now s the time to get on board with seafood
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1 now s the time to get on board with seafood
2 don t miss the boat 20% top seafood items ordered at qsrs 14% 14% now s the time to get on board with seafood 6% 5% 1% Fish Value Meals Shrimp 156 LTOs in Q QSR Fish & Chips seafood 3oK Fish Platter Tilapia Crab Cakes social media POSTS on seafood & fish fry's peak in march (start of lent) Source: Technomic 2017 promos Many restaurants have special seafood items & seafood LTOs during Lent. Some QSRs that consumers bought seafood items from in Q are: Captain D s, Culver s, Popeyes and Golden Corral, to name a few. QSRs are focusing their seafood marketing mainly on sandwiches. Now's the time to get on board with seafood promos on the menu! shrimp: top seafood LTO in 2017
3 seafood ahoy get on board with lent 2018 seafood marketing the menu bring seafood Aboard As Lent approaches on March 1, national chains begin to spotlight seafood. Whether it's offering seafood LTOs only available during the 40-day Lenten period or ramping up menus with new fish and shellfish items, the top chains are going full-steam ahead marketing seafood. So, your consumers will be ready and eager for seafood on the menu. Introduce new menu items or offer an exciting LTO this is the best time all year to menu seafood. Don't miss the boat!
4 simple Southern Fish Fry Mrs. Friday s Crispy Southern Flounder
5 TREND SOUTHERN menu price $22.99 gross profit $14.80 ingredients 8 Mrs. Friday s Crispy Southern Flounder (Product ) 4 buttermilk biscuits 12 hushpuppies 12 ounces crispy fries 12 ounces cole slaw ½ lemon wedges 6 ounces tartar sauce 6 ounces spicy fry sauce Salt to taste directions 1. Fry fish at 350 F for 3 to 3 ½ minutes or until golden brown. 2. Serve family-style with all other side dishes. kpseafood.com
6 cheesy lobster & seafood cheesy lobster & hash brown casserole with bacon King & Prince Lobster Sensations
7 TREND BRUNCH menu price $6.99 ingredients 9x13 casserole ½ pound King & Prince Lobster Sensations (Product ) 6 slices bacon (thick, sliced, & chopped) 3 chopped scallions 2 pounds shredded & blanched potatoes 1 cup diced onions, caramelized 2 cups shredded Colby cheese 1 can creamy lobster bisque 1 cup sour cream ½ cup milk ½ cup melted butter Salt & pepper to taste topping gross profit $5.21 * 2 tablespoons melted butter 1 cup panko breadcrumbs ½ cup shredded Colby cheese directions 1. Mix all casserole ingredients together and place in a 9 x13 oven safe, greased casserole dish. 2. Bake for approximately 45 minutes at 350 F until 165 F internal cooking temperature. 3. Mix the melted butter, panko and Colby cheese for the topping and add to casserole. 4. Finish by browning the topping and serve. * per individual serving kpseafood.com
8 crispy southern flounder cheesy lobster & pimento cheese grits & collard greens Mrs. Friday s Crispy Southern Flounder
9 TREND BOWLS menu price $8.99 gross profit $6.61 ingredients 2 pieces Mrs. Friday s Crispy Southern Flounder (Product ) 4 ounces Southern collard greens 6 ounces pimento cheese grits 4 ounces red pepper coulis directions 1. Fry fish at 350 F for 3 to 3½ minutes or until golden brown. 2. Place cheese grits in bowl and top with collard greens. 3. Drizzle with red pepper coulis and place fish on top. kpseafood.com
10 lobster & seafood french toast king & prince Lobster Sensations
11 TREND ALL-DAY BREAKFAST ingredients lobster & seafood roll filling 3 ounces King & Prince Lobster Sensations (Product ) 3 tablespoons mayonnaise 2 tablespoons diced sweet onion 2 tablespoons diced celery 1 teaspoon fresh lemon juice 1 teaspoon chopped parsley 3 ounces tarragon-infused maple syrup Salt & pepper to taste menu price $8.99 gross profit $6.47 french toast 2 eggs 1 teaspoon fresh chopped tarragon 2 tablespoons heavy cream 1 tablespoon butter 1 slice thick sliced French bread 1 slice Munster cheese directions 1. Mix all lobster & seafood roll ingredients together. 2. Infuse maple syrup by heating gently with 2 teaspoons tarragon. Add 2 tablespoons toasted almonds to maple syrup. 3. Slice French bread 3/4 the way through the center and stuff with lobster roll filling and 1 slice of cheese. 4. Whisk eggs, cream, tarragon, salt and pepper. 5. Dredge stuffed French bread in egg batter until the bread becomes a bit soggy. 6. Melt butter in a medium high heat pan and lay the French toast into the pan until golden on both sides. Finish in a 350 F oven to melt cheese. 7. Serve hot with tarragon-infused syrup. kpseafood.com
12 tempura shrimp tacos Mrs. Friday s Tempura Shrimp
13 TREND ETHNIC menu price $11.99 gross profit $8.09 ingredients 5 Mrs. Friday s Tempura Shrimp (Product ) 5 wonton taco shells 3 ounces Sriracha mayo ½ cup Asian slaw garnish Cilantro, green onion, sesame seeds, lime wedges directions 1. Fry shrimp at 350 F for 2½ to 3 minutes or until golden brown. 2. Fry wontons into taco shells. 3. Place Asian slaw on the shell and top with tempura shrimp. 4. Garnish with cilantro, green onion, sesame seeds and lime wedges. 5. Serve with Sriracha mayo. kpseafood.com
14 gourmet lobster & seafood cake cheesy lobster & zucchini noodle salad king & prince Gourmet Lobster & Seafood Cake
15 TREND HEALTHY menu price $11.99 ingredients 2 King & Prince Gourmet Lobster & Seafood Cake (Product ) 1 cup zucchini noodles julienne red onion 1 artichoke heart, quartered 3 pitted Kalamata olives cup chickpeas 3 sliced grape tomatoes cup crumbled feta cheese 1 tablespoon extra virgin olive oil ½ tablespoon red wine vinegar ½ teaspoon fresh lemon juice gross profit $8.45 ½ teaspoon fresh chopped oregano ½ teaspoon fresh chopped parsley ½ minced garlic clove teaspoon Dijon mustard ½ cup Asian slaw garnish Micro greens directions 1. Add all ingredients and mix well for the zucchini salad and let sit 2 hours. 2. Sauté the Gourmet Lobster & Seafood Cakes and arrange two on top of the salad. 3. Garnish with a pinch of micro greens and serve. kpseafood.com
16 sheet pan cod Mrs. Friday s tavern battered cod
17 TREND SUSTAINABLE menu price $19.99 ingredients 6 each Mrs. Friday s Tavern Battered Cod (Product ) ½ sliced lemon 1 julienne red onion ½ pint cherry tomato blend ½ sliced zucchini ¼ yellow bell pepper rings 3 tablespoons olive oil 1 tablespoon fresh lemon juice ½ teaspoon fresh chopped thyme ½ teaspoon fresh chopped parsley Salt & pepper to taste gross profit $11.93 directions 1. Arrange veggies and lemon slices on a sheet pan and lightly drizzle with olive oil. 2. Arrange the Tavern Battered Cod over the top of the veggies and bake in a 375 F oven for approximately 14 minutes. Serve hot. kpseafood.com
18 coconut shrimp bowl Mrs. Friday s coconut butterfly shrimp
19 TREND SURF N TURF ingredients 5 Mrs. Friday s Coconut Butterfly Shrimp (Product ) 4 ounces curried chicken 6 ounces cilantro lime rice 4 ounces black bean corn salad ½ avocado 1 wedge of grilled pineapple menu price $12.99 gross profit $7.94 directions 1. Fry shrimp at 350 F for 2½ to 3 minutes or until golden brown. 2. Mix cilantro lime rice and black bean corn salad and place in bowl. 3. Arrange curried chicken and shrimp around the plate. 4. Top with wedge of grilled pineapple and avocado. kpseafood.com
20 creole etoufee nachos Mrs. Friday s Lightly Breaded Cajun Crawfish
21 TREND LOCAL menu price $8.99 ingredients 3 ounces Mrs. Friday s Lightly Breaded Cajun Crawfish (Product ) 8 ounces tortilla chips 1 medium local tomato 4 ounces sliced local okra 2 tablespoons oil cup shredded cheese ½ cup creole etouffee sauce ¼ cup sliced green onions gross profit $6.08 directions 1. Cook tomatoes and okra in oil for about 3 minutes. 2. Add etouffee sauce and allow to cook for 3 minutes. 3. Fry crawfish at 350 F for 2 to 2½ minutes or until golden brown. 4. Top chips with etouffee mix, cheese, green onions and fried crawfish. kpseafood.com
22 get the handy & get pro tips for lent 2018 chef brett's 5 tips & more 65% of consumers to leverage eat seafood seafood marketing during lent download & get a bonus coupon at least occasionally* As a bonus, when you download the Lent 2018 whitepaper, you'll get a special DOUBLE DOWN COUPON immediately ed to you. Download the whitepaper at kpseafood.com * Source: Technomic, 2017
23 bring seafood Aboard anywhere on the menu for lent 2018 Nearly 300 Seafood LTOs featured during Lent 2017 Source: Technomic 2017 KP630B.0917 Get full recipes, trends, tips & more at kpseafood.com
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