A Tour of the Breakfast Cereal Aisle. Physically and historically
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- Amos Daniel
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1 A Tour of the Breakfast Cereal Aisle Physically and historically
2
3 Quote from an unnamed German Cereal here is total garbage. It is either like eating sugar or eating air. Where is my muesli?
4 Quote from an unnamed German Cereal here is total garbage. It is either like eating sugar or eating air. Where is my muesli?
5 Why care? Over 5000 different brands; 2.7 billion boxes sold annually in the US Variety: express yourself Who doesn t want a 5 min breakfast for like 50 cents?
6 Humble Beginnings
7 The breakfast landscape of 1854 Ferdinand Schumacher The Oatmeal King Operates a hand oat grinder in his store Feeding horse food to humans! Cheap! Opens his own oat mill Goes on to create German Mills, which later becomes Quaker Oats
8 From oats to granula James Caleb Jackson A religious doctor from New York Invents granula - dry bran and graham grain nuggets Need to soak in milk overnight Not very good.
9 From oats to granula granola John Harvey Kellogg A religious doctor from Michigan Proponent of the Seventh-Day Adventist Church Founder of the Battle Creek Sanitarium Promote healthy living: vegetarianism, no alcohol, no tobacco, no coffee, no tea, no sex Runs a health resort in Battle Creek Michigan Invents granola Later and by accident, corn flakes for his patients Meant to promote good living
10 Post vs Kellogg Charles Post A patient at Battle Creek, loves corn flakes. Hey John, how do you make these? Starts making and selling his own cereal: Grape-nuts William Keith Kellogg Upset at his brother, he leaves the sanitarium Starts marketing cornflakes to the public as Kellogg s Gets rich; becomes renowned Arabian horse breeder
11 Battle Creek, Michigan The Cereal Capital of the World Headquarters of Kellogg s and Post (and many other competitors)
12 Cereal gets popular Cereal was fast to prepare and didn t spoil quickly Less expensive than 1900s bougie breakfast: Sausage, ham, eggs, pancakes, oysters Tastier than 1900s commoner breakfast: Porridge or oatmeal Heavy protein diets for breakfast caused health problems
13 Cereal gets popular William Keith Kellogg: marketing king Buys the world s biggest billboard in 1912 Adds mail order prizes to cereal boxes Muffin tins, measuring cups Jungleland books WW2 memorabilia
14 Cereal advertising explodes
15 Marketing booms for kids Sugary crap and mascots!
16 Better prizes and games
17 So. Many. Commercials.
18
19 Post 2000s Due to health backlash, cereal becomes healthy Start pitching whole grains and fibre
20 Varieties of cereals and techniques
21 Most cereals start in the same way Cook a bunch of your favourite grain (corn, wheat, oats, etc)
22 Various shapes and textures Oven baked, pressure cooked, boiled
23 Various flavours and add-ons Dried fruit, nuts, sugar, more sugar, etc.
24 So now that you re sold what should you buy?
25 A good cereal Taste (not too sweet) Texture Complexity Combination with milk (residue, effects, sogginess) Hand edibility Health: can you eat it daily and function?
26 The definitive* tier list of modern breakfast cereals *Opinions are extremely biased. Use at your own risk.
27 Garbage Tier
28 French toast crunch Tastes nothing like the real thing Too crunchy, not easy to chew Terrible leftover residue
29 Cookie crisp Please just eat a cookie instead.
30 Lucky charms The marshmallows are all the flavour But even they suck! If run out of marshmallows, game over
31 Low Tier
32 Cinnamon toast crunch Their claim to fame: the taste you can see Dominated by cinnamon, floating in the bowl Soggy ones are gross
33 Frosted mini wheats Bundles of shredded wheat with half frosting Why half??? Totally doesn t work with milk
34 Chex mix I ve never had it, but it originated from a racist cult leader who outlawed watermelon Claimed to give mind control powers
35 Normie Tier
36 All the super plain and tasteless ones Cheerios, corn flakes, alpha bits, rice krispies Good for baking...
37 Raisin bran Cereal your parents would eat Flakes are a just bit too light and bland
38 Froot loops Middle of the road in every way possible Note: tastes nothing like fruit
39 Good Tier
40 Frosted flakes Light and airy, not too sweet Best cereal mascot of all time
41 Special K The best crunch and flakes Great variety of flavours Too expensive for its own good
42 Honey bunches of oats If only the flakes were a bit better. Bunch of honey >> sugar
43 Great Tier
44 Reese s Puffs Half peanut butter, half chocolate The taste of Reese s cups without the overwhelming flavour
45 Oatmeal crisp So close to there, all the flavours are great Prob the best handheld cereal
46 GOAT Tier
47 Honey Nut Cheerios Great ring shapes, no spillage, easy to chew Lightly sweetened with a touch of honey The most purchased cereal annually in the US
48 Cereal is cool!
49 Advanced cereal bowl
50 Cereal popup bar in Vancouver!
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School Age children may be served cereal fruit in substitution for hot breakfast in order to maintain their individual bus schedules Meals Snacks are subject to change without notice As stated in the parent
COOKIES & MORE, INC. PHONE #: FAX # :
FRITO LAY SNACKS BAKED LAYS ORIGINAL POTATO CHIPS 60/.875 OZ BAKED LAYS BBQ POTATO CHIPS 60/.875 OZ BAKED LAYS SOUR CREAM POTATO CHIPS 60/.875 OZ BAKED RUFFLES CHEDDAR & SOUR CREAM 60/.8 OZ REDUCED FAT
!!! Cereal! Post! 1) Shredded Wheat!!! 2) Shredded Wheat n Bran!
The following foods have been selected Better Body approved based on the ratio of nutrients, amount of sugar, quality of ingredients, and overall number of calories. They do not contain any Hydrogenated
Nutritional Information
Nutritional Information 200-20 Entrees Brand Serving Cheeseburger on a Bun A+ Burger Gov t Cheese sandwich Information Subject To Change Last Updated 9/7/0 Fiber 33 2 6 0 48 752 29 3 5 23 Soy,, Milk 220
SELF PREP MENU PLANNING 498 Children s Nest of Manatee
Week # 1 Applesauce Fresh Fruit Mandarin Oranges Apple Slices Fruit Cocktail Bread w/ Sliced Cheese (100% whole Waffles w/ Sausage Cheerios Cereal grain) Oatmeal Cornflakes Cereal Baked Sliced Ham Fish
SOME IDEAS FOR HEALTHY SCHOOL SNACKS AND LUNCHES
PEANUT-FREE SNACK/LUNCH LIST Food impacts how well a child s brain works, affecting their moods and abilities In a child s brain junk food can cause neurotransmitters, which pass along information, to
DOVE HEALTHCARE RESIDENT CHOICE MEAL PLAN
DOVE HEALTHCARE RESIDENT CHOICE MEAL PLAN 7:00-9:00 AM Continental Breakfast: Juice, Milk, Coffee Assorted Cold Cereal/Hot Cereal Fresh and Canned Fruits Daily Special such as Fresh Baked Muffin, Egg Patty