Give guests the absolute best burger experience.

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1 Give guests the absolute best burger experience. Burger Inspiration Guide Trends, Ideas and Tips for Selling More Burgers

2 Amazing Burger Experiences are Worth Sharing As the #1 mayonnaise, Hellmann s /Best Foods is proud to help bring out the best in burgers. And now we re helping create, share and celebrate the nation s best burger experiences by giving burger chefs the recognition they deserve. Wait, what? A burger experience? You read that right. Great burgers are more than just patties and buns. They re experiences. From preparation to presentation, condiments to compliments a true burger experience is one people can t stop talking about. Hellmann s /Best Foods gets people talking about you by providing recipes, ideas and social marketing tools to create your reputation for amazing burger experiences. 2

What are Today s Top Burger Operators Serving?

premium ingredients, custom condiments and indulgent toppings. See how they re breaking burger boundaries.

bacon, roasted red pepper, fried egg, sautéed mushrooms, sliced avocado and crispy onion strings.

Spanish paprika, almond-romesco ketchup and smoked Hellmann s /Best Foods Mayo.

3 What are Today s Top Burger Operators Serving? Across the country, inspired operators have already started reinventing the burger category by experimenting with premium ingredients, custom condiments and indulgent toppings. See how they re breaking burger boundaries. Bridget s Pub Burger Bridge McNeill s, Chicago, IL Why people love it: 10 types of cheese, plus caramelized onions, bacon, roasted red pepper, fried egg, sautéed mushrooms, sliced avocado and crispy onion strings. The Habanero Hache LA, Los Angeles, CA Why people love it: Four types of cheese and a house garlic mayo made with Hellmann s /Best Foods Mayonnaise. Chorizo Burger Flip Burger, Atlanta, GA Why people love it: Chorizo-spiced pork, hashbrowns, a fried egg, manchego, Spanish paprika, almond-romesco ketchup and smoked Hellmann s /Best Foods Mayo. Steakhouse Burger Hamburger Mary s, Chicago, IL Why people love it: Creamy black pepper steak sauce, grilled portobello mushrooms and crispy red onion strings. The Western Burger Rounds Premium Burgers, Los Angeles, CA Why people love it: Choice of fresh ground beef, grilled chicken breast, house-made veggie or turkey patty, plus crispy onion strings, bacon and BBQ sauce. 3

Prepare for the Best A few simple burger prep tips can make a big difference on flavor.

and flavor. Wash hands with cold water to prevent your body heat from impacting the meat.

Pressing on the burger to flatten it or moving it around too much will release juices that hold flavor.

4 Prepare for the Best A few simple burger prep tips can make a big difference on flavor. Storage Keep fresh patties in the fridge and frozen patties in the freezer until you re ready to cook to preserve their qualities and flavor. Wash hands with cold water to prevent your body heat from impacting the meat. Grill Once you put the burger on the grill, don t mess with it too much. Pressing on the burger to flatten it or moving it around too much will release juices that hold flavor. Rest Like a good steak, it s best to let burgers rest for 2-3 minutes before serving, allowing the burger to redistribute juices and create a more consistent flavor experience from the first bite to the last. Build Watch your ratios! Make sure nothing single-handedly overpowers the burger, especially the bun. 4

Burger Inspiration Shallot Marmalade Black Truffle Cheese Black Pepper Mayonnaise Customization is King 8 out of 10 guests like to add their own

5 Burger Inspiration Shallot Marmalade Black Truffle Cheese Black Pepper Mayonnaise Customization is King 8 out of 10 guests like to add their own condiments, and burgers make it easy to make it their way. 1 Let guests customize with produce, cheeses, sauces, proteins, buns and condiments within reach. 5

All-American Burger Two fresh grilled beef patties, topped with classic favorites: Cheddar cheese, crisp lettuce, sliced tomato and onion, dill pickles and creamy Hellmann s /Best Foods Mayonnaise on

6 All-American Burger Two fresh grilled beef patties, topped with classic favorites: Cheddar cheese, crisp lettuce, sliced tomato and onion, dill pickles and creamy Hellmann s /Best Foods Mayonnaise on a traditional kaiser roll. Yield: 1 serving Ingredients 1 ea Kaiser roll, toasted 2 ea Beef patties, cooked to desired doneness 2 Cheddar cheese slices 1 oz. Lettuce 1 slice Tomato ½ oz. Dill pickle chips 1 oz. Hellmann s /Best Foods Real Mayonnaise Process 1. Melt cheese on beef patties. 2. Spread mayonnaise on top and bottom bun. 3. Assemble in the following order: bottom bun, lettuce, 2 beef patties, tomato, pickles and top bun. 6

Burger Inspiration The New Classic. Not your dad s backyard burgers. According to Mintel, burgers are moving from a classic to a contemporary dish.

7 Burger Inspiration The New Classic. Not your dad s backyard burgers. According to Mintel, burgers are moving from a classic to a contemporary dish. Unexpected ingredients like pretzel buns or stuffed burger patties create a higher value perception for guests 2 and build interest. Burgers provide the perfect vehicle to bring out globally inspired flavors through a familiar guest favorite. 7

Spanish Burger Grilled beef patty with sweet onions, Manchego cheese, roasted red peppers and topped with an olive mayonnaise. Yield: 1 serving Ingredients 32 oz. Ground beef, 4 oz. patty 8 oz.

8 Spanish Burger Grilled beef patty with sweet onions, Manchego cheese, roasted red peppers and topped with an olive mayonnaise. Yield: 1 serving Ingredients 32 oz. Ground beef, 4 oz. patty 8 oz. Manchego cheese 8 oz. Sweet onion, grilled or raw 8 oz. Bell pepper, red, roasted, cut into wide strips 8 Hamburger buns or kaiser rolls 8 oz. Hellmann s /Best Foods Real Mayonnaise 2 oz. Black olives, cured, chopped 1 Tbsp Capers, drained, chopped 1 tsp Paprika Process 1. Prepare Olive Mayonnaise: In small bowl, combine Hellmann s /Best Foods Real Mayonnaise, olives, capers and paprika; reserve. 2. Grill or broil ground beef patties until desired temperature. When patties are nearly cooked, top each with 1 oz. cheese. Cover or place under salamander until cheese melts. 3. Spread 1 bun evenly with 2 Tbsp Olive Mayonnaise. On bottom of bun, place 1 ground beef patty, 1 slice onion and 1 oz. red pepper. Replace top of bun, repeat to make 8 burgers. Serve immediately. 8

Burger Inspiration Toppings on Toppings. Going above and beyond ketchup and mustard. Fried bites and signature sauces atop your burgers will have all your guests talking.

9 Burger Inspiration Toppings on Toppings. Going above and beyond ketchup and mustard. Fried bites and signature sauces atop your burgers will have all your guests talking. Piling on one-of-a-kind toppings like a sweet mango-habanero coleslaw, spicy sriracha mayonnaise, crispy fries or onion rings, guacamole, chili and more is bound to please! If you re going crazy with the toppings, keep it simple with Cheddar or American. Otherwise, varieties like spicy pepper jack, creamy Brie, smoked Gouda and tangy goat cheese can be a great differentiator. 9

The Cajun Blackened and Blue Burger Blackened Beef Patty (sautéed with seasonings: red, black and white pepper, garlic powder, onion powder, ground coriander, sugar), topped with blue cheese,

10 The Cajun Blackened and Blue Burger Blackened Beef Patty (sautéed with seasonings: red, black and white pepper, garlic powder, onion powder, ground coriander, sugar), topped with blue cheese, lettuce, onion and Cajun mayo, on a kaiser roll. Yield: 1 serving Ingredients 1 ea Kaiser roll, toasted 1 ea Beef patty 1 tsp Blackening spice blend 1 tsp Red pepper 1 Tbsp Black pepper 1 Tbsp White pepper 1 Tbsp Garlic powder 1 Tbsp Onion powder 1 Tbsp Ground coriander 2 Tbsp Sugar 1 oz. Blue cheese 1 oz. Lettuce 1 slice Onion 1 oz. Hellmann s /Best Foods Mayonnaise 1 tsp Cajun seasoning Process 1. Combine blackening spices together and mix well. 2. Dust beef patty with 1 tsp of blackening spice blend on both sides. 3. Sauté burger to desired doneness. Melt blue cheese on top. 4. Prepare Cajun Mayo Sauce: Combine mayonnaise with Cajun seasoning and mix well. 5. Spread Cajun mayonnaise on top and bottom bun. Serve immediately. 10

Burger Inspiration Beyond the Bun White or wheat doesn t have to be it. Don t be afraid to try something new. Guests see burgers as a safe place to experiment.

11 Burger Inspiration Beyond the Bun White or wheat doesn t have to be it. Don t be afraid to try something new. Guests see burgers as a safe place to experiment. Try switching up the bun for pretzel, ciabatta, brioche or even tortilla to add a new take to the classic. Lettuce or even large waffle fries can be the perfect bookends to sliders. 11

Patty Melt Grilled beef patty, sautéed onions and Swiss cheese, topped with creamy BBQ sauce on rye bread. Yield: 1 serving Ingredients 4 oz. Ground beef patty 2 slices Bread, rye ⅓ oz.

12 Patty Melt Grilled beef patty, sautéed onions and Swiss cheese, topped with creamy BBQ sauce on rye bread. Yield: 1 serving Ingredients 4 oz. Ground beef patty 2 slices Bread, rye ⅓ oz. Hellmann s Authentic BBQ Sauce 2 /3 oz. Hellmann s /Best Foods Mayonnaise 1.5 oz. Cheese, Swiss 2 oz. Onions, sautéed 1 oz. Hellmann s /Best Foods Real Mayonnaise Process 1. Grill or broil beef patty on both sides until 160º F or desired temperature. 2. Mix BBQ sauce and ² 3 oz. mayo and spread evenly on bread. Top one slice of bread with cheese, beef patty and onions. Top with remaining slice of bread. 3. Spread outside of sandwich evenly with 1 oz. Hellmann s /Best Foods Real Mayonnaise. 4. Griddle over medium heat, turning once, until cheese melts. Serve immediately. 12

Burger Inspiration Patty Possibilities Burger is not always synonymous with beef. 30% of millennials are open to trying better for you or non-beef burgers.

13 Burger Inspiration Patty Possibilities Burger is not always synonymous with beef. 30% of millennials are open to trying better for you or non-beef burgers. 3 Value beef cuts and non-beef proteins provide a great alternative to combat rising beef costs. The patty options are endless stuffed beef patties with cheese, bacon or spicy jalapeños or trade it for a veggie, turkey, bison or portobello patty. 13

Chipotle Portobello Burger Grilled Portobello mushroom cap with a beefsteak tomato, red onions, and crisp lettuce topped with Hellmann s /Best Foods Real Ancho Chipotle Sauce on a whole grain bun.

14 Chipotle Portobello Burger Grilled Portobello mushroom cap with a beefsteak tomato, red onions, and crisp lettuce topped with Hellmann s /Best Foods Real Ancho Chipotle Sauce on a whole grain bun. Yield: 1 serving Ingredients 1 Hamburger bun, whole grain 1 Mushroom, portobello cap 1 Tomato, beefsteak, ¾ inch slices 1 Onion, red, ⅓ inch slices 1 oz. Olive oil 2 oz. Hellmann s /Best Foods Real Ancho Chipotle Sauce 1 oz. Lettuce, leaf Process 1. Combine olive oil and half of Hellmann s /Best Foods Real Ancho Chipotle sauce. Coat the mushroom well. 2. Grill mushroom until tender. 3. Assemble each sandwich by layering 1 mushroom, 1 slice tomato, 1 slice onion, 1 oz. lettuce onto bun heel. Top with 1 oz. Hellmann s /Best Foods Real Ancho Chipotle sauce and finish with bun top. Serve immediately. 14

15 Burger Inspiration Let Your Burger Flag Fly Get the recognition you deserve. As a Hellmann s /Best Foods burger chef, you have access to free social marketing tools that will drive guests to your operation by promoting your place as the place for great burger experiences. Your Social Media Kit Includes: Promotional ideas for special events and offers Tips on how to use social media and best practices Images and post suggestions for driving traffic 15

Burgers let guests create a taste that s uniquely theirs. Give them special ingredient options and let them add their finishing touch with Hellmann s /Best Foods Mayonnaise within reach.

16 Burgers let guests create a taste that s uniquely theirs. Give them special ingredient options and let them add their finishing touch with Hellmann s /Best Foods Mayonnaise within reach. Find more inspiration on creating the best burger experience at ufs.com/bestburgers Share these ideas: 1 Hellmann s FOH Study, Kadence Restaurant Business Online, Burger Cravings Blog, Unilever Food Solutions. Hellmann s, Best Foods and the Blue Ribbon Device are registered trademarks of the Unilever Group of Companies. Bring Out the Best is a trademark of the Unilever Group of Companies. UC 12 /15 16

For the Love of. Hashbrowns. #1Hashbrowns. are the #1 side order at breakfast. 1 ON-TREND LTO IDEAS

For the Love of. Hashbrowns. #1Hashbrowns. are the #1 side order at breakfast. 1 ON-TREND LTO IDEAS For the Love of Hashbrowns #1Hashbrowns are the #1 side order at breakfast. 1 ON-TREND LTO IDEAS FIERY HASHBROWNS WITH GARLIC SAUSAGE Fire up your hashbrowns garlic sausage and Sriracha adds that extra