Oscar Mayer Hot Dog Portfolio. An American Tradition since 1883

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1 Oscar Mayer Hot Dog Portfolio An American Tradition since 1883

2 Oscar Mayer Best Selling Specialty Hot Dogs Oscar Mayer Jalapeño & Cheese: A great-tasting link sure to kick taste buds into high gear: A Pork & Poultry link with Kraft Old English Cheddar Pasteurized Processed Cheese, crushed red peppers, diced Jalapeños and OM propriety spice mix blended exclusively for this flavor. Which is naturally hardwood smoked and enhanced with Mesquite Smoke Flavoring. Oscar Mayer Cheezy Link: /LB 5.5IN 10LB /LB 5.5IN 6LB Sku Size Cs Wt /LB 6LB /LB 10LB Classic Oscar Mayer wiener wrapped inside gourmet cornmeal breading: No need for buns or condiments, so you save on costs Better for you as baked vs. fried Portable and convenient Oscar Mayer Corn Dough Dog: A new twist on an All American Classic Made with Beef, Poultry & Kraft Old English Cheddar Flavored with onion & garlic Compete with QSRs with a cheeseburger flavored link made to perform on the roller grill Sku Units/Case Cs Wt links 4.25LB 2

3 Attract Consumers with variety Attract Consumers with Variety All about the smoke! With the longest run in the smokehouse & Kraft Old English Cheddar, this link is sure to please the BBQ Pitmaster 100% all natural hardwood smoke & our longest run time in the smokehouse make this OM pork & poultry link a winner Classic flavor with Kraft Old English Cheddar designed to perform on roller grill Abundant spices, red peppers & paprika delivers flavor at less cost than the Jalapeno & Cheese Oscar Mayer Cheese Smokie: /LB 6IN 6LB Oscar Mayer Smokie Link: /LB 6IN 6LB Oscar Mayer Brat & Cheese: /LB 6IN 6LB Oscar Mayer Hot and Spicy: /LB 6IN 6LB 3

4 Oscar Mayer Breakfast Attract consumers currently skipping breakfast or eating at home Steal back share of coffee servings from QSRs Increase usage of existing roller grills at new day part Heat up your breakfast sales with this innovative pancake wrapped sausage that your customers can enjoy on the go. A Classic Oscar Mayer pork sausage wrapped in a Maple or Blueberry pancake A classic breakfast link made with pork and seasoned for extra flavor Oscar Mayer Pancake Sausages: Sku Flavor Pack Cs Net Wt Blueberry oz 3.3Lb Maple oz 3.3Lb Oscar Mayer Breakfast Sausage: Sku Size Length Cs Wt /LB 5.25IN 6LB 4

5 Oscar Mayer Beef Franks & Wieners Strengthen your roller-grill sales with quality ingredients & the trusted Oscar Mayer brand An American Tradition since 1883 Made from Quality fresh, never frozen, 100% USDA inspected beef All natural hardwood smoked OM signature propriety beef spice blend No by-products, No MSG added Available in a variety of sizes from quarter pounders to 10 links/lb. Oscar Mayer Beef Franks: /LB 6.5IN 10LB /LB 6IN 10LB /LB 6IN 10LB /LB 10.5IN 10LB /LB 8.25IN 10LB /LB 6IN 10LB /LB 6IN 10LB The All American Oscar Mayer Hot Dog that is year-round favorite Simple and classic that has a plump juicy taste Less expensive than beef Oscar Mayer Wieners: /LB 6IN 10LB /LB 6IN 10LB 5

6 Increase Sales with Current Retailers by Leveraging our 2016 LTOs

7 Grow Breadth of Grill Portfolio with LTOs! LTO: March 1 December 31, 2016 Why Breakfast? Heat up your breakfast sales with this innovative pancake wrapped sausage that your customers can enjoy on the go Attract consumers currently skipping breakfast or eating at home Steal back share of coffee servings from QSRs Attract customers looking for a sweet option with protein Increase usage of existing roller grills at new day part Sku Flavor Units/cs Cs Wt Blueberry 20 links 3.3Lb Maple 20 links 3.3Lb

8 Grow Breadth of Grill Portfolio with LTOs! Why PIZZA? LTO: March 1 Dec. 31, 2016 Italian sausage is the #1 sausage variety, appearing on over 20% of all menus and on 62% of all Pizza menus 1 Italian sausage often appears menued with other traditionally Italian ingredients, like marinara and mozzarella cheese, in dishes like pizza and sandwiches 1 Our Pizza Link already has the condiments inside! Great way to attract Millennials Sku Units/Case Cs Wt links 3.9LB SOURCE: 1) Datassential February 2015

9 Grow Breadth of Grill Portfolio with LTOs! LTO: Sept. 1 Dec. 31, 2016 Why Pumpkin? Celebrate the season with this quintessential holiday flavor Attract customers & be a destination for holiday fun & indulgence Sku Units/Case Cs Wt links 3.3LB Great for those seeking a sweet morning treat or afternoon snack with protein

10 2016 LTO Sales Support FREE POS KIT: LTO REBATE: $2/case, up to $150/store for purchases of LTO links during the promotional period 3/1-12/31/16 Rebate redemptions need to be submitted by 1/31/17 Product Samples for Maple & Blueberry are available from DOT Kits available from IMS in early Feb. Window Cling Product Sell Sheet

11 Made to Order items Help your Retailer Differentiate themselves

12 Items below are Made to Order sku Master Files Description Selling Description OM 4-1 CHES SMO SAUS 10# 4/lb 3 Cheese Smoikie OM 5/1 BRATWURST 6# 5/lb Brat OM " JAL & CHS 10# 4/lb Jalepeno & Cheese OM FS 6 LB HD PIZZA LINK 5/lb Pizza or Italian Style Link # OM FS HD BAC CH 5/lb Bacon & Cheese # OM INFERNO CORN DOUGH DOG 1 Inferno Dough Dog # OM CINNAMON ENROBED LINKS 1 Apple Cinnamon Pancake Sausage OM 1/4.25LB BCN&CHSE CORN DOUGH DOG Bacon Dough Dog Lead-time varies by sku and their ingredients. Optimal would be 13 weeks but at least 8 weeks lead-time is needed.

13 Items below are Made to Order Oscar Mayer Cheese Smokie: /LB 6IN 10LB Heat up your sales with this smokie option: 6397 has Cheddar, Mozz & American Processed cheeses in a smoked link 501 is a less expensive option with 1 cheese: Kraft Old English Cheddar in a smoked link Oscar Mayer Bratwurst: /LB 6IN 6LB Classic Brat flavor, designed to perform on roller grill Oscar Mayer Pizza Link: /LB 6IN 6LB

14 Items below are Made to Order Combined our 2 best sellers Corn Doug Dog & Jal & Chs. to create. Oscar Mayer Bacon & Cheese Link: /LB 6IN 6LB Everything is better with bacon! Especially in an OM Pork & Poultry link with Kraft Old English Cheddar that is naturally hardwood smoked Oscar Mayer Bacon Dough Dog: Sku Units/Case Cs Wt links 4.25LB Our OM Bacon & Cheese link wrapped in a sweet dough with OM bacon pieces No need for buns or condiments Better for you as baked vs. fried Portable and convenient Oscar Mayer Inferno Dough Dog: Sku Units/Case Cs Wt links 4.25LB Zest up your roller grill sales with this combination of a Hot & Spicy Dog wrapped in cheesy jalapeno corn dough Abundant spices and flavor