2.2 First buyer sales per origin Most UTZ coffee came from Brazil (38%), Vietnam (17%) and Honduras (13%) 160,000 140,000 120,000 139,848 2015 2016 100,000 2017 80,000 60,000 61,178 47,401 64,015 40,000 34,595 20,000 18,054 - Brazil Vietnam Honduras Colombia Nicaragua Other* Relative growth 16 17-6% 27% 48% 9% 65% 31% 9% increase in Latin America mainly due to more sales from Honduras, Nicaragua and Guatemala 31% increase in Asia with all countries increasing their sales, except for China 31% increase in Africa with all countries increasing their sales, except for Ethiopia and Kenya First Buyer Sales are all confirmed sales from the producer to the first buyer. * Other' includes : Indonesia, Tanzania, Peru, India, Ethiopia, Costa Rica, Kenya, Guatemala, China, Papua New Guinea, Uganda, Mexico, Rwanda, Burundi, DR of Congo & Zambia
MT Green Coffee Equivalent 2.3 Split Arabica vs Robusta Almost 40% increase in Robusta first buyer sales sales and 10% increase in Arabica 274,272 299,380 82% 188,755 183,776 85% 73% 77% 70,113 27% 23 % 77% 54,615 23% 85% 47,147 82% 65,711 18% 18% 2014 2015* 2016 2017 15 % 15% 82% Arabica Robusta Robusta volume sold increased with almost 40% with all UTZ producing countries increasing their sales Vietnam and India sold most of the UTZ certified Robusta coffee Almost 10% increase in Arabica sales mainly driven by increase in sales of Arabica coffee from Honduras First Buyer Sales are all confirmed sales from the producer to the first buyer. Arabica sales consists of Colombian Milds, Other Mild Arabicas & Brazil & other Natural Arabicas * From 2015 onwards volumes are reported in green coffee equivalent
MT Green Coffee Equivalent 2.4 First buyer sales per coffee quality classification Increase in sales for all coffee qualities except for the Brazilian Arabica sales which decreased with 6% 148,254 138,977 112,675 124,458 98,981 87,746 70,113 65,711 50,664 54,884 54,615 47,147 20,457 27,542 31,671 34,595 2014 2015 2016 2017 Brazil and other natural Arabicas Other Arabica Milds Robustas Colombian Milds Brazilian and other natural Arabicas decreased with 6% Other Arabica Milds coffee qualities increased with 42% Robusta sales increased with 39% Colombian Milds increased with 9% First Buyer Sales are all the confirmed sales from the producer to the first buyer. Arabica sales consists of Colombian Milds, Other Mild Arabicas & Brazil & other Natural Arabicas *Coffee quality classification for a small volume of Arabica coffee is unknown
2.5 Market uptake Sales growth was also reflected in new supply chain actors and labeled packages 492 # of Licensed Coffee Supply Chain Actors 669 582 13% 756 2014 2015 2016 2017 87 supply chain actors joined the UTZ coffee program in 2017, a relative growth in members of 13% First supply chain actors joined in Hong Kong and the Russian Federation In 2017, there were 1,609 new labeled coffee products on the market Supply Chain Actors include traders, roasters and retailers
3.1 Premium UTZ average coffee cash premium increased to 3.60 $c/lbs 3.37 Global average UTZ Cash Premium ($c/lbs) 3.78 3.60 3.46 2.87 2.77 2016 2017 Global Arabica Robusta The UTZ Premium is an additional cash amount paid above the market price for a similar conventional (non-certified/non-verified) product. It is mandatory and agreed upon between the certified group or producer and the first buyer UTZ average coffee premium increased with 7%, with an increase of 9% for Arabica to 3.78 Cents/ lb and a decrease of 3% for Robusta to 2.77 Cents/ lb in 2017 UTZ premium calculations are based on transactions data recorded in the UTZ traceability system. Previous years values above 20 $c/lbs were excluded from the analysis. In 2017 values above 30 $c/lbs are excluded. This change will improve our analysis and understanding of the UTZ premium
3.2 Premium per country There are significant differences in the UTZ average coffee cash premium among countries Average UTZ Cash Premium ($c/lbs) 12.32 6.01 8.09 6.47 6.78 7.74 3.05 4.00 1.36 3.03 1.87 3.68 2.49 3.13 2.41 2.41 4.07 1.52 Global average UTZ Cash premium 2017 2016 2017 Premiums differ per country, producer and buyer because of several aspects such as quality, proportion of in-kind premium, and negotiation powers Largest absolute increase seen in India Largest absolute decrease seen in Indonesia * UTZ premium calculations are based on transactions data recorded in the UTZ traceability system. Values above 30 $c/lbs are excluded from the analysis. Countries with less than 3 CHs not included
MT Green Coffee Equivalent 4.1 UTZ estimated production UTZ estimated production remained stable despite a decrease in Robusta coffee 726,591 729,918 30% 30% 13% 821,399 28% 6% 870,102 857,803 20% 17% -1% 70% 70% 72% 80% 83% 2013 2014 2015 2016 2017 Arabica Robusta 2% more certified Arabica volume, 15% reduction in Robusta volume Estimated production in Latin America and Africa remained quite stable with an increase of 2% and 1% respectively Estimated production in Asia decreased by 11% mainly due to a decrease in production in Vietnam Estimated production is based on license information from licenses valid on December 31st 2017
MT Coffee Green Equivalent 4.2 UTZ estimated production per origin Growth in certified volume in Colombia compensated the decline in Vietnam 350,000 300,000 250,000 200,000 295,547 2015 2016 2017 175,913 150,000 100,000 50,000 141,610 101,814 73,525 69,393 - Brazil Vietnam Colombia Peru Honduras Others Relative growth 16 17-2% -18% 37% -3% -16% 7% 79% of UTZ certified coffee volume comes from 5 countries: Brazil, Vietnam, Honduras, Peru and Colombia Largest absolute growth in Colombia because of an increase in the number of farmers and area Largest absolute decline in Vietnam because of a decrease in the number of group members and weather conditions Estimated production is based on license information from licenses valid on December 31st 2017 *Other includes: India, Laos, Indonesia, Nicaragua, Costa Rica, Kenya, Mexico, Uganda, China, Tanzania, Papua New Guinea, Rwanda, Burundi, DR of Congo, Dominican Republic, Ethiopia, Guatemala & Zambia
5.1 Supply-demand trend Producers sold on average 43% of their estimated production as UTZ. Increasing trend since 2015 % of estimated production sold as UTZ 43% 35% 37% 29% % of estimated production sold as UTZ per region in 2017 45% 40% 24% 2014 2015 2016 2017 Latin America Asia Africa The share of estimated production that was sold as UTZ increased in 2017 for all regions Largest increase seen in Asia from 27% in 2016 to 40% in 2017 Latin America increased from 42% in 2016 to 45% in 2017 Africa increased from 18% in 2016 to 24% in 2017 Supply Demand is based on first buyers sales and estimated production 2017. It indicates a trend but not an absolute number.
6.1 Multi-certification: Certificate holders 43% of UTZ coffee certificate holders are also certified for one or more other schemes 45% 48% 43% 2015 2016 30% 32% 28% 2017 17% 20% 18% 8% 12% 11% Multi-Certified Fair Trade RFA Organic Decrease in multi-certified CHs for all schemes included in the analysis Rainforest Alliance (RFA) was once again the most common scheme in combination with UTZ Multi certification is most common in Africa (78%), followed by Latin America (42%) and Asia (33%) Multi-certified represents the number of UTZ coffee certificate holders that were also certified for one or more of the following schemes: Fair Trade; Rainforest Alliance; Organic are included in the analysis. 4C and Other schemes are excluded from the total Multi-certification figures for UTZ since these are practices and not a certification schemes