A ta te of Summer to remember!

Transcription

1 A tate of Summer to remember!

2 Material Number Material Description Country Fresh Coconut Delight 1.8L Consumer unit barcode Selling unit barcode New Take Home Range Delight your shoppers this summer! Dairymaid is launching a new range of tubs to bring smiles and sharing moments to the homes of consumers across all income brackets. Country Fresh New 1.8L Flavour Introduction The largest take home brand in South Africa will be driving category growth with a new delightful variant. New Country Fresh Coconut Delight! Country Fresh offers a flavour combination that was developed leveraging popular global flavour trends.

3 Customer & Consumer Benefits Leading innovation to create excitement in the category by driving trial and incremental sales Best-in-class, Double Creamy flavour variety for shoppers to choose from In Store Support FREEZER DIVIDER FREEZER CATCHER BRAND VISION DOOR VISION

4 NEW Consumer Benefits: High Quality Ice Cream with real milk chocolate shavings More variety for Dessert Time Customer Benefits: Increases consumption driven by range variety Premium eye Catching packaging to entice shoppers Drive category value growth by increasing basket spend through innovative dessert solutions with differentiated and great tasting flavours Consumer engagement and conversion through attractive point of sale Product codes: Case Barcode Product Barcode Fert number

5 In Store support FREEZER CATCHER DOOR VISION FRIDGE STICKER BRAND VISION FREEZER DIVIDER

6 New Blueberry Vanilla: Blueberry and Vanilla Flavoured Ice Cream INTRODUCING A NEW POPULAR CATEGORY FLAVOUR! The performance of the Farmhouse Neapolitan and Vanilla Choc Caramel range drove the launch of this new SKU. The Farmhouse brand has seen +18% growth through flavour innovation in a category that is seeing flat growth. (Source: Nielsen 12MM Dec 2017) Customer Benefits: Farmhouse provides a value offering to shoppers seeking good quality, yet affordable, ice cream The new variant is based on popular category flavours, which will increase sales Consumer Benefits: More variety to choose from for dessert time In Store Support: Material Number Material Description Consumer Unit Barcode Farmhouse Blueberry & Vanilla 2l Selling Unit Barcode Farmhouse Blueberry & Vanilla 5l FREEZER DIVIDER DOOR VISION BRAND VISION

7 Scoops of VALUE! Introducing NEW Vanilla and Choc-Nilla Nobrelli Customer Benefits Pioneering category solutions by ensuring we offer great tasting and quality ice cream to all South African consumers to drive incremental category growth and sales Nobrelli gives the opportunity to increase penetration amongst low-income consumers Dairymaid brand endorsement that has offered good quality ice cream for decades Consumer Benefits High-quality frozen dessert offering great value for money Flavour variety for shoppers; developed using leading South African flavours (Vanilla & Chocolate) Recipe stabilisation to improve product resistance to heat damage In Store Support Product Codes WASHLINE BANNER Material Number Material Description Consumer Unit Barcode Selling Unit Barcode Nobrelli Vanilla 2L Nobrelli Chocolate & Vanilla 2L Nobrelli Vanilla 5Lt FREEZER DECAL FREEZER DIVIDER BALLOONS A1 & A3 POSTER

8 NEW Drive incremental volume by offering consumers value for money The new variant is based on popular category flavours giving consumers variety Increased visibility through attractive Point Of Sale to drive trial, conversion and incremental sales Improved Mega Almond chocolate coating Good quality Ice cream at a competitive price

9 STICKER 4 & 5 BASKET FREEZER CLADDING 2 & 3 BASKET FREEZER CLADDING Mega Almond CASE BARCODE PRODUCT BARCODE FERT NUMBER Mega Cookies CASE BARCODE PRODUCT BARCODE FERT NUMBER

10 NOW AVAILABLE IN A MULTI PACK! MATERIAL NUMBER MATERIAL DESRIPTION Cadbury Lunchbar Multi Pack 6 (5x60ml) CONSUMER UNIT BARCODE SELLING UNIT BARCODE Introducing the NEW Lunch Bar Multi Pack! The success of the Lunch Bar impulse stick drove the launch of the Multi Pack to give South Africans a portion controlled snack, without compromising on decadence, to share and enjoy at home. The Cadbury Multi Packs have shown growth in a declining category, driven by providing a unique ice cream eating experience to indulgence seekers in the category.

11 IN STORE SUPPORT EYE CATCHER 2/3 BASKET: HEADER & CLADDING FREEZER CATCHER CAPTIVISION CUSTOMER BENEFITS Drive category value growth by increasing basket spend Increase consumption driven by range variety Inviting and converting confectionary consumers into the ice cream category Consumer engagement and conversion through high-impact packaging and point of sale to grab the attention of shoppers CONSUMER BENEFITS Portion controlled snack that doesn t compromise on decadence The same great Lunch Bar taste now available in ice cream FREEZER DIVIDER 4/5 BASKET: HEADER & CLADDING

12 Introducing the NEW Lunch Bar The New Lunch Bar range gives shoppers much much MORE! delectable ice cream sharing moments this summer. MATERIAL NUMBER MATERIAL DESCRIPTION Cadbury Lunchbar Dream 25x100ml CONSUMER UNIT BARCODE PRODUCT DESCRIPTION LUNCH BAR DREAM (25x100ml) Peanut Flavoured Ice Cream with a Caramel Swirl Coated in Cadbury White Chocolate with Peanuts and Crisped Rice. SELLING UNIT BARCODE

13 IN STORE SUPPORT 2/3 BASKET: HEADER & CLADDING FREEZER STICKERS 4/5 BASKET: HEADER & CLADDING BRAND VISION

14 A NEW I CE CREAM E R U T N AD VE s D I k E h T T To TREA INTRoDUCING ThE kids RANGE Material Number Material Description Consumer Unit Barcode Selling Unit Barcode Dairymaid Watermelon (36x73ml) Nestlé Toffee Crumble (24x70ml) The kids segment has the second biggest value share location in impulse. Format and flavour differentiation are key in driving excitement and to grab the attention of kids who are always looking for something new to try. The demand for different format and flavour variety prompted Dairymaid to bring a new range that will have kids jumping for joy.

15 CUsToMER BENEFITs Innovation that creates fun and excitement in the impulse category Leverage kids pester power, driven by new format novelty and flavour innovation, to convert shoppers in-store (Toffee Crumble is first-to-market with dry coated ice cream) Eye-catching and colourful packaging design to attract shoppers Watermelon has been an international success in other Froneri countries CoNsUMER BENEFITs sticker Exciting refreshing treat for kids to enjoy Differentiated product offering; bringing more variety for consumers to choose from PRoDUCT DEsCRIPTIoN 2/3 BAskET Dairymaid Watermelon: Watermelon and Apple Frozen Fruit Ice Nestlé Toffee Crumble: Vanilla and Toffee flavoured Ice Cream Coated in Milk Choc and Crumble pieces 4/5 BAskET IN store support

16 NEW CHILL WITH NEW New Zooty Pop has been created to provide value-conscious consumers refreshing and good quality ice cream at a competitive price. The products were created with learnings taken from leading category flavours. Material Number ZOOTY POP ORANGE Consumer Unit Barcode Selling Unit Barcode Material Number ZOOTY POP GROOVY Consumer Unit Barcode Selling Unit Barcode Driving ice cream penetration in low LSM markets through a value for money proposition Driving incremental volume growth in the category through trusted brands in the category

17 IN STORE SUPPORT The success of Crunchie Blast drove the launch of this caramel flavoured frozen dessert covered in milk choc coating with popping candy for consumers to enjoy. 2/3 BASKET: HEADER & CLADDING PRICE STICKER Refreshing flavours that deliver great taste Value for money ESKIMOPIE CARAMEL BLAST Material Number Consumer Unit Barcode Selling Unit Barcode /5 BASKET: HEADER & CLADDING

18 NEW BEAT THE HEAT WITH ZOOTY FRUIT THIS SUMMER! MULTI PACK Product Description: Zooty Fruit Tropical Splash Multi Pack 6 (8x60ml) MATERIAL NUMBER MATERIAL DESCRIPTION Zooty Fruit Tropical Splash Multi Pack 6(8x60ml) CONSUMER UNIT BARCODE SELLING UNIT BARCODE Customer Benefits: Increase Multi Pack segment category value growth Premium eye-catching packaging to entice shoppers Increase consumption driven by range variety Consumer Benefits: Provide shoppers with variety to treat themselves and share with their families

19 IN STORE SUPPORT FREEZER DECAL DOOR VISION FREEZER DIVIDER

20 Impulse range

21 Take home range

22 OOH Range

23 Pints Multi-Packs

24 Impulse range Product Information MATERIAL NO MATERIAL DESCRIPTION UNIT SIZE CONSUMER BARCODE SELLING BARCODE Mega Almond 100Ml Mega Cookies 100Ml King Cone Vanilla 125Ml Nestle Bar One Cone 125Ml JIVE Strawberry 90Ml ROLO 90Ml Wafer Wizz 100Ml Hello Kitty + Charm 125Ml Eskimo Pie Orange 60Ml Eskimo Pie Chocstick 70Ml Eskimo Caramel Blast 70Ml Bar One Sandwich 110Ml Cadbury Dairymilk 100Ml Cadbury Crunchie 100Ml Oreo Stick 110Ml Cadbury Lunchbar 100Ml Cadbury Dream Lunchbar 100Ml Flake Cone 125Ml Oreo Cone 130Ml Nestle Kit Kat Cone 125Ml Nestle Toffee Crumble 70Ml Oreo Sandwich 135Ml Despicable Me Mango Pine 60Ml Zooty Berry Crush 100Ml Zooty Tropical Splash 100Ml Zooty Pop Groovy 60Ml Zooty Pop Orange 60Ml Dairymaid Watermelon 73Ml

25 Take home range Country Fresh Vanilla 1.8L Country Fresh Vanilla Lite 1.8L Country Fresh Choca Caranilla 1.8L Country Fresh Neapolitan 1.8L Country Fresh Rum & Raisin 1.8L Country Fresh Choc Mint 1.8L Country Fresh Coconut Delight 1.8L Country Fresh Bar One 1.5L Country Fresh Bb Cheesecake 1.5L Country Fresh Choc Fudge 1.5L Country Fresh Lemon Cheesecake 1.5L Country Fresh Vanilla 5L Country Fresh Neapolitan 5L Country Fresh Vanilla & Cookies 5L ROLO 1.5L BAR ONE 1.5L JIVE Strawberry 1.5L Dialicious Vanilla 1.5L Tin Roof 1.5L Stracciatella 1.5L Hazelnut Praline 1.5L Cookies And Cream 1.5L Farmhouse Vanilla 2L Farmhouse Rainbow 2L Farmhouse Neapolitan 2L Farmhouse Blueberry & Vanilla 2L Farmhouse Vanilla Choc And Caramel 2L Farmhouse Vanilla 5L Farmhouse Blueberry & Vanilla 5L Farmhouse Rainbow 5L Nobrelli Vanilla 2L Nobrelli Choc & Vanilla 2L Nobrelli Vanilla 5L

26 OOH Range IC Ooh Chocolate 5L IC Ooh Strawberry 5L IC Ooh Vanilla 5L IC Ooh Rum & Raisin 5L IC Ooh Rolo 5L IC Ooh Bar One 5L IC Ooh Blueberry Cheese Cake 5L IC Ooh Cookies & Cream 5L Ic Ooh Lemon Cheesecake 5L Dairymaid Catering Vanilla 5L Nobrelli Vanilla Bucket 5L Pints Oreo 480Ml Cadbury Dairymilk 480Ml Cadbury Caramello 480Ml Cadbury Lunchbar 480Ml Multi-Packs King Cone Mp Van 4X100ml Bar One Cone Mp 4X100ml Mega White Almond Mp 6X60ml Mega Almond Mp 6X60ml Cadbury Dairymilk 5X60ml Cadbury Crunchie 5X60ml Oreo Cone 4X100ml Oreo Sandwich Mpc 4X60ml Cadbury Lunch Bar Multipack 5X60ml Zooty Tropical Splash 8X60ml

27 Try our entire NEW summer variety!