YOUR GUIDE TO GREATER SNACK SALES CLICK ON MR. PEANUT TO GET STARTED.

Transcription

1 YOUR GUIDE TO GREATER SNACK SALES CLICK ON MR. PEANUT TO GET STARTED.

2 Use these insights and brands to help you capture snackers from each segment. SNACKER TYPE SNACKER NEED SNACKER BEHAVIOR HEALTH-CONSCIOUS Real Food protein Energy/high protein Weight management A health-focused snacker who values healthfulness and nutrition above other factors when choosing a snack 1 Click each icon to learn more about snacker needs, behaviors and solutions. TIME-STARVED INDULGENT Convenience Easy to eat Quick access On-the-go format Sweet & salty Spicy Flavor variety An on-the-go snacker who seeks portability and convenience when choosing a snack 1 A snacker who views snacks as a treat and values flavor over all other factors when choosing a snack 1 SOCIAL Shareable snacks Leading brands and flavors Mass appeal Habitual snacker who values snacking as a shared activity to enjoy with peers 2 PLANTERS PLANTERS TRAIL MIX TRAIL MIX CORNNUTS NUT RITION NUT RITION Click each product to view SKUs.

3 ARE YOU CAPTURING YOUR SHARE OF THE HEALTHY CONSUMERS DOLLAR? SNACKER NEED Real Food protein Energy/high protein Weight management NUTS RANK AMONG THE HALF OF CONSUMERS INDICATE THAT SNACKER BEHAVIOR A health-focused snacker who values healthfulness and nutrition above other factors when choosing a snack 1 SNACK-ORIENTED FOODS for on-the-go, health-conscious consumers 3 HEALTHFULNESS IS VERY IMPORTANT WHEN CHOOSING A SNACK 1 SOLUTION PLANTERS PLANTERS TRAIL MIX TRAIL MIX CORNNUTS NUT RITION NUT RITION

4 DON T MISS OUT ON INCREMENTAL ON-THE-GO SALES! SNACKER NEED Convenience Easy to eat Quick access On-the-go format SNACKER BEHAVIOR An on-the-go snacker who seeks portability and convenience when choosing a snack 1 50 % OF CONSUMERS WHO EAT SNACKS AWAY FROM HOME DO SO WHILE THEY ARE 1 EN ROUTE 60 % OF CONSUMERS NOW CITE PORTABILITY AS AN IMPORTANT FACTOR WHEN CHOOSING A SNACK 1 SOLUTION PLANTERS CORNNUTS NUT RITION

5 ANEMIC SALES? TRY PUMPING UP YOUR VARIETY! SNACKER NEED Sweet & salty Spicy Flavor variety SNACKER BEHAVIOR CUSTOMERS SEEK NEW AND UNIQUE FLAVORS A snacker who views snacks as a treat and values flavor over all other factors when choosing a snack 1 A snack s flavor outweighs all other purchase factors 1 SOLUTION TRAIL MIX TRAIL MIX CORNNUTS

6 TURN YOUR GROUP ON. #SHAREABLE SNACKER NEED Shareable snacks Leading brands and flavors Mass appeal 2 IN 3 SNACKERS SNACKER BEHAVIOR Habitual snacker who values snacking as a shared activity to enjoy with peers 2 VIEW NAME BRANDS AS SUPERIOR in quality to store brands 4 a huge opportunity to profit from # 1 brands PLANTERS and CORNNUTS 5 SOLUTION PLANTERS TRAIL MIX NUT RITION

7 Attract your busiest customers with America s favorite snack nuts 6, available in a variety of formats including single-serve, portable and bulk PEANUTS Salted Peanuts 6/10/1 oz Salted Peanuts 144/1 oz Salted Peanuts 12/24/1 oz Salted Peanuts 4/12/1.75 oz Salted Peanuts 6/18/1.75 oz Salted Peanuts 144/2 oz Salted Peanuts 3/15/2.5 oz Lightly Salted Peanuts 144/2 oz Honey Roasted Peanuts 6/10/1 oz Honey Roasted Peanuts 144/1 oz Honey Roasted Peanuts 6/18/1.75 oz Honey Roasted Peanuts 144/2 oz Honey Roasted Peanuts 3/15/2.5 oz Salted Honey Roasted Peanuts 6/18/1.5 oz Dry Roasted Peanuts 6/18/1.75 oz Heat Peanuts 6/18/1.75 oz MIXED NUTS Deluxe Mixed Nuts 6/12/2.25 oz CASHEWS Salted Cashews 6/18/1.5 oz Salted Cashews 3/15/2 oz Salted Cashews 12/3 oz Honey Roasted Cashews 3/15/2 oz Honey Roasted Cashews 12/3 oz Deluxe Cashews 6/12/2.25 oz ALMONDS Smoked Almonds 6/18/1.5 oz PISTACHIOS Dry Roasted Pistachios 9/12/1.75 oz ALTERNATE NUTS AND SEEDS Sunflower Kernels 60/3 oz Sunflower Kernels 12/5.85 oz % BRAND AWARENESS 7 HEALTH-CONSCIOUS SNACKERS TIME-STARVED SNACKERS

8 Attract your busiest customers with America s favorite snack nuts 6, available in a variety of formats including single-serve, portable and bulk COCKTAIL PEANUTS Salted Peanuts 12/6 oz Salted Peanuts 12/9.5 oz Lightly Salted Cocktail Peanuts 12/12 oz Lightly Salted Cocktail Peanuts 12/16 oz Unsalted Cocktail Peanuts 12/12 oz Honey Roasted Peanuts 12/6 oz Honey Roasted Peanuts 12/10 oz Honey Roasted Peanuts 12/12 oz Cocktail Peanuts 12/12 oz Cocktail Peanuts 12/16 oz Cocktail Peanuts 12/20 oz Cocktail Peanuts 6/35 oz Sweet & Crunchy Peanuts 6/10 oz Redskin Spanish Peanuts 12/12.5 oz Chipotle Peanuts 12/6 oz DRY ROASTED PEANUTS Dry Roasted Peanuts 12/6 oz Dry Roasted Peanuts 6/16 oz Dry Roasted Peanuts 12/16 oz Dry Roasted Peanuts 12/20 oz Dry Roasted Peanuts 6/34.5 oz Lightly Salted Dry Roasted Peanuts 6/16 oz Lightly Salted Dry Roasted Peanuts 12/16 oz Lightly Salted Dry Roasted Peanuts 12/20 oz Lightly Salted Dry Roasted Peanuts 6/34.5 oz Unsalted Dry Roasted Peanuts 6/16 oz Unsalted Dry Roasted Peanuts 12/16 oz Honey Roasted Peanuts 12/16 oz Honey Roasted Peanuts 6/34.5 oz MIXED NUTS Select Cashews, Almonds, Pecans 12/8.25 oz Select Cashews, Almonds, Pecans 12/18.25 oz Deluxe Almonds, Cashews, Brazils, Pecans, Pistachios 12/8.75 oz Deluxe Almonds, Cashews, Brazils, Pecans, Pistachios 6/18.25 oz MIXED NUTS (CONTINUED) Deluxe Almonds, Cashews, Brazils, Pecans, Pistachios Lightly Salted Deluxe Almonds, Cashews, Brazils, Pecans, Pistachios Lightly Salted Deluxe Almonds, Cashews, Brazils, Pecans, Pistachios Regular Peanuts, Almonds, Cashews, Hazelnuts, Pecans Regular Peanuts, Almonds, Cashews, Hazelnuts, Pecans Regular Peanuts, Almonds, Cashews, Hazelnuts, Pecans Regular Peanuts, Almonds, Cashews, Hazelnuts, Pecans Lightly Salted Regular Peanuts, Almonds, Cashews, Hazelnuts, Pecans Lightly Salted Regular Peanuts, Almonds, Cashews, Hazelnuts, Pecans Unsalted Regular Peanuts, Almonds, Cashews, Hazelnuts, Pecans Honey Roasted Regular Peanuts, Almonds, Cashews, Hazelnuts, Pecans MORE PLANTERS 97 % BRAND AWARENESS 7 12/18.25 oz /8.75 oz /18.25 oz /10.3 oz /12 oz /15 oz /27 oz /10.3 oz /15 oz /10.3 oz /10 oz HEALTH-CONSCIOUS SNACKERS SOCIAL SNACKERS

9 (CONTINUED) CASHEWS Cashew Halves & Pieces 12/8 oz Cashew Halves & Pieces 12/9.25 oz Cashew Halves & Pieces 12/14 oz Cashew Halves & Pieces 6/26 oz Lightly Salted Cashew Halves & Pieces 12/8 oz Lightly Salted Cashew Halves & Pieces 12/14 oz Deluxe Whole Cashews 12/8.5 oz Deluxe Whole Cashews 6/18.25 oz Deluxe Whole Cashews 12/18.25 oz Lightly Salted Deluxe Whole Cashews 12/8.5 oz Lightly Salted Deluxe Whole Cashews 6/18.25 oz Deluxe Honey Roasted Whole Cashews 12/8.25 oz Cashews 6/46 oz ALMONDS Roasted Almonds 6/21.25 oz PISTACHIOS Pistachio Blend 9/10 oz Dry Roasted Pistachios 9/12.75 oz Salt and Pepper Pistachios 9/12.75 oz Deluxe Pistachio Mix 6/14.5 oz ALTERNATE NUTS AND SEEDS Macadamias w/ Sea Salt 12/6.25 oz Sunflower Seeds 12/7 oz Walnuts 6/7.25 oz Roasted Pecans 6/7.25 oz CLUB Sold only by the pallet. Pistachio Lovers 18.5 oz Cashew Lovers 21 oz Cashew Halves & Pieces 33 oz Fancy Cashews 33 oz Deluxe Mixed Nuts 34 oz Unsalted Dry Roasted Peanuts 35 oz Roasted Almonds 35 oz Cocoa Almonds 37 oz Cashew Halves & Pieces Tin 46 oz Dry Roasted Peanuts 52 oz CLUB (CONTINUED) Sold only by the pallet. Honey Roasted Peanut Tin 52 oz Extra Large Virginia Peanuts 52 oz Salted Peanut Tin 56 oz Regular Mixed Nut Tin 56 oz CULINARY NUTS Pecan Halves 12/6 oz Pecan Halves 12/10 oz Pecan Pieces 12/2 oz Pecan Pieces 12/6 oz Pecan Chips 12/2 oz Sliced Almonds 12/2.25 oz Sliced Almonds 12/6 oz Slivered Almonds 12/2 oz Slivered Almonds 12/6 oz Walnuts 12/6 oz Walnuts 12/10 oz Walnut Pieces 12/2.3 oz HEALTH-CONSCIOUS SNACKERS SOCIAL SNACKERS

10 Appeal to active lifestyles with products packed with roasted nuts, delicious fruits and other wholesome ingredients Nuts & Chocolate 6/18/1.7 oz Nuts & Chocolate 72/2 oz Fruit & Nut 72/2 oz Spicy Cajun 72/2 oz HEALTH-CONSCIOUS SNACKERS INDULGENT SNACKERS

11 Appeal to active lifestyles with products packed with roasted nuts, delicious fruits and other wholesome ingredients Nuts & Chocolate 12/6 oz Nuts & Chocolate 6/19 oz Nuts & Chocolate 4/6/7.5 oz Tropical Fruit & Nut 12/6 oz Tropical Fruit & Nut 6/19 oz Sweet & Salty 12/6 oz Nuts, Seeds & Cranberries 12/6 oz Spicy Nuts & Cajun Sticks 12/6 oz Peanut Butter Chocolate 12/6 oz Energy Mix 4/5/7.5 oz HEALTH-CONSCIOUS SNACKERS INDULGENT SNACKERS SOCIAL SNACKERS

12 Cater to customers seeking bold flavors with a variety of snacks safe for those with nut allergies Original 144/1.4 oz Original 12/4 oz Original 12/7 oz Ranch 144/1.4 oz Ranch 12/4 oz Ranch 12/7 oz Chile Picante 144/1.4 oz Chile Picante 12/4 oz Chile Picante 12/7 oz Barbecue 144/1.4 oz Barbecue 12/4 oz Jalapeño Cheddar 144/1.4 oz Jalapeño Cheddar 12/4 oz Ultimate Heat 12/4 oz % PREFERENCE in the toasted corn kernel segment 8 TIME-STARVED SNACKERS INDULGENT SNACKERS

13 Grab the younger demographic seeking taste, health and variety all from a more natural source Wholesome Nut Mix 4/6/7.5 oz Heart Healthy Mix 4/5/7.5 oz Men s Health Mix 4/6/7.5 oz Breakfast Blend Mix 4/5/7.5 oz Protein Mix Chocolate Nut 4/5/8.6 oz Protein Mix Honey Nut 4/5/8.3 oz Protein Blueberry Nut 4/5/9 oz HEALTH-CONSCIOUS SNACKERS TIME-STARVED SNACKERS

14 Grab the younger demographic seeking taste, health and variety all from a more natural source Wholesome Nut Mix 12/9.75 oz Wholesome Nut Mix 6/9.75 oz Wholesome Nut Mix 6/8.75 oz Wholesome Nut Mix 12/11.5 oz Heart Healthy Mix 12/9.75 oz Heart Healthy Mix 6/9.75 oz Digestive Health Mix 12/9 oz Digestive Health Mix 6/9 oz Omega-3 Mix 12/9.25 oz Omega-3 Mix 6/9.25 oz Antioxidant Mix 12/9.25 oz Antioxidant Mix 6/9.25 oz Energy Mix 12/9.25 oz Energy Mix 6/9.25 oz Men s Health Mix 12/10.25 oz Men s Health Mix 6/10.25 oz Women s Health Mix 6/9.5 oz Breakfast Blend Mix 6/10 oz Protein Mix Chocolate Nut 12/10 oz Protein Mix Chocolate Nut 6/10 oz Protein Mix Blueberry Nut 12/10 oz Protein Mix Blueberry Nut 6/10 oz HEALTH-CONSCIOUS SNACKERS SOCIAL SNACKERS

15 Contact your Kraft Heinz representative or visit kraftfoodservice.com/nuts for more information. Sign up and get exclusive access to offers, product news, trends all free! kraftfoodservice.com/join Kraft Foods TFG 11/15 1 Technomic, Snacking Occasion Consumer Trend Report, QSR, Snack Attack, March NPD Group, Snacking in America, Mintel, Chips, Popcorn, Nuts and Dips, January Nielsen, scanner data for xaoc, 52 weeks ending 8/23/14 6 Nielsen, 52 W/E 3/31/14 7 Ipsos, Brand Health Tracker, Wave 4, Nielsen Homescan, Latest 52 W/E 4/26/14