READY TO SERVE FPO. place white peach margarita

Transcription

1 READY TO SERVE FPO place white peach margarita

2 FOR IMMEDIATE RELEASE SKINNYGIRL COCKTAILS OFFERS A TWIST ON THE CLASSIC WITH THE INTRODUCTION OF SKINNYGIRL WHITE PEACH MARGARITA Skinnygirl Continues To Offer Something For Everyone With This Inventive Version Of The Skinnygirl Margarita (Deerfield, Ill.) -- Skinnygirl Cocktails, one of the fastest growing brands in the spirits industry, has changed the way women enjoy their cocktails. The groundbreaking, low-calorie cocktail line offers women a stress and guilt-free way to enjoy the drinks they have always loved. What started with the Skinnygirl Margarita from New York Times Bestselling Author Bethenny Frankel has turned into a cocktail phenomenon- offering innovative, low-calorie and great-tasting options for women who want it all. Skinnygirl Cocktails is excited to introduce Skinnygirl White Peach Margarita. Flavored margaritas are one of the most requested cocktails and often target a consumer for whom the original margarita is too tart, says Melanie Hellenga, Director, Skinnygirl Cocktails. Skinnygirl White Peach Margarita fills this need with a unique and delicious flavor. The pre-mixed cocktail is ready-to-sip and offers a light and refreshing taste. (Add tasting notes here ) At only 100 calories per 4 oz. serving, Skinnygirl Margarita offers a satisfying cocktail while helping save calories for other indulgences. Skinnygirl White Peach Margarita is offered at 25.4 proof, the same as the original Margarita yet with a sweet kick that softens the tequila flavor. Like its predecessors, the product is served in 750 ml bottles with a screw top. It is currently priced at $14.99 everyday and $12.99 promotionally. Skinnygirl White Peach Margarita ships April 2012 and hits stores nationwide in May Skinnygirl Cocktails continues to offer something for everyone with this inventive version of the groundbreaking original. Skinnygirl Cocktails is thrilled to present the new Skinnygirl family. From Ready To Serve (Margarita, Sangria, White Cranberry Cosmo, Piña Colada and White Peach Margarita) to Ready To Drink (Skinnyminis) to Ready To Mix (Vodka) to Ready To Enjoy (Wine), Skinnygirl continues to raise the bar by breaking the rules and redefining womens cocktailing needs. FPO place white peach margarita About As one of the world s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company s brands, including Jim Beam Bourbon, Maker s Mark Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Teacher s Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. The Beam portfolio includes 10 of the world s top 100 premium spirits brands and some of the industry s fastest growing innovations. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion on volume of 34 million 9-liter cases. Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit and About Skinnygirl Cocktails Skinnygirl Cocktails is the groundbreaking, low-calorie cocktail line that has redefined the way women cocktail. What started with the Skinnygirl Margarita from the mind of New York Times Bestselling Author and cocktail fixologist Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie options for women who want it all. Frankel s inspired concept did not go unnoticed and in March 2011, the brand was acquired by premium spirits powerhouse Beam has rapidly grown the brand into one of the fastest growing spirits brands in the market today. In 2011, Skinnygirl Cocktails sales rose a staggering 486% and show no signs of slowing down. Skinnygirl Cocktails has created a new set of rules for the spirits industry as it flawlessly offers the options women need, with the calories they don t. For more information on the new way to cocktail, please visit Beam, Inc., Deerfield, Ill.

3 White Peach Margarita FPO place white peach margarita Skinnygirl Cocktails provides a twist on Skinnygirl Margarita the instant classic that started it all Flavored margaritas are one of the most requested cocktails and often target a consumer for whom the original margarita is too tart. Skinnygirl White Peach Margarita fills this need with a unique and delicious flavor Skinnygirl White Peach Margarita is offered at 25.4 proof, the same proof as the original Margarita- yet with a sweet kick that softens the tequila flavor Skinnygirl White Peach Margarita (add tasting notes here) Skinnygirl White Peach Margarita is served in 750 ml bottles and priced at $14.99 everyday and $12.99 promotionally Skinnygirl White Peach Margarita ships April 2012 and hits stores nationwide in May 2012 Skinnygirl Cocktails continues to offer something for everyone with this inventive version of the groundbreaking original

4 FOR IMMEDIATE RELEASE SKINNYGIRL COCKTAILS ACHIEVES THE IMPOSSIBLE WITH A 100 CALORIE PIÑA COLADA OFFERING Skinnygirl Cocktails Introduces A Cream-Free, Low-Calorie Piña Colada (Deerfield, Ill.) -- Skinnygirl Cocktails, one of the fastest growing brands in the spirits industry, has changed the way women enjoy their cocktails. The groundbreaking, low-calorie cocktail line offers women a stress and guilt-free way to enjoy the drinks they have always loved. What started with the Skinnygirl Margarita from New York Times Bestselling Author Bethenny Frankel has turned into a cocktail phenomenon- offering innovative, low-calorie and great-tasting options for women who want it all. Skinnygirl Cocktails is excited to introduce Skinnygirl Piña Colada. Women love piña coladas but don t want the guilt or the calories. Skinnygirl now offers a great-tasting piña colada you can trust. We are the very first to offer consumers a cream-free, low-calorie version of a cocktail that can pack over 800 calories and is typically only consumed on vacation, says Melanie Hellenga, Director, Skinnygirl Cocktails. At 100 calories per 4 oz. serving, Skinnygirl achieves the impossible by presenting a guiltless pleasure that instantly provides that feel-good vacation vibe. Skinnygirl Piña Colada is the first rum offering from Skinnygirl Cocktails and tastes just like the tropical favorite- minus the fat, cream and calories. The product offers pleasant coconut and vanilla notes complimented by the fruitiness of fresh pineapple in the background. The finish is dry with subtle notes of rum and the mouthfeel is thin to moderate (as this is not a thick, coconut cream-based product). Skinnygirl Piña Colada is offered at 19.9 proof and like its processors, served in 750 ml bottles with a screw top. It is currently priced at $14.99 everyday and $12.99 promotionally. The product ships April 2012 and hits stores nationwide in May Perhaps the most landmark offering from Skinnygirl Cocktails yet, Skinnygirl Piña Colada shakes up the spirits industry and presents women with a whole new way to cocktail. Skinnygirl Cocktails is thrilled to present the new Skinnygirl family. From Ready To Serve (Margarita, Sangria, White Cranberry Cosmo, Piña Colada and White Peach Margarita) to Ready To Drink (Skinnyminis) to Ready To Mix (Vodka) to Ready To Enjoy (Wine), Skinnygirl continues to raise the bar by breaking the rules and redefining womens cocktailing needs. About As one of the world s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company s brands, including Jim Beam Bourbon, Maker s Mark Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Teacher s Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. The Beam portfolio includes 10 of the world s top 100 premium spirits brands and some of the industry s fastest growing innovations. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion on volume of 34 million 9-liter cases. Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit and About Skinnygirl Cocktails Skinnygirl Cocktails is the groundbreaking, low-calorie cocktail line that has redefined the way women cocktail. What started with the Skinnygirl Margarita from the mind of New York Times Bestselling Author and cocktail fixologist Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie options for women who want it all. Frankel s inspired concept did not go unnoticed and in March 2011, the brand was acquired by premium spirits powerhouse Beam has rapidly grown the brand into one of the fastest growing spirits brands in the market today. In 2011, Skinnygirl Cocktails sales rose a staggering 486% and show no signs of slowing down. Skinnygirl Cocktails has created a new set of rules for the spirits industry as it flawlessly offers the options women need, with the calories they don t. For more information on the new way to cocktail, please visit Beam, Inc., Deerfield, Ill.

5 Piña Colada Skinnygirl Cocktails is the first to offer consumers a cream-free, low-calorie version of a drink that can pack over 800 calories and is typically only consumed on vacation At 100 calories per 4 oz. serving, Skinnygirl achieves the impossible by presenting a guiltless pleasure that instantly provides that feel-good vacation vibe The first rum offering from Skinnygirl, the cocktail tastes just like the tropical favorite- minus the fat, cream and calories Skinnygirl Piña Colada offers pleasant coconut and vanilla notes complimented by the fruitiness of fresh pineapple in the background. The finish is dry with subtle notes of rum and the mouthfeel is thin to moderate (as this is not a thick, coconut cream-based product) Skinnygirl Piña Colada is offered at 19.9 proof and served in 750 ml bottles. It is priced at $14.99 everyday and $12.99 promotionally Skinnygirl Piña Colada ships April 2012 and hits stores nationwide in May 2012 Perhaps the most groundbreaking offering yet, Skinnygirl Piña Colada breaks the rules and redefines women s cocktailing

6 FOR IMMEDIATE RELEASE SKINNYGIRL COCKTAILS PROVIDES ALL ACCESS WITH A 4-PACK OFFERING OF SKINNYMINIS Skinnygirl Cocktails Introduces A Mini Version Of The Original Skinnygirl Margarita Deerfield, Ill.) -- Skinnygirl Cocktails, one of the fastest growing brands in the spirits industry, has changed the way women enjoy their cocktails. The groundbreaking, low-calorie cocktail line offers women a stress and guilt-free way to enjoy the drinks they have always loved. What started with the Skinnygirl Margarita from New York Times Bestselling Author Bethenny Frankel has turned into a cocktail phenomenon- offering innovative, low-calorie and great-tasting options for women who want it all. Skinnygirl Cocktails is excited to introduce Skinnyminis- a 4-pack offering of 200 ml plastic bottles of Skinnygirl Margarita. Skinnygirl provides all access with this new and convenient way to enjoy the original flavor, says Melanie Hellenga, Director, Skinnygirl Cocktails. With the same calories and alcohol proof as the full-sized bottle, Skinnyminis are the perfect accessory for busy women on the move. Whether sipping at a backyard barbeque or a local sporting event, Skinnyminis offer a singleserving of womens favorite cocktail in an unbreakable plastic bottle. Doesn t get much easier than that! Skinnygirl Margarita was an instant hit and is the fastest growing ready-to-serve cocktail on the market and the #2 ready-toserve in the US. Sweetened with agave nectar and made with blue agave silver tequila, the pre-mixed cocktail offers a light and refreshing taste. At only 100 calories per 4 oz. serving, Skinnygirl Margarita provides a satisfying treat while helping save calories for other indulgences. Skinnyminis are offered at 25.4 proof and served in 200 ml bottles with a screw top. The 4-pack is priced at $16.99 everyday and $14.99 promotionally. Skinnyminis ship April 2012 and hits stores nationwide in May With the addition of Skinnyminis, Skinnygirl Cocktails keeps its promise to offer women a gratifying and guiltless way to enjoy their favorite cocktails. Skinnygirl Cocktails is thrilled to present the new Skinnygirl family. From Ready To Serve (Margarita, Sangria, White Cranberry Cosmo, Piña Colada and White Peach Margarita) to Ready To Drink (Skinnyminis) to Ready To Mix (Vodka) to Ready To Enjoy (Wine), Skinnygirl continues to raise the bar by breaking the rules and redefining womens cocktailing needs. About As one of the world s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company s brands, including Jim Beam Bourbon, Maker s Mark Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Teacher s Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. The Beam portfolio includes 10 of the world s top 100 premium spirits brands and some of the industry s fastest growing innovations. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion on volume of 34 million 9-liter cases. Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit and About Skinnygirl Cocktails Skinnygirl Cocktails is the groundbreaking, low-calorie cocktail line that has redefined the way women cocktail. What started with the Skinnygirl Margarita from the mind of New York Times Bestselling Author and cocktail fixologist Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie options for women who want it all. Frankel s inspired concept did not go unnoticed and in March 2011, the brand was acquired by premium spirits powerhouse Beam has rapidly grown the brand into one of the fastest growing spirits brands in the market today. In 2011, Skinnygirl Cocktails sales rose a staggering 486% and show no signs of slowing down. Skinnygirl Cocktails has created a new set of rules for the spirits industry as it flawlessly offers the options women need, with the calories they don t. For more information on the new way to cocktail, please visit Beam, Inc., Deerfield, Ill.

7 Skinnyminis Skinnygirl Cocktails introduces a 4-pack offering of 200 ml plastic bottles of Skinnygirl Margarita. Skinnygirl provides all access with this new and convenient way to enjoy the original flavor With the same calories and alcohol proof as the full-sized bottle, Skinnyminis are the perfect accessory for busy gals on the go Skinnygirl Margarita is lightly sweetened with agave nectar and made with blue agave silver tequila. The pre-mixed cocktail is ready-to-sip and offers a light and refreshing taste Skinnyminis are offered at 25.4 proof with 100 calories per 4 oz. serving. The 4-pack is priced at $16.99 everyday and $14.99 promotionally Skinnyminis ship April 2012 and hit stores nationwide in May 2012 With the addition of Skinnyminis, Skinnygirl Cocktails keeps its promise to offer women a stress and guilt-free way to enjoy the drinks they have always loved

8 White Cranberry Cosmo The first vodka offering from Skinnygirl Cocktails, Skinnygirl White Cranberry Cosmo is a low-calorie, elegant twist on a classic cocktail Skinnygirl White Cranberry Cosmo contains citrus aromas with hints of orange essence and subtle lime, along with berry fruit notes and traces of cranberry. There is a subtle tart finish complemented by sweet agave nectar At only 100 calories per 4 oz. serving, Skinnygirl White Cranberry Cosmo offers a satisfying cocktail while helping save calories for other indulgences Skinnygirl White Cranberry Cosmo is completely clear, causing no concern for light-colored furniture or clothing when enjoying a glass at home or out on the town Cosmopolitans are known to be fun, flirty cocktails and Skinnygirl White Cranberry Cosmo offers just that- with half the calories. The refreshing cocktail is the perfect addition to at-home entertaining with girlfriends Skinnygirl White Cranberry Cosmo is offered at 19.9 proof and served in 750 ml bottles. It is priced at $14.99 everyday and $12.99 promotionally Skinnygirl White Cranberry Cosmo is currently available in stores nationwide Skinnygirl White Cranberry Cosmo was an instant hit and is currently among the fastest growing ready-to-serve cocktails in the spirits industry

9 Sangria Skinnygirl Sangria, the second offering from Skinnygirl Cocktails, is a smooth, delicious year-round staple that is lightly sweetened with a natural fruit essence At 132 calories per 5 oz. serving, Skinnygirl Sangria has a soft finish with minimal bite that pleases both wine and sangria lovers alike This refreshing cocktail can be personalized by accessorizing it with fruit and other garnishes. With white sangria as a base, the options are limitless Skinnygirl Sangria is served in 750 ml bottles and priced at $14.99 everyday and $12.99 promotionally Skinnygirl Sangria is currently available in stores nationwide Skinnygirl Sangria was an instant hit and is currently among the top 15 fastest growing spirits in the industry

10 Margarita Skinnygirl Margarita is the groundbreaking original offering from Skinnygirl Cocktails Women love margaritas but don t want the guilt or the calories. Skinnygirl Margarita solves this problem by offering a great-tasting margarita you can trust Skinnygirl Margarita is lightly sweetened with agave nectar and made with blue agave silver tequila. The pre-mixed cocktail is ready-to-sip and offers a light and refreshing taste At only 100 calories per 4 oz. serving, Skinnygirl Margarita offers a satisfying cocktail while helping save calories for other indulgences Margaritas are the most-ordered cocktail at bars and restaurants. Skinnygirl Margarita provides a guilt and stress-free way for women to enjoy this favorite at home with girlfriends Skinnygirl Margarita is offered at 25.4 proof and served in 750 ml bottles. It is priced at $14.99 everyday and $12.99 promotionally Skinnygirl Margarita is currently available in stores nationwide Skinnygirl Margarita was an instant phenomenon and is the fastest growing ready-to-serve cocktail on the market and the #2 ready-to-serve in the US