Infographics. How to easily turn content into visuals people will want to like and share

Transcription

1 Infographics How to easily turn content into visuals people will want to like and share

2 MARY OLIVIERI EVP, Executive Creative Director DON HARDER Associate Creative Director

3 What you ll learn today Why use infographics and when Types of infographics Translating your words into pictures How to make the infographic Additional tips and tools

4 What is an infographic? (n): a chart, diagram, or illustration that uses graphic elements to present information in a visually striking way

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8 Why and when to use an infographic

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16 Sharing Statistics

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20 Telling a Story

21 Med Amine Belarbi on Twitter: Started

22 Showing a Process

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24 TIPS for identifying images in your words.

25 Find copy that can be turned into charts or graphs to make it scannable.

26 DStarch1000 can be used in Bakery Mixes, Bakery Products, Seasoning Blends, Pastry Creams, Chewing Gum and Batter applications. MStarch50 can only be used in Seasoning Blends and Chewing Gum applications. = Applications DStarch1000 MStarch50 Bakery Mixes Bakery Products Seasoning Blends Pastry Creams Chewing Gum Batter

27 Use color for differentiation.

28 There are 6 projects on hold, 3 behind schedule and 12 on schedule. = PROJECTS

29 Try creating unique illustrations that tell the story.

30 To be, or not to be =

31 Represent things with imagery.

32 10 musicians were tapped =

33 Use pictograms to convey percentages or ratios.

34 Four out of five doctors =

35 Let icons do the talking.

36 Drink this and it will kill you. =

37 Use callouts to grab attention.

38 If you are not completely satisfied we will reimburse you in full. =

39 The Process

40 steps to go from words to pictures. Step 1: Read through the content and identify the type of infographic you think it is. Step 2: Edit, edit, edit! Step 3: Identify the words that can be images or are asking for a graphic treatment. Step 4: Are there numbers? Consider ways to make them scannable via font sizes or graphs/charts. Step 5: Are there any steps that are delineated? If so, is there a way to abbreviate/ make them clearer? Step 6: Create a writer s rough.

41 Headline: The Business of Burgers* Copy: Here are some juicy facts about America s favorite sandwich: Step 1: Read through the content and identify the type of infographic you think this is. Statistical Burgers account for roughly 60 percent of all sandwiches sold. The hamburger business is a 73 billion dollar business. There are over 50,000 burger joints located across the country. Approximately 7.5 percent of all US restaurants are burger joints. California has the highest number of burger joints. Second is Texas. Third is Florida. Fourth is Ohio. Fifth is Illinois. 71 percent of all beef consumed in restaurants is in the form of a burger. And that ain t no bull. *

42 Headline: The Business of Burgers* Copy: Here are some juicy facts about America s favorite sandwich: Step 2: Edit, edit, edit! Burgers account for roughly 60 percent of all sandwiches sold. The hamburger business is a 73 billion dollar business. There are over 50,000 burger joints located across the country. Approximately 7.5 percent of all US restaurants are burger joints. California has the highest number of burger joints. Second is Texas. Third is Florida. Fourth is Ohio. Fifth is Illinois. 71 percent of all beef consumed in restaurants is in the form of a burger. And that ain t no bull. *

43 Headline: The Business of Burgers* Copy: Here are some juicy facts about America s favorite sandwich: Step 3: Identify the words that can be images or are asking for a graphic treatment. Burgers account for roughly 60 percent of all sandwiches sold. The hamburger business is a 73 billion dollar business. There are over 50,000 burger joints located across the country. Approximately 7.5 percent of all US restaurants are burger joints. California has the highest number of burger joints. Second is Texas. Third is Florida. Fourth is Ohio. Fifth is Illinois. 71 percent of all beef consumed in restaurants is in the form of a burger. And that ain t no bull. *

44 Headline: The Business of Burgers* Copy: Here are some juicy facts about America s favorite sandwich: Step 4: Are there numbers? Consider ways to make them scannable via font sizes or graphs/charts. Burgers account for roughly 60 percent of all sandwiches sold. The hamburger business is a 73 billion dollar business. There are over 50,000 burger joints located across the country. Approximately 7.5 percent of all US restaurants are burger joints. California has the highest number of burger joints. Second is Texas. Third is Florida. Fourth is Ohio. Fifth is Illinois. 71 percent of all beef consumed in restaurants is in the form of a burger. And that ain t no bull. *

45 Headline: The Business of Burgers* Copy: Here are some juicy facts about America s favorite sandwich: Step 5: Are there any steps that are delineated? If so, is there a way to abbreviate/make them clearer? N/A Burgers account for roughly 60 percent of all sandwiches sold. The hamburger business is a 73 billion dollar business. There are over 50,000 burger joints located across the country. Approximately 7.5 percent of all US restaurants are burger joints. California has the highest number of burger joints. Second is Texas. Third is Florida. Fourth is Ohio. Fifth is Illinois. 71 percent of all beef consumed in restaurants is in the form of a burger. And that ain t no bull. *

46 Headline: The Business of Burgers* Copy: Here are some juicy facts about America s favorite sandwich: Step 6: Create a writer s rough. Burgers account for roughly 60 percent of all sandwiches sold. The hamburger business is a 73 billion dollar business. There are over 50,000 burger joints located across the country. Approximately 7.5 percent of all US restaurants are burger joints. California has the highest number of burger joints. Second is Texas. Third is Florida. Fourth is Ohio. Fifth is Illinois. 71 percent of all beef consumed in restaurants is in the form of a burger. And that ain t no bull. *

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55 Making your infographic

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61 Resources for graphics Built-in online tools Corporate photo library Grab your smartphone Stock photographs and illustrations

62 Be mindful of what you download from the Internet.

63 Design Considerations

64 Consider white space Share only what you need to Brand colors Three fonts or less Ask questions Honor ownership

65 Inspiration

66 SOURCE:

67 What we talked about today Why use infographics and when Types of infographics Translating your words into pictures How to make the infographic Additional tips and tools

68 Thank you. MARY OLIVIERI EVP, Executive Creative Director DON HARDER Associate Creative Director