The next WSA Annual Board of Directors and Leadership Group Meeting is scheduled:

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1 Date: January 22, 2007 To: From: Subject: Directors & WSA Leadership Group World Sign Associates Jerry Righthouse Minutes Here are the minutes for the January 13, 2007 Board of Directors and WSA Leadership Group meeting in Westminster (Denver), Colorado. Please let us know if you feel additional information should be included in the minutes, or if corrections are necessary. Appropriate changes will be made to the minutes prior to the next Board meeting scheduled September 29, 2007 in Atlanta, Georgia. DIRECTORS REPORT Directors are the primary liaison between division members and the Board. It is customary for Directors to provide a summary at their next division meeting of the discussion and action taken at the January 13, 2007 Board of Directors and WSA Leadership Group Meeting. Use the minutes as a guide for your Director's Report. Division Chairmen can assist you with the report. NOTE: Considering the proprietary nature of some agenda topics and the discussion about them as well as the preliminary and incomplete status of some business matters, there is consensus by the Board of Directors to not distribute copies of the minutes at division meetings. The next WSA Annual Board of Directors and Leadership Group Meeting is scheduled: Saturday September 29, :30 am to 5:00 pm The Westin - Buckhead Atlanta, Georgia WSA Leaders: Plan to arrive in Atlanta on Friday September 28, The 2007 Annual Board of Directors & WSA Leadership Group Meeting is scheduled on Saturday September 29, 2007 with all WSA leaders participating in the association management session Officers, Directors & Incoming Directors, Division Chairmen & Incoming Division Chairmen, WSA Committee Chairmen, APM Council Chairman & Vice Chairman, invited guests and Staff. Leadership Reception: A reception for WSA leaders and spouses or significant other persons is scheduled on Friday evening September 28, 2007 from 6:00 to 7:00 pm. Dinner on your own afterwards. Details about the leadership networking function will be sent to you prior to the meeting. cc: WSA Executive Committee Attachments Page 1 of 20

2 Minutes for WORLD SIGN ASSOCIATES BOARD OF DIRECTORS & WSA LEADERSHIP GROUP meeting January 13, 2007 Westin Westminster Hotel Westminster, Colorado TABLE OF CONTENTS 1. ATTENDANCE Page 5 2. OPENING REMARKS Page 6 3. DEFINING THE ROLE OF WSA s LEADERSHIP GROUP Page 6 4. SELF INTRODUCTIONS Page 6 5. CRITIQUE JANUARY 12, 2007 STRATEGY SESSION Page 7 6. MINUTES OF SEPTEMBER 16, 2007 BOARD OF DIRECTORS MEETING Page 7 7. DIVISION REPORTS Page 7 8. FINANCIAL MANAGEMENT Page 8 A. 2nd Quarter Financial Report, December 31, 2006 Page 8 B Auditor Page 8 C. Division Funds Management Program Page 8 1. Annual Tax Liability Page 8 2. Division Assessments Page 8 9. WSA COMMITTEES Page 9 A. September 16, 2006 Committee Projects Page EXECUTIVE COMMITTEE Page 9 A. WSA Committee Activities Page 9 B. WSA Committees Policy and Procedures Page 9 C. Division Self-Evaluation Program Page 9 D. WSA Strategy Session Page 9 E. Video Conferencing Systems Page 9 Page 2 of 20

3 11. REVENUE COMMITTEE Page 10 A. FY Annual Budget Page 10 B. WSA s Business Affairs Page 10 C. WSA s Financial Management Practices Page 10 D. Delinquent Dues Page 10 E. WSA Cash Management Plan Page PRODUCT PURCHASING COMMITTEE Page 11 A. APM Candidates Page 11 B. Product Purchasing Program Page 11 C. APM Council Activities Page 11 D. Distributor APM Invoice Report Program Page 11 E. APM Annual Commission Schedule Page 11 F. APM Representation at WSA Board of Directors Meetings Page 12 G. Enhance ROI Page 12 H. Monthly APM Invoice Reporting Page 12 I. Wilkie, Inc. Page EDUCATION COMMITTEE Page 13 A Educational Seminar Page 13 B. New Member Free Registration for Future Seminars and Annual Meetings Page 13 C. Division Educational Activities Page 14 D. Education Program Ideas Page 14 E. Employee Training Program Page 14 F. Extended Education Opportunities Page 14 G. WSA Speakers Bureau Page MEMBERSHIP COMMITTEE Page 14 A. Membership Policies, Procedures and Guidelines Page 14 B. WSA Shepherding Program Page 15 C. Membership Transactions Page 15 D. Division Administrative Practices Page 15 E. Division Activity Survey Page 15 F. Member Service & Benefit Program Page 15 G. Promotional Items Page 15 H. WSA Bylaws Page NETWORKING COMMITTEE Page 16 A. WSA Website Page 16 B. Electronic Communication Page 16 C. Website Member Profiles Page 16 D. Website for Promotional Purposes Page 16 E. Press Release Templates Page 16 F. Division and Association Networking Activities Page 16 G. Networking Programs Page 17 H Koffee Klatsch Page 17 I. Marketing & Awareness Program Page 17 J. Member Locations Map Page 17 K. Tricks of the Trade Page DIVISION COMPETITION PROGRAM Page JANUARY 13, 2007 APPROVED COMMITTEE PROJECTS Page 17 Page 3 of 20

4 18. ANNUAL MEETINGS Page 17 A San Diego/La Jolla, California Page 17 B Atlanta, Georgia Page 17 C Portland, Oregon Page 18 D Cincinnati, Ohio Page 18 E Lake Tahoe, Nevada Page INDUSTRY PARTNERSHIPS Page WSA OFFICERS Page OTHER CURRENT BUSINESS Page 18 A. WSA Recognition Programs Page NEW BUSINESS Page ANNUAL BUDGETS Page 19 A. FY Financial Management Plan Page 19 B. BY Annual Budget Page PROPRIETARY INFORMATION & DISCUSSIONS Page NEXT BOARD OF DIRECTORS MEETING Page CRITIQUE OF 2007 MID-YEAR MEETING Page ADJOURN Page 20 Page 4 of 20

5 Minutes for WORLD SIGN ASSOCIATES BOARD OF DIRECTORS & WSA LEADERSHIP GROUP meeting January 13, 2007 Westin Westminster Hotel Westminster, Colorado The meeting was called to order at 8:30 am by WSA President Frank Shymko. ATTENDANCE: Executive Committee* Frank Shymko President David Allen Vice President Ron Jacobs Secretary/Treasurer Dorsey Olson Immediate Past President Jerry Righthouse Executive Vice President *Executive Committee serves as the Revenue Committee and Product Purchasing Committee. Division Leaders Division Directors Chairmen Absent One Dave Cobb Tom Keljo Two John Drury Pat Corey Four Tom Sellers Mike Isaacson Five Jap Burton David Onken Six Dick Menke Tom Pistorius Seven Lorie Apperson Lorie Apperson Eight Jeff Kasper Tim Cambron Nine Cathy Champagne Lisa Tymchyn WSA Committee Chairmen Henry Brown Education Ron Jacobs Membership Jeff Young Networking Mitch Spencer APM Council Staff Lori Morales Cherri Whatley Page 5 of 20

6 OPENING REMARKS I see before me, a dedicated, ambitious group of representatives who can, and are willing, to work with us on the agenda. Revitalizing the spirit and vision of WSA. Together, we will bring WSA to its finest hour in Keep WSA Strong. WSA President Frank Shymko Shymko welcomed the Executive Committee, Directors, Division Chairmen, WSA Committee Chairmen, APM Council Vice-Chairman and Staff to the January 13, 2007 Mid-Year Board of Directors and WSA Leadership Group meeting. Shymko acknowledged the January 12-13, 2007 Board of Directors and WSA Leadership Group midyear meeting was scheduled two months earlier than normal in order to conduct the strategy session prior to the winter division meetings so the findings of the strategy session could be announced to the membership in a timely manner. Convening at this time also provided the group the opportunity to get an early start on a very ambitious agenda. Shymko recognized Past President Dorsey Olson and her theme, We Stand Above. Olson s theme represented the spirit of the 2007 mid-year Board and Leadership Group meeting. Shymko reported Division Five Chairman David Onken and Division Eight Chairman Tim Cambron were unable to attend the 2007 mid-year association management meeting. Shymko provided an overview of the agenda and informed the participants about the meeting protocol and voting privilege. He explained; 1. WSA uses a relaxed Robert s Rules of Order meeting format. The Secretary/Treasurer serves as the meeting facilitator to insure the meeting is conducted in an effective and timely manner with adequate discussion allocated for each agenda topic. 2. The eight Directors and the Immediate Past President who serves as the 9th tie-breaking member of the Board have the voting privilege as provided in the WSA Bylaws on all official business matters discussed and acted upon during the meeting. 3. Other meeting participants may participate in, and contribute their opinions to the discussion. They have no voting privilege as stipulated in the WSA Bylaws. 4. It is necessary to address issues affecting the membership, each division and WSA during the meeting. It is an established practice for the Board of Directors and WSA Leadership Group to keep in mind the interests of World Sign Associates as a whole when discussing programs and services, and when determining what action is appropriate to best serve the preferences of the entire membership and the needs of the association. DEFINING THE ROLE OF WSA s LEADERSHIP GROUP The Board of Directors and the WSA Leadership Group recognized the importance of each leader performing his or her duties in an effective manner in order to; Keep WSA Strong. As the WSA and division leaders demonstrate their commitment to serve responsibly, so shall World Sign Associates continue to be strong, thereby sustaining the special culture we call, The Spirit of WSA. SELF INTRODUCTIONS WSA Leadership Group members participated in a self introduction session. This is a common WSA management session practice, done in order for all attendees to be better acquainted with one another. Page 6 of 20

7 CRITIQUE JANUARY 12, 2007 STRATEGY SESSION The January 12, 2007 strategy session summary is attached Attachment No. 1. Consensus by the Board; 1. In the future, condense the orientation segment of the strategy session. 2. Clarify strategy survey questions by determining what information is sought, then structure the questions to address that topic in order to obtain topic-specific responses. 3. Appoint a Strategy Planning Committee to critique the findings of the January 12, 2007 strategy session, determine priorities, develop work plans and establish task completion dates to implement WSA s 3 year strategy plan. Committee members are; David Allen, Chairman Cathy Champagne Dave Cobb Mike Isaacson Mitch Spencer Lisa Tymchyn Past President Jerry Righthouse 4. Develop a fact finding and member opinion survey for use during the Spring, 2007 division meetings. A. Survey to determine membership opinions regarding the findings of the January 12, 2007 strategy session, and to critique the work plans established by the Strategy Planning Committee. B. Contract with a specialist skilled in the development, conduct and completion of membership surveys. C. Use a web based survey. D. Prepare a hard copy publication for mailing to members and for use at the spring division meetings. E. August 1, 2007 was established as the completion date for the survey summary. F. Present survey summary to the Board at its September 29, 2007 meeting in Atlanta. 5. Review the 2007 strategy plan during the 2008 and 2009 mid-year Board of Directors meetings to critique the interim status of the three year plan in order to determine if adjustments to the plan are necessary. 6. Consider conducting the next full strategy session in MINUTES OF SEPTEMBER 16, 2006 BOARD OF DIRECTORS MEETING Motion by Apperson to approve the minutes of the September 16, 2006 Board of Directors meeting as presented by Jacobs. Second by Sellers. Motion approved by unanimous vote. DIVISION REPORTS Division reports were presented by division directors assisted by division chairmen. Refer to the attached division reports summary Attachment No. 2. Consensus by the Board the division reports project positive business conditions during 2007 for the majority of WSA members which is consistent with the findings of the WSA Survey of 2007 Business Conditions. Page 7 of 20

8 Consensus by the Board to be conscious of the reports during the meeting to determine if any action could be taken to address any issues reported by the division directors and chairmen. Take into consideration those issues highlighted in the division reports when managing WSA and division level business matters, working on committee projects, and developing, organizing and conducting WSA & division level activities. FINANCIAL MANAGEMENT 2nd Quarter FY Financial Report, December 31, 2006 Jacobs presented the December 31, 2006 preliminary financial report acknowledging division funds and mutual fund information had not been received in time to complete the report for the January 13, 2007 mid-year Board meeting. Jacobs reported; 1. The Executive Committee serving as the Revenue Committee reviews the quarterly financial summary to critique the state of the association s financial matters. 2. WSA conducts its financial business matters on a cash basis, recording revenue as it is received and expense disbursements as they are paid. 3. Sign company membership dues increased January 1, 2007 by $5 per month to a monthly total of $100; $1,200 annually. Motion by Sellers to approve the preliminary December 31, 2006 financial report as presented. Second by Burton. Motion approved by unanimous vote Auditor Jacobs reported the WSA bylaws stipulate an audit of the association s financial records and management practices must be conducted annually. Motion by Drury to approve Martin, Vejvoda & Associates to perform the 2007 annual audit. Second by Menke. Motion approved by unanimous vote. Division Funds Management Program 1. Annual Tax Liability The Board recognized the importance for divisions to continue monitoring their potential prorated share of the association s annual tax liability. Motion by Burton for the divisions to monitor their division fund levels and, as appropriate, to spend down the funds to comparable 2006 levels in order to eliminate their prorated tax liability and that of the association as a whole. Second by Drury. Motion approved by unanimous vote. 2. Division Assessments The Board recognized the benefit of collecting division assessments (et al) in a calendar schedule consistent with WSA s July 1 June 30 fiscal year. The Board recommends division annual assessments, dues and fees be collected at the start of the fiscal year (July 1) to allow maximum use of the revenue before end of the year (June 30) tax liability is calculated. Consensus by the Board of Directors the Division Funds Management Program is in good order. Page 8 of 20

9 WSA COMMITTEES September 16, 2006 Committee Projects Allen provided an overview of committee projects approved by the Board at its September 16, 2006 meeting. Allen acknowledged the work accomplished by the committees during the interim period. Consensus by the Board the committees have performed in an exemplary fashion and congratulated the chairmen and committee members for their accomplishments. EXECUTIVE COMMITTEE WSA Committee Activities Board recognized the 2007 mid-year meeting was scheduled two months earlier than normal. As a result, it acknowledged some WSA committee projects are in the early stages of development at this time and that additional work will be accomplished during the coming months to complete the projects by the Board s September 29, 2007 meeting in Atlanta. WSA Committees Policy and Procedures Consensus by the Board of Directors the WSA Committees Policy and Procedures as presented by Shymko are in good order and they satisfactorily serve the needs of the association and its membership. The Board determined no revisions to the document or program are necessary at this time. Division Self-Evaluation Program Shymko provided an overview of the Division Self-Evaluation Program, informing the Board; 1. the program is a tool for a division to critique and manage its operational practices. 2. divisions providing feedback to the Executive Committee would enable it to present recommendations to the Board for its use in guiding the association in the future. Consensus by the Board for Division Chairmen to submit summaries of their respective winter Division Activity Survey session to WSA Headquarters by March 15, 2007 for inclusion in a report to be reviewed by the Executive Committee at its June 6, 2007 meeting. The Executive Committee to prepare recommendations for guiding the association in the future for review and action by the Board at its September 29, 2007 meeting in Atlanta. WSA Strategy Session Consensus by the Board the January 12, 2007 strategy session was an effective review and assessment process to help it determine how to guide the association during the next three years. Consensus by the Board to review and update the 2007 WSA Strategy plan annually at its mid-year meetings in 2008 and 2009, with consideration to conduct its next full strategy session in Video Conferencing Systems Shymko reported the Executive Committee has considered using a video conferencing system to conduct its business between on-site meetings. While the Executive Committee has not found sufficient advantages to justify the cost of developing and using a video-conferencing system at this time, it will collaborate with the WSA committees to research virtual communication systems for use at the Leadership Group, WSA committee and division levels. REVENUE COMMITTEE Page 9 of 20

10 *The Executive Committee serves as the Revenue Committee FY Annual Budget Jacobs provided an overview of the annual budget development and management process, including preparation by Staff, approval and direction by the Board and monitoring the implementation of the annual budget by the Executive Committee serving as the Revenue Committee. Consensus by the Board the annual budget planning, implementation and management procedures are in good order. It directed the Executive Committee/Revenue Committee to continue its current financial management oversight practices through FY year end, June 30, WSA s Business Affairs Jacobs reported the Executive Committee/Revenue Committee had not observed any internal or external financial trends which could adversely affect the stability or conduct of the association s business matters. Consensus by the Board management of the association s business affairs is in good order. WSA s Financial Management Practices Jacobs, provided an overview of; 1. WSA s Chart of Accounts 2. WSA s Account Listing Consensus by the Board that Executive Committee/Revenue Committee oversight of the association s financial management practices is in good order. Delinquent Dues Jacobs provided an overview of; 1. Member Delinquent Dues Policy & Procedure 2. Delinquent Dues Communication Procedure Consensus by the Board for division leaders to monitor the status of membership dues as well as to be actively involved in the collection of delinquent dues while adhering to the provisions of the applicable policies and procedures. WSA Cash Management Plan Jacobs presented a summary of the association s cash management plan; 1. The first element of the cash management plan will be the WSA checking and savings accounts. 2. The second element of the cash management plan will be a CD portfolio with four Certificates of Deposit laddered so one matures quarterly thereby providing access to additional funds for contingency purposes. Page 10 of 20

11 3. The third, long term element will be a mutual fund investment program. The fund will serve as the foundation of the $310,000 WSA Cash Reserve. This element will be based on a moderate growth strategy. Motion by Drury to approve the WSA Cash Management Plan as presented. Second by Menke. Motion approved by unanimous vote. The Board recognized it will take an estimated 1 1/2 to 2 years to reach the $310,000 cash reserve level approved by the Board at its September 16, 2006 meeting. PRODUCT PURCHASING COMMITTEE *The Executive Committee serves as the Product Purchasing Committee APM Candidates Allen reported the Executive Committee/Product Purchasing Committee did not have any recommendations regarding APM candidates for consideration by the Board. Consensus by the Board for division leaders and division members to submit names to WSA Staff of any vendors which could be considered for APM status. Product Purchasing Program Allen explained the Product Purchasing Program Policy and Procedure was last updated by the Board at its September 16, 2006 meeting. Consensus by the Board the Product Purchasing Program Policy and Procedure as last updated September 16, 2006 is in good order. APM Council Activities No report. Distributor APM Invoice Reporting Program Allen provided an overview of the APM Invoice Reporting Program. Consensus by the Board the provisions of the program are in good order. It recognized the importance of making members aware of the distributor APM invoice report assistance program and to encourage members to establish report arrangements with their distributors. Division leaders are requested to inform their division members about the distributor APM invoice report assistance program, and encourage them to set up distributor report programs. Information about the program may be obtained from WSA Headquarters. Staff to periodically communicate with the members regarding the advantages of the program. APM Annual Commission Schedule Allen provided an overview of the Board s research to update the APM Annual Commission Schedule originally established in Spencer reported APM Council members were not in favor of the updated APM Annual Commission Schedule as presented, reading a report prepared by APM Council Chairman Troy Crocker summarizing APM Council member opinions about an increase. Page 11 of 20

12 Consensus by the Board to form a study group to review the 1994 Associate Product Member Membership Fee Schedule. Report its findings to the Board at its September 29, 2007 meeting in Atlanta. APM Annual Commission Schedule Study Group members; 1. David Allen 2. Troy Crocker 3. Ron Jacobs 4. Mitch Spencer 5. Jerry Righthouse APM Representation at WSA Board of Directors Meetings Motion by Kasper; 1. Approve attendance by the APM Council Chairman at the semi-annual Board of Directors meetings consistent with the arrangements for standing WSA committee chairmen as provided in the WSA Committees Policy & Procedures and the WSA Expense Reimbursement Policy. 2. Research the process to establish the APM Council as a bylaws sanctioned entity with rights and responsibilities comparable to those as provided in the document for the sign company divisions and their respective members, and report the findings to the Board at its September 29, 2007 meeting in Atlanta. Second by Sellers: Ayes: Champagne, Cobb, Drury, Kasper, Menke, Olson, Sellers Nays: Apperson, Burton Motion carried. It was recognized the bylaws research could be accomplished by the Strategy Planning Committee. Enhance ROI Consensus by the Board for the APM Annual Commission Schedule Study Group to research means to enhance the ROI associated with participation by vendors in the Product Purchasing Program. Monthly APM Invoice Reporting The Board estimates WSA does not collect an estimated 10-15% of APM revenue due the association. Consensus by the Board for division leaders to bring the estimated lost APM revenue matter to the attention of members during division meetings, encouraging them to submit all invoices representing purchases from the APMs to WSA Headquarters by the 28th of each month, whether with; 1) distributor prepared APM invoice reports or 2) invoices submitted directly to sign company members by the APMs. Encourage members to investigate the possibility of distributors providing invoice reports for their companies for APM products purchased through that source. Wilkie, Inc. Board recognized APM Wilkie, Inc. for its on-going practice to pay for WSA sales not reported. Page 12 of 20

13 EDUCATION COMMITTEE 2007 Educational Seminar Brown provided an overview of the preliminary arrangements for the June 7-9, 2007 WSA educational seminar in Denver acknowledging the committee is still researching various program aspects of the agenda. Following previous direction of the Board, the committee is focusing on three separate topics; 1. Sales 2. Codes and variances 3. New technology It was acknowledged the codes and variances segment would be more effective if it would address specific issues for one half day, with the second half day session addressing how codes/variances interface with the sale process. The committee is scheduling the release of the information and registration packet March 15, Registration Fee: Motion by Sellers to establish the registration fee for the 2007 seminar at; 1. First attendee from a company - $250 (late fee $300) 2. Additional attendees from a company - $125 (late fee $175) Second by Apperson. Motion approved by unanimous vote. 2 for 1 Feature: Consensus by the Board to not offer a 2 for 1 registration feature. Preliminary Budget: Consensus by the Board the preliminary budget as presented is in good order at this stage of the planning process. Headquarters Hotel: Brown reported only one hotel in downtown Denver is available to host the 2007 seminar the Holiday Inn Denver Downtown which is converting to a Crowne Plaza Hotel with the completion date set for June 1, Consensus by the Board to select the Holiday Inn/Crowne Plaza Hotel as the location for the June 7-9, 2007 educational seminar pending the satisfactory completion of the contract. New Member Free Registration for Future Seminars and Annual Meetings Consensus by the Board to continue providing new members with free registrations for up to two people for the first seminar and annual meeting following the effective date of the company s membership in WSA. Page 13 of 20

14 Division Educational Activities The Educational Projects Committee recommended division leaders provide WSA guidelines for planning division meetings to the host company or division member(s) responsible for organizing and conducting division meetings. Guidelines are available on the WSA website under Leadership Group, Division Operations Manual, Division Meetings. Education Program Ideas The committee continues its research to find educational programs suitable for use at either; 1) the division meeting or 2) individual member company. Such research will encompass; 1. virtual audio & video communication systems. 2. national speaker contracts negotiated by WSA. 3. collaboration between WSA Headquarters and the division. The committee will continue to compile and update division meeting topics and social activities ideas for distribution to division leaders and meeting hosts. Employee Training Program The committee will continue its research for on-site member company educational programs, specifically exploring industry cooperative programs and virtual communication education program/packages. Extended Education Opportunities This project will be combined with research underway for Employee Training Programs. WSA Speakers Bureau The committee is presently researching division and WSA educational program opportunities with the Venture Center. Division 9 will consider organizing a division meeting beta session with the Venture Center and report the results of the educational experience to the Board at its September 29, 2007 meeting in Atlanta. Venture Center Fox Valley Technical College Appleton, Wisconsin Gary Vaughan Amy Pietsch MEMBERSHIP COMMITTEE Membership Policies, Procedures and Guidelines Jacobs reported the committee has no recommendations regarding revisions to existing membership policies, procedures and guidelines, or for the development of such documents at this time. Consensus by the Board for the committee to continue its periodic review of existing membership policies, procedures and guidelines, and to research the need to develop new documents and present its recommendations to the Board at its semi-annual meetings. Page 14 of 20

15 WSA Shepherding Program Consensus by the Board the WSA Shepherding Program continues to be a good membership orientation and membership retention program. It recommends its use in appropriate situations. Membership Transactions Jacobs presented the January 13, 2007 list of membership transactions. Motion by Dave Cobb to approve the January 13, 2007 list of membership transactions as presented. Second by Apperson. Motion approved by unanimous vote. Division Administrative Practices Jacobs reported the Division Operations Manual is posted on the WSA website with useful information and guidelines to assist division leaders when administering division activities. He reported Division One has organized its own Division Operations Guidelines to provide direction for various Division One activities. Division leaders may contact Jacobs to obtain a copy of the document. Division Activity Survey Board previously approved the 2007 Division Self-Evaluation Program with a survey to be conducted during the 2007 winter division meetings. Jacobs reported a customized survey with an accompanying information memo will be ed to division members on January 15, Consensus by the Board for the Division Chairmen to send a summary of their Division Activity Survey Session to WSA Headquarters by March 15, 2007, information which will be reviewed by the Executive Committee in order for it to present recommendations to the Board at its September 29, 2007 meeting in Atlanta regarding how the association should proceed in the future. Member Service & Benefit Programs Considering the importance of establishing meaningful ROI values for WSA members, consensus by the Board for the committee to research member service and benefit programs and report its findings to the Board at its September 29, 2007 meeting in Atlanta. The Board recognized this research could be done in collaboration with the Strategy Planning Committee. Consensus by the Board for the committee to specifically research the development of sign industry specific job descriptions and report its findings to the Board at its September 29, 2007 meeting in Atlanta. Promotional Items Jacobs reported WSA needs to heighten its internal marketing and awareness level among the WSA membership. Board concurred. Consensus by the Board for the committee to develop a WSA calendar for publication and distribution to the membership. Consider an industry outreach perspective by indexing industry and related milestone type events. Page 15 of 20

16 WSA Bylaws Jacobs reported the findings of an independent parliamentarian after her review of the WSA bylaws; 1. the WSA bylaws are somewhat disorganized. Better structure would be helpful. 2. the WSA bylaws address most association governance issues reasonably well. Re-phrasing would enhance the document s clarity. 3. it is not necessary to change the document until a major bylaws matter presents itself. The Board decided further review of the bylaws can be accomplished when researching the process to officially recognize and sanction Associate Product Members in the bylaws. NETWORKING COMMITTEE WSA Website Consensus by the Board the WSA website is in good order, satisfactory serving the preferences of the membership and needs of the association. Consensus by the Board for the committee to continue its research regarding how to enhance existing features on the website, develop new features and update existing pages. Electronic Communication Consensus by the Board WSA s electronic communication features are in good order. Continue researching ways to enhance existing features and add new systems to the WSA Electronic Communication System. Website Member Profiles Consensus by the Board the website Member Profiles Page is in good order. Continue to research ways to enhance the website member promotion feature. Add new profiles as appropriate. Website for Promotional Purposes Recognizing the internal marketing benefits of posting photos on individual member company information pages, consensus by the Board to promote the marketing feature to members, encouraging them to post photos of the designated representative and in the Other Photos section. Press Release Templates Committee will continue development and posting of press release templates to the website as a member service program. Research ways to enhance the page features in order to provide additional support to members wanting assistance to heighten community awareness of their companies. Division and Association Networking Activities Board recognizes the importance for members to network with other WSA members outside of their home divisions. Joint meetings are a means to accomplish this. Networking social functions and educational sessions at WSA meetings can be organized to subtly mix members together. Page 16 of 20

17 Networking Programs Consensus by the Board for the committee to research creative ways to enhance the networking aspect of WSA membership to include interactive educational sessions, website features, joint division meetings, etc Koffee Klatsch Young reported the 2007 Koffee Klatsch will be conducted for WSA members only on Friday April 13, 2007 at 8:30 to 9:30 am in the Mandalay Bay Hotel in Las Vegas in conjunction with the ISA trade show. Marketing & Awareness Program Young reported work is progressing in the development of; 1. The public page 2. electronic marketing templates for use by WSA members. Member Locations Map Consensus by the Board the 2007 Member Locations Map member service program is in good order. Continue development of the 2008 map and a comparable electronic map presence on the website. Tricks of the Trade Young reported a video feature is now available on the website Tricks of the Trade page. Consensus by the Board for divisions to send all Tricks of the Trade to WSA Headquarters for posting to the TOT website page. DIVISION COMPETITION PROGRAM Motion by Burton to update the Division Competition Program as presented, but excluding the points for photos provision, to become effective July 1, Second by Menke. Motion approved by unanimous vote. JANUARY 13, 2007 APPROVED COMMITTEE PROJECTS January 13, 2007 approved committee projects are attached Attachment No. 3. ANNUAL MEETINGS 2006 San Diego/La Jolla, California Olson reported attendees enjoyed a successful 2006 annual meeting. Board concurred. Board recognized underwriting the 2006 annual meeting with WSA funds totaled $38,526.30, more than the $30,000 allocated in the budget. Over run was primarily attributed to greater expenses associated with conducting the convention at a premium hotel Atlanta, Georgia Olson provided an overview of the Schedule of Events for the September 29 October 2, 2007 annual meeting in Atlanta. Page 17 of 20

18 Olson reported a recent survey of WSA members reflected a majority of WSA members prefer the annual meeting Schedule of Events remain consistent with past programs. Consensus by the Board for the planning committee to proceed based on the findings of the member survey Portland, Oregon Olson reported one hotel in downtown Portland, Oregon has preferred dates available for the 2008 annual meeting. Consensus by the Board to negotiate a contract with the Embassy Suites Portland Downtown Hotel for September 20-23, Cincinnati, Ohio Olson reported Staff will conduct a site visit to Cincinnati to research possible headquarters hotel venues for the 2009 annual meeting, and report its findings to the Board at its September 29, 2007 meeting in Atlanta Lake Tahoe, Nevada Motion by Cobb to approve Lake Tahoe, Nevada as the site for WSA s 2010 annual meeting. Second by Kasper. Motion approved by unanimous vote. INDUSTRY PARTNERSHIPS Consensus by the Board for the Strategy Planning Committee to research ways for WSA to develop a broader outreach program and report its findings to the Board at its September 29, 2007 meeting in Atlanta. Include questions addressing the issue of outreach in the member survey WSA OFFICERS Olson presented the nominations for the WSA Officers; David Allen Ron Jacobs Tom Sellers President Vice President Secretary/Treasurer Motion by Burton to approve the nominations as presented. Second by Apperson. Motion approved by unanimous vote. OTHER CURRENT BUSINESS WSA Recognition Programs Shymko reported WSA has not recognized any association member nor sign industry person since WSA s Recognition Programs provide various categories to either affirm an association member or recognize an industry leader. Page 18 of 20

19 Consensus by the Board for division leaders to present the WSA Recognition Programs to members at the winter division meetings, requesting they submit candidates to be recognized at the 2007 annual meeting in Atlanta to WSA Headquarters by May 15, Executive Committee to review the candidates at its June 6, 2007 meeting and determine how to proceed. NEW BUSINESS None discussed. ANNUAL BUDGETS FY Financial Management Plan Jacobs presented revisions to the FY annual budget. Motion by Sellers to approve the revisions to the FY annual budget as presented or amended during the course of the January 13, 2007 Board meeting. Second by Menke. Motion approved by unanimous vote. FY Annual Budget Jacobs presented the FY annual budget highlighting; 1. There is no APM revenue increase. 2. Division Chairmen are not included in the 2008 mid-year meeting. 3. The proposed budget represents a ($8,630) negative position thereby potentially slowing the funds buildup process for the Board approved $310,000 cash reserve, estimated to be 1 1/2 to 2 years. 4. The FY annual budget will commence July 1, 2007 and continue through June 30, Motion by Sellers to approve the FY annual budget as presented. Second by Champagne. Motion approved by unanimous vote. PROPRIETARY INFORMATION & DISCUSSIONS The Board of Directors discussed many association matters during the meeting. Projects and official activities are in various stages of development at any one time. To avoid confusion about these items, the Board has a standing practice for Headquarters to coordinate all communication regarding these matters with the appropriate parties. Consensus by the Board of Directors for meeting participants not to discuss designated WSA business matters outside of its formal meeting setting until it approves such discussion, and to continue the established communication practice as stated above. NEXT BOARD OF DIRECTORS MEETING The next Board of Directors and WSA Leadership Group meeting is scheduled; Saturday September 29, 2007 Westin Buckhead Hotel Atlanta, Georgia Page 19 of 20

20 Participants; 1. Executive Committee 2. Directors, Incoming Directors 3. Division Chairmen, Incoming Division Chairmen 4. WSA Committee Chairmen 5. APM Council Chairman & Vice-Chairman 6. Staff *APM Council Vice-Chairman Mitch Spencer is invited on a one time basis to the September 29, 2007 Board meeting due to his participation in the January 13, 2007 mid-year Board meeting. CRITIQUE OF 2007 MID-YEAR MEETING Consensus by the Board the 2007 mid-year strategy session and Board meeting served their respective purposes in an effective manner. The Board recognized the extent of the various committee and project assignments approved at its January 13, 2007 meeting, requesting the Executive Committee apply additional attention to the project work schedule to assist the committees in completing their projects and assignments by its September 29, 2007 meeting in Atlanta. ADJOURN Motion by Drury to adjourn the meeting at 5:36 pm. Second by Sellers. Motion approved by unanimous vote. Respectively Submitted, Jerry L. Righthouse Jerry L. Righthouse Executive Vice President January 22, 2007 Attachments No. 1 WSA Strategy Session Summary No. 2 WSA Division Reports Summary No. 3 WSA Committee Projects January 13, 2007 Page 20 of 20