Category ADVICE.

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2 MARKET INSIGHT Stock PMPs out of 6 in our Must Stock range are PMPs. PMPs offer competitive pricing and are particularly important within the Frozen section of your store as Shelf Edge Labels are often hard to place Ensure you stock the Must Stock lines as they are proven best sellers that offer something for everyone Trade up your customers encourage sales of Take Home Ice Cream such as Multipacks and Tubs which sell well all year round Why not offer a Meal Deal? 7% of convenience shoppers want a Meal for Tonight and Frozen Food plays an important part* *Him! Don t forget impulse snacking opportunities e.g. parents on the way home from the school run. Products such as Chicago Town Pack Deep Pizza and McCain Micro Chips are ideal for increasing basket spend Take advantage of seasonal opportunities such as Easter and BBQ season and ensure you have a wider range of products such as frozen sausages, extend your range of Yorkshire puddings and frozen vegetables

3 MARKET INSIGHT How to get the most out of your freezer Ensure your freezers are clean, tidy and defrosted Disinfect and sanitise your freezers regularly using all-purpose cleaner or kitchen cleaner Keep your freezers at less than -8 C Ensure shoppers can see the full face of the packaging Follow suggested merchandising flow and keep categories together Make sure you cater to these shopper missions: QUICK & EASY Ready meals Pizza & garlic bread INSPIRING MEALS FOR TONIGHT Ensure you have a good range of ready meals, pizza s and garlic bread for your shoppers wanting to pick up a quick easy meal or snack on their way home from work or the school run. These are different products when combined with Quick & Easy and Tea Time products make a meal e.g. chips, garden peas and fish fingers. Sweet Treats % Space Allocation Based on Sales* % % Take Home Ice Cream Desserts Fruit Ice Cubes Meal Sides Other 9% Vegetables Potatoes Yorkshire Puddings Ready Meals Pizza % Meals Pizza % Fish Poultry Red Meat Pies Vegetarian Yorkshire Puddings *No space: Data Nielsen Impulse latest weeks to..6 (does not include hand held) Meal Centres TEA TIME Fish fingers Coated & flavoured fish Coated & flavoured chicken Kids fish & chicken Kids potatoes SOMETHING SWEET Eat it hot Eat it cold Pastry & baking Stocking the best sellers will increase your sales by % Size of prize based on core range being worth % more than current range. This means moving the weekly sales from.9 to 0.7 based on current best distributed products v s core range products: AC Nielsen total impulse. Easy pop in the oven products such as breaded or coated fish (including fish fingers) or breaded chicken. Don t forget to have a vegetarian option in your freezer too! Great opportunity to encourage your shoppers to add something sweet to their basket with their meal for tonight. Price marked packs deliver up to 60% more sales than standard packs Birds Eye 00g Garden Peas non PMP and PMP ROS Total Impulse w/e /08/.

4 MUST STOCK LINES These are the Must Stock lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers needs and therefore they will visit your store again. QUICK & EASY ready meals & pizza tea time fish, poultry & meat INSPIRING meals for tonight vegetables, potato & savoury Bakery SOMETHING SWEET Take Home Ice Cream, Desserts & Ice

5 MUST STOCK LINES birds eye chicken curry PM.7 00g SKU Code: 6978 chicago town the deep pan triple cheese PM 0g SKU Code: 8876 birds eye BEEF dinner PM.0 00g SKU Code: 8 6 chicago town the deep pan pepperoni PM g SKU Code: 8887 birds eye lasagne PM.99 00g 7 SKU Code: 6980 chicago town THe deep dish pepperoni PM 0g SKU Code: 67 youngs admirals pie PM.0 0g 8 SKU Code: 8 birds Eye Harry Ramsdens Cod in Batter PM.9 00g SKU Code: 98

6 MUST STOCK LINES 9 birds eye value fish fingers PM 0g SKU Code: 608 richmond 8 pork sausages pm 6g SKU Code: 8 0 youngs cod cakes PM 99p 00g SKU Code: 7699 birds eye garden peas PM.9 7g SKU Code: 9 birds eye chicken dippers pm.99 0g SKU Code: 87 birds eye potato waffles 0 s pm.99 67g SKU Code: 76 birds eye beef burgers pm.9 7g SKU Code: 67 6 mccain quick chips pm.09 00g SKU Code: 878

7 MUST STOCK LINES mccain oven chips 7 pm.0 8g 0 SKU Code: 879 aunt bessies yorkshire puddings pm.8 0g SKU Code: 8998 aunt bessies home roast potatoes 8 PM g SKU Code: ben & JERRY S CHOCOLATE FUDGE BROWNIE 00ml SKU Code: lands 8 garlic slices 9 pm.09 g SKU Code: ben & JERRY S COOKIE DOUGH 00ml SKU Code: 667

8 MUST STOCK LINES carte d or vanilla ltr SKU Code: 8 coppenrath and wiese chocolate gateau 0g SKU Code: 77 viennetta vanilla PM.8 60ml SKU Code: 86 6 eskimo ice cubes kg SKU Code: 6696

9 Door x 6 Shelf 6: Shelf : BIRDS EYE VALUE FISHFINGERS PM 0G 8 8 YOUNGS ADMIRAL PIE PM 0G BIRDS EYE BEEF BURGERS PM 7G LANDS 8 GARLIC SLICES PM G BIRDS EYE POTATO WAFFLES PM 67G MCCAIN OVEN CHIPS PM 8G Shelf : Shelf : BIRDS EYE CHICKEN CURRY PM 00G BIRDS EYE BEEF LASAGNE PM 00G BIRDS EYE CHICKEN DIPPERS PM 0G CHICAGO TOWN DEEP PAN CHEESE PM 0G CHICAGO TOWN DEEP DISH PEPPERONI PM 0G 6 Shelf : Shelf : 9 9 BIRDS EYE GARDEN PEAS PM 7G 8 8 RICHMOND 8 PORK SAUSAGES PM 6G MCCAIN QUICK CHIPS PM 00G ESKIMO ICE CARRY PACK KG WALLS MAGNUM CLASSIC PK 8 8 CARTE D OR VANILLA LTR

10 Door x RICHMOND 8 PORK SAUSAGES PM 6G BIRDS EYE CHICKEN PIE PM G BIRDS EYE CHICKEN DIPPERS PM 0G BIRDS EYE BEEF LASAGNE PM 00G 8 8 YOUNGS ADMIRAL PIE PM 0G 0 0 BIRDS EYE TRADITIONAL CHICKEN DINNER PM 00G CHICAGO TOWN DEEP DISH PEPPERONI PIZZAS PM 0G BIRDS EYE BEEF BURGERS PM 7G KERSHAWS FISH & CHIPS PM 00G BIRDS EYE CHICKEN CURRY PM 00G CHICAGO TOWN DEEP PAN CHEESE PM 0G CHICAGO TOWN DEEP PAN PEPPERONI PM G BIRDS EYE VALUE FISH FINGERS PM 0G BIRDS EYE COD IN BATTER PM 00G YOUNGS COD CAKES PM 00G

11 Door x LANDS 8 GARLIC SLICES PM G SAN MARCO THIN CHEESE PM 0G SAN MARCO THIN PEPPER PM 0G BEST-ONE MIXED VEG PM 00G AUNT BESSIE YORKSHIRE PUDDINGS PM 0G LMC SAUSAGES 60G WALLS MAGNUM CLASSIC PK 8 8 CARTE D OR VANILLA LTR BEN & JERRY S COOKIE DOUGH 00ML BEN & JERRY S CHOCOLATE FUDGE BROWNIE 00ML 9 9 BIRDS EYE GARDEN PEAS PM 7G BIRDS EYE POTATO WAFFLES PM 67G MCCAIN QUICK CHIPS PM 00G ESKIMO ICE CARRY PACK KG AUNT BESSIES JAM ROLY POLY PM 00G C&W CHOCOLATE GATEAU 0G MCCAIN OVEN CHIPS PM 8G MCCAIN HOME CHIPS PM 900G

12 Door x BIRDS EYE TRADITIONAL CHICKEN DINNER PM 00G 8 8 BIRDS EYE TRADITIONAL BEEF DINNER PM 00G 8 8 RICHMOND 8 PORK SAUSAGES PM 6G BIRDS EYE BEEF BURGERS PM 7G BIRDS EYE QUARTER POUNDER BURGER PM G YOUNGS SCAMPI PM 0G BIRDS EYE COD IN BATTER PM 00G BIRDS EYE COD IN CRUMB PM 00G 8 8 YOUNGS ADMIRAL PIE PM 0G BIRDS EYE CHICKEN CURRY PM 00G BIRDS EYE BEEF LASAGNE PM 00G BIRDS EYE CHICKEN DIPPERS PM 0G BIRDS EYE CRISP CHICK FILLETS PM 70G BIRDS EYE CHICKEN SOUTHERN FRIED S 80G BIRDS EYE CHICKEN PIE PM G YOUNGS COD CAKES PM 00G BIRDS EYE VALUE FISH FINGERS PM 0G BIRDS EYE 0 COD FINGERS PM 80G WALLS MAGNUM CLASSIC PK WALLS MAGNUM WHITE PK LMC SAUSAGES 60G 9 9 QUORN PIECES PM 00G QUORN MINCE PM 00G BIRDS EYE POTATO WAFFLES PM 67G MCCAIN QUICK CHIPS PM 00G MCCAIN JACKET POTATOES PK

13 Door x HAAGEN DAZS VANILLA 60ML HAAGEN DAZS STRAWBERRY CHEESE CAKE 60ML BEN & JERRY S COOKIE DOUGH 00ML BEN & JERRY S CHOCOLATE FUDGE BROWNIE 00ML OREO COOKIE TUB PM 80ML CHICAGO TOWN DEEP DISH CHEESE PIZZA PM 0G CHICAGO TOWN DEEP DISH PEPPERONI PIZZA PM 0G AUNT BESSIES YORKSHIRE PUDDINGS PM 0G AUNT BESSIES HOMESTYLE ROAST POTATOES PM 700G WALLS SOFT SCOOP VANILLA.8LTR 8 8 CARTE D OR VANILLA LTR C&W CHOCOLATE GATEAU 0G CHICAGO TOWN DEEP PAN PEPPERONI PM G CHICAGO TOWN DEEP PAN CHEESE PM 0G MCCAIN OVEN CHIPS PM 8G MCCAIN HOME CHIPS PM 900G ESKIMO ICE CARRY PACK KG WALLS VIENNETTA VAN PM 60ML AUNT BESSIES JAM ROLY POLY PM 00G LANDS 8 GARLIC SLICES PM G SAN MARCO THIN CHEESE PM 0G SAN MARCO THIN PEPPER PM 0G 9 9 BIRDS EYE GARDEN PEAS PM 7G BEST-ONE MIXED VEG PM 00G AUNT BESSIES ONION RINGS PM 7G

14 Door x 6 6

15 Door x WALLS CORNETTO CLASSICO PK WALLS CORNETTO STRAWBERRY PK 0 0 BIRDS EYE TRADITIONAL CHICKEN DINNER PM 00G 8 8 BIRDS EYE TRADITIONAL BEEF DINNER PM 00G 8 8 RICHMOND 8 PORK SAUSAGES PM 6G BIRDS EYE CHICKEN PIE PM G YOUNGS FISH & BUTTER PM 0G YOUNGS SCAMPI PM 0G YOUNGS COOKED & PEELED PRAWNS PM 80G WALLS MAGNUM CLASSIC PK WALLS MAGNUM WHITE PK 8 8 YOUNGS ADMIRAL PIE PM 0G 8 8 YOUNGS MARINERS PIE PM 0G BIRDS EYE BEEF LASAGNE PM 00G BIRDS EYE BEEF BURGERS PM 7G BIRDS EYE QUARTER POUNDER BURGER PM G BIRDS EYE COD IN BATTER PM 00G BIRDS EYE COD IN CRUMB PM 00G HAAGEN DAZS VANILLA 60ML HAAGEN DAZS STRAWBERRY CHEESE CAKE 60ML BEN & JERRY S COOKIE DOUGH 00ML BEN & JERRY S CHOCOLATE FUDGE BROWNIE 00ML OREO COOKIE TUB PM 80ML ROSS COTTAGE PIE PM 0G KERSHAWS FISH & CHIPS PM 00G BIRDS EYE CHICKEN CURRY PM 00G BIRDS EYE CHICKEN DIPPERS PM 0G BIRDS EYS CRISPY CHICKEN FILLETS PM 70G BIRDS EYE CHICKEN SOUTHERN FRIED S 80G YOUNGS COD CAKES PM 00G BIRD EYE VALUE FISH FINGERS PM 0G BIRDS EYE 0 COD FINGERS PM 80G

16 Door x LYONS MAID VANILLA PM 900ML 6 6 LYONS MAID RASPBERRY PM 900ML 8 8 CARTE D OR VANILLA LTR CHICAGO TOWN DEEP DISH CHEESE PIZZA PM 0G CHICAGO TOWN DEEP DISH PEPPERONI PIZZA PM 0G LMC SAUSAGES 60G 9 9 QUORN PIECES PM 00G QUORN MINCE PM 00G BIRDS EYE POTATO WAFFLES PM 67G MCCAIN QUICK CHIPS PM 00G MCCAIN JACKET POTATOES PK WALLS SOFT SCOOP VANILLA.8LTR WALLS VIENNETTA VAN PM 60 ML AUNT BESSIES JAM ROLY POLY PM 00G CHICAGO TOWN DEEP PAN PEPPERONI PM G CHICAGO TOWN DEEP PAN CHEESE PM 0G BEST-ONE GARDEN PEAS PM 00G 9 9 BIRDS EYE GARDEN PEAS PM 7G AUNT BESSIES ONION RINGS PM 7G AUNT BESSIES YORKSHIRE PUDDINGS PM 0G AUNT BESSIES HOMESTYLE ROAST POTATOES PM 700G ESKIMO ICE CARRY PACK KG C&W CHOCOLATE GATEAU 0G JUS-ROL PUFF PASTRY 00G LANDS 8 GARLIC SLICES PM G SAN MARCO THIN CHEESE PM 0G SAN MARCO THIN PEPPER PM 0G BEST-ONE MIXED VEG PM 00G BEST-ONE SWEETCORN 00G MCCAIN OVEN CHIPS PM 8G MCCAIN HOME CHIPS PM 900G

17 .m x Shelf : Continued LANDS 8 GARLIC SLICES PM G ESKIMO ICE CARRY PACK KG CHICAGO TOWN DEEP DISH PEPPERONI PIZZA PM 0G CHICAGO TOWN DEEP PAN CHEESE PM 0G WALLS MAGNUM CLASSIC PK 8 8 CARTE D OR VANILLA LTR 0 0 BIRDS EYE TRADITIONAL CHICKEN DINNER PM 00G BIRDS EYE CHICKEN CURRY PM 00G 8 8 YOUNGS ADMIRAL PIE PM 0G 8 8 RICHMOND 8 PORK SAUSAGES PM 6G BIRDS EYE CHICKEN DIPPERS PM 0G BIRDS EYE BEEF LASAGNE PM 00G BIRDS EYE BEEF BURGERS PM 7G 9 9 BIRDS EYE GARDEN PEAS PM 7G BIRDS EYE VALUE FISH FINGERS PM 0G BIRDS EYE POTATO WAFFLES PM 67G MCCAIN QUICK CHIPS PM 00G MCCAIN OVEN CHIPS PM 8G

18 m x Shelf : Continued ESKIMO ICE CARRY PACK KG LANDS 8 GARLIC SLICES PM G WALLS MAGNUM CLASSIC PK 8 8 CARTE D OR VANILLA LTR C&W CHOCOLATE GATEAU 0G CHICAGO TOWN DEEP PAN CHEESE PM 0G CHICAGO TOWN DEEP DISH PEPPERONI PIZZA PM 0G CHICAGO TOWN DEEP PAN PEPPERONI PM G 0 0 BIRDS EYE TRADITIONAL CHICKEN DINNER PM 00G BIRDS EYE CHICKEN CURRY PM 00G BIRDS EYE BEEF LASAGNE PM 00G 8 8 YOUNGS ADMIRAL PIE PM 0G BIRDS EYE CHICKEN DIPPERS PM 0G BIRDS EYE BEEF BURGERS PM 7G 8 8 RICHMOND 8 PORK SAUSAGES PM 6G YOUNGS COD CAKES PM 00G BIRDS EYE VALUE FISH FINGERS PM 0G BIRDS EYE POTATO WAFFLES PM 67G AUNT BESSIES YORKSHIRE PUDDINGS PM 0G 9 9 BIRDS EYE GARDEN PEAS PM 7G MCCAIN QUICK CHIPS PM 00G MCCAIN OVEN CHIPS PM 8G

19 .m x Shelf : Continued LANDS 8 GARLIC SLICES PM G ESKIMO ICE CARRY PACK KG BEN & JERRY S CHOCOLATE FUDGE BROWNIE 00ML BEN & JERRY S COOKIE DOUGH 00ML WALLS MAGNUM CLASSIC PK 8 8 CARTE D OR VANILLA LTR C&W CHOCOLATE GATEAU 0G CHICAGO TOWN DEEP PAN CHEESE PM 0G CHICAGO TOWN DEEP DISH PEPPERONI PIZZA PM 0G CHICAGO TOWN DEEP PAN PEPPERONI PM G BIRDS EYE CHICKEN CURRY PM 00G 8 8 YOUNGS ADMIRAL PIE PM 0G 0 0 BIRDS EYE TRADITIONAL CHICKEN DINNER PM 00G BIRDS EYE BEEF LASAGNE PM 00G BIRDS EYE CHICKEN DIPPERS PM 0G BIRDS EYE BEEF BURGERS PM 7G 8 8 RICHMOND 8 PORK SAUSAGES PM 6G BIRDS EYE COD IN BATTER PM 00G YOUNGS COD CAKES PM 00G BIRDS EYE VALUE FISH FINGERS PM 0G 9 9 BIRDS EYE GARDEN PEAS PM 7G MCCAIN QUICK CHIPS PM 00G MCCAIN OVEN CHIPS PM 8G BIRDS EYE POTATO WAFFLES PM 67G AUNT BESSIES HOMESTYLE ROAST POTATOES PM 700G AUNT BESSIES YORKSHIRE PUDDINGS PM 0G

20 For more information including planograms and advice on other key ranges, go to or call quoting MARCH RANGE