Best Selling US Grocery Brands

Transcription

1 Amazon FastMovers Best Selling US Grocery Brands Special Q Report Best Selling Product Benchmarks

2 AMAZON FASTMOVERS: INTRODUCTION Q Recognize how pivotal Amazon can be to your ecommerce strategy Special Edition of Amazon FastMovers reports This report compiles the key grocery categories on Amazon, and includes best-selling brands in: Did you know Zevia is the market leader in beverages on Amazon? And that KIND is the leader in snacks? If not, you re in good company. Increasingly, upstart brands are making their mark online, even if they do not have the brick-and-mortar presence of traditional competitors. Amazon continues to dominate as the world s largest e-retailer, with Planet Retail predicting that Amazon will see the highest growth between now and 2020 against all major retailers Industry reports state Amazon accounted for 24% of total US retail sales growth in 2015 Amazon US Breakfast Foods Candy & Chocolate Grocery & Gourmet Food Pantry Snacks Soft Drinks It s this type of knowledge that is increasingly important to your brand s success as well as understanding what s going on in the Amazon marketplace, because: Amazon is now in more than 50 million US HHs

3 AMAZON FASTMOVERS: INTRODUCTION Q Rely on our Amazon FastMovers reports for vital intelligence on the competition As Amazon accelerates its growth in 2016 and further strengthens its position as a key account or strategic customer for global CPG firms you need data that helps you benchmark your online performance and attain competitive advantage. That s where Profitero comes in. Count on us to: Monitor Amazon s Best daily in the US (more than 4.9 million products monitored) and UK (more than 2.1 million products monitored) Release complimentary FastMovers reports on a monthly basis, in 10+ categories, with each report featuring the products with the best sales performance in that given month also known as the FastMovers 100 Show you essential sales trends, such as the fact that the fastestmoving brands and products may be emerging brands, and not necessarily the incumbent market leaders in the brick-and-mortar channel Use the Amazon FastMovers Reports to: Get ahead of the competition by spotting the key trends to capitalize on for both your ecommerce and brick & mortar operations Understand the programs you need to be in to win online, such as Subscribe & Save and Pantry Gain the insights you need to drive sales, by benchmarking your product's pricing and number of reviews against Amazon's best sellers Where you ll find 50% of CPG s growth According to an IRI/BCG/ Google study for the GMA, within the next 5 years, 50% of growth in CPG is expected to come from ecommerce, and that s not taking into account the impact of the online channel on physical stores. Deloitte Digital suggests that almost two-thirds of every dollar spent in brick-andmortar stores is now influenced by a digital interaction. Sign up to receive future issues of Profitero s Amazon FastMovers

4 Amazon FastMovers US Breakfast Foods December 2015 Report Best Selling Product Benchmarks

5 Executive Summary Stability 17 26Days Average Tenure New Arrivals Product Attributes 4.6 Average Product 1,019 Average Reviews 8Average Images Pricing Programs $10 73 Average 16 Max Number of Changes 5Average Number of Changes 82% 40% 42% - Subscribe & Save Pantry December 2015 US Grocery Best-Selling Product Benchmarks 05

6 Brands Brand Number of Products KIND 19 LÄRABAR 10 Clif Bar 9 Quaker 7 Pop-Tarts 5 Insights $10.73 Average The average price of a Breakfast Foods FastMover dropped 8%, from $11.61 in November 2015 to $10.73 in December 5 FastMovers Five additional products were sold on Pantry: 42 in December vs. 37 in November #19 Brand The top climber was Frosted Flakes, 26.8 Oz, which was new to the list at #19 and sold on Pantry December 2015 US Grocery Best-Selling Product Benchmarks 06

7 New Arrivals Frosted Flakes, 26.8 Oz $3.94 $4.16 $ Y Honey Nut Cheerios Cereal, 17 Oz $3.49 $3.68 $ Y Pop-Tarts, Frosted Chocolate Fudge, 8 Count $1.99 $2.00 $ Y Frosted Mini-Wheats Cereal, 24 oz $6.35 $9.29 $ Quaker Chewy Chocolate Chip Granola Bars Reduced Sugar, 8 Count $2.26 $3.75 $ Y Apple Jacks, 21.7 Oz $3.94 $3.98 $ Y Quaker Oatmeal Squares Cereal, Oz $3.46 $4.33 $ Y CLIF BUILDER'S - Protein Bar - Chocolate Mint - (2.4 oz, 12 Count) $17.13 $21.82 $ Y 4.5 1,154 9 GoGo SqueeZ applecinnamon, Applesauce on the Go, 3.2-Ounce Pouches (Pack of 48) $41.16 $44.85 $ Y Y Kellogg's Cracklin' Oat Bran, 17 Oz $3.68 $3.68 $ Y Pop-Tarts, Red Velvet, 14.1 Ounce $2.00 $2.00 $ Y CLIF ENERGY BAR - Chocolate Chip Peanut Crunch - (2.4 oz, 12 Count) $11.72 $11.98 $ Y 4.5 1,433 6 RxBar Whole Food Chocolate Sea Salt Protein Bar, 1.83 Ounce (Pack of 12) $22.51 $25.99 $ Y LARABAR Peanut Butter Cookie, 1.7 oz. Bars, 5 Count $5.31 $5.79 $ Stonewall Kitchen Farmhouse Pancake & Waffle Mix, 33 oz $14.06 $25.70 $ Special K Protein Meal Bar, Chocolate Peanut Butter, 1.59 oz, 6-Count Bars, (Pack of 3) $17.94 $17.94 $ Bob's Red Mill Steel Cut Oats Oatmeal Cereal, 24-Ounce (Pack of 4) $12.54 $18.47 $ Y December 2015 US Grocery Best-Selling Product Benchmarks 07

8 Movers Up Moves 82 Frosted Flakes, 26.8 Oz $3.94 $4.16 $ Y Honey Nut Cheerios Cereal, 17 Oz $3.49 $3.68 $ Y Rice Krispies Toasted Rice Cereal, 18-Ounce $3.56 $6.15 $ Y Pop-Tarts, Frosted Chocolate Fudge, 8 Count $1.99 $2.00 $ Y Frosted Mini-Wheats Cereal, 24 oz $6.35 $9.29 $ Quaker Chewy Chocolate Chip Granola Bars Reduced Sugar, 8 Count $2.26 $3.75 $ Y Apple Jacks, 21.7 Oz $3.94 $3.98 $ Y Quaker Oats, Old Fashioned, 18 Oz $3.23 $4.00 $ Y Quaker Oatmeal Squares Cereal, Oz $3.46 $4.33 $ Y CLIF BUILDER'S - Protein Bar - Chocolate Mint - (2.4 oz, 12 Count) $17.13 $21.82 $ Y 4.5 1,154 9 Movers Down Moves -91 CLIF ENERGY BAR - White Chocolate Macadamia - (2.4 oz, 12 Count) $20.20 $21.90 $ , Clif Energy Bar, Chocolate Chip - (2.4 Ounce, 12 Count) $14.22 $20.44 $ , Quaker Chewy Granola Bars, Reduced Sugar Variety Pack, 18 Count Viva Labs #1 Organic Maca Powder, Gelatinized for Enhanced Bioavailability, Non-GMO, 1lb Bag STRONG & KIND Roasted Jalapeno Savory Snack Bars, 1.6 Ounce, 12 Count $4.86 $18.58 $ Y $28.99 $28.99 $ Y Y $17.21 $18.49 $ Y Y KIND Nuts & Spices Bars Variety Pack, 1.4 Ounce, 12 Count $16.68 $17.99 $ Y Y 4.6 4, KIND Fruit & Nut, Blueberry Vanilla & Cashew, 1.4 Ounce, 12 Count $14.85 $15.28 $ Y Y 4.6 2, LUNA PROTEIN - Gluten Free Protein Bar - Chocolate Chip Cookie Dough - (1.6 oz, 12 Count) Nature Valley Peanut, Almond and Dark Chocolate Protein Chewy Bars, 5 Count Box KIND Fruit & Nut, Almond & Apricot, All Natural, Gluten Free Bars,1.4 Ounce, 12 Count $13.45 $14.99 $ Y Y $3.49 $3.56 $ Y $14.92 $14.99 $ Y Y 4.6 2, December 2015 US Grocery Best-Selling Product Benchmarks 08

9 FastMovers 100 Products Rank 1 2 KIND Nuts & Spices, Dark Chocolate Nuts & Sea Salt, 1.4 Ounce, 12 Count KIND PLUS, Peanut Butter Dark Chocolate + Protein, Gluten Free Bars, 1.4 Ounce, 12 Count $14.36 $17.99 $ Y 4.6 4, $14.38 $16.15 $ Y Y 4.6 3, Amazing Grass Green SuperFood Original, 30 Servings, 8.5 Ounces $19.92 $21.99 $ Y Y 4.3 6, KIND Fruit & Nut, Almond & Coconut, All Natural, 1.4-Ounce Gluten Free Bars,(pack of 12) $14.44 $15.22 $ Y Y 4.6 2, Rice Krispies Treats Bars, The Original, 16 Count $3.66 $3.68 $ Y KIND Nuts & Spices, Caramel Almond and Sea Salt, 1.4 Ounce, 12 Count $14.59 $19.93 $ Y Y 4.6 4, Pop-Tarts, Frosted Strawberry, 16 Count $3.53 $3.99 $ Y Mott's Natural Applesauce, 3.9 oz cups, 6 count $2.18 $3.00 $ Y Quaker Chewy Granola Bars, Variety Pack, 0.84oz Bars, 18 Count $3.83 $4.11 $ Y Larabar Gluten Free Fruit & Nut Food Bar, Peanut Butter Chocolate Chip, Ounce Bars KIND Healthy Grains Granola Bars, Variety Pack, 1.2oz Bars, 15 Count KIND PLUS, Dark Chocolate Cherry Cashew + Antioxidants, Gluten Free Bars, 1.4 Ounce, 12 Count Larabar Gluten Free Fruit & Nut Food Mini Bars, Variety Pack of Cherry Pie, Apple Pie, Cashew Cookie, Ounce Bars Manitoba Harvest Hemp Hearts Raw Shelled Hemp Seeds, natural flavor, 1 Pound. $16.90 $20.53 $ , $9.99 $9.99 $ Y 4.2 1, $14.18 $14.39 $ Y Y 4.6 3,122 8 $8.95 $9.09 $ Y $11.61 $11.79 $ Y Y 4.7 1, Pop-Tarts, Frosted Brown Sugar Cinnamon, 16 Count $3.78 $3.99 $ Y Kellogg's Frosted Mini Wheats Original, 24 Ounce Box $3.39 $4.36 $ Y KIND PLUS, Cranberry Almond + Antioxidants, Gluten Free Bars, 1.4 Ounce, 12 Count $16.07 $17.97 $ Y Y 4.6 3, Nature Valley Sweet and Salty Nut Granola Bars, Cashew, 6 Count $2.93 $2.98 $ Y Frosted Flakes, 26.8 Oz $3.94 $4.16 $ Y CLIF ENERGY BAR - Chocolate Brownie - (2.4 oz, 12 Count) $11.82 $15.20 $ Y 4.5 1, CLIF ENERGY BAR - Chocolate Chip - (2.4 oz, 6 Count) $5.69 $5.69 $ Y 4.5 1, Honey Nut Cheerios Cereal, 17 Oz $3.49 $3.68 $ Y Quaker Instant Oatmeal, Variety Pack, 18 Count $5.00 $5.00 $ Y December 2015 US Grocery Best-Selling Product Benchmarks 09

10 FastMovers 100 Products (Continued) Rank Coombs Family Farms Pure Organic Grade A Maple Syrup, Dark Color, Robust Taste, 32-Ounce Nature Valley Peanut Butter Protein Bar, Peanut Butter Dark Chocolate, 5 Count $24.77 $24.89 $ Y Y $3.36 $4.29 $ Y Nutella Hazelnut Spread, 26.5 Ounce $6.31 $6.79 $ Y Nature Valley Crunchy Granola Bars, Variety Pack of Oats 'n Honey, Peanut Butter, and Maple Brown Sugar, 24 Count Pop-Tarts, Variety Frosted Strawberry and Frosted Brown Sugar Cinnamon, 32 Count, Ounce $5.07 $5.38 $ Y $9.74 $23.00 $ Y Y Raisin Bran Crunch Cereal, 24.8 Oz $3.73 $4.05 $ Y Kellogg's Nutri-Grain Bars, Strawberry, 16 count $4.64 $5.79 $ Y Bragg Nutritional Yeast Seasoning, Premium, 4.5 Ounce $7.36 $7.75 $ Y Cinnamon Toast Crunch, 23.6 Oz $4.49 $4.52 $ Y Bisquick Pancake and Baking Mix, Gluten-Free, 16-oz. Boxes (Count of 3) $16.85 $27.60 $ Y 4.6 1, Honey Bunches of Oats, Crunchy Honey Roasted, 18 Oz $3.78 $4.49 $ Y Larabar Gluten Free Fruit & Nut Food Bar, Blueberry Muffin, Ounce Bars Larabar Gluten Free Fruit & Nut Food Bar, Chocolate Chip Cookie Dough, 1.6 OZ Bars 16 count $16.92 $19.25 $ Y Y 4.4 2,173 7 $16.16 $16.93 $ Y Y 4.4 2, Bob's Red Mill Old Country Style Muesli, 18-Ounce (Pack of 4) $13.33 $15.14 $ Y 4.8 1, Quaker Chewy Granola Bars, Variety Pack, 18 Count $3.91 $5.02 $ CLIF BUILDER'S - Protein Bar - Crunchy Peanut Butter - (2.4 oz, 12 Count) $17.73 $19.79 $ Y Y 4.5 1, Froot Loops, 21.7 Oz $4.11 $5.69 $ Y CLIF ENERGY BAR - Crunchy Peanut Butter - (2.4 oz, 6 Count) $5.94 $5.99 $ Y Quaker Oats, Old Fashioned, 18 Oz $3.23 $4.00 $ Y KIND Nuts & Spices Bars, Maple Glazed Pecan & Sea Salt, 1.4 Ounce, 12 Count $14.22 $14.22 $ Y Y 4.6 4, Kashi Layered Granola Bar, Dark Chocolate Coconut, 6 count $3.01 $3.99 $ Y Kellogg's Raisin Bran, 23.5 Oz $3.63 $3.74 $ Y Cheerios Cereal, 21 Oz $3.98 $3.98 $ Y KIND Healthy Grains Granola Bars, Peanut Butter Dark Chocolate, 1.2oz Bars, 15 Count $9.30 $10.79 $ Y 4.2 1, December 2015 US Grocery Best-Selling Product Benchmarks 10

11 FastMovers 100 Products (Continued) Rank 48 Bob's Red Mill Oats Rolled Regular, 32-Ounce (Pack of 4) $13.41 $13.84 $ Y Lucky Charms Cereal, 20.5 Oz $3.98 $3.98 $ Y CLIF ENERGY BAR - White Chocolate Macadamia - (2.4 oz, 6 Count) $5.77 $5.89 $ Y 4.5 1, Rice Krispies Toasted Rice Cereal, 18-Ounce $3.56 $6.15 $ Y Krusteaz Cornbread and Muffin Mix, Honey, 15 Oz $1.63 $1.74 $ Y KIND Nuts & Spices, Madagascar Vanilla Almond, 1.4 Ounce, 12-Count Bars KIND Nuts & Spices, Dark Chocolate Cinnamon Pecan, 1.4 Ounce, 12 Count Larabar Gluten Free Fruit & Nut Food Bar, Peanut Butter Cookie, Ounce Bars KIND Nuts & Spices Chocolate Bar, Dark Chocolate Mocha Almond, 1.4 Ounce, 12 Count $14.50 $15.22 $ Y Y 4.6 4, $14.18 $14.22 $ Y Y 4.6 4, $17.26 $22.50 $ Y Y 4.4 2,173 9 $17.18 $17.99 $ Y Y 4.6 4, Special K Cereal, Red Berries, 14.7 Oz $3.90 $4.02 $ Y Pop-Tarts, Frosted Chocolate Fudge, 8 Count $1.99 $2.00 $ Y Frosted Mini-Wheats Cereal, 24 oz $6.35 $9.29 $ Quaker Chewy Chocolate Chip Granola Bars Reduced Sugar, 8 Count $2.26 $3.75 $ Y Apple Jacks, 21.7 Oz $3.94 $3.98 $ Y Fiber One Snacks Fiber One Protein Caramel Nut Chewy Bars, 5.85 Ounce Wrappers LARABAR Fruit & Nut Food Bar, Apple Pie, Gluten Free 1.6 ounce, 5 count KIND PLUS, Peanut Butter Dark Chocolate + Protein, 1.4 Ounce, 4 Count KIND Healthy Grains Granola Bars, Oats & Honey with Toasted Coconut, 1.2oz Bars, 15 Count $2.55 $4.35 $ Y $6.10 $6.99 $ $4.80 $6.49 $ Y $9.53 $10.79 $ Y 4.2 1, Quaker Chewy Granola Bars, Chocolate Chip, 18 Count $4.22 $4.59 $ Y Larabar Gluten Free Fruit & Nut Food Bar, Cherry Pie, Ounce Bars KIND PLUS, Pomegranate Blueberry Pistachio + Antioxidants, Gluten Free Bars, 1.4 Ounce, 12 Count $17.86 $18.80 $ Y Y 4.4 2, $15.90 $16.92 $ Y Y 4.6 3, Quaker Oatmeal Squares Cereal, Oz $3.46 $4.33 $ Y CLIF BUILDER'S - Protein Bar - Chocolate Mint - (2.4 oz, 12 Count) $17.13 $21.82 $ Y 4.5 1,154 9 December 2015 US Grocery Best-Selling Product Benchmarks 11

12 FastMovers 100 Products (Continued) Rank Pamela's Products Gluten Free Baking and Pancake Mix, 4-Pound Bags (Pack of 3) GoGo SqueeZ applecinnamon, Applesauce on the Go, 3.2-Ounce Pouches (Pack of 48) $44.59 $47.18 $ Y Y 4.9 1,759 3 $41.16 $44.85 $ Y Y Larabar Snack Bar, Cashew Cookie, 16 ct, 1.7 oz $17.93 $18.11 $ Y Y 4.4 2, Rise Bar Gluten-Free, High-Protein Bars, Almond Honey, 12-Count $25.34 $26.29 $ Y Y Nature's Bakery Stone Ground Whole Wheat Fig Bar-36, 2 OZ Twin Packs, variety pack KIND Nuts & Spices Bars, Dark Chocolate Nuts & Sea Salt, 1.4 Ounce, 4 Count $16.70 $16.79 $ Y $4.80 $6.49 $ Y Kellogg's Cracklin' Oat Bran, 17 Oz $3.68 $3.68 $ Y KIND Fruit & Nut, Blueberry Vanilla & Cashew, 1.4 Ounce, 12 Count $14.85 $15.28 $ Y Y 4.6 2, Pop-Tarts, Red Velvet, 14.1 Ounce $2.00 $2.00 $ Y KIND Fruit & Nut, Almond & Apricot, All Natural, Gluten Free Bars,1.4 Ounce, 12 Count $14.92 $14.99 $ Y Y 4.6 2, Vega Protein & Greens, Vanilla, Tub, 26.8 oz $33.45 $34.29 $ Y Y Reeses Puffs Cereal, Peanut Butter, 22.9 Ounce $3.98 $3.98 $ Y LARABAR Fruit & Nut Food Bar, Blueberry Muffin, Gluten Free, 1.6 Oz., (Pack of 5) Kashi GOLEAN Crunch! Cereal, Honey Almond Flax, 14-Ounce Boxes (Pack of 4) Bob's Red Mill Gluten Free Quick Cooking Oats, 32-Ounce Bags (Pack of 4) CLIF ENERGY BAR - Chocolate Chip Peanut Crunch - (2.4 oz, 12 Count) $4.97 $7.09 $ $12.90 $19.00 $ Y Y $22.13 $24.42 $ Y Y $11.72 $11.98 $ Y 4.5 1, Clif Energy Bar, Chocolate Chip - (2.4 Ounce, 12 Count) $14.22 $20.44 $ , RxBar Whole Food Chocolate Sea Salt Protein Bar, 1.83 Ounce (Pack of 12) STRONG & KIND Roasted Jalapeno Savory Snack Bars, 1.6 Ounce, 12 Count $22.51 $25.99 $ Y $17.21 $18.49 $ Y Y LARABAR Peanut Butter Cookie, 1.7 oz. Bars, 5 Count $5.31 $5.79 $ Stonewall Kitchen Farmhouse Pancake & Waffle Mix, 33 oz $14.06 $25.70 $ Special K Protein Meal Bar, Chocolate Peanut Butter, 1.59 oz, 6-Count Bars, (Pack of 3) $17.94 $17.94 $ Glutino Gluten Free Toaster Pastry, Strawberry, 1.83 oz. 5 Count $4.39 $4.39 $ Y December 2015 US Grocery Best-Selling Product Benchmarks 12

13 FastMovers 100 Products (Continued) Rank 94 Bear Naked Granola Pouches, Fruit and Nutty, 12 Ounce (Pack of 6) $21.59 $22.89 $ Y Y Golden Grahams Cereal, 12 Oz $2.93 $3.27 $ Y LUNA PROTEIN - Gluten Free Protein Bar - Chocolate Chip Cookie Dough - (1.6 oz, 12 Count) $13.45 $14.99 $ Y Y General Mills Cereals Rice Chex Cereal, 12 Ounce Box $2.80 $3.43 $ Y Clif Bar, 2.4 Ounce - Organic Cool Mint Chocolate (12 Pack) $14.22 $21.98 $ Bob's Red Mill Steel Cut Oats Oatmeal Cereal, 24-Ounce (Pack of 4) Viva Labs #1 Organic Maca Powder, Gelatinized for Enhanced Bioavailability, Non-GMO, 1lb Bag $12.54 $18.47 $ Y $28.99 $28.99 $ Y Y December 2015 US Grocery Best-Selling Product Benchmarks 13

14 Amazon FastMovers US Candy & Chocolate December 2015 Report Best Selling Product Benchmarks

15 Executive Summary Stability Days Average Tenure New Arrivals Product Attributes 4.4 Average Product 520 Average Reviews 5Average Images Pricing Programs $10 92 Average 27 Max Number of Changes 11 Average Number of Changes 73% 18% 2% - Subscribe & Save Pantry December 2015 US Grocery Best-Selling Product Benchmarks 15

16 Brands Brand Number of Products Lindt 12 Jelly Belly 7 Hershey's 6 Ferrero 5 Broadway Basketeers 4 Insights 11 Changes The Candy & Chocolate FastMovers 100 was volatile in December 2015, with 11 price changes on average (+4 from November) and 43 new arrivals (+7 from November) $6.15 Average The average price ranged $6.15 (maximum price - minimum price) in December 17 Products 17 product titles mentioned box, compared to nine referencing box in November December 2015 US Grocery Best-Selling Product Benchmarks 16

17 New Arrivals Lindt LINDOR Milk Chocolate Truffles, 60 Count Box $17.76 $22.50 $ Y GODIVA Assorted Belgian Chocolates Gift Box (27 Pieces) $26.71 $29.94 $ Y Lindt LINDOR Milk Chocolate Truffles,120 Count $27.90 $36.99 $ Y Y 4.6 1,922 5 KIRKLAND Signature Chocolates of the World in Assortment Jar, 2 lb. $18.36 $18.49 $ Y Ferrero Rocher Gift Box, 24 Count $10.76 $11.99 $ Y 4.7 1,233 5 Palmers Coal Chocolate Stocking Stuffers Net Wt 3.4 oz(96g) $4.15 $5.87 $ Lindt LINDOR Dark Chocolate Truffles, 60 Count Box $19.47 $25.99 $ Broadway Basketeers Chocolate & Nut Gift Tray $25.95 $25.95 $ Y Lindt LINDOR White Chocolate Truffles,120 Count $19.22 $20.00 $ Y Y 4.6 1,922 9 mberry Miracle Fruit Tablets, 10-Count (Pack of 2) $25.00 $25.00 $ Y Lindt LINDOR Snowman Milk and White Chocolate Truffles, 60 Count Box $18.07 $32.94 $ Y 4.6 1,922 9 SNICKERS Slice n' Share Chocolate Candy Bar 1-Pound $16.73 $27.99 $ Y Hershey's Milk Chocolate Bar, 1-Pound Bar $9.58 $9.98 $ Godiva Chocolatier Classic Gold Ballotin, 19 Count, Net Wt 7.2 oz $30.10 $32.99 $ Y Tabasco - Spicy Dark Chocolate Wedges - Round Tin - 50g $6.85 $8.95 $ Ferrero Rocher Gift Cube, 18 Count $14.51 $19.99 $ ,233 3 Fancy Pickle flavored Candy Canes, 3.8 OZ $8.11 $10.92 $ Y Lindt LINDOR Peanut Butter Milk Chocolate Truffles, 60 Count Box $18.82 $29.99 $ Y 4.6 1,922 5 Broadway Basketeers Towering Heights Kosher Gourmet Gift Tower with an Assortment of Chocolate, Snacks, Sweets, Cookies and Nuts $39.68 $39.95 $ Lindt Lindor Truffles "8-10 Flavor Assorted Truffle Box" 100 Truffles Total $30.43 $30.99 $ Y Trident Sugar Free Gum, Spearmint,18-Count (Pack of 12) $8.14 $10.10 $ Y Y Grand Ghirardelli Chocolate Gift Basket $37.03 $39.99 $ Y Assorted Gumballs Refill ~ 16 oz $10.70 $14.99 $ Y Lindt LINDOR Dark Chocolate Truffles, 120 Count $29.06 $39.99 $ Y 4.6 1,922 9 Ghirardelli Chocolates Tower, Sentimental, 1.75 Pound $33.02 $34.47 $ Wine.com Godiva Sampler Chocolate Gift Basket $35.70 $38.73 $ Ferrero Rocher Fine Hazelnut Chocolate 5.3oz $7.72 $9.50 $ December 2015 US Grocery Best-Selling Product Benchmarks 17

18 New Arrivals (Continued) Dubble Bubble Gumball Refill 53 OZ Resealable Bag $14.38 $16.49 $ Y Wine Country Gift Baskets Tower of Sweets $25.93 $36.99 $ Y Godiva Chocolatier Gift Basket $53.08 $59.99 $ Y Broadway Basketeers Photo Gift Box Collection - A Unique Gift Idea $28.86 $29.95 $ Y Kosher Nut-Free Milk Chocolate Coins Box of oz (14g) each, Total WT 12 oz(336g) $17.67 $19.95 $ Y Lindor Lindt Chocolate Truffles, Assorted, 15.2 Ounce $10.62 $10.62 $ Y Jelly Belly Bean Boozled Jumbo Spinner 12.6 Ounces $24.11 $25.04 $ Y Godiva Holiday Collection Assorted Chocolates $28.16 $32.80 $ Y Bergen Marzipan M-1 Assorted Fruit, 8 Ounce $7.91 $12.99 $ Y Y Lindor Assorted Chocolate Truffles, 21.2 ounce $17.07 $21.99 $ Y Lindt Chocolate Swiss Luxury Selection Box, 4.9 Oz $15.19 $17.99 $ Y Reese's Peanut Butter Cup Miniatures, 40 Ounce Package $11.54 $19.37 $ Y Wine.com Godiva Dark Chocolate Gift Basket $33.57 $45.93 $ Lindt Signature Collection 13.5 Oz (384g) Premium Chocolates $19.53 $23.99 $ Y Giant Gummy Bear approx 5 Pounds - Cherry Flavored Giant Gummy Bear $31.40 $35.99 $ Y Lindt LINDOR Assorted Chocolate Deluxe Sampler Gift Box, 20.7oz $28.45 $50.00 $ Y December 2015 US Grocery Best-Selling Product Benchmarks 18

19 Movers Up Moves 91 Lindt LINDOR Milk Chocolate Truffles, 60 Count Box $17.76 $22.50 $ Y Anthon Berg, Chocolate Liqueurs with Original Spirits, 64 Pieces / Gift Set by Anthon Berg [Foods] $25.98 $27.90 $ Y GODIVA Assorted Belgian Chocolates Gift Box (27 Pieces) $26.71 $29.94 $ Y Lindt LINDOR Milk Chocolate Truffles,120 Count $27.90 $36.99 $ Y Y 4.6 1, KIRKLAND Signature Chocolates of the World in Assortment Jar, 2 lb. $18.36 $18.49 $ Y Chocolate, Caramel and Crunch Grand Gift Basket $40.05 $42.95 $ Ferrero Rocher Gift Box, 24 Count $10.76 $11.99 $ Y 4.7 1, Hershey's Chocolate Full Size Variety Pack, 30-Count Pack $16.95 $17.49 $ Y Palmers Coal Chocolate Stocking Stuffers Net Wt 3.4 oz(96g) $4.15 $5.87 $ Broadway Basketeers Thinking of You Chocolate Gift Set $20.79 $21.95 $ Y Movers Down Moves -67 Kraft Jet Puffed Marshmallows, 16 Oz $2.18 $2.38 $ Y Kracie Popin Cookin 9 Item Bundle with Sushi, Hamburger, Bento, Takoyaki, Cake Shop and More $21.02 $27.00 $ Kisses Holiday Milk Chocolate, 36-Ounce Bag $19.55 $24.99 $ Y NOW Foods Xanthan Gum, 6 Ounce Bottle $8.92 $9.10 $ Y Sour Patch Kids,Net Weight 46 Ounces, 240-Count Individually Wrapped $13.39 $13.65 $ Y Y D House German Chocolate Advent Calendar by Windel $13.98 $13.99 $ CLIF MOJO - Trail Mix Bar - Peanut Butter Pretzel - (1.6 oz, 12 Count) $14.49 $14.49 $ Y Y Kisses Cookies 'n Creme, 10.5-Ounce Bag $4.00 $7.28 $ Ice Breakers Ice Cubes Sugar Free Peppermint Gum, 40-Piece Bottle Packs (Pack of 4) $14.42 $21.49 $ Y Y Ferrero Collection, 12 Count, 4.6 Ounce (129 gm) $8.52 $9.99 $ ,233 5 December 2015 US Grocery Best-Selling Product Benchmarks 19

20 FastMovers 100 Products Rank 1 2 Jelly Belly Bean Boozled Jelly Beans 3.5 oz with Spinner Wheel Game, 3rd Edition Anthon Berg Dark Chocolate Liqueurs with Original Spirits - 64 pcs. Gift Box (2.2 lbs) $8.03 $9.50 $ ,326 5 $25.84 $27.16 $ Y 4.6 1, Skittles Original Candy, 9 Ounce $1.29 $1.29 $ Jelly Belly Bean Boozled Spinner and Refill Boxes, 10 Ounce $14.39 $16.05 $ Y Haribo Gummi Candy Gold-Bears, 5-Pound Bag $15.68 $20.06 $ Y Y 4.6 2, Hershey's Nuggets Chocolates Assortment, 38.5-Ounce Bag $10.04 $10.49 $ Y Y Jelly Belly Bean Boozled Spinner Gift Box Game, Net Wt 3.5oz $7.45 $9.30 $ Y Chocolate, Caramel and Crunch Grand Gift Basket $40.05 $42.95 $ mberry Miracle Fruit Tablets, 10-Count $14.88 $14.99 $ Y 4.0 1, Lindt LINDOR Milk Chocolate Truffles, 60 Count Box $17.76 $22.50 $ Y Jelly Belly Beanboozled Mystery Bean Jelly Belly Set $8.13 $10.25 $ Y Anthon Berg, Chocolate Liqueurs with Original Spirits, 64 Pieces / Gift Set by Anthon Berg [Foods] $25.98 $27.90 $ Y Hershey's Chocolate Full Size Variety Pack, 30-Count Pack $16.95 $17.49 $ Y BeanBoozled Spinner Jelly Bean Gift Box - 2 Pack, 3.5 oz $11.84 $12.99 $ Y Reese's Holiday Peanut Butter Cups, 1-Pound Package $16.32 $21.99 $ Y Moose Toys Chocolate Bar Maker $16.94 $19.78 $ Y GODIVA Assorted Belgian Chocolates Gift Box (27 Pieces) $26.71 $29.94 $ Y Lindt LINDOR Milk Chocolate Truffles,120 Count $27.90 $36.99 $ Y Y 4.6 1, Japanese Kit Kat - Maccha Green Tea Bag 4.91 oz by Nestle $4.78 $7.80 $ , Ghirardelli Limited Edition Peppermint Bark XXL Bag, oz. $17.99 $26.47 $ Signature Jelly Belly Jelly Beans, 4-Pound $25.95 $32.80 $ Y Kisses Milk Chocolate, 40-Ounce Bag $12.41 $19.49 $ Y KIRKLAND Signature Chocolates of the World in Assortment Jar, 2 lb. $18.36 $18.49 $ Y Popin' Cookin' Happy Sushi House $3.75 $8.99 $ Y 4.1 1, Jelly Belly BeanBoozled Jelly Beans 3rd Edition NEW Flavors Stinky Socks 1.6 oz $4.29 $4.40 $ , Jolly Rancher Hard Candy Assortment, 5-Pound Bag $11.72 $11.75 $ Y Y December 2015 US Grocery Best-Selling Product Benchmarks 20

21 FastMovers 100 Products (Continued) Rank 27 Ferrero Rocher, Flat 48 Count $20.31 $24.92 $ Y 4.7 1, PUR Gum Aspartame Free, Spearmint, 2.8 Ounce $4.58 $5.61 $ Y Y 4.0 1, Dubble Bubble Gumball Refill, 8 Flavors, 3.3 lbs $15.03 $16.97 $ Y Kit Kat Minis Pouch, 8 Ounce $3.27 $10.05 $ Y Ferrero Rocher Gift Box, 24 Count $10.76 $11.99 $ Y 4.7 1, LifeSavers Hard Wint-O-Green, 50-Ounce Bags (Pack of 2) $15.93 $17.05 $ Y Y Palmers Coal Chocolate Stocking Stuffers Net Wt 3.4 oz(96g) $4.15 $5.87 $ Broadway Basketeers Thinking of You Chocolate Gift Set $20.79 $21.95 $ Y Harry Potter Bertie Botts Every Flavor Beans, 1.2oz boxes ~ 6 Pack $11.92 $15.01 $ Y Mauna Loa Macadamias, Dry Roasted with Sea Salt, 11-oz. $16.12 $19.91 $ Y Y Hamburger Popin' Cookin' kit DIY candy by Kracie $3.70 $7.99 $ YumEarth Organic Lollipops, 12.3 Ounce Bag $6.70 $6.73 $ Y 4.8 1, Lindt LINDOR Dark Chocolate Truffles, 60 Count Box $19.47 $25.99 $ Broadway Basketeers Chocolate & Nut Gift Tray $25.95 $25.95 $ Y Lindt LINDOR White Chocolate Truffles,120 Count $19.22 $20.00 $ Y Y 4.6 1, mberry Miracle Fruit Tablets, 10-Count (Pack of 2) $25.00 $25.00 $ Y Lindt LINDOR Snowman Milk and White Chocolate Truffles, 60 Count Box $18.07 $32.94 $ Y 4.6 1, Orbit Sugarfree Gum, Mint Variety Box (12 Count) $11.99 $11.99 $ Y Y Ferrero Rocher, Hazlenut, 48 Count, 21.2oz $18.38 $21.99 $ Y 4.7 1, M&M'S Peanut Chocolate Candy Party Size 42-Ounce Bag $8.17 $8.17 $ SNICKERS Slice n' Share Chocolate Candy Bar 1-Pound $16.73 $27.99 $ Y Hershey's Milk Chocolate Bar, 1-Pound Bar $9.58 $9.98 $ Godiva Chocolatier Classic Gold Ballotin, 19 Count, Net Wt 7.2 oz $30.10 $32.99 $ Y Tabasco - Spicy Dark Chocolate Wedges - Round Tin - 50g $6.85 $8.95 $ Hershey's All Time Great Snack Size Assortment, 105 piece $11.37 $14.08 $ Y Y Ferrero Rocher Gift Cube, 18 Count $14.51 $19.99 $ , Tummydrops Ginger (bag of 30 individually wrapped drops) $10.99 $10.99 $ Y Madelaine Chocolate Company Chocolate Advent Calendar - 8oz $8.24 $9.97 $ Y December 2015 US Grocery Best-Selling Product Benchmarks 21

22 FastMovers 100 Products (Continued) Rank 55 Fancy Pickle flavored Candy Canes, 3.8 OZ $8.11 $10.92 $ Y Lindt LINDOR Peanut Butter Milk Chocolate Truffles, 60 Count Box $18.82 $29.99 $ Y 4.6 1, Broadway Basketeers Towering Heights Kosher Gourmet Gift Tower with an Assortment of Chocolate, Snacks, Sweets, Cookies and Nuts $39.68 $39.95 $ Lindt Lindor Truffles "8-10 Flavor Assorted Truffle Box" 100 Truffles Total $30.43 $30.99 $ Y Trident Sugar Free Gum, Spearmint,18-Count (Pack of 12) $8.14 $10.10 $ Y Y burst FaveREDs Fruit Chews Candy Bag, 14 ounce $2.01 $2.20 $ Y Bobs Sweet Stripes Soft Peppermint Balls - 290ct $13.14 $13.25 $ Y Grand Ghirardelli Chocolate Gift Basket $37.03 $39.99 $ Y Assorted Gumballs Refill ~ 16 oz $10.70 $14.99 $ Y Lindt LINDOR Dark Chocolate Truffles, 120 Count $29.06 $39.99 $ Y 4.6 1, Ghirardelli Chocolates Tower, Sentimental, 1.75 Pound $33.02 $34.47 $ Ferrero Collection, 12 Count, 4.6 Ounce (129 gm) $8.52 $9.99 $ , Ghirardelli Tower $46.09 $54.99 $ Haribo Gold-Bears Minis, 72-Count, 1 Pound 9.4 Ounce $12.59 $12.75 $ Y York Peppermint Patties Miniatures, 40-Ounce Bag $11.44 $14.62 $ Y Y Jet Puffed Mallow Bits, Vanilla, 3 Ounce $1.48 $1.48 $ Y Bob's Red & White Mini Peppermint Canes, 280 Count $19.55 $26.89 $ Y Wine.com Godiva Sampler Chocolate Gift Basket $35.70 $38.73 $ Hershey's Miniatures Assortment, 40-Ounce Bag $10.47 $13.15 $ Ferrero Rocher Fine Hazelnut Chocolate 5.3oz $7.72 $9.50 $ Dubble Bubble Gumball Refill 53 OZ Resealable Bag $14.38 $16.49 $ Y Kracie Popin' Cookin' DIY candy kit gummy animals $2.48 $4.00 $ Wine Country Gift Baskets Tower of Sweets $25.93 $36.99 $ Y Godiva Chocolatier Gift Basket $53.08 $59.99 $ Y Broadway Basketeers Photo Gift Box Collection - A Unique Gift Idea $28.86 $29.95 $ Y December 2015 US Grocery Best-Selling Product Benchmarks 22

23 FastMovers 100 Products (Continued) Rank Kosher Nut-Free Milk Chocolate Coins Box of oz (14g) each, Total WT 12 oz(336g) Eclipse Sugar Free Gum, Polar Ice, 60 Piece Big E Bottles (Pack of 4) $17.67 $19.95 $ Y $10.64 $12.99 $ Y Y Lindor Lindt Chocolate Truffles, Assorted, 15.2 Ounce $10.62 $10.62 $ Y Jelly Belly Bean Boozled Jumbo Spinner 12.6 Ounces $24.11 $25.04 $ Y Hershey's Holiday Shapes Chocolate Assortment, 23.1-Ounce Bag $8.44 $8.92 $ Nestle Assorted Miniatures Bag, 40-Ounce $10.63 $14.65 $ Y Atkins Endulge Chocolate Caramel Mousse Treat Bar, 1.2 oz., 5 Count Bars Kracie Popin Cookin 9 Item Bundle with Sushi, Hamburger, Bento, Takoyaki, Cake Shop and More $5.16 $5.16 $ Y $21.02 $27.00 $ Godiva Holiday Collection Assorted Chocolates $28.16 $32.80 $ Y Bergen Marzipan M-1 Assorted Fruit, 8 Ounce $7.91 $12.99 $ Y Y Trident Sugar Free Gum, OriginalFlavor, 18-Count (Pack of 12) $11.47 $17.73 $ Y Y Lindor Assorted Chocolate Truffles, 21.2 ounce $17.07 $21.99 $ Y Lindt Chocolate Swiss Luxury Selection Box, 4.9 Oz $15.19 $17.99 $ Y Kisses Holiday Milk Chocolate, 36-Ounce Bag $19.55 $24.99 $ Y Reese's Peanut Butter Cup Miniatures, 40 Ounce Package $11.54 $19.37 $ Y Lindt Excellence Supreme Dark Chocolate 90% Cocoa, 3.5-Ounce Packages (Pack of 12) $29.66 $34.45 $ Y Wine.com Godiva Dark Chocolate Gift Basket $33.57 $45.93 $ Lindt Signature Collection 13.5 Oz (384g) Premium Chocolates $19.53 $23.99 $ Y Giant Gummy Bear approx 5 Pounds - Cherry Flavored Giant Gummy Bear $31.40 $35.99 $ Y Lindt LINDOR Assorted Chocolate Deluxe Sampler Gift Box, 20.7oz $28.45 $50.00 $ Y CLIF BUILDER'S - Protein Bar - Chocolate Mint - (2.4 oz, 12 Count) $17.13 $21.82 $ Y 4.5 1,154 9 December 2015 US Grocery Best-Selling Product Benchmarks 23

24 Amazon FastMovers US Grocery December 2015 Report Best Selling Product Benchmarks

25 Executive Summary Stability Days Average Tenure New Arrivals Product Attributes 4.5 Average Product 2,463 Average Reviews 6Average Images Pricing Programs $18 97 Average 28 Max Number of Changes 6Average Number of Changes 83% 39% 13% - Subscribe & Save Pantry December 2015 US Grocery Best-Selling Product Benchmarks 25

26 Brands Brand Number of Products KIND 6 Lindt 6 Golden State Fruit 4 San Francisco Bay Coffee 4 Insights $18.97 Average The average price increased 16%, to $18.97, in December 2015 #1 Brand Lindt entered the Grocery & Gourmet Food FastMovers 100 in December with six products--and tied for the #1 brand spot with KIND 22 Products 22 product titles contained chocolate, and 18 contained gift December 2015 US Grocery Best-Selling Product Benchmarks 26

27 New Arrivals Golden State Fruit Pacific Coast Classic Dried Fruit Tray Gift $25.33 $25.95 $ Y Lindt LINDOR Milk Chocolate Truffles, 60 Count Box $17.76 $22.50 $ Y Chocolate, Caramel and Crunch Grand Gift Basket $40.05 $42.95 $ Jelly Belly Bean Boozled Spinner Gift Box Game, Net Wt 3.5oz $7.45 $9.30 $ Y Oh! Nuts Holiday Freshly Roasted Nuts Gift Basket (Jumbo Nuts Gift Tray) $35.00 $35.00 $ Y Pepperidge Farm Milano Cookies, Double Chocolate, 7.5 Oz $2.76 $3.69 $ Y mberry Miracle Fruit Tablets, 10-Count $14.88 $14.99 $ Y 4.0 1,169 4 Golden State Fruit Pacific Coast Deluxe Dried Fruit Tray with Nuts Gift $36.60 $36.95 $ Y Five Gift Baskets Gourmet Food Nuts Gift Basket, 7 Different Nuts $27.24 $32.95 $ Y 4.6 1,016 8 Zombie Cajun Hot Sauce Gift Set, Gourmet Basket Includes 4 (6oz) Bottles of the Best Louisiana Hot Sauce - Garlic, Jalapeno, Habanero, and Cayenne Pepper, Plus a Zombie Gifts Book $28.98 $28.98 $ Y Y Honey Nut Cheerios Cereal, 17 Oz $3.49 $3.68 $ Y Hula Delights Deluxe Roasted Nuts Holiday Gift Basket, 7-Section $35.41 $43.95 $ Y Hickory Farms 4-Piece Farmhouse Sampler Gift Pack 12.1 oz $22.47 $26.90 $ Y Lindt LINDOR Dark Chocolate Truffles, 60 Count Box $19.47 $25.99 $ Anthon Berg, Chocolate Liqueurs with Original Spirits, 64 Pieces / Gift Set by Anthon Berg [Foods] $25.98 $27.90 $ Y Reese's Holiday Peanut Butter Cups, 1-Pound Package $16.32 $21.99 $ Y Lindt LINDOR Milk Chocolate Truffles,120 Count $27.90 $36.99 $ Y Y 4.6 1,922 5 Fall And Winter Seasonal Flavors Coffee,Cappuccino,Tea,Cocoa For Keurig K Cup brewer Sampler Pack,30 Count $24.86 $24.99 $ Y Tea Forte Single Steeps Loose Leaf TEA CHEST, 28 Different Single Serve Pouches - Black Tea, Green Tea, White Tea, Herbal Tea $26.10 $28.00 $ Y Plant Theatre Bonsai Trio Kit, 3 Distinctive Bonsai Trees to Grow $16.99 $16.99 $ Y Lindt LINDOR Peanut Butter Milk Chocolate Truffles, 60 Count Box $18.82 $29.99 $ Y 4.6 1,922 5 Ferrero Rocher Gift Cube, 18 Count $14.51 $19.99 $ ,233 3 Madelaine Chocolate Company Chocolate Advent Calendar - 8oz $8.24 $9.97 $ Y Gourmet Food Nuts Chocolate Holiday Gift Basket, 3 Different Delicious Nuts! Kosher, Vegan, Vegetarian Friendly Gift Tray. Perfect for Any Occasion, Love It or Its Free! -Five Gift Baskets $20.34 $21.95 $ Café Escapes Chai Latte, K-Cup Portion Count for Keurig Brewers, 24-Count $16.15 $23.00 $ Y 4.6 1,970 9 December 2015 US Grocery Best-Selling Product Benchmarks 27

28 New Arrivals (Continued) Lindt LINDOR White Chocolate Truffles,120 Count $19.22 $20.00 $ Y Y 4.6 1,922 9 Nespresso Capsules the Intense Family Pack, 50-Count $43.41 $43.49 $ Y LARABAR Fruit & Nut Food Bar, Apple Pie, Gluten Free 1.6 ounce, 5 count $6.10 $6.99 $ Favorites Food Gift from The Swiss Colony $32.05 $32.95 $ Tea Forte Classic SINGLE STEEPS Loose Leaf Tea Sampler, 15 Single Serve Pouches - Green Tea, Herbal Tea, Black Tea $14.17 $16.50 $ Y Golden State Fruit Flora Dried Fruit and Nut Gift Tray $41.76 $42.95 $ Y Planters Pistachio Mix, Deluxe, 14.5 Ounce $11.46 $11.46 $ Y Y 4.5 2,087 7 GODIVA Assorted Belgian Chocolates Gift Box (27 Pieces) $26.71 $29.94 $ Y Broadway Basketeers Thinking of You Chocolate Gift Set $20.79 $21.95 $ Y Lindt LINDOR Snowman Milk and White Chocolate Truffles, 60 Count Box $18.07 $32.94 $ Y 4.6 1,922 9 Broadway Basketeers Chocolate Heaven Gift Set $23.23 $29.90 $ Kit Kat Minis Pouch, 8 Ounce $3.27 $10.05 $ Y Trident Sugar Free Gum, Spearmint,18-Count (Pack of 12) $8.14 $10.10 $ Y Y December 2015 US Grocery Best-Selling Product Benchmarks 28

29 Movers Up Moves 74 Golden State Fruit Pacific Coast Classic Dried Fruit Tray Gift $25.33 $25.95 $ Y Lindt LINDOR Milk Chocolate Truffles, 60 Count Box $17.76 $22.50 $ Y Chocolate, Caramel and Crunch Grand Gift Basket $40.05 $42.95 $ Anthon Berg Dark Chocolate Liqueurs with Original Spirits - 64 pcs. Gift Box (2.2 lbs) $25.84 $27.16 $ Y 4.6 1, Jelly Belly Bean Boozled Spinner Gift Box Game, Net Wt 3.5oz $7.45 $9.30 $ Y Death Wish Ground Coffee, The World's Strongest Coffee, Fair Trade and USDA Certified Organic - 16 Ounce Bag Oh! Nuts Holiday Freshly Roasted Nuts Gift Basket (Jumbo Nuts Gift Tray) $20.60 $38.42 $ Y 4.6 2,370 5 $35.00 $35.00 $ Y Pepperidge Farm Milano Cookies, Double Chocolate, 7.5 Oz $2.76 $3.69 $ Y mberry Miracle Fruit Tablets, 10-Count $14.88 $14.99 $ Y 4.0 1, Jelly Belly Bean Boozled Spinner and Refill Boxes, 10 Ounce $14.39 $16.05 $ Y Movers Down Moves -63 Frito-Lay Chips Classic mix Multipack, 20 Count $7.22 $9.46 $ Y 4.6 1, CLIF ENERGY BAR - White Chocolate Macadamia - (2.4 oz, 12 Count) $20.20 $21.90 $ , Mad Monkey Coffee Capsules, Swingin Bold, 48 Count $22.17 $40.95 $ , Kicking Horse Whole Bean Coffee, Kick Ass Dark Roast, 2.2 Pound $30.81 $35.16 $ Y Y 4.5 1, Earth's Best Organic, Infant Formula with Iron, 23.2 Ounce $28.41 $30.62 $ Y Y 4.4 1, Orgain Creamy Chocolate Fudge, 11-oz. Container (Count of 12) $27.59 $32.99 $ Y Y 4.3 1, Brooklyn Beans Assorted Variety Pack Single-Cup coffee for Keurig K-Cup Brewers, 40 Count $22.36 $26.54 $ Y Y 4.1 4, Healthworks Pesticide and Chemical-Free Chia Seeds, 32 Ounce $10.31 $10.95 $ Y Y 4.7 2, Planters Lightly Salted Cashew Halves & Pieces, 8 Oz $3.97 $3.97 $ Y 4.5 2, Coffee-mate Coffee Creamer, Original Liquid Singles, Ounce Creamers (Pack of 180) $9.59 $9.59 $ Y December 2015 US Grocery Best-Selling Product Benchmarks 29

30 FastMovers 100 Products Rank 1 KIND Nuts & Spices, Dark Chocolate Nuts & Sea Salt, 1.4 Ounce, 12 Count $14.36 $17.99 $ Y 4.6 4, Coffee Variety Sampler Pack for Keurig K-Cup Brewers, 40 Count $25.99 $25.99 $ Y Y 3.8 1, Jelly Belly Bean Boozled Jelly Beans 3.5 oz with Spinner Wheel Game, 3rd Edition $8.03 $9.50 $ , San Francisco Bay OneCup, French Roast, 80 Single Serve Coffees $26.37 $27.50 $ Y Y , The Original Donut Shop Regular, Keurig K-Cups, 12 Count (Pack of 6) $39.84 $48.31 $ Y Y 4.6 2, Nespresso Variety Pack for OriginalLine, 50 Capsules $42.92 $42.99 $ Y KIND PLUS, Peanut Butter Dark Chocolate + Protein, Gluten Free Bars, 1.4 Ounce, 12 Count $14.38 $16.15 $ Y Y 4.6 3, Sunshine Cheez-It Original Baked Snack Crackers, 12.4 Ounce $2.76 $3.67 $ Y San Francisco Bay OneCup, Fog Chaser, 80 Single Serve Coffees $27.87 $29.00 $ Y Y , Anthon Berg Dark Chocolate Liqueurs with Original Spirits - 64 pcs. Gift Box (2.2 lbs) $25.84 $27.16 $ Y 4.6 1, Carrington Farms Organic Extra Virgin Coconut Oil, 54 Ounce $17.52 $24.14 $ Y Y 4.6 1, San Francisco Bay OneCup, Breakfast Blend, 80 Single Serve Coffees $27.87 $29.00 $ Y Y , Nature's Way Extra Virgin Organic Coconut Oil, 32-Ounce $16.02 $20.67 $ Y Y 4.7 3, Viva Labs The Finest Organic Extra Virgin Coconut Oil, 16 Ounce $11.49 $12.00 $ , Skittles Original Candy, 9 Ounce $1.29 $1.29 $ smartwater, 6 ct, 1L Bottle $7.42 $10.99 $ Y Green Mountain Coffee Breakfast Blend, Keurig K-Cups, 72 Count $40.49 $50.00 $ Y 4.6 9, Jelly Belly Bean Boozled Spinner and Refill Boxes, 10 Ounce $14.39 $16.05 $ Y Twinings English Breakfast Tea, Keurig K-Cups, 24 Count $11.99 $11.99 $ Y Y 4.5 4, Grove Square Hot Cocoa, Milk Chocolate, 24 Single Serve Cups $10.32 $17.95 $ Y 4.3 3, Amazing Grass Green SuperFood Original, 30 Servings, 8.5 Ounces $19.92 $21.99 $ Y Y 4.3 6, Death Wish Ground Coffee, The World's Strongest Coffee, Fair Trade and USDA Certified Organic - 16 Ounce Bag Nestlé Pure Life Purified Water, 16.9-ounce plastic bottles, 12 Count $20.60 $38.42 $ Y 4.6 2,370 5 $3.34 $3.97 $ Y Eight O'Clock Coffee The Original, Keurig K-Cups, 72 Count $36.35 $38.97 $ Y Y 4.6 2, Vita Coco Coconut Water, Pure, 11.1 Ounce (Pack of 12) $15.66 $15.68 $ Y Y 4.3 2,852 4 December 2015 US Grocery Best-Selling Product Benchmarks 30

31 FastMovers 100 Products (Continued) Rank 26 Grove Square Cappuccino, French Vanilla, 24 Count Single Serve Cups $10.55 $11.99 $ Y Y 4.3 5, Golden State Fruit Pacific Coast Classic Dried Fruit Tray Gift $25.33 $25.95 $ Y Lavazza Super Crema Espresso - Whole Bean Coffee, 2.2-Pound Bag (Packaging May Vary) KIND Fruit & Nut, Almond & Coconut, All Natural, 1.4-Ounce Gluten Free Bars,(pack of 12) $25.21 $25.57 $ Y Y 4.4 1,355 7 $14.44 $15.22 $ Y Y 4.6 2, Oreo Double Stuf Sandwich Cookie, Oz $2.98 $2.98 $ Y Haribo Gummi Candy Gold-Bears, 5-Pound Bag $15.68 $20.06 $ Y Y 4.6 2, Healthworks Raw Certified Organic Cacao Powder, 1 lb $10.50 $10.50 $ Y Y 4.8 2, Planters Deluxe Whole Cashew, Ounce $7.98 $7.98 $ , Lindt LINDOR Milk Chocolate Truffles, 60 Count Box $17.76 $22.50 $ Y Chocolate, Caramel and Crunch Grand Gift Basket $40.05 $42.95 $ Sparkling ICE Variety Pack, 17oz (Pack of 12) $10.10 $11.77 $ Y Y Jelly Belly Bean Boozled Spinner Gift Box Game, Net Wt 3.5oz $7.45 $9.30 $ Y Slim Jim Original Snack Sticks, 0.28 Ounce, 14 Count $3.27 $7.74 $ Hershey's Nuggets Chocolates Assortment, 38.5-Ounce Bag $10.04 $10.49 $ Y Y Heinz Tomato Ketchup, 32 Ounce $2.96 $2.98 $ Y FIJI Natural Artesian Water, 16.9-Ounce Bottles (Pack of 24) $26.39 $29.99 $ Y Y Oh! Nuts Holiday Freshly Roasted Nuts Gift Basket (Jumbo Nuts Gift Tray) $35.00 $35.00 $ Y Rice Krispies Treats Bars, The Original, 16 Count $3.66 $3.68 $ Y Pop-Tarts, Frosted Strawberry, 16 Count $3.53 $3.99 $ Y count Top Brand Coffee, Tea, Cider, Hot Cocoa and Cappuccino K-Cup Variety Sampler Pack, Single-Serve Cups for Keurig Brewers $28.79 $36.95 $ Y 3.8 1, Pepperidge Farm Milano Cookies, Double Chocolate, 7.5 Oz $2.76 $3.69 $ Y The Spice Lab's - ( Food Grade ) Himalayan Crystal Salt - Dark Pink - (Coarse) - 1 Kilo 2.23 Lbs KIND Nuts & Spices, Caramel Almond and Sea Salt, 1.4 Ounce, 12 Count $8.95 $8.95 $ Y $14.59 $19.93 $ Y Y 4.6 4, mberry Miracle Fruit Tablets, 10-Count $14.88 $14.99 $ Y 4.0 1,169 4 December 2015 US Grocery Best-Selling Product Benchmarks 31

32 FastMovers 100 Products (Continued) Rank 50 Jif Creamy Peanut Butter, 40 Oz $5.22 $6.05 $ Y Wonderful Pistachios, Roasted and Salted, 32-oz. Bag $20.75 $27.99 $ Y Y Annie's Homegrown Organic Bunny Fruit Snacks Variety Pack 0.8 Oz (24 ct) $13.68 $16.07 $ Y Y San Francisco Bay OneCup, Fogchaser, 120 Single Serve Coffees $41.80 $43.49 $ Y Y , Mott's Natural Applesauce, 3.9 oz cups, 6 count $2.18 $3.00 $ Y Moose Toys Chocolate Bar Maker $16.94 $19.78 $ Y Golden State Fruit Pacific Coast Deluxe Dried Fruit Tray with Nuts Gift Five Gift Baskets Gourmet Food Nuts Gift Basket, 7 Different Nuts $36.60 $36.95 $ Y $27.24 $32.95 $ Y 4.6 1, Zombie Cajun Hot Sauce Gift Set, Gourmet Basket Includes 4 (6oz) Bottles of the Best Louisiana Hot Sauce - Garlic, Jalapeno, Habanero, and Cayenne Pepper, Plus a Zombie Gifts Book $28.98 $28.98 $ Y Y Honey Nut Cheerios Cereal, 17 Oz $3.49 $3.68 $ Y Hula Delights Deluxe Roasted Nuts Holiday Gift Basket, 7-Section $35.41 $43.95 $ Y Hickory Farms 4-Piece Farmhouse Sampler Gift Pack 12.1 oz $22.47 $26.90 $ Y Pringles Sour Cream and Onion, 5.96 Oz $1.55 $1.69 $ Y Lindt LINDOR Dark Chocolate Truffles, 60 Count Box $19.47 $25.99 $ Anthon Berg, Chocolate Liqueurs with Original Spirits, 64 Pieces / Gift Set by Anthon Berg [Foods] $25.98 $27.90 $ Y Reese's Holiday Peanut Butter Cups, 1-Pound Package $16.32 $21.99 $ Y Lindt LINDOR Milk Chocolate Truffles,120 Count $27.90 $36.99 $ Y Y 4.6 1, Fall And Winter Seasonal Flavors Coffee,Cappuccino,Tea,Cocoa For Keurig K Cup brewer Sampler Pack,30 Count $24.86 $24.99 $ Y Quaker Chewy Granola Bars, Variety Pack, 0.84oz Bars, 18 Count $3.83 $4.11 $ Y Green Mountain Coffee Caramel Vanilla Cream, K-Cup Portion Count for Keurig K-Cup Brewers, 24-Count $14.44 $14.99 $ Y Spicy World Peppercorn (Whole)-Black Tellicherry, 16 Oz. bag $14.57 $19.11 $ Y Y Baetea Weight Loss Tea: Detox, Body Cleanse, Reduce Bloating, & Appetite Suppressant, 14 Day Teatox, with Potent Traditional Organic Herbs, Ultimate Way to Calm and Cleanse Your Body $25.00 $25.00 $ Y 4.3 1, Similac Go & Grow Stage 3 Milk Based Formula, Powder, 22 Ounces (Pack of 6)(Frustration Free Packaging) $ $ $ Y Y December 2015 US Grocery Best-Selling Product Benchmarks 32

33 FastMovers 100 Products (Continued) Rank Larabar Gluten Free Fruit & Nut Food Bar, Peanut Butter Chocolate Chip, Ounce Bars Tea Forte Single Steeps Loose Leaf TEA CHEST, 28 Different Single Serve Pouches - Black Tea, Green Tea, White Tea, Herbal Tea $16.90 $20.53 $ , $26.10 $28.00 $ Y Plant Theatre Bonsai Trio Kit, 3 Distinctive Bonsai Trees to Grow $16.99 $16.99 $ Y Planters Lightly Salted Cashew Halves & Pieces, 8 Oz $3.97 $3.97 $ Y 4.5 2, Lindt LINDOR Peanut Butter Milk Chocolate Truffles, 60 Count Box Coffee-mate Coffee Creamer, Original Liquid Singles, Ounce Creamers (Pack of 180) KIND PLUS, Dark Chocolate Cherry Cashew + Antioxidants, Gluten Free Bars, 1.4 Ounce, 12 Count $18.82 $29.99 $ Y 4.6 1,922 5 $9.59 $9.59 $ Y $14.18 $14.39 $ Y Y 4.6 3, Ferrero Rocher Gift Cube, 18 Count $14.51 $19.99 $ , Madelaine Chocolate Company Chocolate Advent Calendar - 8oz $8.24 $9.97 $ Y Green Mountain Coffee Dark Magic, Keurig K-Cups, 72 Count $43.61 $44.97 $ Y Y 4.6 9, Gourmet Food Nuts Chocolate Holiday Gift Basket, 3 Different Delicious Nuts! Kosher, Vegan, Vegetarian Friendly Gift Tray. Perfect for Any Occasion, Love It or Its Free! -Five Gift Baskets $20.34 $21.95 $ KIND Healthy Grains Granola Bars, Variety Pack, 1.2oz Bars, 15 Count Café Escapes Chai Latte, K-Cup Portion Count for Keurig Brewers, 24-Count $9.99 $9.99 $ Y 4.2 1, $16.15 $23.00 $ Y 4.6 1, Viva Labs Organic Extra Virgin Coconut Oil, 32 Ounce $15.79 $15.79 $ Y Y , Lindt LINDOR White Chocolate Truffles,120 Count $19.22 $20.00 $ Y Y 4.6 1, Nespresso Capsules the Intense Family Pack, 50-Count $43.41 $43.49 $ Y LARABAR Fruit & Nut Food Bar, Apple Pie, Gluten Free 1.6 ounce, 5 count $6.10 $6.99 $ Favorites Food Gift from The Swiss Colony $32.05 $32.95 $ Tea Forte Classic SINGLE STEEPS Loose Leaf Tea Sampler, 15 Single Serve Pouches - Green Tea, Herbal Tea, Black Tea $14.17 $16.50 $ Y Golden State Fruit Flora Dried Fruit and Nut Gift Tray $41.76 $42.95 $ Y Planters Pistachio Mix, Deluxe, 14.5 Ounce $11.46 $11.46 $ Y Y 4.5 2, GODIVA Assorted Belgian Chocolates Gift Box (27 Pieces) $26.71 $29.94 $ Y Broadway Basketeers Thinking of You Chocolate Gift Set $20.79 $21.95 $ Y December 2015 US Grocery Best-Selling Product Benchmarks 33