It s More Than Just Coffee.

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1 It s More Than Just Coffee. People drink coffee for a lot of reasons. Delight customers with a coffee bar experience that lets them create just the cup they want. COFFEE BAR GUIDE

2 How can you make a coffee drinker a C-Store coffee drinker? 83% of U.S. adults drink coffee 1, but no two drink it exactly the same. By partnering with International Delight, you ll have access to the insights, equipment and products to drive coffee bar sales by satisfying the many reasons people customize their coffee. MAKE IT FAST The speed and convenience of C-Store coffee is one of the top reasons customers buy. 2 Choose the best equipment and displays that are designed to reduce clutter and streamline service, so guests can find what they want and check out quickly. You ll become your customers favorite coffee destination by giving them the speed and convenience they demand which they won t find at QSRs or traditional coffeehouses.

3 MAKE IT FRESH For 87% of C-Store customers, high-quality beverages are the main reason they choose to stop. In fact, they say quality of coffee is the #1 most important factor. 3 To avoid serving or throwing away stale coffee, streamline the number of roasts offered and provide a variety of flavored creamers and syrups instead. Keeping a clean, well-maintained coffee bar also helps guests perceptions of freshness and quality. MAKE IT MINE Do-it-yourself coffee is an advantage for C-Stores. The majority of C-Store consumers agree that customization is important in creating good value, and 41% say they d switch from a traditional foodservice location for increased variety. 4

4 Unleash Your Customer s Inner Barista By giving customers total control of their coffee creations, C-Store coffee bars are way more fun than QSRs or coffee shops. Plan your coffee bar so customization is easy, and you ll create a coffee experience that turns customers into loyal regulars. THINK FAST Keep organization simple, so guests can quickly find what they need. Place larger cups closer to coffee machines to encourage bigger purchases. WHICH LID? Keep cups and coordinating lids close together or use lids that fit multiple cups to prevent frustration. COFFEE ROASTS Offer four roasts, and you ll reach 92% of brewed-coffee drinkers. 2 The top choices are Regular, French Vanilla, Hazelnut and Decaf. CREAMER SINGLES Patrons prefer creamer singles over powder and they want both dairy and flavored options. Offer at least four creamer flavors to satisfy the majority of customers: French Vanilla, Hazelnut, Hershey s Chocolate Caramel and Half & Half. BULK CREAMERS Satisfy guests desire for freshness with refrigerated bulk creamers. These highvolume, small-footprint units dispense creamers quickly to keep customers moving.

5 SYRUPS Offer syrups for bursts of flavor that 28% of guests look for. 5 The top choices are French Vanilla, Caramel, Hazelnut and Irish Cream. FINISH RIGHT Provide toppings for the finishing touch, such as whipped cream, cinnamon, cocoa or energy shots. Don t forget stirrers, napkins and trash disposal nearby. ICED COFFEE Capture coffee drinkers in other dayparts 65% of iced coffee sales occur after noon. 5 Mocha and Vanilla are the top flavor choices. WITHIN REACH If possible, position your iced coffee machine near the ice dispenser. YOUR COFFEE BAR SHOULD WORK AS HARD AS YOU DO. Ask your WhiteWave Away From Home representative about display racks and other merchandising solutions to make the most of your coffee bar.

6 A Cup for Every Customer Delight your customers and transform your coffee bar with a broad variety of International Delight creamers, enhancers, beverages and equipment. INTERNATIONAL DELIGHT ICED COFFEE DROVE 89% OF CATEGORY GROWTH IN ITS FIRST YEAR. 6 INTERNATIONAL DELIGHT IS THE #1 CREAMER BRAND IN C-STORES. 7

7 REAL DAIRY CREAMER SINGLES Rely on International Delight for Half & Half aseptic singles. FLAVORED CREAMER SINGLES From classics like French Vanilla to Hershey s Chocolate Caramel, International Delight delivers the variety that is critical to coffee bar success. PRODUCT FEATURES Shelf-stable, easy to store Dairy creamers have a guaranteed 60-day shelf life 0 grams trans-fat and kosher-certified Half & Half is the #2 most popular creamer 5 OPERATOR ADVANTAGE Offer unflavored creamers, without the need to chill or refill messy carafes. STŌK BLACK COFFEE SHOTS Made from coffee, STŌK adds 40 mg of caffeine per serving, as much as a shot of espresso without changing flavor. PATRON BENEFIT Cream coffee quickly with hygienic creamer singles. PRODUCT FEATURES Available in 8 flavors NEW! Cold Stone Sweet Cream Pumpkin Pie Spice (Available May-Nov.) Shelf-stable, easy to store New and seasonal flavors provide variety and drive trial 0 grams trans-fat, lactose-free and kosher-certified OPERATOR ADVANTAGE Provide enticing options for flavor customization without the cost and waste of brewing flavored coffee. PATRON BENEFIT Do-it-yourself creamer customization.

8 NEED DISPENSERS? Bulk dispensers help keep your coffee bar tidier. Among C-Store coffee buyers, 49% would not return to a messy coffee preparation area. 2 Ask your WhiteWave Away From Home representative if you qualify for our no-cost leased equipment program, or call The Coffee Bar Experts at BULK CREAMERS A cost-effective solution for high-volume operators, bulk dispensers offer product in a refrigerated format. PRODUCT FEATURES Bulk product is ideal for higher-volume operations selling 100 cups of coffee or more per day Dispenses dairy and non-dairy creamers through CreaMiser Model 215 and 400 Easy to use and refill, without the hassle of refilling carafes High-impact graphics to grab attention 0 grams trans-fat and kosher-certified Aseptic and ESL products available OPERATOR ADVANTAGE Streamline service and eliminate food safety concerns with a bulk dispenser that keeps patrons moving through your coffee bar. PATRON BENEFIT Easily cream coffee with the press of a button.

9 INTERNATIONAL DELIGHT FLAVOR SHOTS Add a bold shot of flavor to hot and cold beverages with the push of a button. Transform your beverage station into a customization destination without the expense and hassle of bottled syrup. Customizable displays available. PRODUCT FEATURES Intense, sugar-free flavored syrups Specially formulated for use in hot coffee, hot tea, iced coffee, iced tea, hot chocolate and soda Available in 13 appealing flavors, with a 180-day shelf life Aseptic bags of product are easy to store and use Virtually no mess and minimal waste Dispenses through CreaMiser FD100 machine INTERNATIONAL DELIGHT ICED COFFEE Premium ready-to-drink bulk iced coffee in the flavors consumers crave. Compete with QSR offerings by leveraging the same premium product and taste that makes International Delight Iced Coffee a retail favorite. PRODUCT FEATURES Delicious vanilla and mocha pre-blended flavors in bulk One-touch, self-service machine High-impact graphics No-mess dispensing Two easy-load 1.5-gallon bags per dispenser A tasty treat all year round OPERATOR ADVANTAGE Save 35% per serving versus bottled syrup, with less waste and labor, and no sticky mess. 8 PATRON BENEFIT Instantly customize hot or cold beverages with a shot of bold flavor. OPERATOR ADVANTAGE Boost afternoon sales and compete against QSRs and coffeehouses. PATRON BENEFIT Refreshing, premium self-serve iced coffee in two delicious flavors.

10 From classic favorites to seasonal sensations With the broadest variety of flavors in foodservice, International Delight has a flavor to fit every customer preference. Product Description Unit UPC Case Units Pack Size Case Weight (lbs) Case Dim (L x W x H) Guaranteed Shelf Life Real Dairy Creamer Singles Half & Half 384 ct ct x 7.75 x days Half & Half 180 ct ct x 7.75 x days Flavored Non-Dairy Creamer Singles French Vanilla 288 ct ct x 7.75 x days Hazelnut 288 ct ct x 7.75 x days Hershey s Chocolate Caramel 288 ct ct x 7.75 x days Irish Crème 288 ct ct x 7.75 x days Almond Joy 288 ct ct x 7.75 x days Caramel Macchiato 288 ct ct x 7.75 x days Cold Stone Sweet Cream 288 ct ct x 7.75 x days French Vanilla 192 ct ct x 7.94 x days Hazelnut 192 ct ct x 7.94 x days Pumpkin Pie Spice 192 ct (Seasonal) ct x 7.13 x days French Vanilla 24 ct ct x 9.00 x days Hazelnut 24 ct ct x 9.00 x days Hershey s Chocolate Caramel 24 ct ct x 9.00 x days Caramel Macchiato 24 ct ct x 9.00 x days Unflavored Non-Dairy Creamer Singles Original Non-Dairy 384 ct ct x 7.88 x days 1 National Coffee Association, 2013 Coffee Consumption Data 2 Custom Coffee Bar Study 2, CSP Magazine, Roundtable Report: Coffee Talk, Technomic, Hot Dispensed Beverage Report, Custom Coffee Bar Study 3, Symphony IRI Infoscan; Total US Food + Target, 52 WE C-Metrics, Inforhythm, % Volume Share, 52 WE July Based on 25 servings per $3.50 bottle of syrup 9 Nielsen, xaoc, Data 52 weeks ending 12/25/14

11 Product Description Unit UPC Case Units Pack Size Case Weight (lbs) Case Dim (L x W x H) Guaranteed Shelf Life STŌK Black Coffee Shot STŌK Caffeinated Aseptic Black Coffee Shot 264 ct ct x 7.81 x days Bulk Creamers & Dispensers French Vanilla ESL Bulk oz x 9.00 x days Hazelnut ESL Bulk oz x 9.00 x days Caramel Macchiato ESL Bulk oz x 9.00 x days Half & Half ESL Bulk oz x 9.00 x days Whole Milk ESL Bulk oz x 9.00 x days French Vanilla Aseptic Bulk oz x 9.00 x days Half & Half Aseptic Bulk oz x 9.00 x days CreaMiser Dispenser Model 215 NA NA NA x x NA CreaMiser Dispenser Model 400 NA NA NA x x NA Flavor Shots CreaMiser Dispenser Model FD100 NA NA NA x 7.25 x NA Bulk Iced Coffee Product and Dispenser ID ESL Iced Coffee 2/1.5 Gal BIB Vanilla /1.5 gal x x days ID ESL Iced Coffee 2/1.5 Gal BIB Mocha /1.5 gal x x days CreaMiser Dispenser Model 225 NA NA NA x x NA The PETER PAUL, ALMOND JOY, and HERSHEY S trademarks and trade dress are used under license. COLD STONE CREAMERY, COLD STONE and the Medallion design are trademarks of Cold Stone Creamery, Inc., used under license by WhiteWave Foods.

12 FINDING A BETTER WAY AHEAD. At WhiteWave Away From Home, we re pioneers in creating responsible foods people love to eat, by making them available in all the places they love to go. Our products include International Delight, the #1 creamer in C-Stores. 6 Silk, the #1 plant-based beverage brand. And Horizon Organic, the #1 organic milk brand. 9 We re dedicated to changing the way the world eats for the better, away from home. To learn more about WhiteWave products and our mission to become the Earth s favorite food company, visit whitewavefoodservice.com or call WhiteWave