Millesime Wine Rack: When Wine Becomes a Thing of Beauty PRESS RELEASE. For immediate release

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1 Millesime Wine Rack: When Wine Becomes a Thing of Beauty

2 The Millesime Wine Rack: an elegant showcase for your wine and a stylish addition to any decor Now available in two versions brushed nickel and matte black -, the Millesime Wine Rack introduces new functional components that make it easy to integrate a wine cellar into everyday life and add sleek, contemporary style to interior decor. Toronto, Febuary 2014 The Millesime Wine Rack System, which offers a superb new way to showcase wine collections, has been a remarkable success from its very launch, garnering acclaim as much with wine lovers as with residential and commercial interior designers across Canada. A versatile storage system that easily adapts to all decors and interior spaces, Millesime has expanded its offering to include both matte black anodized aluminum and brushed nickel rack options. The system s vast array of configuration possibilities also now features new components such as counters, glass and carafe racks, and shelves for cases. Furthermore, its beautiful hardwood shelving is available in a choice of mahogany or walnut, with a natural or varnished finish. We wanted to offer our clients a product that reflects a new aesthetic trend by improving bottle presentation while still upholding traditional wine cellar standards, explains Marc-Alain Lesage. Millesime is the culmination of numerous joint ventures with designers and architects, all of which have allowed us to develop this unique and versatile wine rack system. It was also conceived in response to the demand of wine aficionados who wanted more from existing systems. CANADIAN BY DESIGN Extremely versatile, the Millesime rack equips a traditional wine cellar or can be otherwise displayed in your home for a touch of contemporary flair. For a softer look, it can be enclosed in a refrigerated glass cabinet or, to create a certain ambiance, can be used as a showcase for wine tasting accessories or other decorative objects. Patented since January 2013, Millesime was developed by Marc-Alain Lesage, co-founder of 12 en Cave, a Montreal boutique that has specialized in the design, construction and installation of wine cellars since We wanted to offer our clients a product that reflects a new aesthetic trend by improving bottle presentation while still upholding traditional wine cellar standards, explains Marc-Alain Lesage. Millesime is the culmination of numerous joint ventures with designers and architects, all of which have allowed us to develop this unique and versatile wine rack system. It was also conceived in response to the demand of wine aficionados who wanted more from existing systems.

3 WHEN WINE BECOMES PART OF YOUR HOME DÉCOR We re noticing that more and more clients are gravitating from their apartment wine cellars towards refrigerated glass wine cabinets with our wine rack system, adds Marie-France Trépanier, co-founder of 12 en Cave. With its exceptional combination of design and functionality, Millesime brilliantly answers this growing need by showcasing bottles or any other object in a beautiful and efficient aesthetic. With the system s recent configuration enhancements that include bottle display options, counters plus glass and carafe racks, now, more than ever, the Millesime Wine Rack becomes a customizable, multi-purpose unit that offers even more ways to integrate wine into your home décor and is a true invitation to celebrate and your passion. A PRODUCT ADAPTED TO ALL ENVIRONMENTS Offering incredible flexibility and top-quality materials, Millesime is as ideal for the hotel and hospitality industry as it is for home use. Millesime can be used on its own, in a controlled environment or in a house, hotel lobby, dining room or restaurant: it becomes an elegant divider to section-off a space or to add an epicurean flair to the décor. Millesime can also be integrated into any wine cellar for a more contemporary look; above and beyond its striking visual aspect, it allows for labels to be clearly displayed, thus facilitating accessibility to the bottles. Finally, Millesime can become a focal point of a room, especially when enclosed in a refrigerated glass cabinet, which will allow wine to age in an optimal environment while still being on display. In a wine bar, a dining room or in any other interior space, the effect is breathtaking. A DARING AND EFFECTIVE DESIGN OF THE UTMOST QUALITY Combining sturdy and elegant anodized aluminum and beautiful hardwood in a choice of natural, varnished mahogany or walnut, Millesime exudes contemporary style. Thanks to its flexible mounting system, Millesime is completely adaptable and offers multiple configurations. Each module is customized per the space, with shelving available in a variety of lengths and widths and telescopic legs offered in several heights to adapt to any environment. Another Millesime advantage: the system is simple and easy to install and does not require any particular modification to the space. Legs are affixed to both the floor and ceiling; wall mount fixtures are also available. Once the legs are installed, one can simply slide in the shelves and place your bottles. A GROWING DISTRIBUTION NETWORK Millesime is available in-store at 12 en Cave and now with wine cellar specialists and builders in Toronto, Winnipeg and Vancouver. The system can also be purchased online at millesimewineracks.com. The site features clear and detailed instructions on how to order in addition to taking measurements and product selection. For custom projects, a personalized service is also available. ABOUT 12 EN CAVE 12 en Cave was founded in 2001 by Marc-Alain Lesage and Marie- France Trépanier, both aficionados of fine wine. Originally located in Old Montreal, the store now includes a larger wine cellar showroom at 4556 Saint-Laurent Boulevard in Montreal. Specializing in the design, construction and installation of wine cellars, 12 en Cave offers a wide range of wine racks, wine cabinets as well as collection of accessories devoted to the preservation, service and tasting of wine Sources: Marc - Alain Lesage info@12encave.com 12 o en Cave Information and Media Relations: Sylviane Chatel schatel@vroy.com VROY COMMUNICATIONS

4 INNOVATIVE, VERSATILE, MODERN AND ELEGANT: THE MILLESIME WINE RACK SYSTEM Questions and Answers 1. How is the Millesime Wine Rack System different from the rest? The system can be completely customized according to height, width, depth, number of bottles and choice of wood fixtures. This patented system meets all customary cellar construction standards. Once installed, the Millesime Wine Rack System is elegant and understated, highlighting the bottles in a 360 presentation for a perfect look at any angle. 2. How does the Millesime Wine Rack work? This is not just your ordinary wine rack: telescopic legs are screwed into both the floor and ceiling or into the wall with special fixtures to which sturdy shelves are fixed so as to better showcase bottles either horizontally or at a sloped incline. The shelving units can be used as is, in an exisiting cellar, or integrated into a glass display cabinet for a spectacular effect. 4. Why use these wood species in particular? First of all, the look of mahogany and walnut is warmly appealing; also, these wood species do not emit any residual odour that could potentially alter the wine, they can withstand the cool, humid environment of a wine cellar and do not rot nor warp. 5. After I ve purchased the system components, what happens if I need more space for my bottles or if I move? Another wonderful Mellesime advantage: completely adaptable, components are easily installed or removed, plus you can easily add more to expand your capacity. Simply pick up more legs, additional or larger shelves the possibilities are endless! 6. Is the Millésime Wine Rack sturdy enough for hotel and restaurant use? 7. Will the components alone preserve my wine or do I still need a wine cellar? This is an attractive and practical storage system that can be used in a display cabinet made of glass or another material, or in a traditional wine cellar. When installed in an environment that offers the ideal wine storage conditions, it can effectively ensure optimal preservation. 8. Can I install it myself? Installing Millesime is a snap: first, you fasten the legs to the floor with two screws and to the ceiling with one, then you slide in the shelves. Next, you add your bottles. That s all there is to it. 9. Do you also offer installation? Clear and detailled installation instructions are included with the delivery of our products, which make it easy for most people to install the Millesime system. However, we can also come to your home or establishement to install Millesime upon request. 3. What materials are the parts made of? Telescopic legs and the shelving frame are made of anodized aluminum, a material recognized for its resistance and beauty. Full shelves, shelf sides and accessory components are available in your choice of wood: mahogany or walnut. The Millesime Wine Rack was developed by Marie-France Trépanier and Marc Alain Lesage, designers of more than 1,500 wine cellars, many of which are in restaurants and hotels. The creators of the Millesime Wine Rack System made sure that all system components would be suitable for restaurant and hotel dining room use. Industry professionals may order personalized components, as the Millesime can even accommodate ceilings up to 24 feet in height.

5 INNOVATIVE, VERSATILE, MODERN AND ELEGANT: THE MILLESIME WINE RACK SYSTEM Questions and Answers 10. The dimensions of your modules don t fit my space. What should I do? Send us your space dimensions via our site web at for a custom quote. The Millesime Wine Rack System can accommodate ceilings up to 24 feet plus we can also manufacture customized shelves to meet your needs. 11. Why sell Millesime online? 12. Is there anyone available to help me place my order? We have developed our site to be as simple and ergonomic as possible so as to faciliate your product search and online purchase requirements. However, if you need a hand along the way, simply contact us at info@ millesimewineracks.com or and we ll be happy to help. 13. What happens if I make a mistake in my order? Contact us as soon as possible after your order has been placed. We will do everything necessary to help you order the appropriate product and so that any unsuitable products can be returned. 15. How much do Millesime Wine Rack modules cost? The Millésime Wine Rack System is a wonderfully straightforward and effective product selling it online only makes it even easier! Its components are made of sturdy, lightweight anodized aluminum and mahogany or walnut, which can be stained upon request. Upon order confirmation, you will receive your system in two to three weeks. Millesime is also available at the 12 en cave boutique located at 4556 Saint- Laurent Boulevard in Montreal, as well as at XXX in Toronto, XXX in Vancouver, and XXX in Winnipeg. 14. Do you offer a guarantee? Do you have a return and exchange policy? The warranty applies on all fabrication defects, and satisfaction is guaranteed or your money back. Millesime is available starting from $565 for the 7-foot high, 1-bottle wide frame-display shelving unit (15 bottle capacity). Prices vary according to module height, depth (one, two or three bottles) and width (one, two or three bottles).