SELL-THROUGH BEVERAGES Energy, sports drinks fuel growth

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1 Energy, sports drinks fuel growth BY BARBARA WHITE-SAX Sales of carbonated beverages remain stagnant, but sales of energy drinks, sports drinks and functional waters have seen gains over the last quarter. Sales of ready-todrink tea and yogurt drinks and smoothies also are segments showing promise. Consumers have a bottomless appetite for energy drinks; the segment has had double-digit growth quarter after quarter. Low-calorie options sparked renewed interest in sports drinks. Such carbonated segments as citrus flavors and diet products show promise. A wide range of sizes also are becoming more prevalent, giving consumers more options. bottled fruit drinks Hawaiian Punch $ % Tampico V8 Splash Private label Fuze Slenderize Kool-Aid Bursts V8 Fusion Light Snapple Fuze 8.0 NA Mott s For Tots TOTAL $ % bottled fruit nectars Looza $ % Kern s RW Knudsen Family Hero Langer s Santa Cruz Organic Best Old Orchard RW Knudsen Family Organic Private label TOTAL $3, % bottled grape juices Welch s $ % Private label Nestlé Juicy Juice Kedem Langer s Old Orchard Mott s Medleys RW Knudsen Family Santa Cruz Organic Langer s Disney TOTAL $ % bottled cranberry cocktails/juice drinks Ocean Spray $ % Private label Ocean Spray Light Ocean Spray Diet Langer s Old Orchard Ocean Spray Cranergy Diet Snapple Sobe Vita-Boom Old Orchard Cranberry Naturals 0.9 NA TOTAL $ % bottled cranberry juices/blends Ocean Spray $ % Private label Northland Apple & Eve RW Knudsen Family Langer s V8 V-Fusion Old Orchard L&A RW Knudsen Family Organic TOTAL $ % bottled fruit juice blends V8 V-Fusion $ % Nestlé Juicy Juice Welch s Private label Old Orchard BellyWashers Zico Langer s Tree Top RW Knudsen Family Simply Nutritious TOTAL $ % 1 DECEMBER 12, 2011 DRUGSTORENEWS.COM

2 aloe vera juices Fruit of the Earth $ % Lily of the Desert Aloe King Jayone Request Georges Lakewood Organic Sabila 8.3 NA Aloe Organics Aloe Life TOTAL $ % bottled cherry juices Nestlé Juicy Juice $2, % RW Knudsen Family 2, Private label Lakewood Organic Indian Summer Old Orchard Lakewood CherryPharm Cheribundi L&A Cherryland s Best TOTAL $7, % bottled grapefruit juices Ocean Spray $4, % Private label 2, Tropicana Langer s Everfresh Mr. Pure RW Knudsen Family Texsun Rubykist Hansen s Natural TOTAL $7, % bottled apple juices Private label $ % Mott s % Nestlé Juicy Juice Tree Top Langers Hansen s Martinelli s Gold Medal Old Orchard Minute Maid Apple & Eve TOTAL $ % bottled ciders Private label $3, % Martinelli s Gold Medal 2, Indian Summer Tree Top Louisburg Cider Mill Tastee Lifehouse Zeigler s Autumn Harvest RW Knudsen Family TOTAL $7, % bottled juice/drink smoothies Sobe Smooth $1, % V8 Splash Smoothies V8 V-Fusion NA Vivanno Strawberry Banana Vivanno Banana Chocolate Private label 81.9 NA Gatorade Recover 15.5 NA Sunkist Liberty Gold 12.1 NA Revolution Foods Mashups 10.1 NA TOTAL $3, % bottled grapefruit cocktails Ocean Spray $3, % Private label 2, Ocean Spray Light 1, Old Orchard Langer s Rubykist Minute Maid Everfresh Adina Holistics Alo Appeal TOTAL $8, % bottled orange juices Minute Maid $ % Private label Tropicana Ocean Spray Langer's Sun Valley Mr. Pure Hansen's Rubykist Everfresh TOTAL $ % bottled lemon/lime juices Private label $ % ReaLemon Sicilia ReaLime Roses Concord Foods Nellie & Joe's Pompeii Tantillo Santa Cruz Organic TOTAL $ % 2 DECEMBER 12, 2011 DRUGSTORENEWS.COM

3 bottled lemonades Minute Maid $ % Santa Cruz Organic Private label Lipton Brisk 1.7 NA Country Time Calypso Martinelli's 1.0 NA Sobe Lean Hawaiian Punch Minute Maid Light TOTAL $ % bottled pineapple juices Private label $1, % Langer's 1, Libby's Lakewood Organic Hansen's RW Knudsen Family Rubykist Big Tex Lakewood Everfresh TOTAL $4, % bottled prune/fig juices Sunsweet $10, % Private label 6, Sunsweet PlumSmart 1, RW Knudsen Family Del Monte Langer's Lakewood L&A California Gold Smart Juice Organic TOTAL $18, % other bottled fruit juices Nestlé Juicy Juice $ % Zico Private label RW Knudsen Family Taste Nirvana RW Knudsen Family Organic Langer's Lakewood Organic Old Orchard Premium Langer's Disney TOTAL $ % bottled sparkling juices Izze $ % Welch's Orangina Martinelli's Gold Medal Martinelli's Private label Crystal Geyser Juice Squeeze Lorina Meier's Kedem TOTAL $ % bottled tomato/vegetable juices/cocktails V8 $ % Mott's Clamato Private label Campbell's Mott's 0.6 NA Mott's Garden Blend 0.5 NA Mistic Camaronazo SunnyD RW Knudsen Family TOTAL $ % Top shelf-stable apricot juices Walnut Acres $5, % TOTAL $5, % Top shelf-stable energy drinks aseptic Calnaturale Svelte $ % Gleukos $ TOTAL $ % energy drinks nonaseptic Red Bull $ % Monster Energy Rockstar Monster Amp Rockstar Recovery NOS Java Monster Monster Mega Energy FRS Healthy Energy TOTAL $ % energy drink mixes Crystal Light Energy On The Go $3, % Private label C Totally Light 2Go Energy Rush FRS Healthy Energy Emergen-C Immune Plus Zipfi zz Power Edge On The Go Intense NRG Power Edge C Totally Light 2Go TOTAL $4, % 3 DECEMBER 12, 2011 DRUGSTORENEWS.COM

4 energy shots 5 Hour Energy $38, % 5 Hour Energy Extra Strength 2, Private label 2, Worx Energy NA Energy Stacker2 6 Hour-Power Six Star Pro Nutrition NA Red Bull Red Rain VPX Redline Power Rush TOTAL $46, % Top 10 convenience/pet still waters Private label $ % Aquafi na Dasani Poland Spring Glaceau Vitaminwater Nestlé Pure Life Glaceau Vitaminwater Zero Glaceau Smart Water Deer Park Arrowhead TOTAL $1, % Top 10 jug/bulk still waters Private label $ % Poland Spring Crystal Geyser Arrowhead Deer Park Ozarka Nursery Primo Zephyrhills Ice Mountain TOTAL $ % Top 10 sparkling/mineral waters Private label $ % San Pelligrino Perrier Sparkling Ice 12.1 NA La Croix Poland Spring Arrowhead Topo Chico Cascade Ice Crystal Geyser TOTAL $ % Top 10 refrigerated apple juices Simply Apple $7, % Private label Florida's Natural Barsotti Tropicana Pure Premium Washington Naturals Perricone's Red Barn Cider Mill Red Jacket Orchards Kootenai Valley TOTAL $9, % Top 10 refrigerated ciders Private label $3, % Zeigler's 2, Mayer Brothers Beak & Skiff Patterson Fruit Farm Fowler Farms Aseltine Northland Apple Country Acres Goold Orchards TOTAL $9, % Top 10 all other refrigerated fruit juices Pom Wonderful $7, % Tropicana Pure Premium 1,979.0 NA Bolthouse Farms Dole NA Bolthouse Bom Dia Noble Zico NA Evolution Private label Bossa Nova TOTAL $12, % Top 10 refrigerated blended fruit juices Dole $ % Simply Orange Minute Maid Pom Wonderful Odwalla Superfood Fruit 2 Day Private label Bolthouse Farms Bolthouse Bom Dia Tropicana Tropics 0.5 NA TOTAL $ % Top refrigerated lemon/lime juices Pompei $83, % Collins 1, TOTAL $84, % Top refrigerated cocktail mixes Harvey s Butter Rum Batter $1, % TOTAL $1, % 4 DECEMBER 12, 2011 DRUGSTORENEWS.COM

5 Top 10 refrigerated grapefruit juices Simply Grapefruit $6, % Florida's Natural 6, Tropicana Pure Premium 1, Private label 1, Indian River Select Natalie's Orchid Island Odwalla Perricone Farms 67.9 NA Sun Valley Uncle Matt's 39.2 NA TOTAL $17, % Top refrigerated cranberry juices/blends Pom Wonderful $449.8 NA Lakewood % Paradise Meadow 7.4 NA Barsotti Noble Oakhurst Arden's Garden RAAW Foods TOTAL $ % Top 10 refrigerated cranberry cocktail/drinks GTs Kombucha Synergy $ % Florida's Natural Private label Tropicana Currant Affair 26.6 NA Good Belly Sun Harvest Florida s Natural Growers Pride Columbia Gorge Organic Cloverland 0.2 NA TOTAL $ % Top refrigerated grape juices Welch s Healthy Start $ % Tropicana Private label Zeigler s Venture TOTAL $ % Top refrigerated grapefruit cocktail/drinks Vita J $3, % TOTAL $3, % Top 10 refrigerated fruit drinks Minute Maid Premium $ % Trop SunnyD Sunny Delight Welch's Tropicana Bright & Early Private label Dole Sensation GTs Kombucha Synergy TOTAL $ % Top 10 refrigerated fruit nectars Kern s $3, % Chiquita Ssips Sabor Latino Private label Ardmore Farms Select Sun Tropics 34.1 NA Ssips Caribik Sun Ardmore Farms Langer s TOTAL $3, % Top 10 refrigerated juice/drink smoothies Naked Superfood $ % Bolthouse Farms Naked Odwalla Superfood Odwalla Naked Protein Zone Odwalla C Monster Bolthouse Farms C Boost Naked Well Being Naked Antioxidant TOTAL $ % Top refrigerated juices/ drink concentrates/syrups Brownwood Acres $ % Cherry Ridge Juice Nature Blessed Private label Friske Orchards Tart Is Smart Leelanau Cherryland's Best Balaton TOTAL $ % 5 DECEMBER 12, 2011 DRUGSTORENEWS.COM

6 Top 10 refrigerated lemonades Simply Lemonade $ % Minute Maid Premium Turkey Hill Newman's Own Simply Limeade Trop NA Private label Minute Maid Light Minute Maid Tropicana TOTAL $ % Top 10 refrigerated vegetable juices/cocktails Bolthouse Farms $6, % Odwalla 3, Evolution Evolution Essential Greens Barsotti SunnyD Columbia Gorge Private label Columbia Gorge Organic Naked Just Juice TOTAL $9, % Top 10 refrigerated orange juices Tropicana Pure Premium $ % Simply Orange Private label Florida's Natural Minute Maid Premium Minute Maid Minute Maid Premium Kids Plus Tree Ripe Citrus World Donald Duck Odwalla TOTAL $ % Top 10 refrigerated teas Private label $ % Gold Peak Turkey Hill Red Diamond Turkey Hill Nature's Accent Swiss Premium Bolthouse Farms Perfectly Protein Milo's GTs Kombucha Synergy Pom Tea TOTAL $ % Top 10 refrigerated pineapple juices Dole $2, % Tropicana Pure Premium Healthy Heart NA Private label Tru Juice Exotic 2.3 NA TOTAL $3, % Top refrigerated coffee concentrates Cool Brew $374, % Pur Java 1, French Market TOTAL $375, % Top refrigerated ready-to-drink coffees Bolthouse Farms Perfectly Protein $4, % Upstate Farms Emmi 48.9 NA No Brew Wolfgang Puck Shock TOTAL $4, % 6 DECEMBER 12, 2011 DRUGSTORENEWS.COM