T2 Promotion Broker Guide:

Transcription

1 T2 Promotion Broker Guide: 1. Stuffed Burgers 2. Small Plates, Shared Plates New Sliders and Current Items 1 1

2 T2 Promotion: Stuffed Burgers 2 2

3 Stuffed Burger Summary Value Proposition: The stuffed burger delivers an on-trend, premium, indulgent and unique eating experience that is quicker and easier to prepare than made from scratch. On Trend The Jucy Lucy named one of TIME Magazine's 17 most influential burgers, and Featured on Food Network s Dinners Drive-Ins and Dives Casual Dining showed 4% growth in stuffed burger menu incidence and 7% in operators menuing stuffed burgers Proprietary research showed almost all operators are aware of stuffed burgers with only 5% offering them (all made from scratch) Premium o Stuffed Burgers had an average menu price of $10.29 in Q o o Made from Angus beef, which is the most preferred beef for burgers among consumers Angus resonates with consumers as premium ½ lb portion size consumers felt portion size was a key component of a premium burger Quicker and Easier Pre-stuffed and Frozen raw Cook on a char or flat top grill in under 12 minutes 3 3

4 Stuffed Burger: Quick Facts Product is Raw, Frozen Stuffed Burgers come in three varieties Stuffed Nacho Jalapeno: Diced Jalapenos and Nacho Cheese Stuffed Philly-Style: Soft & Creamy White American Cheese with Green Peppers and Onions Stuffed Pub Mushroom: Portobello & White Mushrooms, Diced Onions, White Wine Sauce and Swiss Cheese Portion size: ½ lb Meat Block: Angus, no extenders Net case weight: 10 Lbs Portions per Case: 20 Profit Builder Cost per Serving Serving *Nacho Jalapeno Stuffed Burger $2.73 Other ingrients (lettuce, tomato, cheese, fries, etc.) $0.80 Total Food Cost $3.53 **Menu Price $10.29 Profit per Serving $6.76 Profit % per Serving 66% Profit per Case $ Flavor Distributor Central Zone, Best Bracket Pricing Per Lb Per Portion Per Case Operator Distributor Operator Distributor Operator Mushroom $4.64 $5.46 $2.32 $2.73 $46.44 $54.64 Philly $4.75 $5.59 $2.38 $2.80 $47.54 $55.93 Jalapeno $4.65 $5.47 $2.32 $2.73 $46.48 $54.68 *Central Zone Best Bracket Price per portion **Q Avg. Stuffed Burger Entrée Price Base: 2,794 Menus across the Top 500, Regional & Emerging Chain and Independent Operators Source: MenuMonitor; Technomic 4 4

5 Where To Play? Casual/Family Dining & High End Lodging/ Resorts Provides an exciting LTO option Fits the fast growing better burger trend Suitable for cook to order Cook time averages about 11 minutes Menu price point of $10+ Allows creativity customize it with your own signature sides and ingredients Able to Call-out Angus on the menu Operators that want to serve stuffed burgers, but unable to serve due to difficulty of prep Operators that already use frozen, pre-formed patties are ideal candidates Operators Menuing Stuffed Burgers, by Segment (2014) 16.3% 4.7% 2.3% 9.3% 67.4% Casual-Dining Fast-Casual Fine-Dining Midscale Quick-Service 5 5

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8 Stuffed Burger Launch Details 1. Distributor Promotion tied to new slider promotion May 4 July 31, 2015 AdvancePierre Foods will pay $500 dollars per pallet quantity on the first pallet ordered of stuffed burgers. Qualifying pallets must include at least 2 of the 3 Stuffed Burger flavors available. (40 cases each) AdvancePierre Foods will pay $500 dollars per pallet quantity on the first pallet ordered of sliders. If you purchase both a pallet of the stuffed burgers and a pallet of the sliders, an additional $500 will be paid totaling a potential payout of $1,500. Pallets must ship within the first 30 days of the contract. No deductions. No Returns. No New Placement Fees. 2. Operator Rebate May 4 October 31, 2015 Get $7 per case up to $

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12 Stuffed Burger Selling Video Available on the STP and at

13 Training Guide 13 13

14 Stuffed Burger Support Distributor Promotion Selling Sheet Operator Rebate Selling Video Training Guide Website

15 T2 Promotion: Small Plates, Shared Plates 15 15

16 Key Insights 61% of consumers say they purchase small plates because they seek to eat healthier Sharability is the driver with small plates 50% of consumers buy small plates because it allows them to better control portion size 50% of consumers see small plates as low risk ways to experiment with different ingredients 16 16

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21 New Sliders 21 21

22 Slider Consumption Growing How often do you order mini burgers or sliders from restaurants? (once a month+) % Overall = 16% (2009), 24% (2011), 27% (2013) Millennials Over consumption of sliders has increased 11% since 2009 Sliders have a strong presence with Millennials 25- to 34-year-old consumers increased 30% vs year olds have increased consumption 14% since 2009 Industry growth is coming from premium and innovative sliders

23 New Sliders Meatball Italian Style Meatball Slider Why? Item 5417 Meatball formula in slider form Fully cooked, pork and beef with Romano and ricotta cheeses, Italian herbs and seasonings. Soy added formula in current mini plate 1.25 oz, pattie only In 2014, Meatball was the 6 th most popular protein on sliders Consumers are more food adventurous Ethnic fare brings new non-beef experiences 24% of consumers would visit LSR restaurants more often for non-beef option Non-beef proteins and burgers play into the desire for customization and premium-ization Distributor Per Lb Per Portion Per Case Operator Distributor Operator Distributor Operator Flavor Italian Style Meatball Slider $3.26 $3.83 $0.25 $0.30 $ $ Central Zone Best Bracket Pricing

24 New Sliders Premium Premium Angus Slider Why? Item 5407 Fully cooked Angus Gold formula in a slider form Juicy bite and crispy edges with roasted beef flavor and hints of caramelized onion, garlic, salt and pepper 1.0 oz, pattie only Angus Angus beef has eclipsed ground beef as consumers most preferred type of beef for burgers at restaurants A quarter of consumers say they want a burger made with premium ingredients such as Angus beef (27%) Over half of consumers (55%) say it s important for restaurants to specify type of beef used in burgers (i.e., ground beef, Angus, sirloin, etc.). This is up from 48% in Distributor Per Lb Per Portion Per Case Operator Distributor Operator Distributor Operator Flavor Premium Angus Slider $5.89 $6.93 $0.37 $0.43 $ $ Central Zone Best Bracket Pricing

25 Slider Launch Support Distributor Program tied to the stuffed burgers AdvancePierre Foods will pay $500 dollars per pallet quantity on the first pallet ordered of sliders. If you purchase both a pallet of the stuffed burgers and a pallet of the sliders, an additional $500 will be paid totaling a potential payout of $1,500. Pallets must ship within the first 30 days of the contract. No deductions. No Returns. No New Placement Fees. Operator Rebate $5 off per case, up to $250 Included in the T-2 Small Plates, Shared Plates rebate 25 25

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28 T2 Promotion Broker Guide: 1. Stuffed Burgers 2. Small Plates, Shared Plates New Sliders and Current Items 28 28